Online “Radio Shows”… What good are they?


Close to three years ago the first episode of Hardbody Radio launched with legendary IFBB Pro Lenda Murray as the guest. The show, hosted by Larry Pepe, was one of the first female only shows. I was happy to be part of it and there is still a chance Hardbody Radio could be resurrected. You may have a better chance at winning the lottery than that happening so don’t hold your breath. Whether you’d like to call them radio shows or podcasts doesn’t really matter to me, I lump them in the same category. Technology has come a long way and now anyone with a computer and a telephone can have a “radio show”. Even with a couple hundred bucks you can put the same show on an AM radio station. When polled here 60% of you said you don’t listen to online radio shows and those of you that do listen said it depends on the guest.

Do I think online radio shows are a good idea? Yes and no. The person being interviewed gets a platform to share their story, which is great. If that helps to motivate and inspire others, I’m all for it. Personal trainers can talk about their services, diet gurus can share their thoughts on nutrition, competitors can tell others a bit about themselves personally and the list goes on. The hosts can benefit by using it as a self-promotion tool. It’s one more way to get their message out to an audience. Some hosts don’t need advertisers because their model is geared towards promoting themselves or their services. Other shows rely on advertisers in order to make it worth their time.

Anyone can put out a podcast. Creating a quality one that people are interested in, is not easy. Just because you have a radio show doesn’t mean it’s good and people will listen. At the end of it all, it’s still a business. Sure it may start off fun and money isn’t the object but the novelty eventually wears off. When hours of time are being devouted each day/week and there is no financial return it only lasts so long.

It’s ultimately up to you, the listener, to decide if the show is any good.






Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.