IFBB Figure Pro Mona Muresan has been named Editor-in-Chief of Muscle & Fitness Hers. Mona is an active competitor in the IFBB Pro league and the owner of Nebraska Steakhouse in New York. Mona appeared on the September/October cover of the magazine she will now oversee.
NEW YORK, Nov. 8, 2011 — David J. Pecker, President, Chairman and CEO of American Media, Inc. (AMI) today announced that IFBB competitor, Mona Muresan, has been named Editor-in-Chief of Muscle & Fitness Hers.
Muscle & Fitness Hers, the bi-monthly magazine, is written and designed for the active woman who wants more out of fitness. A success coach in print and on the web, Hers presents expert advice in a service-oriented manner on training, nutrition, health, beauty and fashion. The Hers reader works extra hard to achieve a “super-fit” lifestyle that permeates all aspects of her life in and out of the health club and Ms. Muresan represents this industry and its readership.
“We are thrilled to welcome Mona to AMI as she is here to infuse Muscle & Fitness Hers with her expertise and knowledge of the world of fitness, training and nutrition,” said Mr. Pecker. “Her hands-on experience as a competitive IFBB Figure Pro athlete brings even greater credibility and a wealth of knowledge of the sport to the magazine.”
“As an active IFBB Pro figure competitor, I am delighted to take on the role as Editor-in-Chief of Hers,” said Ms. Muresan. “As a woman who lives and breathes the industry, being able to transform the magazine with content that the female fitness enthusiast wants is incredibly important. We will continue to cover a broad range of subjects in a new and exciting way that will energize readers each time they pick up the magazine. It will be an empowering must-read that not only inspires women to set life-improving goals, but gives them the tools to reach them.”
Ms. Muresan relocated to the United States almost 20 years ago from Romania and is a proven success in her various business ventures. Most recently, Ms. Muresan had a stellar beginner season in the competitive physique industry among some of the top competitors. She has grown immensely in the short period of time since she began competing, earning IFBB pro status in less than three years and in only her sixth competition. Not only has Ms. Muresan established herself as a success as an IFBB figure pro, but also as a business woman as the owner of Nebraska Steakhouse, one of the premiere steakhouses in New York City
Ms. Muresan will report to Mr. Pecker effective today.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI’s titles include Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI’s digital properties reach an average of 10 million unique visitors and 80 million page views monthly.AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI’s publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
SOURCE American Media, Inc.
It will be interesting to see how the direction of the magazine changes, if at all. Check out the Hardbody “Twist & Turns” in each issue of Muscle & Fitness HERS magazine.
Mona’s recent HERS cover.
