Crossfit has been around for years but it continues to gain in popularity. Check out this new commercial from Rebook that calls Crossfit “The Sport of Fitness”.
From YOUTUBE:
The Sport of Fitness has arrived. Fitness that’s about retraining your body and rewiring your mind. This is about altering your definition of exercise. Reebok wants you to become part of a thriving community, where people are passionate about fitness. Where anyone, from world-class athletes to stay-at-home moms, can see drastic improvements and measurable results through hard work. This is a place where everyone you see, talk to, and sweat with becomes part of your fitness lifestyle.
Welcome to the community Reebok has embraced. The CrossFit community.
3, 2, 1 … GO.
I thought the “Sport of Fitness” has been around for years now. Isn’t that what my wife is a Pro in? Not knocking CrossFitters, but Reebok should have maybe researched this.
It’s marketing. Fitness is a pretty broad term and props to Reebok for capitalizing on the crossfit craze that only continues to gain popularity.