Nike and long-time advertising agency of record, Weiden+Kennedy are paying tribute to female athletes in their newest ad. The ad pays tribute to athletes who have overcome the challenges from simply being a woman. The ad features Joan Benoit Samuelson, 1984 Olympic Gold medalist (the first world’s first in a women’s marathon), WNBA stars Lisa Leslie and Diana Taurasi and Olympic Boxer Marlen Esparza.
Props to Nike for helping women in sports. “Voices” is compelling and well executed. Check it out below.
Nike celebrates how far women’s sports have come by featuring elite athletes who defied convention—women who wanted to play so badly, they wrote their own rules. #MAKETHERULES