Proctor & Gamble is getting behind the Olympic Games in a variety of ways. One of the most memorable and inspiring ways is through their “Thank You Mom” Campaign. They showed their continued support of moms and what matters most to them, their children, by providing USA Gymnastics with a $75,000 grant. This has the potential to help millions of kids. The USA Gymnastics Fitness Program encourages kids ages 6-16 to engage in physical fitness through training, exercise and nutrition awareness.
Procter & Gamble Announces Support of USA Gymnastics Through $75,000 Grant as Part of USOC’s P&G Team USA Youth Sports Fund
Grant Will Benefit up to One Million Kids as Part of Company’s Youth Sports Initiative for London 2012 Olympic Games
CINCINNATI, June 28, 2012 – Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, continues its support of moms and what matters most to them – their children – by providing USA Gymnastics a $75,000 grant to support youth sports development, which has the potential to benefit up to one million kids.
The grant will be used to benefit the USA Gymnastics Fitness Program, which encourages kids ages 6-16 to engage in physical fitness through training, exercise and nutrition awareness. This is the first of several grants that will be awarded to National Governing Bodies (NGBs) to help encourage youth to engage in sports.
“Participation in youth sports was a driver to get me to where I am today. All kids should have the opportunity to reach their dreams like I have, and youth sports can help do that,†said Shawn Johnson, Olympic gold medalist in gymnastics. “I am proud to be working with P&G and look forward to watching the positive impact P&G and its brands will have on the sport of gymnastics.â€
Kids who participate in the USA Gymnastics Fitness Program will benefit from the program’s year-round goal of helping youth achieve a physically active lifestyle. Through lessons, training exercises and charts to track participants’ progress at home, this program found on the USA Gymnastics website at www.usagym.org/fitness will assist children in providing a solid foundation for becoming physically fit and healthy.
“On behalf of USA Gymnastics, we are thankful to P&G for its grant of $75,000 that will be used to support our youth development programs such as the USA Gymnastics Fitness Program,†said Steve Penny, president of USA Gymnastics. “P&G’s commitment to youth sports will help to further develop the next generation of gymnasts from recreational to elite.â€
P&G and its beauty brands like Venus®, Olay®, Secret, Pantene and COVERGIRL® are encouraging consumers to help support the USOC’s P&G|Team USA Youth Sports Fund. Consumers across the country can participate by redeeming the P&G brandSAVER coupons from the Sunday, July 1 newspaper. For each coupon redeemed, 2¢ will be donated to the USOC’s P&G|Team USA Youth Sports Fund.
Consumers also have the opportunity to contribute to the Youth Sports Fund by following @thankyoumom on Twitter. For every new follower, P&G will donate one dollar to the USOC’s P&G|Team USA Youth Sports Fund, up to $50,000. Additional Twitter donation information can be found by following @thankyoumom.
“We have been a proud supporter of USA Gymnastics for many years through our beauty brands,†said Jodi Allen, Vice President of North American Operations and Marketing at P&G and herself a mother of four. “We are also the proud supporters and sponsors of moms to help them make their children’s lives the best they can be. Through this grant, moms can help their athletes reach new heights. We are thrilled to continue our support of USA Gymnastics and youth sports as part of the company’s global effort to raise more than $5 million.â€
For more information and assets related to the campaign, visit www.facebook.com/thankyoumom.
About P&G
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.
About USA Gymnastics
Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States. Its mission is to encourage participation and the pursuit of excellence in the sport. Its disciplines include men’s and women’s artistic gymnastics, rhythmic gymnastics, trampoline and tumbling, acrobatic gymnastics, and group gymnastics (also known as Gymnastics for All). For more information, log on to www.usagym.org.
About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, visit TeamUSA.org.
Photo courtesy of P&G.
