Planet Fitness is known for their absurd, over the top commercials and their “Lunk Alarm”. Most physique competitors would be banned from their gym due to their laundry list of rules, like no grunting. The gym chain is back with a new round of commercials to kick off the new year. They claim they’re not a gym though and it’s only $10 a month. In the newest spot they poke fun at pretty girls and claim that’s why their not a gym.
Um ok. I’m not buying it but if it gets people to workout then so be it but it’s a pretty lame approach in my opinion. What say you Hardbody Nation? Check out the commercial below and then vote and/or comment below.
The New York Times published a story about Planet Fitness and shared that the new campaign will use the slogan “No Gymtimidation”. This coincides with their “judgement-free zone” that is unless you grunt then you could get booted out. One thing I was unaware of that the NYT piece mentioned was “Every month members are treated to pizza on the first Monday night and bagels on the second Tuesday morning, while Tootsie Rolls are handed out daily.”
But Steve Red, the chief creative officer of Red Tettemer & Partners, said the aspirational approach can backfire when it comes to promoting health clubs.
“I’m never going to get to be that washboard-stomach, super-cut guy that I see in the Equinox ads,” said Mr. Red, referring to the chain of upscale gyms.
Maybe because the daily tootsie rolls have something to do with that Mr.Red.
#update# Not to be outdone by the women’s ridiculousness there’s a new “BURN” spot for men. I laughed but only because of how stupid it is.