Snow Accelerated Sales in Late December

Snow Accelerated Sales in Late December
More than 30 supplier brands begin three days of manufacturer meetings adjacent to the 2013 SIA Snow Show

WASHINGTON, DC (January 30, 2013) – SIA Sourcing Snow, a new member-owned trade show dedicated to the supply side of the snow sports industry, began Wednesday at the Colorado Convention Center in Denver, Colo. and will continue until 3 p.m. on Friday, February 1. Sourcing Snow is held concurrently with the 2013 SIA Snow Show (Jan. 31-Feb. 3).

The day started with a luncheon for exhibiting brands, their clients and partner companies and excitement for the three days of business ahead. Sourcing Snow also hosted a group of top journalists for a party before the SIA Pre-Show Snow Fashion & Trends Show held next door.

“I do think the mechanics and set up of the room and the booth are very good­­. It is a great location,” said David Parkes, CEO and president of Concept III. “This is an important way for us to get closer to these people in a different environment than their own showroom and a great opportunity to meet people we may not already know.”

The cost-effective structure of the show and simple set up was a draw for exhibiting suppliers.

“SIA made it easy for us,” said Mary Smith, Duraflex account manager for the eastern United States. “We left the last show we were at and came here, literally bringing our backpack and roller boards- that was it.”

Duraflex wanted to participate in the first year of Sourcing Snow because of the access to manufacturers exhibiting at the 2013 SIA Snow Show.

Smith said, “We wanted to have access to all the companies, especially the new and upcoming companies that we don’t see at the other shows that may only be here. We have had about five different companies that have stopped in to talk and are looking for specific things.”

Conversations about creating a dedicated SIA textile and sourcing show, that is exhibitor owned and operated, began in June of 2012 with the SIA Supplier Task Force.

“Since the beginning, we have been focused on developing a sustainable model for a show that makes sense for sourcing companies and their customers, especially since it is such a busy show season,” said David Ingemie, SIA president. “I think that Sourcing Snow’s first day indicates that we have a successful model with a lot of opportunities for expansion.”

Stay connected to 2013 SIA Snow Show news with the SIA Social Dashboard, with feeds from the SIA Facebook page, SIA’s Latest and @siasnowsports on Twitter. Use #SIA13 to join the Twitter and Instagram dialogues with thousands of industry professionals preparing to converge on Denver, Winter Park Resort and Devil’s Thumb Ranch, Colo., January 31 – February 5 for the Snow Show and On-Snow Demo.

– SIA –

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAKâ„¢ and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at siasnowshow.com/sourcing. SIA is dedicated to growing the industry through consumer initiatives and websites, snowlink.com and wintertrails.org, marketing resources, services and collaborative programs to increase participation and move product. Ford is the official partner of the 2013 SIA Snow Show. For more information, visit snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: SIAmail@snowsports.org.