Gil Zamora is a forensic composite artist, trained at the FBI academy in 1993. Gil worked at the San Jose police department from 1995 until 2011 as their police artist. He works off a person’s memory and asks several questions to composite his sketches instead of reference material. It’s important to note as it influences this experiment, beautifully documented.
Gil was hired by Dove to interview and draw seven different women, two sketches each.The first sketch is drawn from the woman’s description of herself. Gil never sees the women before he draws them. The second sketch is based off from a stranger’s description of the same woman. The sketches are incredibly different and in one woman’s words, “the stranger’s was a little more gentle.” The women are shown the sketches side by side and the women realize how hard on they are on themselves. The take away, at least in my opinion, is that women spend too much time trying to fix things they don’t like and they are too hard on themselves. The spots may be for Dove but you’d barely know it by the way they were produced and presented.
Bravo to Dove and this Real Beauty campaign. The short version has been seen over 1.2 million times in two days.
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Watch the whole experience at: http://dove.com/realbeautysketches
Join the conversation at: #wearebeautiful
And don’t forget: YOU are more beautiful than you think!