Nike always seems to be on the front lines for all things cool. The newest Nike commercial celebrates the 25th Anniversary of their legendary tagline, “Just Do It” and it comes across more like a movie trailer than an ad. The 90-second spot seamlessly flows from one sport to another and showcases a mix of men and women throughout. Bradley Cooper narrates the spot although it wasn’t until I read that tidbit on Adage.com that I was able to pinpoint the voice.
The spot already has over 1 million views on Youtube and its only been up for a day. Nike describes “possibilities” as…
We’re all capable of a little more — a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we’ve done, we’ll see the big things we’re doing.
The music in the spot is the “Future Starts Slow” by The Kills. Pretty rad music to go with the ad. I dig it. What say you?
Client: Nike
Spot: “Possibilities”
Ad Agency: Wieden + Kennedy
