Active Interest Media acquires Oxygen, MuscleMag & Clean Eating Magazines.

Last month we brought you up to speed on the latest with Oxygen Magazine. Today, confirmed that Active Interest Media (AIM) has acquired Oxygen, Clean Eating and MuscleMag International from Robert Kennedy Publishing.


The site shared that the three titles were purchased in cash through an auction process. Some of the staff from the magazines will move to the U.S. and be part of the new business. Oxygen and Muscle Mag will be moved to Active Interest Media’s California office and Clean Eating will operate out of their Boulder, Colorado office.

The Financial Post reports that Deloitte (the trustee of the bankrupt estate) says, “Cruz Bay Publishing Inc. will effectively re-start the publishing and distribution business of Oxygen, MuscleMag International, Clean Eating, Reps, American Curves and the former magazine Maximum Fitness.

Earlier this year, AIM acquired the Boulder-based SKI and Skiing magazines and Warren Miller Entertainment from the Bonnier Mountain Group. AIM has a wide list of magazines including Yoga Journal, Vegetarian Times, Better Nutrition, Black Belt, Muscle & Performance, The Box and many others. The addition of these three titles compliments the publisher’s growing list of titles in the health & fitness division. shared, “Oxygen is currently at about 125,000 subscribers, with an additional 60,000 in newsstand sales. Clean Eating has 140,000 subscribers with another 80,000 sold at retail. And MuscleMag has about 50,000 readers with 32,000 subscribers and 18,000 single-copy sales.”

About Active Interest Media, Inc.
Active Interest Media, Inc. (AIM, is a leading publisher of enthusiast consumer shows and publications across all media platforms. AIM’s titles include Yoga Journal, Backpacker, Vegetarian Times, Yachts International, SAIL, Power & Motoryacht, SKI, Skiing, Black Belt, American Cowboy, Practical Horseman Log Home Living, Old House Journal and many more. The company’s five publishing groups–the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group, and the Outdoor Group–reach more than 10 million readers in 85 countries around the world.

AIM was formed by Wind Point Partners, a private equity investment firm with offices in Chicago, Illinois and Southfield, Michigan, in partnership with CEO Efrem “Skip” Zimbalist III, in October 2003.

UPDATE – Sept 4, 2013
Today, Oxygen Magazine shared the news via their facebook page with the official press release and the following message. Still no word on the subscriptions being honored or not but once we hear we’ll update you.

Good news Oxygen fans! Active Interest Media, Inc. ( announced yesterday that it has acquired three former Robert Kennedy Publishing publications including Oxygen! We’re back! Here’s the official press release.



Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.