MusclePharm announced their partnership with iconic bodybuilder Arnold Schwarzenegger earlier this year. The growing supplement company will launch the new supplement brand at this year’s Olympia. Today the company announced that the nutritional supplement line would be distributed exclusively through Europa Sports Products. The partnership with Europa makes sense given the recent news of Europa’s sponsorship of the Arnold Sports Festival.
The Arnold Series appears to keep with the MusclePharm green which has become it’s calling card in the industry. A silhouette of Arnold is also seen in the background and as the mark for the new line. Below is the press release from MusclePharm.
DENVER, Sept. 4, 2013 /PRNewswire/ — MusclePharm Corporation (MSLP), a nutritional supplement company focused on active lifestyles, announced today a partnership with Europa Sports Products, the nation’s largest distributor of nutritional supplements, sports drinks and accessories, will exclusively distribute MusclePharm’s new Arnold Seriesâ„¢ across North America. Developed by Mr. Universe, Mr. World and Mr. Olympia title holder, actor, entrepreneur and former Governor Arnold Schwarzenegger and MusclePharm’s world-renowned scientific team, the Arnold Series is a new breakthrough line of nutritional supplements that will launch through Europa Sports Products Sept. 26 at Mr. Olympia in Las Vegas.
With more than 20,000+ stores nationwide, including gyms, retail stores, and online fulfillment, Europa Sports Products will quickly deliver the Arnold Series to consumers. The company’s fast-to-market approach significantly influenced MusclePharm’s partner selection.
“I’m honored that Arnold and MusclePharm chose Europa Sports Products as their North American distribution partner. The Europa Sports team has built a reputation on establishing relationships with our customers that is unmatched in the sports and nutrition industry. The ability to offer them the Arnold Series and help position their business for success is what our team thrives on each day,” states Eric Hillman, CEO and co-founder of Europa Sports Products.
“It made perfect sense for us to launch Arnold Series, from the world’s biggest icon in fitness, with Europa Sports Products, the nation’s largest distributor of nutritional supplements,” said Brad Pyatt, founder and CEO, MusclePharm. “With their ability to activate their distribution channels quickly, enormous reach and outstanding customer service, they’re able to deliver Arnold Series to fitness enthusiasts nationwide.”
The Arnold Series product line will initially launch with seven supplements supporting the four fitness pillars: performance, power & strength, nutrient support and recovery. Schwarzenegger worked side-by-side with MusclePharm’s cutting-edge scientific team to create a monumental line of new products that are revolutionary, safe–and above all–effective.
About MusclePharm Corporation:
MusclePharm® is an award-winning, worldwide leading sports nutrition company offering vitamins and nutritional supplements which are available in more than 110 countries and in over 11,000 U.S retail outlets including Dick’s Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. The company’s brands are MusclePharm®, Arnold Seriesâ„¢, and FitMissâ„¢. Founded in 2008 by former NFL player, Brad Pyatt, the comprehensive lines of clinically-proven, safe and effective nutritional supplements address every element of the active, push-the-edge lifestyle – from muscle building and athletic performance to weight loss and general fitness. All MusclePharm products are developed through a comprehensive six-stage research process at the MusclePharm Sports Science Center & Research Center in Denver, Colorado and utilize the expertise of leading nutritional scientists, doctors and universities. For more information, visit www.musclepharm.com and follow MusclePharm on twitter at www.twitter.com/MusclePharm.
About Europa Sports Products:
Based in Charlotte, NC, Europa Sports Products is recognized as the industry leader in the distribution of nutritional and sports supplements, sports drinks and accessories to mass market retailers, gyms, health food stores and specialty supplement retailers. Europa offers more than 6,000 products representing 300+ of the industry’s leading brands. With 336,500 sq. ft. of warehouse space in seven strategically located offices nationwide, Europa’s expedited delivery process allows customers to keep “Just in Time” inventory. Europa is setting the industry standard in quality, product assortment, customer service and satisfaction. For more information, visit www.europasports.com.
Forward Looking Statements
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
MusclePharm Contact:
Ivy Mollenkamp/Jackie Crystal
Rogers & Cowan
310-854-8131/310-854-8157
imollenkamp@rogersandcowan.com
jcrystal@rogersandcowan.com
