This will bring a smile to your face. Goldieblox showcases girl power in a fun, creative and unique way. It’s the brainchild of Debbie Sterling, an engineer from Stanford who was bothered by how few women there were in her program. She decided to do something about it and hence GoldieBlox was born. It’s a book and a construction toy combined.
Two days ago, GoldieBlox released a two-minute spot that rewrites the Beastie Boys’ “Girls” song and is set to a pretty rad setting showcasing three female inventors.
Girls are typically given Barbies, My Little Ponies or similar toys to play with. Growing up, Sterling was one of those girls who had the stereotypical girl toys. She set out to change the toy game but creating a something different. Something that would empower girls to think and be creative… a construction toy for girls. She tells the LA TTIMES, “Girls love stories and characters, whereas all the construction toys are building for the sake of building.”
GoldieBlox raised $150,000 in four days. Smashing their one year goal of 150k. Goldiebox raked in over $1 million in pre-oreders before the product was even on the market. You know you’re onto something when you’re pulling in those types of orders.
We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.
Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.
This year, we wondered what we could do to showcase the amazing inventive power that girls have. So…we might have recruited three young girls and that guy who made OK Go’s famous Rube Goldberg machine to turn an average home into a massive, magical contraption.
Song lyrics:
Girls.
You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50’s it’s girls.
You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.
It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.
We are all more than princess maids.
Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.
Girls.
That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.
KUDOS Debbie This is a rad spot and an awesome idea! I know what I’m getting my niece for Christmas. Follow Goldieblox on twitter @goldieblox and check out their website, goldieblox.com.
