Ad Watch: Under Armour Makes You Better


Top U.S. Olympic skier, Lindsey Vonn shared news on her Facebook and Twitter accounts that Under Armour (one of her many sponsors) released a new commercial with #CGinfrared technology. What does that hashtag stand for you might ask? Coldgear® Infrared. It’s the latest technology from Under Armour that claims it will keep you warmer for longer. Will it? I’m  not sure but certainly intrigued.

under-armour-makes-you-better

Where’d Coldgear® infrared come from?
We looked at military planes – ones coated in a  powderized ceramic that absorbs infrared light, a kind of heat.

What makes it our best insulation system ever?
Doesn’t make you warm, it keeps you warm. No extra weight or bulk.

What’s the pattern?
Soft, thermo-conductive coating, inside your gear – that pattern absorbs and retains your own body heat.

How does it control your “microclimate”?
The innovation of ceramic material helps you control the temperature between your gear and your skin.

The commercial showcases a number of Under Armour’s athletes and says, “Our job is to make all athletes better and empower the NEXT generation of athletes to believe they can do anything!” I love their mantra and approach. Check out the newest commercial, released today in conjunction with their new Coldgear® Infared.

UA MAKES YOU BETTER

Make tight feel nice. 
Make strong look pretty.
And help make Lindsey’s comeback a reality. 






Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.