Lululemon Hears You But Are They Listening?


After igniting a massive firestorm earlier in the week, Lululemon’s founder Chip Wilson issued an apology today. Chip and his wife appeared on Bloomberg TV and a number of his comments related to the brand’s troubles raised more than an eyebrow. Today’s apology reminds us all why he should never appear on camera if the company wants to continue to stay in business.

chip-wilson-sad

He says, “I’m sad… I’m really sad for the repercussions of my actions. I’m sad for the people of lululemon that I care so much about.”

Chip goes on to say, “I take responsibility for all that has occurred. I’m sorry to have put you all through this.” He’s sorry for what his words have caused Lululemon but he fails to apologize for his comments about the customers. In the 53 second video, not once does he apologize for what is at the heart of all of this. His comment related to Lululemon’s pats were… “they don’t work for certain some women’s bodies” and that the cause of recent pilling is “really about the rubbing through the thighs” and “how much pressure is there.”

Lululemon is in the middle of a public relations nightmare and while I’m sure the intentions were good for Chip to apologize for his asinine comments, it’s likely little will be done by issuing this video. It’s more likely to infuriate customers that the founder never owns up to his own comments and still has yet to be transparent about the quality of their product deteriorating over recents years.

We hear you.
A message from Chip Wilson.
Let’s stay in the conversation.

Via YouTube






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