Lucy, makers of women’s workout wear, has a new ad out and it’s not your typical women’s ad. The holidays can be stressful and Lucy might have the answer to relieve a bit of it. When things get hectic hit a “child’s pose”. If you’ve never practiced yoga the term may be foreign to you but for Lucy’s target audience, this ad will hit home.
The spot shows a variety of frustrating situations and to combat the stress the women hit a “child’s pose”. Stressed out? Try hitting a child’s pose and see if it helps.