This video has been seen nearly 6 million times in just one day on Youtube. The video “Devil Attack Baby” is part of a publicity stunt for the movie “Devil’s Due”. Â The Youtube description reads…Â
An animatronic “devil baby” in a remote controlled stroller goes on a rampage through the streets of New York City and hidden cameras record people’s reactions.
The video was created by Thinkmodo out of New York City. Their ABOUT page reads, “remashes-up viral fun with marketing function to create effective viral video campaigns for brands. Our unique strategy generates tremendous online engagement and valuable earned media coverage worldwide.”
It’s safe to say they definitely took a unique approach to promoting this movie.
— Michael Krivicka (@whoisthebaldguy) January 14, 2014