American Apparel “Celebrates Natural Beauty” with Pubic Hair

American Apparel is known for pushing the envelope with their ads and making people slightly uncomfortable at times with their marketing. Today, the company has people buzzing online and giggling over their latest New York storefront. Gothamist first discovered the mannequins and was kind enough to snap a few photos and share them with the world.

American Apparel "Celebrates Natural Beauty" with Pubic Hair

As you can see from the image below the mannequins are not only wearing revealing lingerie but also sporting an au naturale look to the lady parts. Why would American Apparel feature mannequins without any lady-scaping?

mannequins with bushPhoto by Jen Chung, Gothamist

In a statement to, American Apparel shared…

American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerbys to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.

What do you think… Are the mannequins rocking a celebration of natural beauty or a lame attempt at selling their clothing? The scene certainly creates a discussion and apparently those who have seen it in person aren’t offended but rather stop and laugh.


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