Arnold Schwarzenegger continues to make headlines by appearing in ads. This video that aired today is very similar to the CBS tv show UNDERCOVER BOSS, where an executive puts on a disguise and slips into the every day routine of their own company. Arnold is a legend in the bodybuilding world and especially at Gold’s Gym Venice, the Mecca of Bodybuilding.
Arnold disguises himself with a mustache, tattered (and somewhat disturbing) hairpiece to become “Howard”; a fitness instructor turned regional manager at Gold’s Gym. Imagine the surprise when Arnold, with his distinct accent, approaches you at the gym. The spot is all in good fun and was done to raise money for a good cause. It was created to draw awareness to his After-School All-Stars program in Los Angeles.
Visit omaze.com to learn more about the After-School All-Stars and how you can spend the afternoon with Arnold.
