Top Active Lifestyle and Outdoor Brands Partner with GoPro Mountain Games
May 14, 2014 (Vail, Colo.) — For 12 years, the Mountain Games in Vail has teamed up with leading outdoor brands to produce the country’s largest celebration of mountain sports and culture. The Vail Valley Foundation, organizer of the annual event, is pleased to welcome many returning sponsors and a host of new brand partners to make the 2014 version of the GoPro Mountain Games the biggest and best yet.
Leading the list of brands is title sponsor GoPro, which returns for a second year.
“GoPro truly helped elevate the Mountain Games last year, raising overall awareness of the event on a global scale via their publishing platform and partnership,” states Michael Imhof, Senior Vice President of Sales and Operations for the Vail Valley Foundation. “Now that they’ve got a year of experience under their belt, the team at GoPro is really committed to making this the best outdoor festival in the world with bigger on-site activation, top music talent, more world-class athletes from their roster and more social media promotion.”
New to the event is Native Eyewear and sister brand Costa. Native will have a strong presence throughout the event footprint and Costa will be title sponsor of the new “Costa River Town” neighborhood inside Gerber Gear Town. Costa and Native will feature their latest sunglasses perfect for adventures on and off the water. Costa River Town will showcase daily free kayak & SUP clinics, morning SUP yoga, free fly fishing casting clinics and daily cocktail hours.
Another new brand partner at the event is Vasque, which is the title sponsor of the 10K Spring Run Off trail race, part of the Jack Link’s Beef Jerky Ultimate Mountain Challenge and one of the biggest and toughest 10K races in the country. LifeProof is also joining the GoPro Mountain Games as the presenting sponsor of the Gibbon Slackline World Cup event.
Returning to the GoPro Mountain Games are longtime sponsors Eddie Bauer, Redington, Thule, GNC, Eukanuba, Gerber, Vail Resorts, Subaru, Jack Link’s Beef Jerky, Vibram, Goal Zero, Klean Kanteen and many more.
About the Vail Valley Foundation
The Vail Valley Foundation is charged with enriching the Vail Valley and sustaining its unique spirit through the delivery of unparalleled arts, world class athletics and inspiring education programs throughout the community. For additional information on the Foundation, visit www.vvf.org.
GoPro makes the world’s most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are available in more than 30,000 stores in over 100 countries worldwide and direct via GoPro.com.
GOPRO®, HERO®, are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.