Fitness Stack

Adidas Unveils FIT SMART


fitsmart
UNLEASH YOUR BEST WITH WRIST-BASED WORKOUT INTENSITY TRAINING
adidas miCoach unveils FIT SMART, the latest product in its wearable ecosystem

9th July 2014, Wearable Tech Conference, San Francisco – adidas today announced the latest addition to its growing miCoach digital fitness ecosystem with the introduction of FIT SMART; a workout intensity training device that measures heart rate, calories, pace, distance and stride rate, all from the wrist.

Designed for running, training and fitness, FITSMART is unlike many of the activity trackers on the market today as it measures heart rate response to physical activity and then guides the user train at the right intensity for the best results.

Marrying clean and simple design lines with an intuitive user experience, FIT SMART is engineered in Germany to become an essential piece of any fitness enthusiast’s training gear. Weighing in at 58 grams, FIT SMART offers unparalleled comfort and fit with a soft touch silicon strap. A distinct LED light array provides at-a-glance visual guidance on the user’s current workout intensity presented in color zones: blue, green, yellow and red. Vibration and visual prompts provide feedback and coaching so the user can make the most out of every workout.

Intended for those seeking meaningful guidance and feedback, FIT SMART works with an all-new mobile app experience aimed at helping people set and reach weekly goals, as well as commit to longer term training plans. Weekly goals are a key feature update in the August release of the popular miCoach Train and Run app. and, uniquely combine the effectiveness of heart rate based training with the flexibility and motivational benefits of short-term attainable goals.

“Setting weekly goals initiates a change in mindset that results in much more successful personal training.” comments Mark Verstegen, President and Founder, EXOS (formerly Athletes’ Performance / Core Performance) “Who we are and how we perform are a direct reflection on our existing habits, so much that 90% of our daily actions run from our sub-conscious. Creating weekly goals allows you to create winning rituals, which become new habits in weeks. In training terms, you are behaviorally upgrading your operating system and this builds your confidence and courage to be relentless in finding ways to continually upgrade yourself and your performance in the direction of your goals.”

FIT SMART stores up to 10 hours of workout data and syncs with the miCoach platform, using Bluetooth Smart, via the miCoach Train and Run app on the users mobile phone. From the app the user can customize wristband settings as well as access 100s of free training plans created in partnership with the elite coaches at EXOS.

Speaking at the launch today, Paul Gaudio, GM adidas Digital Sports, said “We are always working closely with athletes to understand their needs and, bring meaningful performance innovation that helps them be their best. FIT SMART is the next step in making elite level sports science and wearable technology available to every day athletes, and people who are just looking to look and feel better. We believe FIT SMART is more than a credible and effective training tool. It is also a real difference maker for people looking to get active, and stay active – it works because it measures you, not only what you do, and the weekly goals and personalized training plans turn your workout data into action, so you can turn action into results.

FIT SMART will be available in black and translucent white in two sizes and will be priced at $/€199. The product first launches in mid-August 2014. In the USA, FIT SMART will launch in late August exclusively at leading Best Buy locations and at bestbuy.com. In the rest of the world it will be available from August 15th at adidas.com and adidas Sports Performance stores. Starting September 1st, 2014, FIT SMART will be available in wider distribution through leading sports and electronic retailers globally.

About adidas miCoach
miCoach is a digital training service for anyone who wants to train for his or her favorite sport, general fitness or just for fun. Bringing the knowledge and experience of adidas’ elite coaching partners to the masses, miCoach provides users with real-time coaching and all the tools they need to track performance and monitor progress to get the results they want. The breadth of the offer includes a free to access web platform and training community with hundreds of free training plans, free mobile apps on iOS, Android and Windows Phone 8 as well as a comprehensive range of devices for tracking all aspects of performance, both in game and in training. Visit www.micoach.com.

About EXOS (formerly Athletes’ Performance / Core Performance)
EXOS partners with adidas to provide coaching methodology and training content for the miCoach ecosystem. Together, adidas and EXOS have been helping athletes of every level elevate their game for over a decade. EXOS has worked with many adidas athletes and teams globally, including all-stars in the NHL, MLB, and MLS. Founded in 1999 to maximize the potential of athletes, EXOS designs and delivers health and performance game plans that guide people to achieve higher levels of success. With world-class partners, facilities, technologies, and specialists spanning six continents, EXOS is progressing the intelligence behind human performance wherever necessary. To learn more, visit www.TeamEXOS.com.

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