Meet ALEX.

alex bottle

If you’re like me you probably have more than one water bottle in your cupboard or in your car. So why would you need another one? Meet Alex. ALEX isn’t your average bottle. It’s like a stylish transformer of awesomeness. The concept is pretty simple but amazing. I heard about ALEX through world-class snowboarder, Gretchen Blelier and decided to check it out. After reading more about the ALEX bottle, I became “a backer”. It was the first time I’d backed anything on Kickstarter so I was a little apprehensive but the process was super easy and painless.

The original goal was $50,000 on Kickstarter but that number has been crushed. Over 2,450 people have backed the ALEX bottle and pledged over $126,000 with just five days to go.

ALEX stands for something.
A devious do-gooder from the start, ALEX is an acronym for “Always Live Extraordinarily”. We believe that innovation with a conscience is an idea that people can get behind. By personifying ALEX, it becomes more than just a water bottle; it becomes a part of your family.

Mission In A Bottle.
ALEX is made by a small group of individuals who seek to improve the planet, one idea at a time. Our products reflect strong passions for creative design, functional integrity, and simplicity. If we ever successfully bottle the cosmos, you’ll be among the first to get a straw.

What’s ALEX made of?
ALEX may be really ridiculously good looking, but it’s what’s on the inside that counts. Made with 100% BPA Free premium grade stainless steel and a strap from 100% recycled water bottles, ALEX naturally attracts health conscious citizens of mother earth.

• BPA Free Premium Grade 304 Stainless Steel
• BPA FREE Polypropylene #5 Cap and Mid Body Band
• ALEX is top rack dishwasher safe
• Fits ice cubes, but not rapper Ice Cube
• Strap made from recycled plastic bottles
• Fits most cup holders and bike bottle cages
• Cap covers bottle lip Smoothie, powder drink and oatmeal friendly
• All sealing o-rings and gaskets made from Food Grade Silicone
• Conceived in the USA, Responsibly made in China


Don’t wait. Get your ALEX bottle before the time expires and tell ’em HARDBODY sent ya. You won’t get any special deals but you’ll get a kick ass bottle.

Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.