Inbox Fitness Acquired By O2 Media
Award-Winning Media and Television Production Company Acquires InboxFitness.com to Expand Fitness E-Retailer Brand onto Broader National Media Platforms
POMPANO BEACH, Fla. and NEWARK, Del., Dec. 3, 2014 /PRNewswire/ — O2 Mediaâ„¢ is pleased to announce that the company has acquired the health and fitness e-retailer InboxFitness.com.
The capital investment will strengthen and expand InboxFitness.com‘s growth as well as give the e-retailer a launching platform to take their e-commerce business to an even broader level through national television, YouTube, and other broadcast and media platforms.
O2 Media, the leader in creating and producing branded entertainment, is a fully integrated broadcast media production company. Its four award-winning and long-running branded entertainment shows The Balancing Act®, Designing Spaces™, Mission Makeover®, and All Mixed Up™ currently air on Lifetime® Television and are also seen in U.S. syndication markets. Access Health®, the fifth show on its roster, launched November 26, 2014.
“As an e-commerce business focused on health and fitness, we’re thrilled about teaming up with O2 Media, and impressed with their knowledge about, and dedication to, health and fitness programming. We’re excited to have the opportunity to expand our media reach and inspire millions more people to get fit, and connect people with the right tools to help them do it,” said Founder and CEO of Inbox Fitness, Vincent Scalisi.
InboxFitness.com is the first flash-sale retailer in the $124 billion U.S. health and fitness market, and in less than a year has amassed a range of nearly 3000 unique products from over 200 different brands.
“We couldn’t be more excited to be a part of InboxFitness.com’s future, and look forward to a mutually successful relationship that will only strengthen and expand each of our platforms in the health and fitness space,” said Thomas Deters, President and CEO, O2 Media.
This acquisition also reunites Scalisi and Deters who were previously both top executives at Weider Publications Inc., and who helped position that company for sale to American Media Inc. for $350 million in 2003. Both executives also helmed Weider’s flagship publication, Muscle & Fitness as Editor-in-Chief, in successive tenures that spanned almost 20 years of that magazine’s history.
About O2 Mediaâ„¢
O2 Mediaâ„¢ is the leader in branded entertainment, creating and producing more than 2,000 episodes airing across their four award-winning shows The Balancing Act®, Designing Spacesâ„¢, Mission Makeover®, and All Mixed Up™ currently airing on Lifetime® Television and U.S. syndication markets and is also launching its new series Access Health® this fall. O2 Mediaâ„¢ has collaborated with over 2,900 global and national brands, including Forbes top 500 companies that have come to shoot in the company’s state-of-the-art production and development studios in South Florida. This has allowed O2 Mediaâ„¢ the unique opportunity to produce successful shows and test brand concepts for Marketers. www.o2mediainc.com
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About Inbox Fitness®
Inbox Fitness® is a flash-sale e-retailer of health and fitness products, including nutritional supplements, exercise equipment, fitness apparel and accessories, healthy home and kitchen items, and a variety of organic and natural nutrition products.
Inbox Fitness® is the first flash-sale/event-sale retailer in the $124 billion U.S. health and fitness market, and in less than a year has amassed a range of nearly 3000 unique products from over 200 top national brands. www.inboxfitness.com
Like us on Facebook:Â www.facebook.com/InboxFitness
Follow us Twitter:Â www.twitter.com/InboxFitness
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