Joseph Santos Named VP of Operations for IFM Media Inc.

Joseph Santos officially welcomed as IFM Media Inc.’s Vice President of Operations
OAKVILLE, ON – IFM Media Inc., publisher of Inside Fitness and the Inside Fitness Women’s Training Guide, is pleased to announce that Joseph Santos has been appointed to the position of Vice President of Operations, effective immediately.

With over 20 years of management experience, including 15 in the technology channel, Joseph brings with him a wealth of knowledge from across many different industries. Past roles held by Joseph include Internet Architect at Robert Kennedy Publishing, former publisher of Oxygen and MuscleMag, and Technologies Manager for Sherson Group, parent company of Nine West. In these roles he was responsible for large-scale, company-wide projects that thrust these respective associations into the digital realm, including the creation and maintenance of several digital properties at RKP as well as establishing Nine West’s first e-commerce solution.

Joseph’s talents in both the IT and operational landscapes will lend heavily to the development of the growing Canadian publishing company,which announced in late 2014 that they will be publishing a total of 12 issues per year beginning in 2015.

Terry Frendo, CEO and Publisher of IFM Media, is confident that Joseph’s skills will be of valuable asset to the team as they head into yet another groundbreaking year. “I have known Joseph personally and professionally for over a decade,” he says. “Inside Fitness has experienced exponential year-over-year growth since its inception, and Joseph’s expertise in digital communications will help us to further our domination as a publishing force to be reckoned with.”

About Inside Fitness Magazine
Inside Fitness is Canada’s #1 fitness magazine, published by IFM Media Inc., one of the fastest-growing publishing companies in the nation. The magazine is a collaboration of some of the brightest and most knowledgeable fitness, health, injury-prevention, and bodybuilding experts in the industry, including Brent Bishop, Tommy Europe, and many more. You can subscribe at www.insidefitnessmag.com, and follow the magazine on its Facebook page (facebook.com/insidefitness), Twitter (@inside_fitness), Instagram (@inside_fitness), and on the magazine’s dedicated YouTube channel (insidefitnessTV).