Broken Escalators… Reebok to the Rescue


reebok broken subway
Reebok took to the streets or in this case the subway to lend a helping hand. When the escalators in a Stockholm subway broke down, Reebok was there to help. As part of their new campaign encouraging people to “be more human” Reebok enlisted the help from local Crossfit athletes to do some heavy lifting. The athletes helped carry pets, children and even people up the escalators.

While I’m not so sure I need some one hoisting me over their shoulder and carrying me up the stairs, it’s a feel good gesture which coincides with being more human.

Broken Escalators… Reebok to the Rescue

There’s an escalator meltdown in the Stockholm subway, forcing people to walk. Sometimes up to 180 steps. Which is easier said than done at 8:30 in the morning. On Friday the 20th of February we decided to help men and women up the escalators together with our friends from @f4lcrossfit. #BeMoreHuman

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Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.