Bobbi Brown Cosmetics has partnered with extreme athletes for their campaign #LONGWEARLIFEPROOF. The campaign utilizes user-generated content to launch the brand’s new Long-Wear Eye Collection. A press release states, “Bobbi Brown Cosmetics will partner with four decorated and GoPro-sponsored athletes with diverse specialties: American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League (WSL) Longboard Champion and professional surfer Kelia Moniz; and world record BASE jumper Roberta Mancino.”
On their youtube channel the company shares, “Finally, it’s makeup that’s as strong and beautiful as you are.” The women are definitely strong and beautiful, no question about that. There’s a bit of a disconnect between the initial video and how it ties into the Bobbi Brown line. The company feels each of the four brand ambassadors embodies strength, confidence and courage. Can’t disagree there and that part comes through in the video but the tie in to Cosmetics is lost.
Acting as brand ambassadors with a global reach in the millions, each athlete will capture raw footage of themselves in their sport wearing Bobbi Brown Cosmetics Long-Wear makeup. Outfitted with a GoPro camera, the women will ski (Julia), snowboard (Hannah), surf (Kelia), and BASE jump/shark dive (Roberta) showcasing how they live life to the extreme and how–throughout it all–their Long-Wear makeup remains water-proof, smudge-proof, sweat-proof, and above all, life-proof. By leveraging their unique talents, #LONGWEARLIFEPROOF intends to prove that Long-Wear makeup can push the limits just as these real women athletes do, and just as real women do in their daily lives. Moreover, in giving the athletes an opportunity and platform to share their stories, the campaign also aims to celebrate the idea that female athletes do indeed care about beauty and the role that makeup plays in further boosting their confidence.
The individual videos from each athlete do a much better job of brand integration.
As if winning an Olympic Gold Medal wasn’t enough, Julia Mancuso is also the most-decorated female alpine skier in the world. With five World Cup wins, four World Championship podium finishes and three Olympic medals, she dominates the slopes. Watch Julia tear it up downhill and put our Long-Wear collection to the test in this incredible, self-recorded GoPro footage.
Confidence, focus and unparalleled talent have earned snowboarder Hannah Teter serious success—she’s got championships, X Games medals, and an Olympic gold under her belt. She may be an extreme athlete, but Hannah still wants to look pretty when she’s shredding the slopes. She wears Bobbi’s Long-Wear Collection so she can push the limits without reapplying—take a look at her fierce GoPro footage.
Follow the campaign with #LONGWEARLIFEPROOF on social media.
Instagram – BobbiBrown
Twitter – BobbiBrown
Facebook – Bobbi Brown Cosmetics
Julia Mancuso – juliamancuso
Hannah Teter hannahteter
Kelia Moniz – keliamoniz
Roberta Mancino – mancinoroberta
For more information on #LONGWEARLIFEPROOF Campaign, please visit www.BobbiBrownCosmetics.com/LongWearLifeProof.
SOURCE Bobbi Brown Cosmetics & Youtube
