Lauren Fisher’s New Nike Metcon Shoes

LAUREN FISHER LIFTS, SPRINTS AND CLIMBS IN HER NEW NIKE METCON SHOES
FISHER IS STRONG, AND GROWING STRONGER
At this time of year, most college students are busy studying for finals, hanging out with friends and looking forward to their long summer break. That’s all true for Lauren Fisher, though she has a few other things on her agenda as well. On May 22, she will compete in the Southern California Regionals, hoping to get one step closer to her dream of one day winning the World Championships in Carson, Ca. This year, she will debut the new fall 2015 Nike MetCon training shoe in her own exclusive colorway – a shoe specifically tailored for high-intensity competitive training.

The 21-year-old athlete, known for her 250-pound clean-and-jerks and her signature loose ponytail, is training hard for the upcoming competition just as she finishes her semester at San Diego State University. As she prepares to go up against some of the strongest and most explosive athletes in the region, she maintains her process and the importance of life balance. Her formula is simple: stay dedicated and work a little harder than everyone else.

“My dad instilled a work ethic in me since I was kid,” she says. “I learned that if you want something, you have to work at it. It can be tough to manage it all – eating well, training, homework, classes. My goal for each day is to stay relaxed, have fun, and just get it all done.”

GROWN STRONG
Fisher grew up with three older brothers who always played rough and picked on her. In her younger years she would run inside to cry to her mother who would tell her to be tough and send her back out with the boys. In later years, her brothers would play sports with her – and ultimately introduce her to the world of high intensity training when she was just 14.

“That’s what grown strong means,” says Fisher, referring to a tagline and hashtag the athlete uses on everything from T-shirts to her social media posts.

“To me, strength is not only being strong in weight lifting and training, but also having that special willpower in your daily life. Pushing through obstacles and not listening to what others say.”

At 18 years old, Fisher finished 9th in the world championships and also represented the United States in the Junior World Weightlifting Championships. After graduating from high school, she moved to San Diego for college and joined the Invictus gym under coach C.J. Martin. Since her move, she has finished ninth overall at the 2014 Nationals and represented the United States in the Junior World Weightlifting Championships.

EMBRACING THE CULTURE
Although she grew up focused on playing basketball, Fisher found her passion when she discovered professional strength training. She uncovered a community that shared her interests of fun, fast-paced and challenging workouts that changed every day. She also found a group of people that embraced working hard and living a fit lifestyle outside of the gym.

“I love being a part of the high intensity training culture,” she says. “Whether you are the last person to finish the workout or the first, we are all there cheering on one another. We are all friends in the gym and we all want to live a healthy lifestyle. People think it’s very intimidating. But anyone can do it. It’s totally scalable.”

“I want people to know that they can work out without treadmills and machines. You can work out at home. In professional training, our bodies are the machines.”

STRENGTH & BEAUTY
Fisher is active on social media, where she shares her workouts, her daily challenges, and her drive to be better at what she does. In return, Fisher gets inspiration online, too. “There’s a big community out there with girls who are following each other and inspiring each other with workouts,” she explains. “It impacts my training because I have a huge support system behind me. It makes me put my best self out there and be who I am. I just try to be Lauren Fisher.”

“I want to show that being strong is beautiful,” she says. “That having toned arms and legs looks good on a girl.”

THE NIKE METCON: A SHOE TO FIT THE SPORT AND THE ATHLETE
Fisher will debut her exclusive colorway of the popular Nike MetCon training shoe at the Southern California Regionals. Rendered in a turquoise and black palette designed for Fisher herself, the shoe was developed with high intensity training specifically in mind.

The shoe is durable, versatile, and unlike any other in the Nike catalogue. Designed with the extensive demands of cross-training in mind, the shoe pairs a stable heel that can withstand weightlifting with a flexible, sticky forefoot that is ideal for movements like push-ups and burpees. The tough, sturdy outsole protects the shoe during intense activities like rope climbing, while abrasion-resistant mesh and Flywire cable technology on the upper offer lockdown and long-term resilience.

The exlusive Lauren Fisher colorway of the Nike MetCon will launch on Nike.com on July 9. The broader Fa15 Nike MetCon collection in three colorways will launch at select Nike retail destinations in mid July.

“What’s great about the MetCon is that it’s super comfortable as well as versatile,” says Fisher. I can wear it when I lift, rope climb, and even during running, all without having to switch out my shoes. It’s lightweight but stable enough that I can lift heavier weights too.”

Fisher helped test the shoe and chose the turquoise color scheme. “I love how it looks,” she says. “It’s sleek and clean and looks good with everything. I have routine going into competition to make sure my hair looks good and that my outfit and nails are coordinated.”

“If you feel good about how you look, you perform better.”

SOCAL REGIONALS – AND BEYOND
Fisher’s immediate goal is to place well enough at Regionals to make the cut for the 2015 World Championships. But looking ahead, she is aiming to win her sport’s biggest prize, participate in the World Weightlifting Championships, and ultimately qualify for the 2020 Summer Games in Tokyo. “There are some people who get nervous under pressure, But I love competing,” Fisher says. “When I’m on the competition floor, I’m going to bring it.”

via Nike