Dana Linn Bailey (DLB as she’s known to her fans) is one of the most popular individuals in the IFBB Pro League. She was the first-ever Women’s Physique Pro and then went on to be crowned the inaugural Women’s Physique Olympia champion. DLB and her husband have created their own empire over in a relatively short time frame. While many “go pro” and seek to have a supplement sponsorship DLB has carved out her own path. Dana did go the traditional route for a short time working with MHP but quickly realized it would be more beneficial to build her own brand. What Dana and Rob have created is fascinating and something that arguably couldn’t be duplicated. They have their own camps, clothing line, Rob’s music, popular Youtube Videos, Road Tour, supplement line and a slew of other things in the works. Dana’s one of the few competitors who has managed to create an income on her own and the stage has little to do with it any more. Sure winning the Olympia didn’t hurt but it’s not the end all – be all for her.
Recently, Dana announced that she would be passing on competing in the Olympia due to a variety of reasons. It’s a smart move on her part and one that will certainly only help enhance the numerous projects she has going.
Dana Linn Bailey Sits Out The Olympia – Launches New Supplement Brand
So thank you all for your understanding and support, and donâ€™t worry â€¦ DLB WILL BE BACK!!! I canâ€™t think too far ahead to say what my next contest will be â€¦ BUT I will be back onstage, and it will only be that much more exciting!!!!!
– Dana Linn Bailey Sits Out The Olympia – Launches New Supplement Brand
It won’t “take away” any ticket sales to the Women’s Physique competition as it’s held in the Expo Hall of the convention center. Anyone who buys an expo ticket can watch the event. Fans can still see her at the Olympia as she’s recently announced they she will be launching “RUN EVERYTHING LABS“. Earlier this year she released a single supplement called “ONWARD” and now it appears the greater picture is Run Everything Labs with Onward and other products as part of it.
If fans are wondering what else she and her team are up to you can check out the most recent video that outlines everything the marketing machine has going on. From their clothing line, supplement line to their own line of gyms. You don’t have to be a fan of her physique to appreciate the hustle and all that the Bailey’s have created.
Lead image via Youtube