Aerie Vows to show “Real Women”… Airbrush Free

American Eagle’s brand ‘Aerie’ caters to young women and their new “REAL” ad campaign vows to show “real women”. The campaign features women without photoshop and embraces their imperfections. Everything from tattoos to beauty marks remain in the photos shown in this campaign. The advertising is getting a great deal of buzz because it goes against the norm in advertising images.

aerie-real images

Let’s be clear though… the photos are professional lit and photographed. The women shown are models, just not “super models” and they’re beautiful. The approach / tactic in this campaign isn’t new but it is a bold step to show what “real women” look like, at least in advertising. The message is a positive one and it encourages women, especially young women, to take a positive look at themselves. The current look of advertising images, and editorial images for that matter, tends to show overly edited images. In most advertising images… women’s waistlines are trimmed, their noses made smaller, arms shorter and the list goes on.

aerie real ad

Whether or not this campaign will give women a better self-image remains to be seen but kudos to the brand for showcasing women in a different light. What do you think about it? Join the conversation on twitter @hardbodynews and on facbeook.

images vie

Arnold Goes To Work For Gold’s Gym

Arnold Schwarzenegger continues to make headlines by appearing in ads. This video that aired today is very similar to the CBS tv show UNDERCOVER BOSS, where an executive puts on a disguise and slips into the every day routine of their own company. Arnold is a legend in the bodybuilding world and especially at Gold’s Gym Venice, the Mecca of Bodybuilding.


Arnold disguises himself with a mustache, tattered (and somewhat disturbing) hairpiece to become “Howard”; a fitness instructor turned regional manager at Gold’s Gym. Imagine the surprise when Arnold, with his distinct accent, approaches you at the gym. The spot is all in good fun and was done to raise money for a good cause. It was created to draw awareness to his After-School All-Stars program in Los Angeles.

Visit to learn more about the After-School All-Stars and how you can spend the afternoon with Arnold.

Arnold in New Super Bowl Commercial

The Super Bowl is known for as much for the commercials as the game itself. It’s the one event where people are more likely to leave during the event than the commercial breaks. This year should be no different and you can add Arnold Schwarzenneger to the growing list of celebrities who will make an appearance.

arnold commercial

Bud Light has been releasing teasers showing Arnold with long hair and a ping pong paddle with the tag line, “Whatever is coming 2.2.14” and hashtagged #UpForWhatever.

Another spot shows Arnold warming up and stretching at a ping pong table. The Governator’s new look reminds me of Bjorn Borg’s look in the HBO documentary, McEnroe/Borg: Fire & Ice.

What do you think? I got a laugh and makes me wonder which will be funnier, this spot or Danica Patrick’s Godaddy commercial where she’s wearing a muscle suit. Guess we’ll find out during the big game next week.

American Apparel “Celebrates Natural Beauty” with Pubic Hair

American Apparel is known for pushing the envelope with their ads and making people slightly uncomfortable at times with their marketing. Today, the company has people buzzing online and giggling over their latest New York storefront. Gothamist first discovered the mannequins and was kind enough to snap a few photos and share them with the world.

American Apparel "Celebrates Natural Beauty" with Pubic Hair

As you can see from the image below the mannequins are not only wearing revealing lingerie but also sporting an au naturale look to the lady parts. Why would American Apparel feature mannequins without any lady-scaping?

mannequins with bushPhoto by Jen Chung, Gothamist

In a statement to, American Apparel shared…

American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerbys to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.

What do you think… Are the mannequins rocking a celebration of natural beauty or a lame attempt at selling their clothing? The scene certainly creates a discussion and apparently those who have seen it in person aren’t offended but rather stop and laugh.


Viral Video – ‘Devil Baby Attack’ Scares The Crap Out of New Yorkers

This video has been seen nearly 6 million times in just one day on Youtube. The video “Devil Attack Baby” is part of a publicity stunt for the movie “Devil’s Due”.  The Youtube description reads… 

An animatronic “devil baby” in a remote controlled stroller goes on a rampage through the streets of New York City and hidden cameras record people’s reactions.

devil baby attack

The video was created by Thinkmodo out of New York City. Their ABOUT page reads, “remashes-up viral fun with marketing function to create effective viral video campaigns for brands. Our unique strategy generates tremendous online engagement and valuable earned media coverage worldwide.”

It’s safe to say they definitely took a unique approach to promoting this movie.

Reebok Nanossage Shoes Are Here!

Reebok made this massaging shoe not just for CrossFit lovers, but for anyone who wants to have comfy feet! Check out some of the highlights below and click on the banner to learn more about these shoes! I bet they feel amazing on your feet after your new year’s workouts!  **This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.

reebok crossfit shoes

Reebok Nanossage Shoes
• Easy slip-on construction
• Made to be used after working out (this is NOT a workout shoe; it’s a recovery shoe)
• Foam Roller Inspired, Active massage therapy, unique geometry for comfort and fit
• The upper features Reebok CrossFit® logo and the same CrossFit inspired prints that are found on Reebok CrossFit apparel favorites
• Available in whole sizes only, recommend they go up rather than down (i.e. 11.5 sizes should buy a 12)

Reebok athlete Libby Dibiase has been sporting her pair of Nanossage.

Lead photo and content via Reebok.


Equinox Made Me Do It

This isn’t your typical spot for a gym. Take a look and see for yourself. “This year when you get into great shape, you might just get into some trouble.

equinox made me do it

It’s typical to see an influx in ads for weight-loss and gyms this time of year. People are focused on getting back in shape and hitting the gym as part of their New Year’s Resolutions. This ad from Equinox suggests that if you work out you’ll do risky, crazy things you might not have if you weren’t in shape. It’s an interesting take on getting into shape.

Thank You Mom – Winter Olympics

The Super Bowl tends to be the one time people pay attention to ads on tv but this spot by Proctor & Gamble will get your attention and it has nothing to do with American football. The 2014 Winter Olympics are less than a month away and P & G has put together an incredibly moving spot in honor of moms for the Sochi games. The ad shows young athletes taking steps towards their Olympics dreams but the focus isn’t on the athletes but rather the moms.

Thank You Mom

This “Thank You Mom” spot has a warm and fuzzy feeling to it despite it featuring cold, winter sports. The ad already has nearly 4 million views in the four days it’s been online. The spot is beautifully done by the creative agency Wieden + Kennedy out of Portland, Oregon.

For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom. Learn more about P&G Thank You, Mom at

Danica Patrick Bulks Up For Go Daddy

Danica Patrick has a new look and she hit the streets of Los Angeles, California to show it off. Danica was filming a new Super Bowl commercial for her sponsor, Go Daddy and boy did she bulk up!

danica patrick muscle

Ok, so she was wearing a fake muscle suit but it’s pretty amusing. Several bodybuilders, amateur and pro, can be seen running the streets along Danica’s side. Which is equally amusing as most bodybuilders rarely run.

We know Fitness Pro Oksana Grishina was on the set as she shared updates via her twitter account.

Nita Marquez also shared a behind-the-scenes photo of her on the set with Oksana.

See more photos of Danica running through the streets in her bodybuilding suit here.

Photo via

“Thank You, Mom” – Raising an Olympian: Lindsey Vonn

Top U.S. Olympic Skier, Lindsey Vonn is one of the featured athletes in Proctor & Gamble’s latest “Thank You, Mom” campaign. You might recall seeing this campaign around the 2012 Summer Olympics. It’s a feel good spot that focuses on Olympic athletes and their moms. Lindsey’s mom reminds us all to “be tough” no matter what is thrown at you.

raising an olympian

You may not always win but if you’re willing to work hard and stay positive you can achieve your goals. If Mom wasn’t there, they wouldn’t be here. Watch the story of U.S. Olympic Gold Medalist Lindsey Vonn and her mother, Lindy.

“I fall, I get back up,” Lindsey told the TODAY show in an interview. Will you get back up when you fall? It’s your choice.

lead image via Youtube.

Lucy Activewear Combats Stress with a Child’s Pose

Lucy, makers of women’s workout wear, has a new ad out and it’s not your typical women’s ad. The holidays can be stressful and Lucy might have the answer to relieve a bit of it. When things get hectic hit a “child’s pose”. If you’ve never practiced yoga the term may be foreign to you but for Lucy’s target audience, this ad will hit home.

lucy actrivewear

The spot shows a variety of frustrating situations and to combat the stress the women hit a “child’s pose”. Stressed out? Try hitting a child’s pose and see if it helps.

#Childspose from lucy Activewear on Vimeo.

Goldieblox Gives Girls Freedom

This will bring a smile to your face. Goldieblox showcases girl power in a fun, creative and unique way. It’s the brainchild of Debbie Sterling, an engineer from Stanford who was bothered by how few women there were in her program. She decided to do something about it and hence GoldieBlox was born. It’s a book and a construction toy combined.


Two days ago, GoldieBlox released a two-minute spot that rewrites the Beastie Boys’ “Girls” song and is set to a pretty rad setting showcasing three female inventors.

Girls are typically given Barbies, My Little Ponies or similar toys to play with. Growing up, Sterling was one of those girls who had the stereotypical girl toys. She set out to change the toy game but creating a something different. Something that would empower girls to think and be creative… a construction toy for girls. She tells the LA TTIMES, “Girls love stories and characters, whereas all the construction toys are building for the sake of building.”

GoldieBlox raised $150,000 in four days. Smashing their one year goal of 150k. Goldiebox raked in over $1 million in pre-oreders before the product was even on the market. You know you’re onto something when you’re pulling in those types of orders.

We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.

Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.

This year, we wondered what we could do to showcase the amazing inventive power that girls have. So…we might have recruited three young girls and that guy who made OK Go’s famous Rube Goldberg machine to turn an average home into a massive, magical contraption.

Via YouTube

Song lyrics:

You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50’s it’s girls.

You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.

It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.

We are all more than princess maids.

Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.

That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.

Web edit – v10b-YouTubeUP-25k from Goldie Blox on Vimeo.

KUDOS Debbie This is a rad spot and an awesome idea! I know what I’m getting my niece for Christmas. Follow Goldieblox on twitter @goldieblox and check out their website,

Would You Do 30 Squats for A Free Subway Ticket?

Chalk this up to one of the more creative approaches to marketing the Olympics. A new vending machine has been set up in Moscow intended to get people excited for the 2014 Winter Olympics. The machine was installed outside of one of the busiest subway stations and gives people the chance to earn a free ride. Do 30 squats in front of the machine and boom – free ticket.

winter olympics promotion squats subway

This is just the first installment from Russia’s Olympic Committee. They aim to “add elements of sport into daily life.” The committee has future plans to expand on the campaign. They will turn hanging handles on buses into exercise bands and install exercise bikes that produce electricity to charge cellphones.

It’s a unique way to promote the 2014 Winter Olympics and include a fitness aspect to it. It’s great to see this type of creative marketing being used and encourage people to be active. It’ll be interesting to see how many people are willing to participate. The 30 squat task has to be completed within two minutes. While most of you could knock out 30 squats in a blink of an eye, it remains to be seen what the general public will think.

This video shows how intrigued people are by the concept.

A subway ticket is typically 30 rubles (93 cents) for a single ride. There’s more information on however I don’t read Russian so if anyone does and would like to share more on what the site says, please let us know.


Lead image via Youtube.
Info for story from AFP.

Ad Watch: Under Armour Makes You Better

Top U.S. Olympic skier, Lindsey Vonn shared news on her Facebook and Twitter accounts that Under Armour (one of her many sponsors) released a new commercial with #CGinfrared technology. What does that hashtag stand for you might ask? Coldgear® Infrared. It’s the latest technology from Under Armour that claims it will keep you warmer for longer. Will it? I’m  not sure but certainly intrigued.


Where’d Coldgear® infrared come from?
We looked at military planes – ones coated in a  powderized ceramic that absorbs infrared light, a kind of heat.

What makes it our best insulation system ever?
Doesn’t make you warm, it keeps you warm. No extra weight or bulk.

What’s the pattern?
Soft, thermo-conductive coating, inside your gear – that pattern absorbs and retains your own body heat.

How does it control your “microclimate”?
The innovation of ceramic material helps you control the temperature between your gear and your skin.

The commercial showcases a number of Under Armour’s athletes and says, “Our job is to make all athletes better and empower the NEXT generation of athletes to believe they can do anything!” I love their mantra and approach. Check out the newest commercial, released today in conjunction with their new Coldgear® Infared.


Make tight feel nice. 
Make strong look pretty.
And help make Lindsey’s comeback a reality. 

ASICS Treadmill Challenge: Can You Keep Pace with An Elite Marathoner?

Th ING New York Marathon takes place on Sunday, November 3 and ASICS created an interactive way for fans to see what it might be like to run in the shoes of America’s fastest marathoner. As the fastest American male marathoner, Ryan Hall runs an average of 4:46 a mile. ASICS custom-built a treadmill to run at Ryan’s exact speed for The Treadmill Challenge. The treadmill was placed on the back of a truck and participants are harnessed in for safety. Once the timer starts it’s go time!


How long do you think you could keep Ryan’s pace? Keep in mind this is his pace for 26.2 miles. This is a great idea from ASICS!

Good luck to all who are running in the event. Learn more about the marathon at and visit ASICS America for more on their NY Marathon coverage

Ad Watch: Nike “Just Do It” – Possibilities

Nike always seems to be on the front lines for all things cool. The newest Nike commercial celebrates the 25th Anniversary of their legendary tagline, “Just Do It” and it comes across more like a movie trailer than an ad. The 90-second spot seamlessly flows from one sport to another and showcases a mix of men and women throughout. Bradley Cooper narrates the spot although it wasn’t until I read that tidbit on that I was able to pinpoint the voice.


The spot already has over 1 million views on Youtube and its only been up for a day. Nike describes “possibilities” as…
We’re all capable of a little more — a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we’ve done, we’ll see the big things we’re doing.

The music in the spot is the “Future Starts Slow” by The Kills. Pretty rad music to go with the ad. I dig it. What say you?

Spot: “Possibilities”
Ad Agency: Wieden + Kennedy

AD – ZigTech Shark On Sale at Reebok

Just in time for summer outdoor activities, the popular youth ZigTech Shark sneakers are now on sale at Reebok!  **This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.


Save up to $15 on select colors of this flexible, durable and comfortable shoe. With colors like charged green, vital blue, dynamic pink, and blaze yellow, your child is bound to have the coolest kicks of the summer. ZigTech technology features a zig-zag sole that provides cushioning for the active child, and support for a comfortable back to school shoe.


Dove Real Beauty Sketches – You’re More Beautiful Than You Think

Gil Zamora is a forensic composite artist, trained at the FBI academy in 1993. Gil worked at the San Jose police department from 1995 until 2011 as their police artist. He works off a person’s memory and asks several questions to composite his sketches instead of reference material. It’s important to note as it influences this experiment, beautifully documented.


Gil was hired by Dove to interview and draw seven different women, two sketches each.The first sketch is drawn from the woman’s description of herself. Gil never sees the women before he draws them. The second sketch is based off from a stranger’s description of the same woman. The sketches are incredibly different and in one woman’s words, “the stranger’s was a little more gentle.” The women are shown the sketches side by side and the women realize how hard on they are on themselves. The take away, at least in my opinion, is that women spend too much time trying to fix things they don’t like and they are too hard on themselves. The spots may be for Dove but you’d barely know it by the way they were produced and presented.

Bravo to Dove and this Real Beauty campaign. The short version has been seen over 1.2 million times in two days.


Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Watch the whole experience at:
Join the conversation at: #wearebeautiful

And don’t forget: YOU are more beautiful than you think!

Lead image via Dove Youtube.

ESPN Gives Mom Props

We love the approach ESPN took with the commercial. While the world watches the Harbaugh brothers (they are both head coaches of the opposing teams) compete against each other in the Super Bowl, ESPN shows respect to the true Most Valuable Player… Jackie Harbaugh, their mother.


It’s not crazy
That no matter who wins the game,
the MVP is a mom from Wisconsin,
it’s sports.

Protein to Start Your Day? Milk Mustache Super Bowl Ad with The Rock

There’s no question Dwayne “The Rock” Johnson is one of the biggest super stars in the world. When he’s not in the ring for WWE he’s in the gym pumping iron or prepping for another movie. The folks at the Milk Mustache campaign are taking to the Super Bowl in hopes of cashing in on his fame. Typically we’ve seen celebrities with a “milk mustache” in print but not on tv.


At the end they show “Protein to Start Your Day” which, in our opinion, is a bit misleading. We love The Rock but pretty sure he doesn’t turn to a gallon of milk for his protein. What do you think? Plus where’s his milk mustache?

VIDEO: Calvin Klein Concept Super Bowl Ad

Watch a preview of the Calvin Klein Concept commercial featuring model Matthew Terry. The latest offering from Calvin Klein Underwear features 360• seamless technology for a new standard in freedom and fit. Stay tuned for the full commercial premiere during this Sunday’s Super Bowl broadcast.



Visit Calvin Klein on the web:

Image and text via youtube.

New Planet Fitness Commercial – Hot or Not? UPDATED

Planet Fitness is known for their absurd, over the top commercials and their “Lunk Alarm”. Most physique competitors would be banned from their gym due to their laundry list of rules, like no grunting. The gym chain is back with a new round of commercials to kick off the new year. They claim they’re not a gym though and it’s only $10 a month. In the newest spot they poke fun at pretty girls and claim that’s why their not a gym.


Um ok. I’m not buying it but if it gets people to workout then so be it but it’s a pretty lame approach in my opinion. What say you Hardbody Nation? Check out the commercial below and then vote and/or comment below.


The New York Times published a story about Planet Fitness and shared that the new campaign will use the slogan “No Gymtimidation”. This coincides with their “judgement-free zone” that is unless you grunt then you could get booted out. One thing I was unaware of that the NYT piece mentioned was “Every month members are treated to pizza on the first Monday night and bagels on the second Tuesday morning, while Tootsie Rolls are handed out daily.”


But Steve Red, the chief creative officer of Red Tettemer & Partners, said the aspirational approach can backfire when it comes to promoting health clubs.

“I’m never going to get to be that washboard-stomach, super-cut guy that I see in the Equinox ads,” said Mr. Red, referring to the chain of upscale gyms.

New York Times.

Maybe because the daily tootsie rolls have something to do with that Mr.Red.

#update# Not to be outdone by the women’s ridiculousness there’s a new “BURN” spot for men. I laughed but only because of how stupid it is.

Jelena Abbou Featured in New MAC Strength Collection

Jelena Abbou has graced the covers of many magazines and featured in a number of ads over the years. Now the IFBB Figure Pro has taken her modeling up a notch in the new MAC Cosmetics campaign. The MAC Strength Collection is a “collection to play up your strength.” The collection will be available online December 24th and in North America at MAC locations on December 26th. International customers will have to wait until the new year to find the line at nearby MAC locations.


Jelena flew to London in February, where the campaign was shot. She shared with us that the experience was incredible and is super excited to see it in stores. At the time of the shoot she was a few weeks out from the Figure International, where she went on to place 11th.

A few websites recently shared the image and it has received a wide variety of responses. shared a passage from the upcoming campaign and said she was excited to try it because of its message.  The copy reads, “I am a women: fearless, elegant, strong. We love women who strike powerful poses, stand out, redefine the notion of beauty…and do it with an inner/outer strength that’s irresistible and impossible to ignore. Colour is a vehicle for a women to flex their femininity and MAC’s New collection reflects this state of mind and style. It starts with dramatic eyes defined by two Eye Shadow Quads that sculpt and highlight, precision Penultimate Eye-Liner and extra-volumizing Opulash. Lips plump up with vivid colour to project power while Powder Blush in Natural Tones softly chisels cheeks. And, nailing it for overall presentation, MAC’s High Gloss Nail Lacquer.”

Jelena Abbou looking HARDBODY in new MAC advertisement.

Join us in congratulating Jelena on this tremendous opportunity to showcase a HARDBODY in the “mainstream” world. Visit for more information. See more images at

Ad Watch: No Matter What. Sweat. Under Armour Women

Under Armour Women released a new video today titled, “No Matter What. Sweat. Every. Day.” The mantra is in line with that of a Hardbody even though the whole “.” after every word has been played out. Under Armour wants women to believe that “sweating is the best part of your day.” Agree?

women sweat workout

After watching the video a couple things jump out at us. Why aren’t more of the women sweating? Why not really push the idea by having women drenched in sweat? We’re pretty sure if you worked out with women like Ronda Rousey, Erin Stern or Nicole Wilkins you’d have sweat pouring down your face. It’s not until the very end of the clip we actually see visible sweat. We dig the idea but would love to see them show how women really look after a during and after a hard workout.

No Matter What. Sweat. Every. Day. — Under Armour Women
Sweating is the best part of your day. The part that tests your will, your body, and your mind. The part that truly makes you better. Under Armour celebrates the WILL of female athletes everywhere in our latest anthem. It’s an invitation, a challenge, and a mantra. Now get out there and sweat!

Visit for Under Armour Women products.

Via Youtube.

Ad Watch: Kids 2012 – P&G London Olympic Games

Proctor & Gamble continues to produce great work in their “Thank You, Mom” campaign. Their most recent ad for the 2012 London Olympic Games features Olympic athletes their a mom’s point of view. To Moms, they will always be their kids. It’s an excellent approach and one we applaud.

Join P&G in saying “Thank you, Mom” by sending your mom a message of thanks at: You can also follow the campaign on twitter.

– Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner and the company behind brands like Pampers®, Gillette® and Pantene®, today debuted “Kids,” the second advertisement in their global P&G Thank You Mom campaign series. “Kids” was launched simultaneously around the world today online, in advance of making its TV premiere during the Opening Ceremony. Click to watch:

“Tomorrow marks the opening of the Olympic Village. The teams have all been chosen and, with just two weeks to go until the London 2012 Games, ten thousand athletes around the world are gearing up for the biggest competitions of their lives. The years of training and dedication will end in triumph for the best of the best,” said Marc Pritchard, P&G Global Brand Building Officer. “P&G is proud to be sponsoring 150 of these remarkable athletes through our brands. In addition, we’re also honoring the people who helped them on their journey to London – their moms – through our Thank You Mom campaign.”

The launch of “Kids” builds on the success of the other videos in P&G’s Olympic Games campaign. The “Best Job” film and the “Raising an Olympian” series have already garnered more than 26 million views since P&G launched the Thank You Mom campaign in April.

“We know from talking to moms of Olympians, that even though their children have grown into world-class athletes, they will always see them as little kids,” said Pritchard. “This insight serves as the inspiration behind our “Kids” spot, which we’re proud to unveil today, as the world is turning its attention to the athletes of London 2012.”

P&G recruited award-winning director Daniel Kleinman, named Adweek’s director of the decade in the “Best of the 2000s” feature, to create the spot.  Kleinman’s storytelling gives the viewer a unique perspective on the Olympic athletes through the eyes of their moms. The piece depicts seven different Olympic Games events, featuring approximately 245 kids from 16 different countries. The spot was filmed in the US and Great Britain and it will run online, in social media, TV and print.

“As I watched this commercial for the first time, it brought back so many memories of watching Ryan as a kid climbing onto the starting blocks,” said Ileana Lochte, mom of Olympian and three-time gold medalist Ryan Lochte. “Even now as I watch him compete, I always see him as my little boy.”

P&G’s Thank You Mom campaign kicked off in April and is coming to life through a variety of media channels and in-store with a worldwide retailer program that runs through August.  Olympic Games-themed P&G branded products are being featured in four million of stores across the globe.  As a part of the P&G Thank You Mom promotion, P&G has committed to raise $5 million to support local youth sports programs in many countries, through a portion of sales and donations from the company’s leadership brands including Pampers®, Tide®, Gillette® and Pantene®.

To make it easy for people to join in the Thank You Mom campaign, P&G also launched the “Thank You Mom app” that allows people to thank their own moms by uploading personalized content in the form of a video, still image with caption or text-based message. Users will then be able to encourage friends and family to do the same, spreading the word to thank and celebrate moms. To share your own Thank You Mom message, please visit

To follow news and updates on the entire Thank You Mom campaign, consumers can visit and “like”

For a full list of assets and information related to the P&G Thank You Mom campaign, including photos and video, visit

# # #


About P&GP&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Photos provided by P&G

Hardbody Ad Watch: Inside The Edge with Hope Solo

Popular American Soccer goalkeeper, Hope Solo is featured in this Gatorade spot which shows her working out and learning how her body performs. The Gatorade Sports Science Institute’s mission is to help athletes. The take away here is if you’re going to be an athlete you need to learn how to take care of your body and how to fuel it. We love what Gatorade is doing with women in sports.



Check out the video below and watch Hope get after it. Our favorite line in the spot, “Hard work gives you results.” Those are words to live by Hardbody Nation!

Ad Watch: Raising an Olympian – Lolo Jones

The Olympics bring out the best in advertisers and we’re really enjoying what Proctor & Gamble (P&G) is doing this year. They are presenting a series about the mom behind the Olympic athlete. This spot features popular Olympic hurdler, Lolo Jones. The spot talks about Lolo growing up poor and her mom’s dedication and hard work to her family.


Props to P&G for their “Thank you, mom” campaign. Check out their facebook page and give it a “like” at

Voices in Women’s Sports by Nike

Nike and long-time advertising agency of record, Weiden+Kennedy are paying tribute to female athletes in their newest ad. The ad pays tribute to athletes who have overcome the challenges from simply being a woman. The ad features Joan Benoit Samuelson, 1984 Olympic Gold medalist (the first world’s first in a women’s marathon), WNBA stars Lisa Leslie and Diana Taurasi and Olympic Boxer Marlen Esparza.

Props to Nike for helping women in sports. “Voices” is compelling and well executed. Check it out below.

Nike celebrates how far women’s sports have come by featuring elite athletes who defied convention—women who wanted to play so badly, they wrote their own rules. #MAKETHERULES

via YouTube.

AD WATCH: Quest For Bodybuilding Title Comes at A Price

Advertisers are constantly trying to capture the attention of customers in new and unique ways. This is a short film about a bodybuilder and his soon-to-be wife ends in a strange way. The bodybuilder trains and eats and well eats. The video is generating some buzz online however will you remember the product?

In any given day, body builder Phill Pace eats a whole chicken, a turkey, steak, fish, kangaroo and assorted vegetables and rice — all in his quest for the Mr Australia title.

However, it comes with a price….


Red Bull Air Drop

Red Bull continues to innovate and push the limits with their marketing. Today Red Bull is sharing the love by “giving wings” to millions of students around the world. Their latest stunt includes dropping crates of Red Bull across 400 campuses, in 55 countries, and 6 continents.

Visit to track where the drops have been made. You can also follow the tweets via #Airdrop. Following some of the tweets it’s a pretty wild stunt and it has people buzzing around the globe.

Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.