San Delivers Results

Abby Head On – ESPN Feature


Abby Wambach is one of the most popular soccer players in the world. She’s help put women’s soccer back on the map and one of the leaders of TEAM USA. ESPN does a great job of featuring Abby and how she narrowed down her choice of college.

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The best line comes at the very end when Abby talks about not being offered much by the best college soccer program (North Carolina) at the time. She says, “I can decide to go to this school or I can go to another school and beat them.” That gives you a bit of insight into her competitive spirit.

SEC Storied Abby Head On premiered Wednesday May 15th 8pm ET on ESPNU.



Wrestling Dropped from the Olympic Games


The International Olympic Committee (IOC) opted to keep the pentathlon and remove wrestling from it’s list of Olympic events. It’s a surprising move, considering wrestling is one of the oldest Olympic sports. The board reviewed 26 sports currently on the Olympic program and by eliminating one it allows for a new sport to be added to the program.

Wrestling joins baseball, softball, karate, roller sports, sport climbing, squash, wakeboarding and wushu for a single spot in the 2020 Olympics. Considering the removal it’s highly unlikely that wrestling would be voted into the mix. In 2005, the IOC removed baseball and softball. Rugby and Golf will be part of the 2016 Olympics games.

AP Sports writer, Stephen Wilson writes…

The IOC program commission report analyzed more than three dozen criteria, including television ratings, ticket sales, anti-doping policy and global participation and popularity. With no official rankings or recommendations contained in the report, the final decision by the 15-member board was also subject to political, emotional and sentimental factors.

Previously considered under the closest scrutiny was modern pentathlon, which has been on the Olympic program since the 1912 Stockholm Games. It was created by French baron Pierre de Coubertin, the founder of the modern Olympic movement.

Modern pentathlon combines fencing, horse riding, swimming, running and shooting—the five skills required of a 19th century cavalry officer. The sport’s governing body, the UIPM, has been lobbying hard to protect its Olympic status, and the efforts apparently paid off.

Women’s Wrestling was added to the Olympics at the 2004 Athens Games.

NEWS RELEASE
LAUSANNE, Switzerland (AP) – IOC leaders have dropped wrestling for the 2020 Games in a surprise decision to scrap one of the oldest sports on the Olympic program.

The IOC executive board decided Tuesday to retain modern pentathlon – the event considered most at risk – and remove wrestling instead from its list of core sports.

The decision, announced by the IOC, was first reported by The Associated Press.

The IOC board acted after reviewing the 26 sports on the current Olympic program. Eliminating one sport allows the International Olympic Committee to add a new sport to the program later this year.

Wrestling, which combines freestyle and Greco-Roman events, goes back to the inaugural modern Olympics in Athens in 1896.

(Copyright 2013 The Associated Press. All rights reserved.)

Read more on the story on Denverpost.com.



UFC 157 Primetime: Rousey vs. Carmouche Episode One Recap & Full Video


UFC’s cameras follow Ronda Rousey and Liz Carmouche as they head into UFC 157. UFC Primetime is a documentary style approach to give fans a raw and real look inside their headline fighters. They don’t produce a prime time show for every title fight but when they do it’s very professional and carefully edited.

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UFC 157 is a historic event that will feature women’s MMA for the first time inside the octagon. President of the UFC, Dana White told the fans and reporters they’d never see women fight in the UFC. That changed when a trash talking Ronda Rousey did more than talk, she delivered and finished fights. All of them. She has yet to allow an opponent to make it to a second round.

The first first of the UFC’s three part series aired last night and focused largely on Rousey. Those who follow the UFC and Rousey’s meteoric rise would expect nothing less. She has the looks, she provides the sound bites worthy of headlines and she can fight. Some would argue that she’s only getting the attention she is because of her looks but those are the same people who don’t know her story and her struggles from day birth.

In episode one, we learn Ronda was born with the umbilical cord wrapped around her neck. It caused her to struggle with her speech and it was nearly three years before she could talk. Ronda shared, “My sisters would translate my gibberish.” Near the end of the show, we see a side of Ronda that often goes unseen with the MMA bad ass. She breaks down into tears. It one of the few times you’ll see a vulnerable Rousey, she shares the story of how her father committed suicide after a sledding accident. Ronda was a young girl when the tragedy happened but you get a sense the memory lives with her every day.

Ronda was the first American woman to win an Olympia medal in Judo. “After the Olympics they pretty much gave me gave me 10 grand & a handshake,” said Rousey. Ronda worked as a waitress and bartender while trying to get her MMA career on track. Those days are long gone and you get the feeling she’s doing whatever it takes to never go back to those jobs.

Rousey’s opponent, Liz Carmouche gets about a third of the airtime in the first episode. UFC Primetime chose to highlight Liz’s sexual orientation right out of the gate. She served five years in the US Marine Corp but we learn little about that instead we hear about her being a lesbian. Carmouche openly talks about it and her relationship with her girlfriend. She doesn’t live a glamorous life but you don’t hear her complain about it.

Liz is the underdog in the fight. Unlike Rousey she has yet to reach super-star status. Liz opens the doors to her gym, the San Diego Combat academy, and helps close them at the end of the night. She answers phones, teaches classes and often runs the front desk. In one of the few moments we hear from Liz in episode one she says, “I was brought in to be the underdog ’cause they think that she’s going to win and I’m okay with that. I like having people think that. I absolutely think I’m gonna spoil the UFC plans.”

Watch as UFC Primetime cameras follow women’s bantamweight champion Ronda Rousey and challenger Liz Carmouche in the weeks leading up to their historic bout at UFC 157.

Wondering what the song was that played during Ronda’s drive to the gym? It’s ZZ Ward’s “Move Like U Stole it”. Listen to it on Spotify.


Props UFC
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UFC Primetime: Rousey vs. Carmouche


Ultimate Fighting Championship (UFC) Primetime returns on Thursday night and it features the first two women to fight in the octagon. Ronda Rousey (6-0) has quickly become the face of women’s MMA and dominated in every fight. Her opponent, Liz Carmouche (7-2) will try to do the unimaginable by defeating the highly favored Rousey.

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UFC Primetime: Rousey vs. Carmouche, premiers at midnight ET on FUEL TV. The three part series takes you inside their training camps for the historic championship bout.

PRESS RELEASE:
Las Vegas – UFC women’s bantamweight champion Ronda Rousey and challenger Liz Carmouche are set to make history on Saturday, Feb. 23 when they become the first women to compete in the UFC’s hallowed Octagon®. Tonight, fans get an all-access pass inside their training camps before the historic championship bout, as episode one of UFC PRIMETIME®: ROUSEY vs. CARMOUCHE premieres on FSN. To see when the show airs in your region, check your local listings or visit http://msn.foxsports.com/tv/schedule or http://www.ufc.com/news/157-primetime-listings-news

UFC PRIMETIME®: ROUSEY vs. CARMOUCHE will also be available on www.ufc.com beginning tomorrow, Friday, Feb. 8. Air dates and times for the remaining two episodes will be announced shortly.

UFC®157: ROUSEY vs. CARMOUCHE, which takes place Saturday, Feb. 23 from Honda Center in Anaheim, Calif., will be available live on Pay-Per-View at 10 p.m. ET/7 p.m. PT on UFC.TV, iN DEMAND, DirecTV, DISH Network, Avail-TVN and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer’s Choice Canada for a suggested retail price of $44.99 US/$49.99 CAN for Standard Definition and $54.99 US/$59.99 CAN for High Definition.

For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.

About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 169 countries and territories, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.



UFC’s First Female Fighter, Ronda Rousey on HBO’s ‘Real Sports’


HBO will profile their first MMA fighter in an upcoming spotlight on “Real Sports with Bryant Gumbel”. The program will air on February 19th at 10 p.m. ET. The feature will focus on the UFC’s first female fighter, Ronda Rousey. Ronda will headline UFC 157 and from the looks of this teaser, people will be interested to see her journey continue.



Awesome Snowboarding Video: P.S. Episode 3 It’s Deep


In the mood to hit the slopes? We are after seeing this rad video from ESPN.

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Robin Van Gyn, Amber Stackhouse, Erin Comstock and Annie Boulanger head to Baldface lodge in Canada for some pow laps.

via youtube



Snow Accelerated Sales in Late December


Snow Accelerated Sales in Late December
More than 30 supplier brands begin three days of manufacturer meetings adjacent to the 2013 SIA Snow Show

WASHINGTON, DC (January 30, 2013) - SIA Sourcing Snow, a new member-owned trade show dedicated to the supply side of the snow sports industry, began Wednesday at the Colorado Convention Center in Denver, Colo. and will continue until 3 p.m. on Friday, February 1. Sourcing Snow is held concurrently with the 2013 SIA Snow Show (Jan. 31-Feb. 3).

The day started with a luncheon for exhibiting brands, their clients and partner companies and excitement for the three days of business ahead. Sourcing Snow also hosted a group of top journalists for a party before the SIA Pre-Show Snow Fashion & Trends Show held next door.

“I do think the mechanics and set up of the room and the booth are very good­­. It is a great location,” said David Parkes, CEO and president of Concept III. “This is an important way for us to get closer to these people in a different environment than their own showroom and a great opportunity to meet people we may not already know.”

The cost-effective structure of the show and simple set up was a draw for exhibiting suppliers.

“SIA made it easy for us,” said Mary Smith, Duraflex account manager for the eastern United States. “We left the last show we were at and came here, literally bringing our backpack and roller boards- that was it.”

Duraflex wanted to participate in the first year of Sourcing Snow because of the access to manufacturers exhibiting at the 2013 SIA Snow Show.

Smith said, “We wanted to have access to all the companies, especially the new and upcoming companies that we don’t see at the other shows that may only be here. We have had about five different companies that have stopped in to talk and are looking for specific things.”

Conversations about creating a dedicated SIA textile and sourcing show, that is exhibitor owned and operated, began in June of 2012 with the SIA Supplier Task Force.

“Since the beginning, we have been focused on developing a sustainable model for a show that makes sense for sourcing companies and their customers, especially since it is such a busy show season,” said David Ingemie, SIA president. “I think that Sourcing Snow’s first day indicates that we have a successful model with a lot of opportunities for expansion.”

Stay connected to 2013 SIA Snow Show news with the SIA Social Dashboard, with feeds from the SIA Facebook page, SIA’s Latest and @siasnowsports on Twitter. Use #SIA13 to join the Twitter and Instagram dialogues with thousands of industry professionals preparing to converge on Denver, Winter Park Resort and Devil’s Thumb Ranch, Colo., January 31 – February 5 for the Snow Show and On-Snow Demo.

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAK™ and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at siasnowshow.com/sourcing. SIA is dedicated to growing the industry through consumer initiatives and websites, snowlink.com and wintertrails.org, marketing resources, services and collaborative programs to increase participation and move product. Ford is the official partner of the 2013 SIA Snow Show. For more information, visit snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: SIAmail@snowsports.org.



X Games Aspen 2013 Coverage on ABC


The Aspen X Games kick off this week and we’re stoked to be watching some of the events live and in person. If you’re not able to attend this awesome event, don’t worry you can catch it online and on TV. ESPN will be producing hours of content online and on ABC.

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All Live Content Distributed on ESPN 3D and WatchESPN

A wide offering of X Games Aspen 2013 content will be simultaneously distributed across multiple broadcast and digital platforms January 24-27 live from Buttermilk Mountain in Aspen. X Games content will be available via television, smartphones, tablets and online through digital and social network platforms. By enhancing and adding dimension to the X Games viewing experience, fans will have the opportunity to watch all the action, get an inside look at the event, and establish a two-way conversation with ESPN, athletes and other viewers.

“With X Games Aspen officially kicking off the global expansion, ESPN will provide fans around the world with a chance to experience the X Games – with both enhanced broadcast and digital options,” said Scott Guglielmino, senior vice president, programming and X Games. “In 2013, ESPN will produce and distribute more than 150 total hours of coverage of these 6 X Games events, supplemented with rich digital content, and Aspen is the perfect way to kick it off.”

Television
X Games Aspen 2013 will feature the return of live coverage on ABC, as well as 20 hours of live X Games Aspen content in high-definition on ESPN, January 24 – 27, 2013 from Aspen, Colo. WatchESPN will stream all 20 hours of coverage as well as three hours of original content and ESPN 3D will telecast all 21.5 hours of live X Games coverage.

New host, Ramona Bruland, will host all 20 hours of the X Games coverage on ESPN and ABC. With more than 10 years of experience in the television industry and two Heartland Emmy nominations, Ramona has been seen on TV screens across Australia, Europe and the USA covering action sports, lifestyle, arts and culture, luxury and travel on multiple networks.

A prominent collection of action sports legends will join Bruland on the air. The full ESPN telecast team is listed here:

• Kevin Pearce – Snowboard Analyst
• Chris Burandt – Snowmobile Analyst
• Keir Dillon – Snowboard Play-by-Play
• Mike Douglas – Ski Analyst
• Chris Ernst – Ski Play-by-Play
• Tes Sewell – Snowmobile Play-by-Play
• Alyssa Roenigk – Reporter
• Jamie Little – Reporter
• Jordan Whitley – Reporter

*For the full telecast schedule please check your local listings, or visit www.xgames.com.

International

In addition to all of the content on ESPN’s U.S.-based media platforms, X Games Aspen will be televised in 184 countries and territories to more than 430.6 million homes, including live coverage in Africa, Brazil, Canada, Central America, Europe, Middle East and South America. 21.5 live hours of the event will also be simulcast on ESPN’s international broadband platforms in 16 countries across Australia, Europe and Latin America.

ESPN will produce 10 one-hour syndication shows for networks to air following the event.

Digital

XGames.com – The newly redesigned XGames.com will provide comprehensive onsite coverage from Aspen including an all new, enhanced second screen experience, X Cast. With live results, near-real-time “leader board” video of competition runs, game-cast elements like TrickTrack (which graphically captures trick data in real time) and Hypemeter (a worldwide applause meter that measures, scores and displays the collective excitement around X Games at any time), X Cast in 2013 will be the most interactive second screen web experience X Games has seen to date. Additionally, the new site will feature personalized and “Pop-Up”-style video (around daily and event highlights, medal runs and features) and the Scene, the all-new lifestyle section of XGames.com, covering the films, music and style elements happening on the ground in Aspen. ESPN.com’s Wayne Drehs will also be onsite writing enterprise features around marquee events and athletes of the event, and full-bleed photo galleries will be shot by the best creative talent in the action sports industry.

The new and improved X Games app – The app, which it compatible with iPhone, iPad and Android, puts the world’s premier action sports event right at your fingertips, making it easier than ever to watch highlights, view schedules, track scores and keep up with the top names and hottest news coming out of Aspen. Use the app while watching the TV broadcast to take full advantage of TrickTrack, then fire up the interactive HypeMeter and virtually “cheer” for your favorite moments using your device and quick hands. With streaming music content and deep links to every live competition on WatchESPN, this free app is a must-have for X Games fans everywhere.

XGames.com/realsnow – Eight invited snowboarders will submit a one-minute video with a maximum of eight tricks to be judged by a committee of well-respected snowboarding industry professionals.  A first place prize of $50,000 will be awarded to the winner, as well as gold, silver and bronze medals for the top 3 finishers. Fans will also have a chance to view and vote on their favorite video in a tournament-style bracket with the fan favorite winning $10,000. Visit XGames.com/realsnow to view videos and vote for your favorite athlete.

Inside X – As increasing numbers of fans now watch live sporting events on television, while concurrently connected to the internet, Inside X will offer viewers a look at everything happening on and off-site during X Games Aspen. Through on-demand clips, Inside X  will feature a variety of event highlights and expert analysis, behind-the-scenes access, athlete and fan interviews, and an inside look at X Games Music, Film and Style cultural elements from Aspen, Colorado.

Inside X will be available in the scene section of Xgames.com, Xgames.com/Scene, throughout the duration of the event.

Live Music WebcastsX Games Music Presents will feature a variety of on-site and off-site concerts throughout X Games Aspen featuring two live webcasts from the X Fest Stage on Buttermilk Mountain. Calvin Harris and Major Lazer will be performing on Saturday and Sunday, 4:30 p.m. – 5:30 p.m. MT and 4:15 p.m. – 5:15 p.m. MT, respectively. The live music webcast will be distributed on XGames.com, the X Game Facebook page, and the X Games Livestream Channel.

Facebook – X Games on Facebook will feature exclusive video, photo galleries, X Games Aspen Moment of the Day and behind the scenes content posted daily along with telecast and event information. The X Games Facebook page currently has more than 3.9MM fans. Join X Games on Facebook at Facebook.com/XGames

Twitter – ESPN X Games’ Twitter feed will featureinstant event updates, results, tweet to vote for the Big Air competitions and a behind-the-scenes look at X Games Aspen. Have something to say? Join the conversation using #XGAMES or @XGames in your tweet and follow us on the official X Games Twitter page at Twitter.com/XGames

Google + — X Games on Google+ includes exclusive athlete Hangouts, video, photo galleries and behind the scenes look at X Games Aspen along with telecast and event information. For all info visit: Google.com/+xgames

ESPN3 – ESPN3 will stream three hours of exclusive live coverage from X Games Aspen 2013.

WatchESPN – Fans will also be able to watch live coverage of every event on ESPN through their computers, smartphones or tablets via WatchESPN.  WatchESPN delivers live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal Line on PCs, smartphones and tablets to fans who receive ESPN’s linear networks as part of their video subscription from Time Warner Cable, Bright House Networks, Verizon FiOS TV or Comcast Xfinity TV.

ESPN MobileTV – will provide 18 hours of live event coverage. Daily highlights and discipline highlights will be offered On Demand.

Music

The X Games Aspen telecast will feature music from Calvin Harris, Major Lazer and Green Day and many more.

iTunes will be promoting a splash page available at www.itunes.com/xgames for everything X Games past and present. The splash page will feature video content, podcasts, apps, films and music. Sony, Microsoft, and Amazon will also have all daily highlights and discipline highlights from X Games Aspen available for purchase.

News Release & logo via Espn.com

 



Reebok & Spartan Race Announce Global Partnership


Reebok continues to make waves in the world of fitness by partnering with popular fitness events. They teamed up with Crossfit for the Crossfit Games and now they’ve aligned themselves with obstacle racing, specifically Spartan Race. Matt O’Toole, Chief Marketing Officer at Reebok, said it best, “At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity.”

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Props to Reebok for recognizing fitness movements and aligning their brand with them.

 

PRESS RELEASE:

Canton, MA January 17th, 2013 – Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have today announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series beginning with the first race of the season at Vail Lake Resort in Temecula, CA on January 26th and 27th, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

The partnership was launched with a traffic-stopping live event in New York – The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games. The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles..

The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness. Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.

Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity, said Matt O’Toole, Chief Marketing Officer at Reebok. “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

Adds Spartan Race founder Joe De Sena, “Reebok shares our vision – they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives.

“Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb,” De Sena said.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

About Reebok Spartan Race
Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

Go to http://www.spartanrace.com for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.

Story via: http://blog.spartanrace.com / Image:Brent Doscher;Nuvision Action Image 



Monique Ricardo – Queen of the Guillotine


Monique Ricardo aka Momo has been away from the Bikini stage but that doesn’t mean she’s sitting around doing nothing. She’s been honing her MMA skills and is an amazing Jiu-Jitsu practitioner. She’s mastered the art of the guillotine and won  the Brazilian Jiu-Jitsu Worlds Championship (IBJJF) with it. Check out the video of Momo dropping the hammer err guillotine down on her opponents.



Ronda Rousey Headlines First Women’s UFC Fight & Some Bros Are Mad


One of my favorite hardbody women, Ronda Rousey continues to make history. When she’s not arm-barring someone inside the cage she’s giving the media a headline to chat about. Sure she has the looks but that will only take you so far in any walk of life. What’s attractive to any business is the all-mighty dollar and Rousey is money. Ronda rocked the cover of ESPN Magazine The Body Issue, she’s on the current cover of Oxygen magazine and featured in the newest Esquire. She’s doing appearances on talk shows and getting out of her comfort zone because she knows it’s good business not only for her but also the Ultimate Fighting Championships (UFC). The UFC is the fastest growing sport and in two months Ronda will not only be the first female to fight on their roster, she’s also headlining it.

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UFC President, Dana White was against women in the UFC telling TMZ we’d “never” see them in the octagon.That was until Rousey came along. Now Dana White is not only bringing women’s MMA into the fold but he’s also made it the headline fight for UFC 157.

Oh what a difference a year makes.

Last year around this time fight fans were blasting Rousey for her lack of experience in MMA and claiming she was a one-trick pony. Ronda is known for arm-bar finishes inside the cage. Some call Rousey cocky but in the words of Kid Rock, “It ain’t braggin’ m_f_er if ya back it up.” She’s backed it up before and she’ll have the chance to do it all over again in Anaheim, California on Feb 23, 2013.

Not everyone is stoked about Ronda having top billing though. The co-main event features former UFC light-heavyweight champ Lyoto Machida against Dan Henderson. Dan Henderson’s striking coach, Gustavo Pugliese, was none to pleased with ‘Rousey vs Carmouche’ getting billing over the injury plagued fighter. After posting a rant on facebook he clarified (kind of) his comments to GracieMag.

“Where I come from, there’s a pecking order for anything in life,” he explained. “I believe in paying dues. In this particular case, ‘Hendo’ and Machida paid their dues a long time ago. For someone new to come in and have a free ride just seems unfair to them and the whole sport they helped build.”

Whaaaa-Whaaa.

He’s right they have “paid their dues” but with all due respect that doesn’t entitle you to blast Rousey and claim she’s getting a “free ride”. Like the boys, she’s paid her dues and now she’ll get the chance to let the world see on PPV.

Deal with it.

This isn’t the first time Henderson and Rousey have shared the spotlight. Earlier this year UFC magazine (now UFC 360) featured the two fighters on the cover of their Olympic issue. Henderson is an accomplished wrestler but never won an Olympic medal. Rousey on the other hand was the Judo bronze medalist in the 2008 Beijing Summer Olympics. She became the first American woman to win an Olympic medal in Judo.

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Rousey was originally scheduled to make her Strikeforce debut on the same card as ‘Henderson vs Fedor’ in 2011 however the fight was pushed back. She went onto win the rescheduled fight and months later became the Strikeforce Women’s Bantamweight Champion.

I’m willing to bet more casual MMA fans know who Ronda Rousey is than Dan Henderson. Diehard MMA fans will tune into the PPV no matter what but it’s the new fans that the UFC is eyeing. Dana White isn’t stupid. He recognizes the hard work Rousey has been doing in and out of the cage. She’s everywhere in the media and finishes her business in the cage.

That’s good business not only for Rousey but also the UFC. Tickets for UFC 157 go on sale Friday, December 21, 2012.

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UFC logo and poster via zuffa – UFC.



2013 Winter X Games Invited Female Athletes


The X Games Aspen 2013 returns to Aspen, Colo. on Jan. 24-27, 2013. The women’s field has been announced and it’s another stellar lineup for the popular winter games. Check out who made the cut and the schedule of events for the 2013 Aspen X Games.

winter-x-games

PRESS RELEASE:

Shaun White, Kelly Clark Among the First Wave of Athlete Invites

 ESPN will launch into 2013 with X Games Aspen officially kicking off the global expansion – a six-event schedule that will conclude in Los Angeles in August.  In May, ESPN announced it would be expanding the X Games to Foz do Iguaçu, Brazil; Munich, Germany and Barcelona, Spain – joining X Games Aspen, Los Angeles and Tignes taking the premier action sports event global.

ESPN will present X Games Aspen 2013 from January 24 – 27 bringing all the action back to Buttermilk Mountain for an 11th consecutive year.  Celebrating 17 years of the winter version of X Games, this year’s competition will feature more than 200 athletes competing for medals and prize money in the sports of Skiing, Snowboard and Snowmobile.  ESPN and ABC will combine to televise 20 hours of live X Games Aspen competition in high definition. In addition, the Worldwide Leader in Action Sports will present all the X Games action on ESPN 3D.

The full list of first wave athletes invited to compete at X Games Aspen 2013 is available at www.xgames.com.

SNOWBOARDING:
Women’s Slopestyle

Jamie Anderson
Enni Rukajarvi
Kjersti Oestgaard Buaas
Spencer O’Brien

Women’s SuperPipe
Kelly Clark
Elena Hight
Hannah Teter
Gretchen Bleiler
Queralt Castellat
Kaitlyn Farrington
Torah Bright

SKI
Women’s Slopestyle
Kaya Turski
Anna Segal
Emilia Wint
Keri Herman
Dara Howell

Women’s SuperPipe
Roz Groenewoud
Maddie Bowman
Anais Caradeux
Brita Sigourney
Megan Gunning

SCHEDULE OF EVENTS:
All event times listed are Mountain Standard Time (MST) and subject to change. All competitions take place on Buttermilk at Aspen, Colo.

Thursday, January 24, 2013
10:30 a.m. – 12 p.m. Skiing SuperPipe Men’s Elimination
1:00 p.m. – 2:30 p.m. Snowboard Slopestyle Men’s Elimination
7:00 p.m. – 8:30 p.m. Snowboard SuperPipe Men’s Elimination
7:30 p.m. – 9:00 p.m. Snowmobile Freestyle Final

Friday, January 25, 2013
1:00 p.m. – 2:30 p.m. Skiing Slopestyle Men’s Elimination
1:30 p.m. – 3:00 p.m. Snowboard Street Round One & Final
6:30 p.m. – 7:45 p.m. Skiing SuperPipe Women’s Fina
8:30 p.m. – 10:30 p.m. Snowboard Big Air Round One & Final
8:45 p.m. – 10:00 p.m. Skiing SuperPipe Men’s Final

Saturday, January 26, 2013
11 a.m. – 11:30 a.m. Snowmobile Seeding
12 p.m. – 1:15 p.m. Snowboard Slopestyle Men’s Final
1:30 p.m. – 2:45 p.m. Snowboard Slopestyle Women’s Final
2:45 p.m. – 4 p.m. Snowmobile Speed & Style Final
7 p.m. – 9 p.m. Skiing Big Air Round One & Final
7:15 p.m. – 8:30 p.m. Snowboard SuperPipe Women’s Final

Sunday, January 27, 2013
12:00 p.m. – 1:15 p.m. Skiing Slopestyle Men’s Final
1:15 p.m. – 1:30 p.m. Snowmobile SnoCross Adaptive Final
1:30 p.m. – 2:45 p.m. Skiing Slopestyle Women’s Final
2 p.m. – 4 p.m. Snowmobile SnoCross Round One, LCQ & Final
7 p.m. – 7:45 p.m. Snowmobile Best Trick Final
7:45 p.m. – 9 p.m. Snowboard SuperPipe Men’s Final

 

Visit Xgames.com for more info on the event and updated info.



Lolo Jones Makes the US National Bobsled Team


Lolo Jones was America’s sweetheart heading into the London Olympics despite others having faster times in the 100m Hurdles. Now the track star is trying her hand at the U.S. Bobsled team. Whodda thunk?  She joins a team with a mix of veterans and rookies; she’s not the only female Olympic athlete on the roster. Olympians Tianna Madison and Emily Azevedo were also named to the national team. When’s the last time the Bobsled received this much attention? It’s likely been 20 years, when NFL football star Hershel Walker earned a spot on the 1992 Olympic team.

Lolo Jones Bobsled


PRESS RELEASE
U.S. national bobsled team named

LAKE PLACID, N.Y. (Oct. 25, 2012) – The 2012-2013 national bobsled team is composed of a diverse roster of powerful and determined athletes who are eager to carry the momentum from last season’s success into the upcoming World Cup circuit.

This season’s women’s bobsled team is a mix of rookies and veterans. Elana Meyers (Douglasville, Ga.) received a bye onto the team for her World Championship bronze medal performance last season and will pilot USA I. Jamie Greubel (Newtown, Pa.) won both selection races to earn her position as pilot of USA II, while Jazmine Fenlator (Wayne, N.J.) was named to USA III in her third season as a driver.

The six women’s bobsled push athletes named to the national team includes: World Indoor Champion and American record holder 100-meter hurdler Lolo Jones (Des Moines, Iowa), 4×100-meter relay Olympic gold medalist Tianna Madison (Elyria, Ohio), 2010 Olympian Emily Azevedo (Chico, Calif.), World Championship medalist Katie Eberling (Palos Hills, Ill.), current Lake Placid start record holder Aja Evans (Chicago, Ill.), and former University of California at Berkeley track athlete Cherrelle Garrett (Hayward, Calif.).

Reigning World Champion Steven Holcomb (Park City, Utah) will once again drive the men’s team USA I sled. National Guardsman Nick Cunningham (Monterey, Calif.) earned his position at the helm of USA II after sweeping team selection races, while Cory Butner (Yucaipa, Calif.) will pilot USA III.

The pool of men’s bobsled push athletes is one of the strongest yet. The selection features Holcomb’s world championship push crew of Steve Langton (Melrose, Mass.), Justin Olsen (San Antonio, Texas) and Curt Tomasevicz (Shelby, Neb.). The remaining nine athletes named to the team includes veterans Adam Clark (Owenton, Ky.), Johnny Quinn (McKinney, Texas), Chuck Berkeley (Walnut Creek, Calif.), Laszlo Vandracsek (Phoenix, Ariz.), Chris Fogt (Alpine, Utah), Dallas Robinson (Georgetown, Ky.), Jesse Beckom (Chicago, Ill.) and rookies Andreas Drbal (Belmont, Calif.) and Nic Taylor (Hayward, Calif.).

The skeleton national team will be named following the final selection race on Nov. 1. The World Cup tour kicks off in Lake Placid, N.Y. from Nov. 8-10.

About the U.S. Bobsled and Skeleton Federation
The United States Bobsled and Skeleton Federation, based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. The USBSF would like to thank its sponsors, suppliers and contributors for their support: BMW of North America, Under Armour, United States National Guard, Kampgrounds of America, Vivat!, Global Forwarding, KBC Helmets, Susan G. Komen for the Cure, Autism Speaks, Park City Lodging, EDAS/Ripxx, UberSense, Tesa Tape and Ferris Mfg. Corp. For more information, please visit the USBSF website at http://bobsled.teamusa.org.



Lolo Jones Off to Strong Start in U.S. Bobsled


Lolo Jones was one of the United States’ Olympic hopefuls in track and field. Lolo came up short and failed to medal but that didn’t stop America from wanting more of Miss Jones. Now the track star is testing thing in the bobsled event. Check out the story below.

lolo jones bobsled


LAKE PLACID, N.Y.–
Olympic hurdler Lolo Jones has posted an impressive start at the U.S. bobsled team selection races.

Seeking a push-athlete spot, Jones and pilot Jazmine Fenlator finished second in the opening night of selection races Saturday, their combined two-run time of 1 minute, 57.01 seconds just 0.05 seconds behind Jamie Greubel and Aja Evans (1:56.96). It was Jones’ competitive bobsled debut.

Greubel and Evans set a track push record of 5.43 seconds. Evans won the national push championships earlier this season.

Nick Cunningham and Johnny Quinn (1:54.51) won the first series of two-man races, followed by Cory Butner and Jesse Beckom (1:54.58) and Codie Bascue and Nic Taylor (1:55.04).

Veteran pilots Steven Holcomb and Elana Meyers have byes onto the national team.

Jones was among a group of U.S. track Olympians who were invited to the bobsled team’s push championships by coach Todd Hays last month, a decision Hays said was designed for them to “share their Olympics experiences with our athletes and to help boost team morale.”

It also was a bit of a recruiting ploy. Bobsled coaches have long tried to lure athletes from the track world, noting that their combination of speed and explosiveness is perfect for sliding.

And it might be working again. Jones and Fenlator were the leaders after the first run of the competition, and Jones suddenly is finding herself in a sled that might be in contention for a World Cup team spot.

“I’m just trying to take it all in,” Jones said. “It’s a new sport for me and there’s a ton of room for improvement. … I’m coming in here trying to learn everything quickly. I’m looking forward to fixing some things and hammering it out.”

Greubel and Evans rallied in their second run, continuing a breakthrough few days for Evans. Saturday’s competition was only her third time on the ice at Mount Van Hoevenberg.

Bree Schaaf and Emily Azevedo were third in the women’s race on Saturday night, finishing in 1:57.80.

In the men’s competition, even with Holcomb having a bye, the top three sleds were separated by only 0.53 seconds, which U.S. coach Brian Shimer said is a testament to the overall depth of the program right now.

“Every single day is race day with these guys,” Cunningham said.

Skeleton team races begin on Tuesday. Bobsled races continue Friday night, with the announcement of the national team to follow.

Story via Associated Press
Image via news.com.au



Video: Nine Queens – Progression Of Women’s Freeskiing with Jen Hudak


It’s not winter yet but this video makes us kinda wish it was. Professional freeskier Jen Hudak takes the lead on this video and describes women’s freeskiing progression and as you can see in the video below it definitely has. This is an amazing video that showcases the best female freeskiing hardbodies in the world. RAD!

From Vimeo
About Nine Queens:
Three years ago Nico Zacek, Germany’s number one freeski pro innovated the freeskiing world with an original event concept. The idea was simple: Nico built a distinctive jump obstacle and brought together the best athletes, photographers and film crews from all over the world and offered them perfect setting. From this winning formula NINE KNIGHTS was born and only three years later it has developed into one of the most anticipated freeski events in the world.

This big success was the reason why Nico thought about a female edition of his medieval spectacle. Who else could be the host of a NINE QUEENS Freeski event if not his good friend and Völkl team mate Virginie Faivre from Switzerland? Virginie, the current FIS- halfpipe world champion and repeated winner of the European Open, is now looking forward to inviting some of the best female freeskiers like Sarah Burke, Kaya Turski, Grete Eliasson, and Eva Patscheider to their contest highlight of the year. From March 21th to 25th the great skiing resort of Serfaus-Fiss-Ladis in Tyrol (Austria) will be the host location for the NINE QUEENS chateau, a unique jump- and jib feature, built by the Schneestern crew who also built all NINE KNIGHTS obstacles. Some outstanding photographers and film crews will be on hand to record the best that the world’s female freeskiing royalty has to offer.

To help us all carry on Sarah’s legacy, please support the Sarah Burke foundation, you can find more info at: sarahburkefoundation.org



Hardbody Inspiration: Gold Medalist Jessica Long


Jessica Long is A HARDBODY and one of the most inspirational people you’ll ever hope to meet. Jessica’s seventh medal of the London 2012 Paralympic Games was not only a gold medal but also a world record. She left London the most decorated American athlete of the Games. Check out the video interview of Jessica and if this doesn’t inspire you we don’t know what will.


Via Youtube:

The Paralympic Games, Aug. 29-Sept. 9, follow the London 2012 Olympic Games and are held in the same venues as Olympic competition. For more information on the 2012 U.S. Paralympic Team and Paralympic athletes, competitions and sports in the United States, visit http://www.USParalympics.org, the official website of U.S. Paralympics, a division of the United States Olympic Committee formed in 2001. U.S. Paralympics leads the Paralympic Movement in the United States.

Founded in 1894 and headquartered in Colorado Springs, Colo., the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information on the USOC and learn more about our athletes, log on to the official websites at http://www.teamusa.org and http://www.usparalympics.org.



First Female Football Quarterback in Florida


Erin DiMeglio is like a number of teenage girls in many ways but very different in her chosen sport. She attends high school and babysits when she’s not busy studying. She has to do chores around the house like most young adults. When it comes to sports though, Erin is different. She recently became the first female quarterback in Florida history.

 

She doesn’t ask for special treatment and wants her game on the field to get people talking, not for simply being a girl. After her team won her first game she tweeted, “It was a great feeling, but I think it should be about the whole team, a team effort, not just me.”

“Don’t give up on your dreams,” she said, when asked what advice she’d give other girls. “Keep dreaming.”

Information for this story are from the Associated Press story. Read the full AP story here.

The New York Times also wrote a piece on Erin which you can read here.

Photo by  Peter W. Cross for The New York Times



Bizarre Video from Crossfit Founder & CEO Greg Glassman


Crossfit continues to be one of the hottest things going in the world of fitness. New affiliate gyms are popping up all over the world and since Crossfit has made its way onto ESPN it’s exploded. Companies are now sponsoring Crossfit athletes and looking to get into the Crossfit world.

Many people not into the Crossfit scene comment that it’s “weird” and a bit of a “cult”. Those who are into Crossfit often live and breathe it but would disagree the naysayers. If this video with Crossfit founder & CEO Greg Glassman is any indication, it is definitely a different way of thinking.

CrossfitHQ posted a video where Mr. Glassman is asked a few questions at a gathering. The video is a bit herky-jerky and the we hear odd statements from him like, “We don’t need money” and “I haven’t heard a new good idea in a long time. And you can bucket them all.” Greg says the company is debt-free and doesn’t need money. Something you don’t often here a CEO openly say. What company says, “we don’t need money” in the current state of the US ecomony? Apparently, Crossfit Inc.

Although it’s not clear in the video, it appears Glassman is referring to a company wanting to buy into Crossfit Inc. for $20 million dollars. He says, “No one spends $20 million for fun. These are money guys… They’ve got to get rid of me. I stand between them and the affiliates.”

Glassman borders on arrogance at times when uttering things like, “I shoot down ‘good ideas’ for a living.” Perhaps he does and he clearly isn’t shy about sharing it. Sounds like he auditioning for the “Horrible Bosses II” with lines like that.

When asked if he’s afraid of “giving away” all his “secrets” Glassman says, “Kinda but no one’s been able to do shit with it other than us.” The founder is then asked about his exit strategy and he laughs. “There’s no retirement for me. To do fucking what?” He goes on to say, “Tried golf. Stupid fucking game.”

Greg says his agenda is “Health and Wealth” and he wants “Just to make the world a better place.”

Check out the video and let us know what your take is on it.


Lead image compiled from Youtube video shown.



Watch Live: Michael Phelps Press Conference


Michael Phelps, the most successful Olympian of all-time, will be giving an exclusive press conference with sponsor Head & Shoulders on Monday, August 6th at 9:45am London time.  You can watch the event LIVE via the webcast player below.

Michael will be giving a $25,000 award on behalf of his sponsors to a US youth center to support grassroots sports and the Olympics legacy. The award will be given on stage to a little 7 year old boy from a low-income and notoriously violent area of Knoxville, Tennessee. His father was tragically victim to this violence having been shot and killed in April this year. After the presentation of the award there will follow a Q&A session with the media.

Get Adobe Flash player

Lead image compiled from YOUTUBE commercial.



Olympic Results: Women’s 100 Meters


Team USA had three women in the Olympic 100 meter finals but only one was able to medal. Despite all three women running 11 seconds, only Carmelita Jeter’s 10.78 was fast enough to land in the top three. Jamaica’s Shelly-Ann Fraser-Pryce captured gold, USA’s Carmelita took home silver and Jamaica’s Veronica Capbell-Brown leaves with bronze.

Team USA’s Tianna Madison and Allyson Felix were just outside the medal times and finished in 4th and 5th respectively.

2012 London Olympic Women’s 100 Meter Finals
1. Shelly-Ann Fraser-Pryce 10.75
2. Carmelita Jeter 10.78
3. Veronica Campbell-Brown 10.81
4. Tianna Madison 10.85
5. Allyson Felix 10.89
6. Kelly-Ann Baptiste 10.94
7. AHOURE Murielle 11.00
8. OKAGBARE Blessing 11.01



Ladies Night in The Olympic Pool


The American women dominated tonight (Friday) in the Olympic pool. 15-year-old Katie Ledecky was on world record pace until the very end in the 800m Freestyle. She narrowly missed the world record however captured gold in a time of 8:14:63.

17-year-old Missy Franklin set a world-record in the Women’s 200m Backstroke with a time of 2:04.06. The win was her third gold medal and fourth overall at the London Olympics. Fellow American Elizabeth Beisel took home bronze with a time of 2:06.55.



Hardbody LIVE in London


We’re in London for a week and the energy here is amazing. We’re please to have the unique opportunity to not only spend a week in this amazing city but also to do so during the 2012 Olympic Games. Follow along with us here, on twitter (@hardbodynews) and on facebook.

One of the coolest things so far is hanging out at the Proctor & Gamble Family Home. This place is simply amazing. Olympic athletes and their families can be found around every corner. The pad is 65,000 sq ft and there are individual rooms that include pool-tables, lounge chairs, Foosball, video games, laundry services, massages and the list goes on and on.

Maya Moore, Christian Laettner and Shawn Johnson listen to other speakers.

Yesterday at the P&G Family Home, WNBA Basketball star and member of the current USA Women’s Olympic basketball team, Maya Moore shared what Red, White & Blue meant to her. This was part of the TIDE® Red, White & Blue BBQ. Joining her on stage was Dancing with the Stars winner and Olympic Gold Medal Gymnast, Shawn Johnson. Last but certainly not least, 1992 Olympic Basketball “Dream Team member Christian Laettner shared some of the feedback he received from twitter on the topic. Great food was served and it was a fun atmosphere. The American spirit was strong and you felt proud to be part of a group of passionate, enthusiastic crowd.

Towards the end of the evening, we were able to watch Gabby Douglas win the gold medal in the Women’s All Around gymnastics. This was particularly cool to do in the P&G Family Home while chilling in a huge bean bag and watching on a monster big screen.


Gabby Douglas and her coach on the big screen at the P&G Family Home.

We’ll share more photos and news from the P&G Family Home throughout the week.



Procter & Gamble Opens the P&G U.S. Family Home in London


Procter & Gamble is one of the Worldwide Olympic Partners at the London 2012 Olympic Games. This week P&G opened their private “home away from home” that will help keep U.S. moms connected with their athletes and families in a relaxed environment. The P&G U.S. Family Home is a 65,000 square foot space which is estimated to host approximately 1,500 athletes and family members each day.  We’re excited to see this venue in person and will report back with coverage from London next week.

 

Procter & Gamble Opens the P&G U.S. Family Home for Team USA and Their Families at the London 2012 Olympic Games
P&G Family Home is “Home away from Home” Featuring Services from Leading Brands including Pampers®, Tide®, Pantene®, Crest®, Duracell® and Gillette®

LONDON, July 26, 2012 – Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced the opening of the P&G U.S. Family Home at the London 2012 Olympic Games. This private “home away from home” will help keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment.

The P&G U.S. Family Home is part of P&G’s “Thank you, Mom” campaign, which focuses on recognizing the role moms play in raising great kids. P&G will provide Team USA family members with a place to come together, have meals, watch the Olympic Games, meet other Team USA families and celebrate medal wins for Team USA at the London 2012 Olympic Games. The Family Home is an extension of P&G’s “Thank you, Mom” gift, which also included a $1,000 Visa reward card to every mom of a U.S. Olympian and Paralympian to help offset travel costs to watch their kids compete.

P&G launched its first Family Home in collaboration with the USOC at the 2010 Olympic Winter Games in Vancouver. Following an overwhelmingly positive response, P&G will again open its doors to hundreds of Team USA athletes, coaches and families.

“Because P&G is in the business of helping moms, we are proud to host moms and their families at the P&G U.S. Family Home during one of the most exciting times in their lives,” said Jodi Allen, P&G Vice President, North America Operations and Marketing, and herself a mother of four. “Every day, P&G brands help make the lives of moms everywhere just a little bit easier, and we want to make sure moms of U.S. Olympians feel the same comfort of home while in London.”


The P&G Beauty Salon offers eight salon stations offering a range of services from P&G beauty brands including Pantene, CoverGirl, Olay, Secret, Venus and Clairol. Photo credit Eamonn MacCormack for Getty/P&G

The P&G U.S. Family Home will offer services from P&G’s vast portfolio of industry-leading brands, including Pantene®, Crest®, Duracell® and Head & Shoulders®. Brands will offer a number of amenities to guests, including pampering for moms by CoverGirl® and Olay®, shaves for dads by Gillette®, a Pampers® play area for toddlers, and complimentary laundry service by Tide® and Downy®. The P&G Family Home will also welcome a number of high-profile entertainers and legendary athletes, including John MacReady, who will be at the Family Home to host parties and events and Olympic gymnastics legend Shawn Johnson, who will be P&G’s official London correspondent reporting daily from the Family Home on behind-the-scenes activity with moms and athletes. Reports from Johnson will be featured on the P&G “Thank you, Mom” Facebook page and on www.pg.com.

“The P&G U.S. Family Home will allow U.S. athletes the opportunity to spend invaluable time with their families during the most intense and taxing experience of their life,” said Lisa Baird, USOC’s chief marketing officer. “This safe haven is one that will allow them to have peace of mind and time to focus on the competition. The U.S. Family Home truly exemplifies the strength of P&G’s commitment to the Olympic Movement.”

The P&G U.S. Family Home will be open twelve hours a day from Friday, July 27 through Sunday, August 12.

About P&G
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.

About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, visit TeamUSA.org.

Lead Photo credit Eamonn MacCormack for Getty/P&G



Olympic Sprinter Allyson Felix – The Weight Room is Huge


ESPN’s Julie Foudy chats with Team USA sprinter, Allyson Felix about the upcoming London Olympics. Allyson talks about her two previous trips to the Olympics and her plans for the upcoming games. Every Olympic competitor wants the gold medal but how will this year be different for Felix? Maturity. She feels her experience and maturity will be her biggest asset in bringing home gold.

Julie asks Allyson how important the weight room is and she says it’s “huge”. Fans watch the races but don’t often see the countless hours spent on the track and in the weight room. Felix feels getting out of the blocks has been a challenge but hitting the weight room is helping her to be more aggressive and explosive.

Follow Julie Foudy (@JulieFoudy) and Allyson Felix (@allysonfelix) on twitter. See more videos on ESPN.com.

Lead image via ESPN video.



Video: Reebok Crossfit Champion Annie Thorisdottir’s Four Simple Training Tips


Two-time Reebok Crossfit Champion Annie Thorisdottir shares four simple but helpful tips in this Reebook Crossfit training video. She quickly describes and demonstrates pull-ups, the barbell snatch, kettlebell swing and push-ups. It’s a quick video that provides some helpful insight to getting started with basic Crossfit exercises.

ANNIE DEMONSTRATES & DESCRIBES:
1. Pull-ups and variations
2. Barbell Snatch
3. Kettlebell Swing
4. Push-up



Lead image compiled from youtube video.



TIME Magazine 2012 Olympic Covers


TIME magazine did a tremendous job with their newest issue. The July 30, 2012 issue features three different Olympic athletes, two of which are females. Popular track-star, Lolo Jones is shown sprinting out of the blocks on one edition. Gymnast Gabby Douglas is featured in a beautiful, graceful image on another version. Swimmer Ryan Lochte is shown performing a backstroke on the rendition of his cover.

 


All three covers are beautifully done. The photography was captured by high-profile New York photographer Martin Schoeller. Time also has a variety of covers for their International issues, which are also very well done. Check out the feature on Martin’s 2012 U.S. Olympian Portraits on TIME.COM. You can also see more images and web exclusive content on the site.

These two images are great. Lolo hurdling a dog and Gabby stretching at the fridge of her host family. Great stuff! See more here on TIME.com.

Olympic Hurdler Lolo Jones via TIME.com / Martin Schoeller.


Gymnast Gabby Douglas via TIME.com / Martin Schoeller.

All images via TIME.com / Martin Schoeller.



MMA Hardbody Ronda Rousey on the Cover of UFC® Magazine


Strikeforce Women’s Mixed Martial Arts Champion, Ronda Rousey continues to capture the attention of the media world. While at the 2012 ESPYs, Ronda provided a few sound bites about Kim Kardasian that gained her a few new fans at TMZ and around the globe. She’s currently featured on the cover ESPN The Magazine BODY issue and the newest issue of UFC Magazine.


The August/September issue of UFC Magazine features former Olympians Dan Henderson and Ronda Rousey. Dan was an Olympic Greco-Roman Wrestler and Ronda was an 2008 Olympic Medal winner in Judo. The issue is available now.

Which cover do you like best?
Total Votes: 47 Started: July 18, 2012 Back to Vote Screen

Ronda Rousey with her UFC Magazine cover.
Photo via: UFC Magazine Facebook.



U.S. Olympia Lolo Jones: “I Fought and Crawled My Way To The Top”


Every four years, during the Olympic Games, world-class athletes become the center of attention for sports enthusiasts and casual fans alike. There are always a handful of athletes who get a bit more attention than others and oe of those athletes, is Team USA’s Olympic Hurdler, Lolo Jones. The 29-year old speedster has “fought and crawled” her way to the top and captured the attention of magazines, sponsors and fans along the way.

Lolo is featured on the August cover of OXYGEN, a popular female fitness magazine. If you follow her on twitter (@lolojones) you get a feel for her personality. When she isn’t joking about her dating life (or lack of having a boyfriend) she’s tweeting humorous things like “Coach, told me to go do a pool workout. So I went & did some Push ups next to the pool. What?! I aint gettin this hair wet #mixedchick #afro.”

Featured Spread – Oxygen Magazine – August 2012 via OXYGENMAG.com

Lolo has been focused on one goal, Olympic Gold. She had the fastest time in the 100M Hurdles heading into the 2008 Beijing Olympics and was a favorite to win. She was on her way to accomplishing that goal until she clipped a hurdle in the finals. She finished out of medal contention and has been waiting for redemption since that moment. She’s currently in London hoping to take care of unfinished business.

Lolo Jones on the August Cover of Oxygen Magazine – via Oxygenmag.com

Oxygen interviewed Lolo and features her rigorous workout regime in the August issue. You can read the interview where she provides a sample Protein Fruit Smoothie recipe and shares insight on her favorite things. Follow Lolo on twitter @lolojones.

Lead image via Oxygenmag.com.



Figure Olympia Champ Erin Stern at the 2012 Crossfit Games


Figure Olympia Champion, Erin Stern is known for her athletic background, sic physique and knack for trying new feats of strength. Over the weekend, Erin ventured to California for the 2012 Reebook Crossfit Games on behalf of her supplement sponsor Dymatize. While at the Games, Erin learned the proper technique to lifting an atlas stone.

Check out the video from the event and subscribe to Erin’s Youtube channel where she shares more videos on a variety of topics.



Annie’s Got Game – First Repeat Reebok Crossfit Games Champion


Elizabeth, Isabel and Fran helped decide who would win the 2012 Reebok CrossFit Games. Those familiar with the world of Crossfit will recognize those three names as a “WOD”. “WOD” is short for “Workout of the Day”, except at the Crossfit Games finalists do all three in the same day.


Individual athletes competed in a wide variety of events, over the span of five days, at the 2012 Reebok CrossFit Games to determine who would be “The Fittest On Earth.” In each event, athletes earned points based on their finishing order. The Athlete with the most points at the final event earns the title and $250,000. It’s one of the rare events that women earn the same as the men. A total of $1 million in prize money was awarded to athletes in 11 divisions, with $30,000 awarded to the top team, and $3,000 awarded to winners in each of the eight Masters divisions.

Iceland’s Annie Thorisdottir, whose last name translates to “Thor’s daughter”, was the odds-on favorite to win the 2012 women’s division and she delivered. A  veteran to the Games, Annie finished 28th in 2009, second in 2010 and won in 2011. It should be noted she had only a couple months of experience with Crossfit when she competed in 2009 and a testament to her athletic ability.

“Iceland Annie” credits her gymnastics background in helping her with Crossfit and when asked about her gymnastic background she shared, “it makes your core and everything get stronger, you get more aware of your body.”  She was certainly well aware of her body and proved to be stronger than a very competitive field at the 2012 Reebok Crossfit Games. Annie became the first repeat Crosssfit Games champion matched only by her male counter part Rich Froning.

23 year-old Julie Foucher finished in the runner-up position, up from repeat 5th place finishes in 2010 and 2011. Talayna Fortunato rounded out the top three, just four points behind Foucher.

2012 Reebok CrossFit Games
Place / Name /Points
1. Annie Thorisdottir (1062)
2. Julie Foucher (977)
3. Talayna Fortunato (973)
4. Kristan Clever (964)
5. Valerie Voboril (887)
6. Camille Leblanc-Bazinet (866)
7. Elisabeth Akinwale (859)
8. Jenny Davis (856)
9. Lindsey Valenzuela (845)
10. Rebecca Voigt (836)

Rich Froning repeated at the men’s champion. Matt Chan and Kyle Kasperbauer finished in second and third respectively.

About CrossFit
CrossFit Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength-and-conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness. CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event that seeks to find and crown the Fittest on Earth™. There are currently more than 4,000 affiliated gyms in the global CrossFit training network. For more information, please visit www.CrossFit.com.

Complete results from the Games available at http://games.crossfit.com/leaderboard.

Lead photo via: http://games.crossfit.com



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