Video: Reebok – “The Sport of Fitness Has Arrived”

Crossfit has been around for years but it continues to gain in popularity. Check out this new commercial from Rebook that calls Crossfit “The Sport of Fitness”.

The Sport of Fitness has arrived. Fitness that’s about retraining your body and rewiring your mind. This is about altering your definition of exercise. Reebok wants you to become part of a thriving community, where people are passionate about fitness. Where anyone, from world-class athletes to stay-at-home moms, can see drastic improvements and measurable results through hard work. This is a place where everyone you see, talk to, and sweat with becomes part of your fitness lifestyle.

Welcome to the community Reebok has embraced. The CrossFit community.

3, 2, 1 … GO.

The Fittest on Earth: 2012 Reebok CrossFit Games

The 2011 CrossFit Games aired on ESPN2 over the weekend and talk about motivating! There were a number of Hardbody women showing tremendous will and strength. CrossFit has been around for years however it’s gaining popularity and a number of our visitors have shared their interest in it. Curious about the 2012 Games? We’ve got ya covered.

Information on the 2012 CrossFit Games:

The CrossFit Games are the world’s premier test to find the Fittest on Earth™. This year, defending champs Rich Froning Jr. from Cookeville, Tenn., and Annie Thorisdottir from Kopavogur, Iceland will seek the first-ever repeat titles at the Home Depot Center in Carson, Calif., on July 13-15. They will have incredible competition, as this will be the biggest and best year by far.

The 2012 season starts on February 22 with the five-week, five-workout CrossFit Games Open. Everyone in the world is invited to participate to see how they stack up. Tens of thousands of athletes from every continent will visit affiliates and submit videos in the quest to prove their fitness.

The top 60 men and women from each region will be invited to compete at the Regionals from April 27 to May 27. There are also divisions for Masters and Teams. Then, only the very best from each region qualify for the 2012 Reebok CrossFit Games.

Fitness means being ready for the unknown and unknowable, so all the workouts change every year. These changes remain a surprise and are not announced until just before each event starts. Train as hard as you can, get as fit as possible, and be ready for anything!
We’re proud to announce the 2012 version of the Games site will launch soon. It’s been redesigned to handle the new scope of the competition, with better organization of all our coverage, plus dramatically improved competition information and support.

Welcome to the 2012 Reebok CrossFit Games!

Visit for more information on the games and how you can get involved.

2011 Reebok Crossfit Games – The Fittest On Earth

Crossfit has been around for years however it’s becoming more and more popular every year. One sign it’s gaining more traction in the fitness world is Reebok’s title sponsorship of the Crossfit Games. It’s dubbed, “the premier game to find the fittest man and woman on earth.”

If you’re looking for an extra little motivation this Sunday tune into ESPN’s marathon of the The 2011 Reebok Crossfit Games… 3 days, ten events and $250,000.

Anyone attend or participate in these games?

Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.