It’s amazing what can transpire from a twitter exchange. While some people are slow to embrace new technology and like to complain about how dumb it is, I like to run with it. I recently made mention of the key words “perky” and “jerky” on twitter and I surprisingly received a tweet back from a company called PERKY JERKY. How funny, right? Turns out the company is based in Denver, Colorado and their office is not far from where the madness of Hardbody.com takes place. The company and I exchanged a few tweets and they offered to send samples of their product. I happily accepted, especially with a name like PERKY JERKY.
When the meat snack arrived, I knew this was my kinda jerky. The packaging was a shiny foil – yes, I am distracted by shiny objects but that’s a blog for another time. There was a sticker on the front that read, “If you’re holding this, you’re one of the lucky ones.” A little attitude and sass – right up my ally. Inside were samples of Turkey Perky Jerky and the original Perky Jerky made from sliced beef. The individual packaging is pretty cool and would be something that stood out to me on store shelves. In fact, since my tweet exchange I’ve seen the Perky Jerky in TARGET and at 7-11.
I tried the original first and it was tasty. The thing that stood out to me was that it wasn’t as salty as most jerky and the meat wasn’t dry. If you’ve eaten jerky you know it can be a battle to tear a bite off and then becomes a workout just to chew it. The Perky Jerky isn’t anything remotely close to that. The meat almost melts in your mouth and there’s a slight hint of brown sugar in the flavoring. I then tore into the turkey bag and sweet momma if it was love at first bite. The turkey was equally as moist and tasted great. Those of you who eat turkey know how easy it is to have dry bird, not this stuff.
I know, I know you’re on a fitness web site and jerky isn’t exactly at the top of the list for health and fitness however if you look at the ingredients and sodium content in PERKY JERKY it’s significantly lower than their competitors. There are no preservatives, no nitrates and no MSG added to this bag of jerkiness.
If all this wasn’t enough to make you want to snag a bag, there’s more. A portion of the company’s earnings are devoted to muscular dystrophy and down syndrome research. Their web site says, “The Perky Jerks are doing this for a great cause. We decided to take the Paul Newman route and devote a significant amount of the proceeds from Perky Jerky to charity. We strongly support The Foundation For Their Sake, which is devoted to research and care for Duchenne Muscular Dystrophy and Down Syndrome.” Mad props to the peeps for doing this.
How did the product come about?
Our story — like most good stories — begins with two Jerks in a ski lodge. After a long, hard night of energy-drink-cocktail-fueled libation, these jerks settled in while the winter storm raged outside. The next morning they awoke, loaded up their gear, and headed out to the mountain. Amongst this gear was an open bag of peppered beef jerky, which had, unfortunately became drenched in some of the energy drink that had been carelessly spilled the night before. On the first lift up, it made no difference. To these jerks, jerky was the only breakfast they needed, altered or not. Much to their delight, the jerky had retained its original flavor, but was more tender by the accident. What’s more, as they floated their way down the mountain through bottomless powder, they realized they’d been given an extra boost – the jerky had taken on some of the pep of the energy drink. On the next lift ride up, the greatest innovation in jerky since cracked pepper was born.
THE HARDBODY HOOK UP:
If you order PERKY JERKY from their online store and enter the code “hardbody” you will 20% OFF the entire purchase until August 15th, limit one per customer. We’re also doing a fun little giveaway with the jerks on their facebook page. All you have to do is “like” their page (http://www.facebook.com/perkyjerky) and post the following…
I’m a hardbody and everyone wants my meat because ________________.
Just fill in the blank and post it on their wall. Let’s show those Jerkies what’s up HARDBODY NATION!
A huge shout out to Dafne and all the jerks for donating product to our first CAMP HARDBODY. It was a huge hit and we’ll be partnering them for more things in the future. In fact, this weekend I’ll be packing some meat with me at the NPC USA Championships. Find me and say, “HEY HARDBODY JERK – Where’s My Meat?” I’ll give you a sample of PERKY JERKY, while supplies last.
I was not paid to share this product review. Just a Jerk who loves his meat PERKY style.