Hardbody Road To The Arnold – Yeshaira Robles’ Journey


Yeshaira Robles is prepping for her first trip to the Bikini International and she shares her journey with us. Follow her Road to the Arnold and read how a mom with  four year old daughter and full-time job juggles it all. Yeshaira is like many of us and she loves food. Will it knock her off the road to the top? Don’t bet against her, she’s proven she can be a leading lady at any show she enters and will be looking for a top spot in Columbus.

yeshair-arnold


Yeshaira Robles, 2013 Bikini International Contender:

Hi Everyone!

My name is Yeshaira Robles and I’m an IFBB Bikini Pro. I’m a mom to a 4 year old girl. Let me tell you a little bit about myself.

I was a model/actress for the entertainment industry. I was pretty much average but once I got pregnant in 2007 I went from 110 to 176. After birth in 2008 I thought I would drop at least 20lbs, wrong. Ha Ha I only dropped 1 pound. After the birth of my daughter, I still went on auditions and landed a lead role for a music video. When I tell you I dropped 40lbs in 3 months I did. I ate clean, small portions every 2 to 3 hours and doing tons of cardio. I trained at home since I had a little one with me all the time. I would do lots of plyometrics at home and circuit training with 5lbs and 10lbs kettle bells. Eventually I got tired of the auditioning and long hours at video and movie shoots so I decided to take a break and get into NPC bikini competitions.

This will be my 3rd year competing. I started in 2010 and turned pro in 2011. I had a great season in 2012 and I will start 2013 off with the Bikini International.  This is my first trip ever to the Arnold and I’m soooooo excited.  Getting invited to the Bikini International was one of my goals/dreams besides the Olympia and winning a show 🙂

Today, I am 7 weeks out and I have officially started my diet and training for this show. I took time off from the gym and diet since my last show, well not completely off just on and off. Ha… I told myself,  “Yeshaira you have to really come in great for this show, its the Arnold and you got Invited”. Honestly sometimes I do get lazy.

I prepped all my meals this morning, all in baggies and ready to go. Breakfast is my favorite meal of the day, I enjoy my egg whites, oatmeal and a good cup of coffee. Keeping a clean diet is always so difficult for me cause I love FOOD! When it was time for me to eat meal number two, I was like “oh man” Fish and Asparagus. HA!

Once I was done with work I went straight to the gym to start off my first workout of the year “Quads and Glutes” My fav… I had a really good workout I know I’m going to feel it in the morning. After the gym I went home to prep more meals for the next day. I cooked for my little girl and big man lol. I’m not going to lie but I made pepperoni flat bread pizza for my daughter and I had a bite. Food temptation is the worse LOL.

Tomorrow is a new day and I’m ready!

Thanks for reading and until next time,
Yeshaira Robles
Follow Yeshaira on twitter at @yeshaira and like her Facebook page. For more information on the Arnold Sports Festival visit www.arnoldsportsfestival.com and use #ASF2013 in all your tweets.

 



Ad Watch: Kids 2012 – P&G London Olympic Games


Proctor & Gamble continues to produce great work in their “Thank You, Mom” campaign. Their most recent ad for the 2012 London Olympic Games features Olympic athletes their a mom’s point of view. To Moms, they will always be their kids. It’s an excellent approach and one we applaud.

Join P&G in saying “Thank you, Mom” by sending your mom a message of thanks at: http://Facebook.com/ThankYouMom. You can also follow the campaign on twitter.

PRESS RELEASE:
CINCINNATI, USA, 11 JULY 2012
– Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner and the company behind brands like Pampers®, Gillette® and Pantene®, today debuted “Kids,” the second advertisement in their global P&G Thank You Mom campaign series. “Kids” was launched simultaneously around the world today online, in advance of making its TV premiere during the Opening Ceremony. Click to watch: http://youtu.be/zRaQRbAxXaA

“Tomorrow marks the opening of the Olympic Village. The teams have all been chosen and, with just two weeks to go until the London 2012 Games, ten thousand athletes around the world are gearing up for the biggest competitions of their lives. The years of training and dedication will end in triumph for the best of the best,” said Marc Pritchard, P&G Global Brand Building Officer. “P&G is proud to be sponsoring 150 of these remarkable athletes through our brands. In addition, we’re also honoring the people who helped them on their journey to London – their moms – through our Thank You Mom campaign.”

The launch of “Kids” builds on the success of the other videos in P&G’s Olympic Games campaign. The “Best Job” film http://www.youtube.com/user/ProcterGamble/featured?v=NScs_qX2Okk and the “Raising an Olympian” series https://www.facebook.com/thankyoumom/app_351225601603842 have already garnered more than 26 million views since P&G launched the Thank You Mom campaign in April.

“We know from talking to moms of Olympians, that even though their children have grown into world-class athletes, they will always see them as little kids,” said Pritchard. “This insight serves as the inspiration behind our “Kids” spot, which we’re proud to unveil today, as the world is turning its attention to the athletes of London 2012.”

P&G recruited award-winning director Daniel Kleinman, named Adweek’s director of the decade in the “Best of the 2000s” feature, to create the spot.  Kleinman’s storytelling gives the viewer a unique perspective on the Olympic athletes through the eyes of their moms. The piece depicts seven different Olympic Games events, featuring approximately 245 kids from 16 different countries. The spot was filmed in the US and Great Britain and it will run online, in social media, TV and print.

“As I watched this commercial for the first time, it brought back so many memories of watching Ryan as a kid climbing onto the starting blocks,” said Ileana Lochte, mom of Olympian and three-time gold medalist Ryan Lochte. “Even now as I watch him compete, I always see him as my little boy.”

P&G’s Thank You Mom campaign kicked off in April and is coming to life through a variety of media channels and in-store with a worldwide retailer program that runs through August.  Olympic Games-themed P&G branded products are being featured in four million of stores across the globe.  As a part of the P&G Thank You Mom promotion, P&G has committed to raise $5 million to support local youth sports programs in many countries, through a portion of sales and donations from the company’s leadership brands including Pampers®, Tide®, Gillette® and Pantene®.

To make it easy for people to join in the Thank You Mom campaign, P&G also launched the “Thank You Mom app” that allows people to thank their own moms by uploading personalized content in the form of a video, still image with caption or text-based message. Users will then be able to encourage friends and family to do the same, spreading the word to thank and celebrate moms. To share your own Thank You Mom message, please visit http://www.facebook.com/thankyoumom/app_355982491091876.

To follow news and updates on the entire Thank You Mom campaign, consumers can visit and “like” www.facebook.com/thankyoumom.

For a full list of assets and information related to the P&G Thank You Mom campaign, including photos and video, visit www.PGThankYouMomMediaCenter.com.

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About P&GP&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.

Photos provided by P&G



More Female Athletes Than Men On U.S. Olympic Team


Borrowing a line from pop singer Beyonce, “Girls, we run this motha.” The official U.S. Olympic Team will have more female athletes on its roster than males. It’s an encouraging statistic that falls on the 40th anniversary year of Title IX and a testament to women in sports.


The U.S. Olympic Committee released its official roster for 2012 Olympic Games and it includes 269 women. This marks the first time in history that women outnumber the men (261) on the U.S. team. The oldest American on the roster is 54-year old Karen O’Connor, an equestrian rider and the youngest, 15-year old swimmer, Katie Ledecky. There are 13 moms on the team.

The Olympics start July 27 in London.

 

 

Parts of this story were from The Associated Press.



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