Awesome Snowboarding Video: P.S. Episode 3 It’s Deep


In the mood to hit the slopes? We are after seeing this rad video from ESPN.

itsdeep

Robin Van Gyn, Amber Stackhouse, Erin Comstock and Annie Boulanger head to Baldface lodge in Canada for some pow laps.

via youtube



Goodbye Lingerie, Hello Legends: LFL Attempts To Be More Than A Gimmick


Rest in Peace Lingerie Football League. No, the women’s football league isn’t dead, just the name. In an attempt to gain more credibility, the league as renamed itself the Legends Football League. I’m not sure that resonates much with me. How about you? When I think of legends in football names like John Elway, Dan Marino and Walter Payton come to mind but not (and no offense ladies) but not women in tiny “performance wear”. I’ll get to that term in a bit.

legends-football

The women who participate in the LFL are athletic and out to win, there’s no debating that. Take a look at any of their events online and you can see the women are athletes. The problem is the gimmick of lingerie only worked for so long. Sure it was a hit during the Super Bowl half-time show and it drew attention in a few markets. It bombed in other markets like Denver where sports fans have many other options like the Broncos, Avalanche, Nuggets, Rockies and Rapids. Sure there’s likely more to the story of why the LFL didn’t take of in various markets but largely because fans weren’t buying into it.

New Promo for Legends Football League

To the LFL’s credit it does a tremendous job of marketing their product. Their images are crisp. The videos have high production value and intense energy. The team logos look sporty and something you’d want to wear. They have over 330,000 likes on facebook. They had the foresight to brand their website with the league initials (www.lflus.com) to avoid losing ground with the names change. The women want it to work. They want to be taken seriously and they want it to be a viable sport but how serious can people take women in lingerie? You can’t expect it and the LFL recognized it.

That problem was to be resolved in the “rebranding” of the LFL. Along with a name change was to be a uniform change. One look at the “new uniforms” and you’re likely left pondering, if those are new what were the old ones like? Still skimpy, still sexy and still not much covering up the hardbody women sporting them.

lfl-uniformsLFL Uniform Comparisons

Founder, Mitchell Mortaza informed reporters during the press conference that besides the logo there’s been “modifications to the uniform”. Mitchell says, “What used to be lingerie is now performance wear.” You have to give him props, that’s a pretty slick way of describing a pair of bra and booty shorts. He goes on to elaborate, “There’s no longer garters… there’s no longer chokers… there’s not straps on the shorts… you won’t see the lace on the uniforms… all that’s gone away.” Okie Dokie so you cut all of that off and rename it performance wear. Got it.

“We have taken away any sexy female figures in and around the branding,” explains Mortaza but he adds in “as far as the logo is concerned”. While we won’t see sexy females in the logo we can’t be too sure it won’t appear in other places.

The league partnered with Rawlings (manufacturers of competitive sports equipment) and has a new and improved pair of shoulder pads, which was desperately needed. Watching the women crush each other you wonder how more women weren’t injured. The upgrade in shoulder pads was an obvious and necessary move.

The tagline has been dropped. The previous tagline was ‘True Fantasy Football’. That tagline has “shifted” says Mortoza to ‘Women of The Gridiron’. Ok that’s cool. I can dig it.

lfl-logos

No more sexy females in the LFL logo.

LFL player Christine Moore shared at the press conference, “We’re strong, confident women playing football and I think that’s really what it comes down to.” I’d love to see this league become exactly that. Will it? Only time will tell but the league is expanding into global markets outside of the USA and that could add up to big bucks. While I’m not sold on the word “legends” as part of the brand and I’m not totally sold on the “new performance wear” it is headed in the right direction.

Why not simply call it ‘Ladies Football League’ and put actual uniforms on the women? If Danica Patrick can wear the same racing uniform as her male counterparts and sex it up if she chooses outside of the car, then why can’t the women of the LFL do the same?

What’s your take on it?

 


PRESS RELEASE:

LINGERIE FOOTBALL LEAGUE RE-BRANDS AS LEGENDS FOOTBALL LEAGUE

THE MOST SUCCESSFUL WOMEN’S SPORT HIGHLIGHTS ATHLETICS

Nation’s fastest growing sports league’ (NBC Sports), Lingerie Football League (or ‘LFL’) officials have announced a major re-branding of the successful Lingerie Football League as Legends Football League. Despite the tremendous success’ of the Lingerie Football League since premiering in 2009, LFL officials are now positioning the global brand to gain more recognition as a sport.

Since premiering in 2009, the LFL has accomplished the following:
• Named ‘Nation’s fastest growing sports league’.
• Secured the 1st ever video game deal in the history of women’s sports.
• Drawn sell-out crowds in the US as well as internationally.
• Record TV ratings for MTV Networks.
• Broadcast to nearly 85 territories around the world.
• Launched international league play in Canada (2012), Australia (2013) and Europe (2015).

“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.

LFL re-branding announcement also includes:
• Performance wear replaces all lingerie aspects of uniform.
• New design of logos removing any sexy female figures.
• Redesign of shoulder pads to increase protection.
• Brand tagline shifts from ‘True Fantasy Football’ to ‘Women of the Gridiron’

 

Images via LFL Facebook.

 



Ronda Rousey Headlines First Women’s UFC Fight & Some Bros Are Mad


One of my favorite hardbody women, Ronda Rousey continues to make history. When she’s not arm-barring someone inside the cage she’s giving the media a headline to chat about. Sure she has the looks but that will only take you so far in any walk of life. What’s attractive to any business is the all-mighty dollar and Rousey is money. Ronda rocked the cover of ESPN Magazine The Body Issue, she’s on the current cover of Oxygen magazine and featured in the newest Esquire. She’s doing appearances on talk shows and getting out of her comfort zone because she knows it’s good business not only for her but also the Ultimate Fighting Championships (UFC). The UFC is the fastest growing sport and in two months Ronda will not only be the first female to fight on their roster, she’s also headlining it.

rounda-rousey-ufc
UFC President, Dana White was against women in the UFC telling TMZ we’d “never” see them in the octagon.That was until Rousey came along. Now Dana White is not only bringing women’s MMA into the fold but he’s also made it the headline fight for UFC 157.

Oh what a difference a year makes.

Last year around this time fight fans were blasting Rousey for her lack of experience in MMA and claiming she was a one-trick pony. Ronda is known for arm-bar finishes inside the cage. Some call Rousey cocky but in the words of Kid Rock, “It ain’t braggin’ m_f_er if ya back it up.” She’s backed it up before and she’ll have the chance to do it all over again in Anaheim, California on Feb 23, 2013.

Not everyone is stoked about Ronda having top billing though. The co-main event features former UFC light-heavyweight champ Lyoto Machida against Dan Henderson. Dan Henderson’s striking coach, Gustavo Pugliese, was none to pleased with ‘Rousey vs Carmouche’ getting billing over the injury plagued fighter. After posting a rant on facebook he clarified (kind of) his comments to GracieMag.

“Where I come from, there’s a pecking order for anything in life,” he explained. “I believe in paying dues. In this particular case, ‘Hendo’ and Machida paid their dues a long time ago. For someone new to come in and have a free ride just seems unfair to them and the whole sport they helped build.”

Whaaaa-Whaaa.

He’s right they have “paid their dues” but with all due respect that doesn’t entitle you to blast Rousey and claim she’s getting a “free ride”. Like the boys, she’s paid her dues and now she’ll get the chance to let the world see on PPV.

Deal with it.

This isn’t the first time Henderson and Rousey have shared the spotlight. Earlier this year UFC magazine (now UFC 360) featured the two fighters on the cover of their Olympic issue. Henderson is an accomplished wrestler but never won an Olympic medal. Rousey on the other hand was the Judo bronze medalist in the 2008 Beijing Summer Olympics. She became the first American woman to win an Olympic medal in Judo.

dan-hendersn-ronda-rousey
Rousey was originally scheduled to make her Strikeforce debut on the same card as ‘Henderson vs Fedor’ in 2011 however the fight was pushed back. She went onto win the rescheduled fight and months later became the Strikeforce Women’s Bantamweight Champion.

I’m willing to bet more casual MMA fans know who Ronda Rousey is than Dan Henderson. Diehard MMA fans will tune into the PPV no matter what but it’s the new fans that the UFC is eyeing. Dana White isn’t stupid. He recognizes the hard work Rousey has been doing in and out of the cage. She’s everywhere in the media and finishes her business in the cage.

That’s good business not only for Rousey but also the UFC. Tickets for UFC 157 go on sale Friday, December 21, 2012.

rousey-157

UFC logo and poster via zuffa – UFC.



Ad Watch: No Matter What. Sweat. Under Armour Women


Under Armour Women released a new video today titled, “No Matter What. Sweat. Every. Day.” The mantra is in line with that of a Hardbody even though the whole “.” after every word has been played out. Under Armour wants women to believe that “sweating is the best part of your day.” Agree?

women sweat workout

After watching the video a couple things jump out at us. Why aren’t more of the women sweating? Why not really push the idea by having women drenched in sweat? We’re pretty sure if you worked out with women like Ronda Rousey, Erin Stern or Nicole Wilkins you’d have sweat pouring down your face. It’s not until the very end of the clip we actually see visible sweat. We dig the idea but would love to see them show how women really look after a during and after a hard workout.

No Matter What. Sweat. Every. Day. — Under Armour Women
Sweating is the best part of your day. The part that tests your will, your body, and your mind. The part that truly makes you better. Under Armour celebrates the WILL of female athletes everywhere in our latest anthem. It’s an invitation, a challenge, and a mantra. Now get out there and sweat!

Visit UA.com for Under Armour Women products.

Via Youtube.



ME vs ME: Challenge Yourself to Get Hardbody


We’re fans of hard work and a hard body. In order to achieve a hard body, one must start with a hardbody mindset. You have to commitment to yourself and the dedication it will take not only get there but also stay there.  Did you do everything you could have done in the gym? Did you eat all of your meals? Did you cheat on your contest prep? At the end of the day, the one person you’ll always have to answer to is yourself.


We’ll be sharing motivational images of hardbody women showcasing “ME vs ME” on the site, on our facebook page, pinterest page and twitter account. If you’re on any of those and/or instagram we encourage you to join in the fun. Just tag your posts with #HARDBODY and #MEvsME. Each week we’ll share some of your images here. If you’re not on any of those pages (you really should be on at least one of them) you can email your MEvsME photo to info @ Hardbody.com with the subject line “Me vs. Me”.

Our lead image and kick off motivation is from 2011 NPC TEXAS State Overall Bikini Champion, Siliana Gaspard. She’s a working mother who takes time to train and embodies the mindset of ME vs ME. If you want to stay HARDBODY you can’t worry what everyone else is doing… you have to focus and challenge yourself.

Siliana Gaspard – MetroFLEX Houston – photo by LIFTstudios.com

We’ll leave you with this poem by Dale Wimbrow written in 1934.

THE MAN IN THE GLASS
When you get what you want in your struggle for self
And the world makes you king for a day,
Just go to the mirror and look at yourself
And see what that man has to say.

For it isn’t your father or mother or wife
Whose judgement upon you must pass.
The fellow whose verdict counts the most in your life
Is the one staring back from the glass.

You may be like Jack Horner and Chisel a plum
And you think you’re a wonderful guy.
But the man in the glass says you’re only a bum
If you can’t look him straight in the eye.

He’s the fellow to please-never mind all the rest,
For he’s with you clear to the end.
And you’ve passed your most dangerous, difficult test
If the man in the glass is your friend.

You may fool the whole world down the pathway of years
And get pats on the back as you pass.
But your final reward will be heartache and tears
If you’ve cheated the man in the glass.

 

Stay HARDBODY!

 



Olympic Results: Women’s 100 Meters


Team USA had three women in the Olympic 100 meter finals but only one was able to medal. Despite all three women running 11 seconds, only Carmelita Jeter’s 10.78 was fast enough to land in the top three. Jamaica’s Shelly-Ann Fraser-Pryce captured gold, USA’s Carmelita took home silver and Jamaica’s Veronica Capbell-Brown leaves with bronze.

Team USA’s Tianna Madison and Allyson Felix were just outside the medal times and finished in 4th and 5th respectively.

2012 London Olympic Women’s 100 Meter Finals
1. Shelly-Ann Fraser-Pryce 10.75
2. Carmelita Jeter 10.78
3. Veronica Campbell-Brown 10.81
4. Tianna Madison 10.85
5. Allyson Felix 10.89
6. Kelly-Ann Baptiste 10.94
7. AHOURE Murielle 11.00
8. OKAGBARE Blessing 11.01



Voices in Women’s Sports by Nike


Nike and long-time advertising agency of record, Weiden+Kennedy are paying tribute to female athletes in their newest ad. The ad pays tribute to athletes who have overcome the challenges from simply being a woman. The ad features Joan Benoit Samuelson, 1984 Olympic Gold medalist (the first world’s first in a women’s marathon), WNBA stars Lisa Leslie and Diana Taurasi and Olympic Boxer Marlen Esparza.

Props to Nike for helping women in sports. “Voices” is compelling and well executed. Check it out below.

Nike celebrates how far women’s sports have come by featuring elite athletes who defied convention—women who wanted to play so badly, they wrote their own rules. #MAKETHERULES

via YouTube.



Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.