Under Armour Women released a new video today titled, “No Matter What. Sweat. Every. Day.” The mantra is in line with that of a Hardbody even though the whole “.” after every word has been played out. Under Armour wants women to believe that “sweating is the best part of your day.” Agree?
After watching the video a couple things jump out at us. Why aren’t more of the women sweating? Why not really push the idea by having women drenched in sweat? We’re pretty sure if you worked out with women like Ronda Rousey, Erin Stern or Nicole Wilkins you’d have sweat pouring down your face. It’s not until the very end of the clip we actually see visible sweat. We dig the idea but would love to see them show how women really look after a during and after a hard workout.
No Matter What. Sweat. Every. Day. — Under Armour Women
Sweating is the best part of your day. The part that tests your will, your body, and your mind. The part that truly makes you better. Under Armour celebrates the WILL of female athletes everywhere in our latest anthem. It’s an invitation, a challenge, and a mantra. Now get out there and sweat!
Visit UA.com for Under Armour Women products.