I receive a number of emails every day and a few of them are newsletters from competitors, models or trainers. A newsletter is a good idea to let everyone know what is going on in your world, what’s coming up, etc.
While sorting through hundreds of old emails that have been piling up in my inbox, I ran across one email that had a large PDF attached to it. Please do NOT send people HUGE pdf files. If you have a printed newsletter that is great but when sending it out via email, please compress the PDF and not have it be 10 megabites big. I’d suggest using an email program like Constant Contact or something similar to create a newsletter. Attaching PDFs is fine, just make them small in file size.
Another email, which also had a PDF, was more managable and I opened it out to have a read. It was laced with misspellings and grammatical errors. Do yourself a favor and have someone proof read your email before sending it out to the masses. This person has a “team” of competitors. Cool. Well no, not really cool at all when I read…
“XYZ competitor came in the best I have ever seen but at this level as we found out you must have more mass on your upper body to compete with some of these gorillas.”
I’m not sure if this trainer was attempting to be funny or if he really views the pro figure competitors as “gorillas”. Either way not a good idea. Publishing a newsletter that puts down the competition, when your competitor doesn’t place well, is not a good idea. Focus on the positives and don’t bother mentioning the negatives. It only takes away from the point of what you’re trying to communicate. The only thing I remember from this newsletter was the line above, nothing else sticks in my mind.
Is that the type of thing you want to have people remember you for? I’d hope not.
