Fitness Stack

2015 Arnold Brazil Bodybuilding & Fitness Preview Plus Prize Money


2015 Arnold Classic Brazil
The 3rd annual Arnold Classic Brazil will take place on Saturday May 30th in Rio de Janiero. The IFBB Pro portion of the weekend is an invite only competition and it has shaped up to be one the best line-ups of the year. The IFBB Pro League event features Men’s Open Bodybuilding and Fitness. Bethany Wagner, the defending champ, and Ryall Graber the inaugural champ are both in the line up looking to become the first 2x winner in Pro Fitness. The buzz is around Mamdouh “Big Ramy” Elssbiay in the men’s competition but there are a number of competitors who could take the top spot.

2015 ARNOLD FITNESS INTERNATIONAL BRAZIL PREVIEW
Tanji Johnson will be making her first appearance in Brazil and could shake things up in the top spots. It will largely come down to how conditioned she is and be in the top spots for the physique round. Bethany can repeat if she brings a solid routine to the stage. Look for her to go back to the Hot for Teacher routine instead of the Wicked Witch she did at the Arnold in Columbus. It will likely be Bethany, Michelle, Tanji and Ryall to be in the top spots for the physique round if they are all on the A-Game. Regiane has been placing higher in the physique rounds lately but I don’t see it other than she brings better conditioning than most. Ryall has to bring a conditioned physique if she wants to be in the top spots. She’ll likely be in the 3-4 range with her routine score. Regiane Da Silva has shown she’s a threat for a top spot in every show she enters. She will likely score high in the routine round and don’t be shocked if you see her finish in the top three. Marta Aguair has a great routine and if she can move up a bit in the physique portion of the show she could be in the top spots. Michelle Blank is coming off a win and will look to make it two in a row. She’s improved her physique presentation and routine so she could be up in the mix. Ashley Sebera will have her work cut out for her in this line up and may be have to settle with being happy to be there.

2015 ARNOLD FITNESS INTERNATIONAL BRAZIL COMPETITORS
Marta Aguiar
Michelle Blank
Regiane Da Silva
Ryall Graber
Tanji Johnson
Ashley Sebera
Bethany Wagner

2015 ARNOLD BRAZIL PRIZE MONEY: Fitness ($16,000)
1st Place – $6,000
2nd Place – $3,500
3rd Place – $2,000
4th Place – $1,500
5th Place – $1,000
6th Place – $1,000
7th Place – $1,000

My Predictions:
1. Bethany Wagner
2. Regiane Da Silva
3. Tanji Johnson
4. Michelle Blank
5. Ryalla Graber
6. Marta Aguiar
7. Ashley Sebera

2015 ARNOLD CLASSIC BRAZIL MEN’S BODYBUILDING PREVIEW
This show is stacked! The only show with a better line up this year will be the Olympia. While there are only 10 guys in the show, they are ten top notch competitors. It’s not like the 10 we saw in California earlier this month where you’re wondering who was who. These are familiar names that will have the fans following along to see who comes out on top. It’s no secret that Arnold loves Cedric’s physique but Rio hasn’t been the kindest place for McMillan to compete. In the inaugural Arnold Brazil he was disqualified for missing showing up late to the competitor’s meeting and ended up not competing after a bizarre string of events. He’ll be looking for a bit of redemption but will have some tough competition. The biggest guy in the line-up and the one with the most buzz in the industry is Big Ramy. The question that remains for the big guy is will he bring the conditioning it takes to win. He’s working with a new “guru” and that leaves people wondering if they’ll have the right plan the first time working together. We’ve seen Ramy go from a giant water ballon in preview pics before to ripped on stage. He’ll need to be on point to win his first Arnold title. Lionel Beyeke will be looking for a top spot and arguably could have been much higher than his fourth place finish last year at this show. Brandon Curry won the inaugural Arnold Classic Brazil and will look to add another win to his resume. He’ll have a tough time overcoming most guys in this lineup due to their sheer size. Victor Martinez will be the x-factor in this lineup and if he’s conditioning could be the winner, if he’s slightly off you could see him in a 3-5 place spot. One of the seasoned veterans to the stage, Toney Freeman likely won’t be the winner but he’ll show that he can still hang with the younger cats. Last year, Juan Morel was second to Steve Kuclo and is coming off a win at the New York Pro. Look for him to be in the top spots when the dust settles at the finals. Jose Luis Rodriguez won the Arnold Amateur Brazil overall title last year and this will be his pro debut. It’ll be a tough show to make a debut at but he should be able hold his own. Marius Dohne needs to bring an entirely different look than he did to Columbus or he’ll be at the bottom of the pack. He’ll be outsized in this lineup so his only hope will be conditioning to keep him in the top five. Fred Smalls continues to improve his physique but has become known for his smooth moves in his routine. He’ll entertain the crowd at the night show but will need a miracle to be in the top five of this lineup.

2015 ARNOLD CLASSIC BRAZIL MEN’S BODYBUILDING COMPETITORS
Lionel Beyeke
Brandon Curry
Marius Dohne
Mamdouh “Big Ramy” Elssbiay
Toney Freeman
Victor Martinez
Cedric McMillan
Juan Morel
Jose Luis Rodriguez
Fred Smalls

2015 ARNOLD CLASSIC BRAZIL MEN’S BODYBUILDING PRIZE MONEY: ($65,000) total
1st Place – $22,500
2nd Place – $15,000
3rd Place – $10,000
4th Place – $7,500
5th Place – $5,000
6th Place – $1,000
7th Place – $1,000
8th Place – $1,000
9th Place – $1,000
10th Place – $1,000

My Predictions:
1. Mamdouh “Big Ramy” Elssbiay
2. Victor Martinez
3. Juan Morel
4. Cedric McMillan
5. Brandon Curry
6. Lionel Beyeke
7. Toney Freeman
8. Fred Smalls
9. Marius Dohne
10. Jose Luis Rodriguez

Visit arnoldclassicbrasil.com.br for more information and follow Arnold Rio on Facebook. The main Arnold Sports Facebook page will also be sharing information throughout the weekend on this event. There will not be a live webcast of the show.



2015 IFBB Dennis James Classic Pro Competitors


Dennis James Classic
This weekend in Phoenix, Arizona the IFBB Pro Bikini competitors and Pro Men’s Physique competitors will be back in action. The winners of the IFBB Dennis James Classic Pro will qualify for the Olympia. The event takes place on May 23, 2015 at the Mesa Performing Arts Center.

Angela Marquez will be back to defend her title in the Pro Bikini division. Look for her and Courtney King to be the top two in this lineup. Don’t be surprised if the hometown fella, Matt Christianer is victorious in the Men’s Physique competition.

2015 IFBB Dennis James Classic Pro Bikini Competitors(Updated May 19)
Phoenix, Arizona – May 23, 2015
Valeria Ammirato
Karen Brunette
Adrienne Crenshaw
Anette De La Rosa
Dawn Fernandez
Aly Garcia
Jazmeen Hernandez
Courtney King
Jessica Lynn
Angela Marquez
Sheena Jayne Martin
Joni Lyn Ortiz
Ashriel Osgood
Caryn Paolini
Francine Slobodnik
Michelle Sylvia
Christine Williams
Kenea Yancey

2015 IFBB Dennis James Classic Pro Men’s Physique Competitors
Phoenix, Arizona – May 23, 2015
Kameron Bailey
Jake Campus
A.J. Cannon
Joe Cantu
Matt Christianer
Stanislas de Longeaux
Nickolas Dennard
Roderick Gaines
David Gonzalez
Jacques Lewis
Darnell Moss
Aaron O’Connell
Matt Pattison
Kelly Schmidt
Matt Wold

WHEN:
Saturday, May 23, 2015
Pre Judging – 9:00am
Finals – 6:00pm

WHERE:
Mesa Arts Center
One East Main Street
Mesa, AZ 85201

For More information visit npcdennisjamesclassic.com.



Reebok CrossFit Nano 5.0 Tough as Nails


Reebok CrossFit Nano 5
The Reebok CrossFit Nano 5.0 will be available to the public in June but those watching the CrossFit Regionals got a sneak peek at the new shoe. Reebok has been teasing the new shoe on their Instagram account and I’ve noticed it appearing in my twitter feed as a promoted tweet. If you’re going off from looks alone, it’s a pretty sweet looking shoe. Two 15-second videos on Instagram hint at the Nano’s toughness through exaggeration. One video shows sledge hammers smashing into the show and another fires nails at the shoe. The shoe utilizes DuPont Kevlar fiber which is known for its strength and durability.

Reebok Nano 5.0

You won’t be able to purchase the Reebok CrossFit Nano 5.0 until June 18th (online) and a week later in stores. Visit Reebok.com for all your Reebok CrossFit apparel and other Reebok shoes.

Reebok Nano 5.0



Jen Labaw shared her experience on Instagram regarding the new CrossFit Nano 5.0.


Images via Reebok Instagram

**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.



Monday Morning Clicks


flex cam girl

Check out the some of the latest news, stories and videos from the past week. See the links below on GMO Labeling, Spanx, FLEX CAM girl, baby boxer is back and what is Jennifer Nicole Lee doing? If you have a story or news item email editor @ hardbodynews.com.

Is the GMO Labeling Movement Just a Long Con to Get You to Buy Organic?
By Kavin Senapathy
An interesting read on the hot topic of GMOs. “But whether a product contains GMOs? Not informative or relevant in the least. The term “GMO” refers to how a food ingredient was bred, not its content. Knowing whether or not a food is GMO is akin to knowing whether or not a person was conceived via in-vitro fertilization. Indeed, genetic modification is not an ingredient, it’s a breeding technique, and there’s no reason for consumers to know if their food was made using this method.”
READ THE STORY ON: gawker.com

SUPPLEMENT NEWS – LAWSUITS
A federal judge in Georgia denied a request by the U.S. government to dismiss a lawsuit filed by Hi-Tech Pharmaceuticals Inc., a dietary supplement manufacturer that contends FDA unlawfully detained millions of dollars in products that contained a controversial substance.
READ THE STORY ON: www.naturalproductsinsider.com

Alison Overholt celebrates her first anniversary as editor-in-chief of espnW
“We’ve made some noise this year, which is exactly what we needed to do. I think we’ve established why it’s not just valuable to have women in the sports conversation, it’s crucial.”
READ THE STORY ON: espnfrontrow.com

Spanx Tries to Loosen Up Its Image
By HIROKO TABUCHIAPRIL
An interesting New York Times article on Spanx. You remember Spanx, right? The product that makes you feel like a human sausage? Ya that. The article talks about the change in trends and how Spanx is struggling to adapt. One of the more interesting nuggets of info was that women’s activewear is a $15.9 billion industry. Yes, BILLION with a “b”. Marshal Cohen, chief industry analyst at the NPD Group said, “Why buy underwear that’s uncomfortable when you can buy yoga pants which has got stretch to it and can make you look a little slimmer?”
READ THE STORY ON: nytimes.com

VIRAL VIDEO OF THE WEEK
A reminder to all the dudes out there… Don’t taunt a woman to FLEX or you might just get “stoned, my brother!” Watch how one dude gets shown up on the Philadelphia Soul‘s FLEX Cam.

BOXING BABY IS BACK
Two years ago this video became an online sensation. It’s an impressive showing of skill and speed. That was nothing compared to Evnika Saadvakass’ newest video. She shows off showing off her boxing skills with her father/trainer. Now she’s back and she’s faster than fast.

Her father shared, “My friends keep telling me: ‘It would be cool if we could train like this when we were kids!’ Just imagine, how great our life could be if we had skills like Evnika? It’s every child’s right to start training when you’re under five and then use the gained skills for the rest of life. Actually, this is not a video about sports, but about our parental abilities and things we can give our children today.”

Ridiculous Item of the Week
Jennifer Nicole Lee. No words except… why? See the pics on www.egotastic.com. Four years ago JNL was in hot water over her AB CIRCLE PRO.

Jennifer Nicole Lee

Lead image via youtube



Muscular Development Features Dana Linn Bailey on Cover


dana linn bailey magazine
Dana Linn Bailey is without question the most fascinating female in the IFBB Pro League. She’s gone from missing the top five in an amateur Figure competition (6th place in 2006, her first show) to making history by winning the inaugural Women’s Physique Olympia in 2013. She also notched her name in history by becoming the first ever Women’s Physique Pro at the 2011 NPC JR USA.

She’s had success competing but it’s her hustle away from stage that is making waves in the industry. Dana Linn has built a fan base that’s unlike any you’ve seen. She boasts over 1.4 million fans on Facebook and over 743,000 followers on instagram. At any given event you’ll see fans wait hours to meet and take a selfie with her. You have to admire the hustle it took to get that level of stardom in the bodybuilding world. It’s something few have ever achieved, especially as a female with muscle.

Dana (DLB as she’s known by her thousands of fans) is making history once again by gracing the cover of Muscular Development magazine. The magazine is known for being the “hardcore bodybuilding” publication. The magazine typically features a professional male bodybuilder that looks larger than life on the cover. Occasionally there will be a female featured on the cover but she’s typically in a swimsuit and paired with some bro cheese’n from ear to ear.

DLB MD Cover

Muscular Development Features Dana Linn Bailey on Cover

For the June 2015 issue the publishers of MD rolled the dice on putting DLB, a woman with muscle on the cover. They didn’t put her in a bikini, photoshop off her muscle or outer her next to an oiled up dude. It’s something that hasn’t been seen since the 90s when women’s bodybuilding was in its heyday. They were smart for featuring her on the cover and the only thing smarter would have been doing it before last year’s Olympia or before this year’s Arnold. Had they done that you can bet your high-priced food cooler that every person in her line would have a copy of the mag. No doubt DLB fans will still have a copy in their hands for her to sign. Will the cover sell? No question about it, at least in my opinion.


Dana is currently preparing for an appearance on American Ninja Warrior documenting it on her Youtube Channel.

Lead image & cover via MD



Oh Please Tell Me More…


oh please tell me more
If you’ve spent any time on social media you’ve likely noticed some of the things mentioned below. I applaud anyone who wants to live a fit and healthy lifestyle. I enjoy seeing people succeed when from working their butts off, literally and figuratively. There’s nothing wrong with sharing your enthusiasm with others and what better way to do that than through social media, right? Absolutely! Social Media, whether it’s on Facebook, twitter, pinterest, instagram or snap chat, is a quick and easy way to share things. Whether it’s your workout tips, what you had for lunch or your progress pics. While that’s all fine and daddy many people have mistaken social media as a platform to be an “expert” without anything to back up their newfound title.

This morning I posted a few of the things I’ve spotted on social media. It’s tongue-in-cheek and may come across as a bit snarky but hey it’s all true. The point of posting this is to point out the ridiculousness that is spreading like wildfire on social media. I encourage you to take a few minutes and do a little research before jumping onboard with whatever the person is saying/selling. Don’t be afraid to ask for more information if a coach/guru/trainer/nutritionist/self-appointed queen/no-it-all/jack-of-all-trades makes a claim. Ask them with tell you more. You probably won’t get a response because they’ll be too busy taking another ass-selfie to notice but hey it’s worth a shot.

Feel free to join the conversation on your social media with the hashtag #TELLMEMORE

LET’S PLAY PLEASE TELL ME MORE. Comment with any I missed. Use #TELLMEMORE

You’re a “pro”? Oh please tell me more.

You’re a “posing coach? Oh please tell me more.

You’re a “trainer”? Oh please tell me more.

You’re a suit maker too? Oh please tell me more.

You write #diets? Oh please tell me more.

You can help me get #sponsorship? Oh please tell me more.

You’re a “social media expert” but you haven’t posted an update in months because you’re so busy? Oh please tell me more.

You’re a professional #model? Oh please tell me more.

You can get me a magazine cover? Oh please tell me more.

You drink tea to detox & it helps you get skinny? Oh please tell me more.

You never leave home without your brand new shaker cup filled with whatever #supplement company is paying you at the time? Oh please tell me more.

You “waist train” to get fit? Oh please tell me more.

You’re a professional makeup artist after watching a youtube tutorial? Oh please tell me more.

You’re inspiring others by continually showing your boobs & arse? Oh please tell me more.

You’re full of shit? No need to tell me more.


LET'S PLAY PLEASE TELL ME MORE. Comment with any I missed. Use #TELLMEMORE You're a "pro"? Oh please tell me more. You're a "posing coach? Oh please tell me more. You're a "trainer"? Oh please tell me more. You're a suit maker too? Oh please tell me more. You write #diets? Oh please tell me more. You can help me get #sponsorship? Oh please tell me more. You're a professional #model? Oh please tell me more. You can get me a magazine cover? Oh please tell me more. You drink tea to detox & it helps you get skinny? Oh please tell me more. You never leave home without your brand new shaker cup filled with whatever #supplement company is paying you at the time? Oh please tell me more. You "waist train" to get fit? Oh please tell me more. You're inspiring others by continually showing your boobs & arse? Oh please tell me more. You're full of shit? No need to tell me more. I know 🙅💩 COMMENT WITH YOUR #TELLMEMORE. It may be used in a story I am doing for @hardbodynews 😬👍 If you see anyone post ridiculousness on social media comment with #tellMEmore

A photo posted by Isaac Hinds (@liftstudios) on



Five Circuit Training Workouts from Hannah Teter


Hannah Teter Workouts
Doing the same workout routine every week can get boring and mundane. We’ve all been there at some point. It doesn’t matter if you’re a seasoned pro or a rookie to the training game, it happens. You can help combat boring workouts by trying something new. Seems like an obvious way to mix things up, right? Totally. While perusing Facebook I ran across an insanely awesome workouts by professional snowboarder Hannah Teter. Hannah has been going full beast mode with her workouts lately and she’s kind of a bad ass. Scratch that. She IS TOTALLY bad ass.

The two-time Olympic medalist (2006 Gold & 2010 Silver) in snowboarding halfpipe shares a few examples of her circuit training on social media and they’re impressive. Don’t worry, you don’t have to be an Olympic or X-Games (ya she’s won seven of those as well) medalist to try these workouts. I’m confident you’ll find something new to try in one of these Hannah Teter workouts & it’ll help you avoid training boredom.

Follow Hannah on Facebook, Twitter, Instagram and be sure to check out her website at hannahsgold.com.

Check out these Five Circuit Training Workouts from Hannah Teter!

MAD PROPS HANNAH! You’re definitely a hardbody!

Lead image composed via video images.



2015 FIBO POWER – IFBB Pro Show Canceled


2015 FIBO POWER

The 2015 IFBB FIBO POWER Pro show has been canceled. On March 30th the promotion posted on Facebook that SCITEC Nutrition would be the new sponsor for the show and confirmed that three of their (the title sponsor) athletes would be competing. Yesterday, the promotion provided an update  that read (translated via Bing), “Not good news, many of you will be disappointed. We must unfortunately cancel the FIBO POWER night session. The reason: Some athletes can not start. Therefore the planned field not coming together. Since we make no half measures, we have decided to cancel the FIBO POWER night session completely. Because we think: where FIBO POWER is on it, should be in there also, FIBO POWER. Those who have already bought a ticket, refunded the entry of tickets.de of course. With the purchased ticket for the evening event you will receive free access to FIBO POWER continue to 2015.”

While a refunded ticket is great what about the competitors who trained weeks/months for the show? I’m not quite sure what “some athletes can not start” means but it’s horrible news for those who dieted their asses off to compete. It doesn’t matter if it was one or a hundred. If a show is on the schedule a competitor shouldn’t have to stress over if it is going to get canceled or not due to not enough people showing up. Is it the competitors’ fault that only a few people decided to compete? Not so much. Competitors should be pissed and so should fans.

The FIBO POWER Night session was slated to qualify one person for the Olympia in the Men’s Bodybuilding division. While this event didn’t feature any of the women’s pro events it is of concern when a pro show is canceled. It’s even more troubling when it’s canceled one week out from the competition.

The expo and other events will still take place.

PRESS RELEASE ISSUED IN FEBRUARY
FIBO POWER 2015 – Europe’s Biggest Meeting Point for the Bodybuilding, Weight Training and Martial Arts Community
2 February 2015

Comeback: the FIBO POWER Night Session returns
It’s back! The FIBO POWER Night Session will be the highlight of FIBO POWER 2015. Once FIBO had struck a deal with main sponsor Liftag late in 2014, a decision was made rapidly. Professional, competitive bodybuilding would come back to FIBO POWER. This year’s Night Session will focus on IFBB Pro Men’s Bodybuilding and the DBFV Amateur Bikini Cup sponsored by Olimp. The Night Session powered by Liftag will be staged on FIBO’s Saturday, 11 April 2015. Athletes interested in participating in the IFBB Pro competition should contact the IFBB Professional League to register, while female athletes interested in the Bikini Cup should get in touch directly with the DBFV.

Prejudging in the morning
IFBB Pro Men’s BB prejudging event will take place during the trade fair, on the new “Liftag Stage” in Hall 4.2 at 9:30 am on Saturday. Directly afterwards, all fans are invited to watch the Bikini women’s qualifying rounds in Hall 10.2 at 11:45 am.

Feminine aesthetics and defined muscles: see the finalists at the Kristallsaal
Starting at 6:00 pm, those who prevailed in prejudging will get a chance to triumph as the winners of the Night Session. Dennis “The Menace” James and Markus Rühl will serve as the hosts of the show at the Kristallsaal at the Exhibition Centre Cologne. During the first round of the IFBB Pro Men’s BB competition at 7:00 pm, all finalists will perform the compulsory poses and the group posedown. Starting at 7:45 pm, the victor of the DBFV Bikini Cup will be determined through individual performances and the T-walk. The evening’s highlight will follow at 8:15 pm: the final round of the IFBB Pro Men’s Bodybuilding competition. The champion of this event will qualify for Mr. Olympia in Las Vegas.

Tickets
All visitors are welcome to watch prejudging free of charge. Tickets for the finals during the Night Session are available in a range of price categories. For those who want more, the VIP Ticket adds the option of attending the Meet the Champs autograph signing session, plus free admission to FIBO/FIBO POWER on all four days and the 30 Years of FIBO Party (after the Night Session on FIBO’s Saturday).

All tickets can be booked by visiting http://fibopower.tickets.de/de/events/5818-FIBO_POWER_Night_Session_Liftag

 



Lofty Goals with WWE’s Relaunch of TapouT


WWE & TapouT
Today Authentic Brands Group (ABG) and the WWE announced they will be relaunching the once popular MMA clothing brand, TapouT. The new partnerships has plans to reposition the clothing line as a “fitness lifestyle brand”.  Which is pretty much what every clothing company in fitness claims to do but only a few are successful at it. Given the platform the WWE has the clothing will certainly get noticed but I’ll be taking a “wait and see” approach to their fitness lifestyle claims, especially with the female audience.

“This is a powerhouse pairing given the synergy between TapouT’s brand promise to be the premier hard-body fitness brand, and WWE’s commitment to training and fitness,” says Nick Woodhouse, President and Chief Marketing Officer of ABG. Anyone who uses the word “synergy” raises a huge red flag and then to claim TapouT’s brand promise is to be the premier “hard-body fitness brand”. Thanks for the chuckle!

There was no mention of what will be the key differentiators in the new TapouT line other than a new logo. The release is mostly fluff and does little to speak to specifics.

The press release stated, “The next generation of TapouT preserves the original brand essence and drives a hard-body, fitness-centric message positioned around motivation, discipline and determination. An all new line of men’s and women’s performance apparel and accessories will launch at retail in Spring 2016. New TapouT branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.”

Promoting fitness is great but simply slapping your logo on clothing and aligning with the WWE doesn’t make you a “premier hard-body fitness brand”. TapouT has attempted to be more than a clothing line before. In 2009, TapouT partnered with Champion Nutrition on a supplement line. It failed miserably.  Currently TapouT is schilling a “Lose Weight and Get Ripped in 90 Days. Extreme Home Fitness Program.” on www.tapoutxt.com. A look at the biggest online supplement retailer, Bodybuilding.com and the line no longer is for sale.

Maybe with the focus shifting away from MMA the brand will do better in their attempt to capture the beverage and supplement market but I wouldn’t hold my breath.

Image and quotes Via WWE.com



Four Ads Worth Watching


Four Ads To Watch

The movement to encourage and empower women to be strong has never been stronger. Yes, lame pun intended. Check out these for spots that focus and highlight women in a positive, encouraging way. Nike’s Training Club has kicked things up a notch and gone global. Their group workouts look more like a rave that a dreadful gym class and it’s pretty awesome. Under Armour focuses on the team aspect in their new “Women of Will” spot. Everlast isn’t known for their marketing to women but in their newest spot they take a shot at it. Last but certainly not least, ALWAYS shares a follow up video to their hugely successful “Like A Girl” campaign. In this video they show how women are changing the meaning of “Like A Girl” with their actions.

Good stuff.

Nike Training Club
“Push your limits with a full-day training challenge featuring the world’s best fitness experiences led by Nike Master Trainers.”
Join the movement at http://www.nike.com/women/events.

—-

EARN YOUR ARMOUR | Women of Will
“It’s not just you out there. Team amplifies WILL. Five Women of WILL tell us how. #EARNYOURARMOUR”

—-

Everlast
“Don’t call me a female boxer. I’m a boxer.”

—-

Always #LikeAGirl – Stronger Together
As part of International Women’s Day, Procter & Gamble released a follow-up “LIKE video showing how women are changing the meaning of “LIKE A GIRL.”

Alone you’re awesome. Together we rock.

This year, for International Women’s Day, let’s all join forces to make sure that girls everywhere keep their confidence through puberty and beyond by showing them that doing things #LikeAGirl is an awesome thing.

Using the phrase “like a girl” is an insult to any adolescent girl, and a tough blow to her confidence. We started a conversation to help change all that with our #LikeAGirl social experiment and film. And millions of girls from around the world responded big time. In fact, many of you started a movement: you shared your videos and personal stories, and showed the world that doing things #LikeAGirl really is downright amazing.

Together, we’re changing what it means to do things #LikeAGirl. And our movement’s growing bigger and stronger everyday. Thanks for sharing. Keep doing things #LikeAGirl. It’s working.

Lead image compiled via Youtube



2015 Arnold Australia Results


2015 Arnold Australia
2015 Arnold Australia Pro Results: Camala Rodriquez continued her winning ways with the Arnold Australia Figure title and Janey Layug won the first-ever Pro Bikini at the 2015 Arnold Australia Pro. This event was previously called the Australian Pro but switched to the Arnold Australia. Dexter Jackson won the men’s open and nearly didn’t make the trip down under due to VISA issues.

FIGURE 411:
Camala Rodriquez was coming off a win at the Figure International in Columbus, Ohio and with this victory puts her in a top contender spot heading into the Olympia later this year. The only other leading lady in Figure who was absent from this lineup was Nicole Wilkins. Candice Keene improved by one placing from her Columbus showing and Candice Lewis dropped to third. Keene hasn’t been 100% on the money yet this year and it’s kept her out of the winner’s circle. Camala has improved and while her conditioning is there she could continue to bring up her quads a bit. Candice Lewis has cartoon like features with a tiny waist and boulder shoulders. She’s improved the conditioning in her legs and arguably looked her best ever at this contest. Just two points separated Keene and Lewis. Strobo moved up into the fourth place spot with Watts slipping to fifth. Latoyra continues to be a consistent contender for the top five in every show she enters. Rounding out the top six was Dana Ambrose who also continues to bring an improved look to the stage. Ann Titone did not make the trip to Australia.

Figure Prejudging:


We just can't 'figure' out who's gonna take this one home, what do you think?! #arnoldclassic #arnoldclassicau

A video posted by Arnold Classic Australia (@arnoldclassicau) on

2015 Arnold Australia Pro Figure Results:
PLACING – NAME – SCORE
1. Camala Rodriquez – 5
2. Candice Keene – 11
3. Candice Lewis – 13
4. Genn Strobo – 22
5. Latoyra Watts – 24
6. Dana Ambrose – 29
7. Heather Dees – 36
8. Myra Rogers – 40
9. Amanda Doherty – 44
10. Larissa Reis – 51
11. Eliyan Lobez – 56
12. Asher Prior – 59
13. Rinnah Schmid – 64
14. Maria Garcia – 70
15. Tara Ramos – 75

BIKINI BREAKDOWN:
Many thought it would happen in Columbus but it took one more week for Janet Layug to upset Ashley Kaltwasser for the win. Janet took the top spot at the Arnold Australia and you’ll have a tough time finding anyone arguing with that call. Don’t be surprised if you see Janet run the table from here on out this year in every show she wins. She has the body, presentation and looks to win every show she enters. Ashley brought what Ashley always brings to the stage. Ashley needs to improve her stage presence, namely walking in heels. If you watch Janet and then watch Ashley it’s like night and day. Just one point separated the two for first and second though. Rounding out the top spots were India Paulino, Stephanie Mahoe and Narmin Assria.

2015 Arnold Australia Pro Bikini Results:
PLACING – NAME – SCORE
1. Janet Layug – 7
2. Ashley Kaltwasser – 8
3. India Paulino – 16
4. Stephanie Mahoe – 19
5. Narmin Assria – 24
6. Summer Bernard – 32
7. Pollianna Moss – 33
8. Sheena Anderton – 42
9. Barbie Heng – 45
10. Jade MacKinnon – 49
11. Whitney Wiser – 56
12. Ebony Quince – 61
13. Amy Wright – 63
DNC – Jessica Arevalo

Arnold with the winner, Janet Layug…


The results from the men’s show were pretty much like we saw in Columbus. Brandon Curry moved up into the top five and Roelly Winklaar ended up in sixth where it could have gone either way in the earlier comparisons. Dexter continues to defy the odds at age 45 and shows the young bucks how being smart with your training can lead to a long-term, profitable career.

2015 Arnold Australia Pro Men’s Bodybuilding Results:
1. Dexter Jackson – 10
2. Branch Warren – 20
3. Justin Compton – 30
4. Evan Centopani – 43
5. Brandon Curry – 52
6. Roelly Winklaar – 56
7. Ben Pakulski – 69
8. Toney Freeman – 84
9. Josh Lenartowicz – 87
10. Cory Mathews – 104
11. Luke Schembri – 110
12. Saman Mohammad – 117

See more from the Arnold Australia show on https://instagram.com/arnoldclassicau.



Be More Human – My Reebok Review


Be More Human

Be More Human – My Reebok Review
“When we test our physical limitations, we transform our entire lives.” That’s the opening quote on Reebok’s BE MORE HUMAN opening page. I should start by disclosing I received product from Reebok for this review and these are merely my own opinions. If you click on any of the Reebok Links <-like that one, I will be compensated if you make a purchase. If you don’t buy anything well that does nothing for me and leaves you without some nifty new Reebok gear.

get outsideStepping outside into the snow.  Reebok CrossFit Speedwick Pant are super comfortable.

What does “Be More Human” mean to you? For me it meant logging off the computer, putting down the smart phone and getting outside. Getting outdoors for my morning workout and taking a minute to appreciate mother nature’s gym. When I stepped outside of my Jeep and saw the snow on the ground, I thought ah piss this may not be such a good idea. I mean it’s Spring time and there’s still snow on the ground? Come on Mother Nature, work with me here! It reminded me though that there’s no time for excuses if you want to transform your life. If you want to put yourself to the test you have to over come obstacles. Life isn’t always going to be perfect and neither is the weather. I looked down, turned on some music and said to myself let’s do this sh*t. Yes, the apparel says Reebok Crossfit but that doesn’t mean you need to go to a Box to wear them.

I proceeded to run 3 miles outside and take in the scenery. It was relaxing for the most part. I could have done without the car nearly clipping me but it made me feel alive. Getting outdoors made me feel human. Corny? Maybe but try it. Get off the treadmill or stairclimber and take your workout outdoors. See what the change does for your state of mind.

new reebok shoes

After my run, well I’d call it more of a steady jog over any actual running, my lungs were on fire. I felt like I was going to collapse from exhaustion. It reminded me not only that I was out of shape but that I needed to do this more often. Leave the convenient and get uncomfortable. I’d encourage you to do the same.

The Speedwick pants from Reebok are super comfortable. They are lightweight and perfectly fine to run in. The one thing that kinda of bugged me was the cut of the pockets, if your sitting down and the zipper isn’t zipped your phone/ipod may fall out. This was a good reminder to get off my ass though. The Reebok zquick dash shoes look hella cool and stylish. I have a wider foot so they were a little snug for me. You might want to go up a 1/2 size from what you normally wear when buying Reebok.

new reebok shoesNew kicks will bring out the kid in anyone. These are the Reebok zquick dash

It was my first time ever wearing a pair of Reebok’s and getting them in the mail reminded me of going back to school as a kid. Every summer I’d get a new pair of shoes to wear for the school year and it was a big deal. I couldn’t wait to rock them once school started. It kinda felt like that again. A new pair of shoes and I couldn’t wait to wear them.

I encourage you to leave the convenient and get uncomfortable. It’s up to you to transform your life and “be more human”.

reebok shoesI dig the detail on the Reebok shoes.



Wings of Strength Goes Big with New Pro Show


Phoenix Pro show
Wings of Strength has been a a strong supporter of women’s bodybuilding since their inception. Wings of Strength was founded by Jake and Kristal Wood in in 2011. They describe their mission as wanting to ensure there are “meaningful stage opportunities for women to compete in bodybuilding pro shows.” Wings of Strength is a membership website that reinvests “100% of the website proceeds” back into sponsoring pro shows.

The group started by sponsoring the Tampa Pro and Chicago Pro. Last year they added their name to the Omaha Pro. They’re also a sponsor of the Toronto Pro show. Essentially any show outside of the Olympia they’re the title sponsor. The Ms. Olympia was not part of the 2015 IFBB schedule and based on the recent announcement from Wings of Strength it doesn’t appear to be coming back.

Wings of Strength announced they would be adding their sponsorship to another pro show and this one will offer big prize money for the female bodybuilders. The new pro show will be called the “IFBB Wings of Strength Rising Phoenix World Championships”. Yes, a bit of a mouthful. The winner will receive $50,000 and a new vehicle. The type of vehicle has yet to be determined but a car on top of fiddy grand is pretty legit. Second place is solid too with a $25,000 payout. The Rising Phoenix pro show will use the same point series as the IFBB Pro League uses for the Olympia.

Along with the new show announcement, Wings of Strength announced legendary bodybuilding Lenda Murray will be their official spokesperson. “We think Lenda Murray is the perfect representative for women’s bodybuilding,” says Jake Wood, co-owner of Wings of Strength.

NEWS RELEASE – ANNOUNCING THE 2015 IFBB WINGS OF STRENGTH RISING PHOENIX WOLD CHAMPIONSHIPS
Wings of Strength is honored to announce the “2015 IFBB Wings of Strength Rising Phoenix World Championships” as the main stage women’s professional bodybuilding event this year. The championship show is to take place in conjunction with the Texas Pro in San Antonio on August 22, 2015 at the Grand Hyatt San Antonio.

Qualification
We will be following the IFBB Professional League qualification point system formerly used for the Ms. Olympia.
• Top 5 IFBB female bodybuilders of the 2014 Ms. Olympia.
• 1st place IFBB female bodybuilder at the Toronto Pro, Omaha Pro, Chicago Pro and Tampa Pro.
• Top 7 IFBB bodybuilder’s accumulative points implementing the IFBB Tier 4 point system.
• IFBB Tier 4 point system: 2nd – 4 points, 3rd – 3 points, 4th – 2 points and 5t – 1 point.
• These points will be earned at the 2015 IFBB Omaha Pro, Toronto Pro, Chicago Pro and Tampa Pro.
• Up to three invites from Wings of Strength as approved by the IFBB Professional League.

Prizes and Awards
• First place of the Rising Phoenix will win $50,000 plus a new vehicle (tbd).
• Second place winner: $25,000
• Third place winner: $12,500
• Fourth place winner: $7,000
• Fifth place winner: $5,000

For information on the Chicago Pro, Tampa Pro and Texas Pro visit www.timgardnerproductions.com.
For information on the Omaha Pro visit npcmidwest.com.
For information on the Rising Phoenix Pro visit wingsofastrength.net or email wingsofstrength.net@gmail.com.



2015 Arnold Fitness International Results


Fitness International Results
The results in the Fitness International played out as most who follow the division thought they would go. Despite the somewhat expected results, that didn’t change the excitement of watching the routines.

The defending chap, Oksana Grishina brought another new performance to Columbus and demonstrated new ballet skills in her routine. She noted in a post-show interview that she was inspired by the movie Black Swann three years ago but held off on doing the routine. Adela Garcia, the all-time fitness winner, encouraged Oksana to perform the routine. She taught herself ballet and the hours of hard work paid off. Her routine wasn’t the biggest surprise. She moved all the way up to win the physique round and not just win but did so with a unanimous score. The pair of perfect scores earned her the title for the second year in a row.

Tanji Johnson had a great showing and finished in second. She was in third going into the routine rounds and actually finished fourth in the routine round. Coming third, which was a bit higher than I thought she’d finish, was Regiane Da Silva. Regiane was fourth in the physique round and tied for second in the routine round. Bethany Cisternino struggled a bit with her routine and I think it cost her at least one spot. She was in second heading into the night show but had to settle for fourth. She was sixth in the routine round. Michelle Blank brought her best physique to the stage and nailed a solid routine to put her in fifth. An impressive comeback after she injured her foot last year at the Arnold. Myriam Capes moved up in the standings with her routine round but it was just enough to put her into 6th place.

2015 Oksana Wins

Oksana Grishina at the 2015 Arnold Fitness International. Photo by Michael Pronzato

2015 Arnold Fitness International Results
Place / Name / 2-Piece Score / Routine Score
1. Oksana Grishina – 5 – 5
2. Tanji Johnson – 15 – 21
3. Regiane Da Silva – 26 – 18
4. Bethany Cisternino – 13 – 30
5. Michelle Blank – 20 – 27
6. Myriam Capes – 39 – 18
7. Ryall Graber – 37 – 37
8. Fiona Harris – 47 – 45
9. Trish Warren – 47 – 50
10. Melinda Szabo – 55 – 50
11. Sara Kovach – 61 – 49
12. Auyrika Tyrgale – 68 – 48
13. Ashley Sebra – 66 – 64
DNF – Whitney Jones due to injury



Arnold Fitness International Preview, Predictions & Poll


Fitness International
The 2015 Arnold Fitness International will take place this weekend in Columbus, Ohio. The Fitness International competitors will earn the most money out of all of the female divisions and rightfully so. The women of fitness are tasked with not only being in top shape for the two-piece round but also perform a routine. Their routines aren’t just dancing around and doing a few jumping-jacks. Oh no, the women of the Arnold are some of the elite fitness competitors in the world.

The defending champ, Oksana Grishina will be back and one thing you can always count on from her is a passion filled routine. Oksana doesn’t just go through the motions when it comes to performing her routine. Key word here is performing. The hours of routine practice show in her performances. She usually fairs well in her routines but its the two-piece round that could hold her back from another title. She’ll face another Fitness International champion this week, Tanji Johnson is back and looking to regain the top spot. If Tanji is in shape, and I have no reason to believe she won’t be, she’ll be in the driver’s seat heading into the routine round. Then it will come down to Tanji performing a clean routine whether she takes the top spot again or not.

Don’t sleep on Bethany Wagner-Cisternino. Bethany has the best physique in Fitness and look for her to take the top spot in the two-piece round. If she nails her routine she could also give the champ a run for her money. Of course you can’t rule out Regiane Da Silva who leaped into the third place spot at the 2014 Olympia. Regina’s routines will leave you exhausted just watching. Those are my top four competitors and then after that it gets dicey.

Read the full Fitness International preview on Bodybuilding.com. Cast your vote for who your think will take the top spot in the 2015 Fitness International. If you can’t make it to the finals to see these incredible routines you can watch it live and FREE on bodybuilding.com.

2015 Arnold Fitness International Predictions
1. Oksana Grishina
2. Tanji Johnson
3. Bethany Cisternino
4. Regiane DaSilva
5. Myriam Capes
6. Trish Warren

2015 Arnold Fitness International Payout:
1. $25,000
2. $13,000
3. $8,000
4. $5,000
5. $3,000
6. $2,000

SCHEDULE:
Friday, March 6, 2015

Prejudging – 11 am – Noon
COLUMBUS CONVENTION CENTER – Arnold Fitness EXPO Stage

Finals – 7 pm
COLUMBUS CONVENTION CENTER – Battelle Grand

Fitness International Champions
1994: Carol Semple
1995: Carol Semple
1996: Alexandra Beres
1997: Carol Semple
1998: Susie Curry
1999: Susie Curry
2000: Kelly Ryan
2001: Jenny Worth
2002: Susie Curry
2003: Susie Curry
2004: Adela Garcia
2005: Jen Hendershott
2006: Adela Garcia
2007: Kimberly Klein
2008: Kimberly Klein
2009: Jen Hendershott
2010: Adela Garcia
2011: Adela Garcia
2012: Adela Garcia
2013: Tanji Johnson
2014: Oksana Grishina



Arnold Figure International Preview, Predictions & Poll


2015 Arnold Figure International
The 2015 Arnold Figure International Preview, Predictions & Poll on hardbody. Will Candice Keene win the Figure International again or someone else dethrone the champ? Candice Keene will tie the Figure International record with three wins should she take top honors this week in Columbus, Ohio. Jenny Lynn and Nicole Wilkins both won the Figure International three times. She’s taken the top spot the last two years and is poised to collect a third title in just a few days.

It won’t be an easy win for her as she’ll have some tough competition with new-comers like Latorya Watts and Cydney Gillon. The usual suspects Camala Rodriquez, Candice Lewis and Ann Titone will look to give the champ a run for her money as well. Heather Dees took some time off at the end of last year and if I was a betting man, I’d say she’ll be back better than ever. My sleeper pick that many many not see coming is Latorya Watts. She has an incredible physique and if she looks anything like she did at the Olympia she could be standing in the first callout being compared for the top spot.

Read the preview on every competitor on Bodybuilding.com. Cast your vote for who you think will win the 2015 Figure International below. If you can’t make it to the Arnold you can catch the finals on the live webcast.

FIGURE INTERNATIONAL PREDICTIONS
1. Candice Keene
2. Candice Lewis
3. Camala Rodriquez-McClure
4. Latorya Watts
5. Ann Titone
6. Heather Dees

Schedule
Friday, March 6, 2015

Prejudging – 11am – Noon
COLUMBUS CONVENTION CENTER / Arnold Fitness EXPO Stage

Finals – 7pm
COLUMBUS CONVENTION CENTER – Battelle Grand

2015 ARNOLD FIGURE INTERNATIONAL PAYOUT
1st $16,000
2nd $10,000
3rd $8,000
4th $5,000
5th $3,000
6th $2,000
Total $44,000

PAST FIGURE INTERNATIONAL WINNERS
2003: Jenny Lynn
2004: Jenny Lynn
2005: Jenny Lynn
2006: Mary Elizabeth Lado
2007: Mary Elizabeth Lado
2008: Gina Aliotti
2009: Zivile Raudoniene
2010: Nicole Wilkins
2011: Nicole Wilkins
2012: Nicole Wilkins
2013: Candice Keene
2014: Candice Keene



Broken Escalators… Reebok to the Rescue


reebok broken subway
Reebok took to the streets or in this case the subway to lend a helping hand. When the escalators in a Stockholm subway broke down, Reebok was there to help. As part of their new campaign encouraging people to “be more human” Reebok enlisted the help from local Crossfit athletes to do some heavy lifting. The athletes helped carry pets, children and even people up the escalators.

While I’m not so sure I need some one hoisting me over their shoulder and carrying me up the stairs, it’s a feel good gesture which coincides with being more human.

Broken Escalators… Reebok to the Rescue

There’s an escalator meltdown in the Stockholm subway, forcing people to walk. Sometimes up to 180 steps. Which is easier said than done at 8:30 in the morning. On Friday the 20th of February we decided to help men and women up the escalators together with our friends from @f4lcrossfit. #BeMoreHuman

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.



Ronda Rousey is Who We Thought She is… UNSTOPPABLE


Ronda Rousey
Ronda Rousey’s walk out to the octagon took longer than it did for her to finish the #1 contender in the UFC Women’s Bantamweight division. Ronda made quick work of Cat Zingano in UFC 184’s main event and remains undefeated. The win puts Ronda soundly at the top of the division with an 11-0 record.

Cat charged after Ronda like a bull loose on the streets of Spain. Zingano’s aggressive takedown attempt proved to be a costly error for the Colorado contender. Rousey quickly gained control over Cat and forced her to tap in just 14 seconds.


The UFC marketed Cat as Ronda’s biggest threat yet. We were lead to believe she would be Ronda’s toughest opponent and maybe she was but we didn’t get to see much of a fight. If Cat really was Ronda’s toughest opponent then that speaks to her unmatchable dominance and leaves us to wonder who is next for the champ?

There’s only one answer and that’s Cris Cyborg Justino . Last night in INVICTA, Cyborg dismantled her opponent Charmaine Tweet in 46 seconds. Sure there are a number of things that need to happen before this fight takes place in the UFC. Cris has to cut down to 135, which UFC President Dana White doesn’t think can happen. In a press conference earlier today he noted he’d have to see her (Cris) make weight at 135 before he’d entertain bringing her to the UFC to face Ronda, or anyone else.

It was an unfortunate loss for Cat as she’s faced a number of adversities over the last few months. You couldn’t help but hope she put up a fight against Ronda but alas it wasn’t even close. Cat lost her composure in the post fight interview and dropped several F-bombs in disbelief which was also heartbreaking to watch.

Ronda didn’t even break a sweat in the octagon so don’t be surprised if you see her defending her title sooner than later. Will fans buy a Pay-Per-View knowing that it won’t make it out of the first round due to her dominance? The UFC will need to put her with a much better card than tonight if they want fans to keep shelling out 50 bucks. We’ll have to wait what to see happens with Ronda and the division she has decimated.

In the meantime you can rest assured Ronda is enjoying her post-fight meal ritual… wings.

lead photo via UFC



UFC 184 Makes History But Will it Be Memorable?


UFC 184Two undefeated fighters… Any promoter’s dream. In one corner the champion, Ronda Rousey an Olympic medalist in Judo and undefeated in her pro mixed martial arts career. Opposite her is a relatively unknown, soft-spoken bad ass name Cat Zingano, also undefeated. The two women will headline the Ultimate Fighting Championship (UFC) main event at the Staples Center in Los Angeles, California. UFC 184 (Sat., Feb. 28, 2015) will make history as the first card with the main and co-main featuring women. UFC 184 is best described as OPPORTUNITY.

It wasn’t that UFC president Dana White intended it to play out this way. Chris Weidman was the headliner with his championship belt on the line but after an injury was forced to reschedule. The UFC had no choice but to attempt to play the patron saint by marketing the women as the card’s two main fights. It was an opportunity for the UFC to be more than the Rousey Hype Machine. While Rousey versus Zingano is worthy of a main card slot, the co-main event isn’t. That’s not because they’re women it’s because they’re not a draw casual fans and diehards alike. The co-main event will be Holly Holm versus Raquel Pennington. Never heard of them? You’re not alone and this is no knock on either woman.

They aren’t known to many who follow the UFC much less a casual fan. Holm is undefeated and making her UFC debut which is a great story but she needs more than great striking to be talked about as Rousey’s biggest threat. Holm has an impressive resume in boxing but it remains to be seen how well that translates to the UFC. It would make for a good prelim fight on FOX to get casual fans interested in what the new-comer has to offer. Her oppoonenet, Raquel Pennington has a record of 5-4 and while she isn’t a sacrificial lamb like Charmine Tweet was to Chris Cyborg it’s not exactly a co-main event match-up.

The UFC is banking on Rousey being the Pay-Per-View draw that former champions Georges St. Pierre and Brock Lesnar have been for them in the past. Rousey is a rockstar, there’s no questioning that but will she draw the same numbers as Lesnar and GSP? Not even close. That’s not to say she’s to blame because she’s not. The rest of the card will have some good fights but enough to shell out sixty bucks? Probably not for most people, especially when Rousey has made it a habit of making quick work of her opponents and sustaining little damage. Two unknown fighters as the co-main doesn’t do anything to sell the card when the fight would likely be on Fox Sports One or Fight Pass if held any other weekend. other cards.

Ronda sells herself, something many athletes have trouble doing. She doesn’t just talk a good game but she also backs it up. Ronda has improved her game inside the octagon and continues to shine outside the cage. She recently appeared in the Sports Illustrated Swimsuit issue and had a role in Expendables 3. You’ll see her in ENTOURAGE the movie this summer in her second big Hollywood role. The more impressive thing about Rousey is her ability to take on the media and have sound bites for them to run with. She’s not afraid to take on controversial topics and have an opinion.

Discussing Octagon Girls (The UFC’s version of Boxing’s Ring Girl) isn’t exactly controversial but her remarks did spark a bit of a hubbub in the MMA community. When asked about her remarks towards Arianny Celeste (popular octagon girl) Rousey responded with, “I said that the fighters should get paid more than the ring girls. That doesn’t make me a bully, that makes me f-cking right.” Celeste has question Ronda as a role model and taken jabs at her in interviews and online.

What about Cat Zingano? Cat has been faced with adversity in more ways than imaginable and done so with incredible poise. In 2013, Cat defeated Miesha Tate and earned a spot to coach opposite Rousey in The Ultimate Fighter, the UFC’s reality-tv competition. Appearing on the show would also set up a title shot against Rousey once the season ended. Neither happened for Zingano. Cat was sidelined after with a knee injury that required surgery before the show began taping. The injury not only forced her off the show but put her hopes for a UFC title fight on hold. That was just the tip of the iceberg of adversity for Cat. She was faced with the suicide of her husband and left to care for her son alone. Take a few minutes and read more about her journey back in an incredibly well-written story on ESPN by Allison Glock.

This is obviously a huge opportunity for Cat rock the MMA world and derail the Rousey Train. Will it happen? The Vegas odds-makers don’t think so and most of the the Mixed Martial Arts community agrees that it’s a long shot. You can’t count her out but you also can’t ignore the dominance of Rousey. The only way UFC 184 will be memorable is if Cat defies the odds and defeats Ronda Rousey. If Ronda submits Cat with an armbar the UFC women’s bantamweight division is in big trouble. Why? Because no one currently in the UFC stands a chance at defeating Ronda.

My prediction? Ronda wins and we see her face Chris Cyborg in July. Now THAT would be a memorable fight and likely the only opportunity for someone to test Ronda’s abilities.

Photo via UFC.com



Arnold Women’s Physique International Poll, Preview & Predictions


Arnold Physique International

This year the Arnold Sports Festival has added the IFBB Pro Women’s Physique division. Many of the women are familiar names to those who follow the division. The inaugural Women’s Physique International will likely be a repeat of what we saw at the 2014 Women’s Physique Olympia. You’ll likely see fan favorite, Dana Linn Bailey standing next to the genetic wonder girl Juliana Malacarne. Dana Linn Bailey, or DLB as she’s known to her thousands of fans, won the first-ever Women’s Physique Olympia. She finished in the runner-up position to Juliana Malacarne last year. In 2013, Juliana was too big and too muscular for what the judges were going for. Last year, she brought a smaller and more streamlined look and the judges rewarded her for it.

While those two women will likely be the last two standing, don’t count out Tycie Coppett. Tycie is one of the taller women in the division and with that has to enter the show with more muscle than the other women to fill out her tall frame. I like the look she brings to the stage and wouldn’t argue with her taking the top spot. She’s that good. I don’t see anyone shaking up the top three but you never know what will happen until show time.

Cast your vote for who you think will win the the Arnold Women’s Physique International. You can read a full preview on all the competitors on Bodybuilding.com. If you’re unable to attend the Arnold you can watch a replay of the action on bodybuilding.com. There will be no live webcast of the event but there will be video footage provided after the show.

IFBB Pro League Women’s Physique will be held at the Arnold Sports Festival for the first time in 2015. Prejudging and finals will be held on the Arnold Fitness EXPO Stage at Noon, Friday, March 6.

2015 Arnold Women’s Physique International Payout:
1st: $5,000
2nd: $2,000
3rd: $1,500
4th: $1,000
5th: $1,000
6th: $500

MY 2015 WOMEN’S PHYSIQUE INTERNATIONAL PREDICTIONS
1st: Juliana Malacarne
2nd: Dana Linn Bailey
3rd: Tycie Coppett
4th: Karina Nascimento
5th: Sabrina Taylor
6th: Jillian Reville

Schedule of events for Arnold Women’s Physique International
WHEN: Friday, March 6, 2015
WHERE: COLUMBUS CONVENTION CENTER – Arnold Fitness EXPO Stage
TIME: Prejudging & Finals / Noon-1:30 p.m.

2015 Arnold Women’s Physique International Competitor List
Dana Linn Bailey
LaDrissa Bonivel
Tycie Coppett
Nathalie Falk
Heather Grace
Juliana Malacarne
Karina Nascimento
Mindi O’Brien
Jillian Reville
Jennifer Robinson
Sabrina Taylor

For more information visit arnoldsportsfestival.com and follow @arnoldsports on twitter. Be sure to use the hashtag #asf2015 for all your Arnold related tweets.



2015 Arnold: Bikini International Preview, Poll & Predictions


2015 Bikini International

The 2015 Arnold Bikini International is just days away and he only returning competitor from last year’s top five is the champ, Ashley Kaltwasser. Ashley has been on a win streak since she last Spring but you have to keep your eye on the up-and-coming threat, Janet Layug. When the dust settles on Saturday night you’ll likely see one of them shaking Arnold’s hand and accepting the Bikini International trophy. Janet has the stage presence and stunning good looks to take the top spot and there’s never been a repeat champion in the history of the division, at least at this contest. Ashley has a more athletic physique and seems to be what the judges are looking for lately.

The field is stacked with first time Arnold competitors. Look for Stephanie Mahoe and Sarah LeBlanc to make an impact on the top 10. If I was judging, which I am not, I’d roll the dice on Justine Munro, Christina Strom Fjaere and Sara Back. The three of them have incredible bikini bodies and if they are at their best belong in the top spots. You can’t rule out former Bikini International Champ, India Paulino either. The judges will have their work cut out for them next Saturday in Columbus, Ohio.

Cast your vote for who YOU think will win the 2015 Arnold – Bikini International. Get a complete breakdown and preview of all the competitors on bodybuilding.com. If you’re unable to attend the Arnold Sports Festival you can watch the bodybuilding.com webcast free next weekend.

 

If everyone is at their best, I’d have the top six as…
1. Janet Layug
2. Ashley Kaltwasser
3. Sarah LeBlanc
4. Justine Munro
5. Christina Strom Fjaere
6. Sara Back

I’m predicting it goes more like…
1. Ashley Kaltwasser
2. Janet Layug
3. Stephanie Mahoe
4. India Paulino
5. Sarah LeBlanc
6. Narmin Assria

JUDGING:
WHEN: Saturday, March 7, 2015
WHERE: COLUMBUS CONVENTION CENTER – Battelle Grand
TIME: Prejudging: 2pm – 4pm / Finals:7 pm

2015 Arnold Bikini International Payout:
1st: $7,000
2nd: $3,000
3rd: $2,000
4th: $1,000
5th: $1,000
6th: $1,000
Total: $15,000

PAST WINNERS
2014 – Ashley Kaltwasser
2013 – India Paulino
2012 – Sonia Gonzales
2011 – Nicole Nagrani

2015 Bikini International Competitor List:
Noy Alexander
Nicole Ankney
Narmin Assria
Sara Back
Bianca Berry
Christina Strom Fjaere
Ashley Kaltwasser
Janet Layug
Sarah Elizabeth LeBlanc
Stephanie Mahoe
Justine Munro
Noemi Olah
India Paulino
Anna Starodubteseva
Kenea Yancy

For more information visit arnoldsportsfestival.com.



Support Your Favorite Arnold Sports Competitor


Arnold Sports competitors

We’re under two weeks out from the annual Arnold Sports Festival in Columbus, Ohio. The IFBB Pro women will be competing in the Figure International, Fitness International, Bikini International and the inaugural Women’s Physique International on March 6 & 7, 2015. You can help show your support by sharing and tagging your favorite competitor with one of the graphics below. Post to Facebook, Twitter and/or Instagram with your favorite competitor and use the hashtag with their team name. The official Arnold Sports Festival tag is #ASF2015. These women work hard and your support will be greatly appreciated.

FITNESS INTERNATIONAL COMPETITORS

FIGURE INTERNATIONAL COMPETITORS

BIKINI INTERNATIONAL COMPETITORS

WOMEN’S PHYSIQUE INTERNATIONAL COMPETITORS


Follow along as we cover the women’s events live from Columbus. Be sure to use the hashtag #ASF2015 and follow @ArnoldSports on twitter for official coverage.

 



Supplement Companies Want Women to “Be Strong”


Be Strong

We’re seeing more and more companies embrace and empower women in their marketing efforts. The ALWAYS’ “Like a Girl” campaign and Under Armour Women’s “I WILL WANT I WANT” are just a couple that have been successful with their messaging. I’m a fan of both campaigns and more importantly women are. Last year, 13-year-old Mo’ne Davis put the world on notice and forced everyone to rethink what “throw like a girl”. Last month “This Girl Can” was another campaign encouraging women to “do their thing”.

The “empowerment movement” is catching on with a few supplement companies. Instead of showing dudes looking like their constipated and screaming in pain they’re opting to feature strong women. Companies are taking varied approaches and some have created women specific lines. The results remain to be seen as it’s still too early to tell how successful a women’s only supplement line will be. Most of the companies are using pink (or some shade variation of it) for their “women’s line”. One could argue it’s smart to use pink because you’ll automatically associate it with women. Others may debate that it’s a bad move in that you’re implying it’s a “weaker” version of a men’s line. The color pink is commonly associated with feminine so can pink be strong? Two companies currently targeting women would like to think so. So much so that they are both using the hashtag #BESTRONG.

The first is MusclePharm’s women’s line “FITMISS”. They use the colors black and pink in their marketing and claim “the new brand dosed + formulated specifically for women”. They’ve trademarked “STRONG IS THE NEW SEXY” and utilize it throughout their marketing efforts.  I’m not a huge fan of the saying but that’s a topic for another time. Most of their imagery tends to feel “real” and convey “strong” at least when it comes to featuring the face of the brand, WBFF pro Chady Dunmore. In the image below, they show Chady in a gym with the hashtag #BESTRONG . It’s much better than their background banner on the NPCNEWSonline.com site that showcases Chady and “instafamous model” Jen Seltzer (which is a little weird considering neither is a NPC or IFBB competitor).

BE STRONG - FITMISSFitmiss wants you to #BESTRONG

A new supplement line is using the same hashtag but with different imagery. MuscleTech’s new line called “STRONG GIRL” claims to have  “effective formulas, made by strong women, for strong women.” They want you to “Be the best you!” and to “Be Positive”. I’m not quite sure how they arrived at all of that but again another topic for another day. They’re using race car driver Danica Patrick as their lead athlete and also using the hashtag #BESTRONG. STRONG girl uses more of a purple than pink with black for their color scheme. The line is exclusive to GNC which means you’ll have to order it through the GNC website or visit your local shop to BE STRONG with STRONG GIRL.

Danica Patrick StrongStrong Girl wants you to #BESTRONG

FITMISS has been on the market for awhile and STRONG girl only recently launched. So… FITMISS did it first but did they do it better than STRONG girl? Cast your vote below.



Under Armour Acquires Endomondo and MyFitnessPal


Under Armour Under Armour announced it has created the largest digital health and fitness community with the acquisitions of Endomondo and MyFitnessPal. Under Armour acquired MapMyFitness in December of 2013 and since then the company has focused on building “the largest Connected Fitness platform”. MapMyFitness has roughly 31 million registered users. In January of 2015, Under Armour acquired Endomondo (purchase price $85 million) which has around 20 million registered users. Most of Endomondo’s users are based in Europe and 80% of its base outside of the U.S. This will help Under Armour expand their base worldwide.

Last week, Under Armour Announced it will acquire MyFitnessPal for a purchase price of $475 million. MyFitnessPal is described as, “the leading resource for healthy living and nutrition with over 80 million registered users.” This will allow Under Armour‘s Connected Fitness platform to include nutritional resources.

The newest acquistions will be part of Under Armour’s recently announced UA Record.

NEWS RELEASE

Under Armour Acquires Endomondo and MyFitnessPal to Establish the World’s Largest Digital Health and Fitness Community
Baltimore, MD (February 4, 2015) – Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world’s largest digital health and fitness community. These acquisitions, which supplement UA’s existing MapMyFitness and UA RECORD™ suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in support of its universal mission to make all athletes better.

Powered by more than 80 million registered users, MyFitnessPal is the leading free resource for achieving and maintaining health and fitness goals, providing nutritional information for over five million foods and offering caloric data associated with hundreds of exercises, empowering its community to make better, more informed healthy-living decisions. MyFitnessPal will expand the current offerings from UA Connected Fitness™ to include comprehensive nutrition tools, allowing users to track calories, nutrition and exercise.

Meanwhile, Endomondo is an open fitness tracking platform and social fitness network connecting athletes throughout the world. Utilizing GPS and other advanced technologies, Endomondo provides users with the ability to map, record and share their workouts. Endomondo currently hosts 20 million registered users, approximately 80% of which are located outside of the U.S., providing immediate scale and increased international presence for the Under Armour Connected Fitness™ community.

“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank, Chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.”

With the acquisitions of Endomondo and MyFitnessPal, Under Armour continues to strengthen its position at the forefront of the connected fitness space and advances its goal of delivering game-changing solutions to how athletes and fitness-minded individuals train, perform and live.

Combined with the growth of MapMyFitness, these acquisitions will expand Under Armour’s Connected Fitness community to include more than 120 million registered users.

“At MyFitnessPal, user success is our true North,” said Mike Lee, Co-founder and CEO of MyFitnessPal. “Under Armour will bring vast health and fitness expertise and resources to our 80 million users to help guide them as they work to achieve their health goals.”

“Endomondo has built an engaged global community of fitness enthusiasts, providing a strong technical platform for our users, while adhering to our core belief that social interaction and support are key motivators when it comes to getting fit and maintaining a healthy lifestyle,” said Mette Lykke, Endomondo Co-Founder and CEO. “We share in Under Armour’s passion for innovation, as well as its mission to make athletes better, and we look forward to better serving the needs of athletes around the world.”

As a wholly-owned subsidiary of Under Armour, Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Following the anticipated closing of the acquisition in the first quarter of 2015, MyFitnessPal will continue to operate out of its headquarters in San Francisco, CA.

For additional details on the acquisition, see related press release titled, “Under Amour Reports Full Year Net Revenues Growth of 32%; Announces Creation of World’s Largest Digital Health and Fitness Community.”

Under Armour was advised by Goldman, Sachs & Co. and the law firm King & Spalding LLP in connection with both acquisitions, as well as the law firm Kromann Reumert in connection with the acquisition of Endomondo. Endomondo was advised by the investment banking firm Mooreland Partners and the law firm Mazanti-Andersen Korsø Jensen. MyFitnessPal was advised by the investment banking firm Qatalyst Partners and the law firm Fenwick & West LLP.

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and accessories, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland.

About MyFitnessPal
With over 80 million users, MyFitnessPal has helped millions of people achieve and maintain a healthier and happier lifestyle. With a database of over 5 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is the leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit www.myfitnesspal.com.

About Endomondo
Founded in 2007, Endomondo’s social fitness network and popular Endomondo Sports Tracker mobile app help turn a smartphone into a personal trainer and social motivator. Now with 20 million registered users around the globe, Endomondo lets people track workouts, analyze performance, and support each other so people become and stay active. For more information, visit www.endomondo.com.



The Fit Expo Returns to Los Angles


2015 LA Fit Expo
The largest fitness event on the West Coast, the LA Fit EXPO kicks things off this weekend at the Los Angeles Convention Center. The event is headlined by online powerhouse Bodybuilding.com and presented by Subway Restaurants and Body Fortress. The event will take place on February 7-8 and feature a monster sized expo with a number of companies providing free samples, insight and more. Last year’s event saw nearly 50,000 people attend and this year should be bigger than ever.

“We are committed to bringing Los Angeles another top fitness event with the eminent fitness leaders in the country, plus exciting programming and exhibits,” said Erin Ferries, Executive Director of National Fitness Productions. “After last years’ record breaking attendance of 49,000, we have added an additional 90,000 square feet to accommodate the ever-expanding exhibit floor and to make more room for new competitions and performance areas.”

Fit Expo Coupon
DOWNLOAD & PRINT THE 2015 FIT EXPO COUPON FOR $10 OFF

This year the organizers of the Fit Expo have partnered with ParkME to provide attendees with parking options near the Convention Center. If you’ve ever attended an event in the area you know parking can be a royal pain. You can reserve a parking spot now and receive 15% off the regular price. Just use the code FITEXPO when you’re checking out. is year we have partnered with ParkMe to provide you with parking options near the Convention Center. If you reserve your parking spot now, you can save an additional 15% off the regular parking price! Just use the online code FITEXPO when you are checking out HERE. This is a great idea and let us know if you use it.

News from the #LAFITEXPO

THE FIT EXPO LOS ANGELES TICKET INFORMATION:
Your ticket includes admission to the giant exhibition floor filled with over 150 guest celebrities and cutting edge companies displaying, promoting and selling fitness, health and well-being products and services. Your admission ticket also includes FREE admission to ALL 24 competitions taking place on TheFitExpo floor! Don’t forget to check out the FREE seminars, demonstrations and celebrity autograph sessions and grab all the FREE samples. Many of our exhibitors are offering super-cool products at discounted prices so be prepared for the shopping action. It’s non-stop fun for the entire family and it is ONLY $25 a day or $40 for both days!

When you order in advance, print your computer generated ticket at home and bring it with you. Come to the PRE-PURCHASED TICKET booth at registration, and we will scan your ticket(s) for entry in the TheFitExpo. Please note that digital coupons on smartphones, tablets, or any other electronic device will not be accepted under any circumstances. Tickets will of course be available at the door. Please do not buy tickets from anywhere other than our website or our registration desks as all tickets are scanned for one time use.

THE LA FIT EXPO TICKET PRICES
February 7, SATURDAY: $25
February 8, SUNDAY: $25

WEEKEND PACKAGE: SATURDAY & SUNDAY: $40
Kids tickets, 12 and under, will be $10 a day at the door only.
Kids 6 and under are free.

THEFITEXPO LOS ANGELES SHOW HOURS:
Events in South Hall of The Los Angeles Convention Center
Saturday February 7, 2015 10:00 AM – 6:30 PM
Sunday February 8, 2015 10:00 AM – 5:00 PM

WHERE IS THE LA FIT EXPO:
The Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, CA 90015

Visit www.TheFitExpo.com for more information. Use the hashtag #LAFitExpo in all your social media and follow the official account of The Fit Expo for all the latest updates on twitter @TheFitExpo and on Facebook.



Reebok Wants You to “Be More Human”


Be More Human Reebok

Reebok wants you to “Be More Human”. Huh? That was my initial reaction when I heard about Reebok’s newest campaign. Keep in mind this was before I saw any of the ads that were launched this yesterday. “Be More Human”… as opposed to a robot or an alien? What exactly was I doing that was so un-human like that Reebok wanted me to change? I wasn’t quite sure. When the ads were released and I checked out the new website, it started making sense what their “be more human” was encouraging homo sapiens to do.

On the Reebok site it reads, “It might be time to break your selfie addiction” they had me. We’ve all taken at least one selfie, if you’re saying no I haven’t I don’t believe you. Unless of course you don’t own a phone and you’re reading this at the public library, in which case my bad. The selfie world has truly become an addiction for many, especially in the world of fitness. If you have any doubts just look at many of the current IFBB Bikini Pros and you’ll see what I’m talking about. If you see one selfie or booty selfie or boobsweat selfie you can bet there were probably a dozen more that weren’t the right angle or in the right light before getting a filter (despite being hash tagged #noFilter or #unedited) on instagram.

Sorry, selfie rant. I’m not a fan. So ya back to Reebok. YES IT IS time to break your self addiction, not “might be time” it IS TIME. Reebok wants you to #BREAKYOURSELFIE ON INSTAGRAM as part of their new campaign. “It’s time to break our selfies. To challenge ourselves and the digital soul-stealers affixed to the end of our extended arms to capture less-plastic, more-human expressions of who we really are.” I agree and fully support this.

Break Your Selfie Reebok

The sad thing is when you look at the instagram feed on their website, mant of the people don’t get it. They aren’t doing anything more human like, they are taking more selfies and simply using the hashtag #BREAKYOURSELFIE to show up on the Reebok feed. Let’s hope there are fewer selfies.

Reebok Be More Human

When you look at the website, the commercials and the creative around the new Reebok spots they focus primarily around women. They’re showing images of strong, get after it and kick ass women. Look for the Reebok “Be More Human” campaign to “officially” kick off during the 2015 Super Bowl on NBC. The Break Your Selfie game resonated with me, check out some of the other spots in the new campaign.

Reebok – Freak Show – Be More Human

To all the athletes out there who spend their days bloody, muddy, and sore, not for bright lights or money, but to simply be the best version of themselves: This is for you.

Sometimes a little bit of crazy is a good thing. It’s that extra push that keeps you at the gym after everyone else has thrown in the towel, that urge to go for one more lap, or that mental alarm clock that drags you out of bed in the morning to get out there and train. That little bit of crazy is what sets the tire flippers, rope climbers, and 5 A.M. runners apart from the crowd.

And it’s not just about being able to lift more, run further, and jump higher. It’s about pushing your own personal limits, expanding your mental and social strength, not just your physical strength. It’s about being a harder worker, a more mindful person, a better human. Reebok designs gear that’s forged from these ideals and stands up to non-stop punishment.


Honor Your Body & Be More Human

You’ve only got one body. Don’t waste it with inactivity. Honor your body by dragging it through the mud. If you and your body can conquer the elements, you can conquer anything life throws at you.

Determined athletes love to get their hands dirty. The rain doesn’t keep them indoors. They don’t see mud, dirt, and sharp inclines as obstacles but as part of the experience of honoring their bodies. This penchant for physical punishment isn’t just about building muscles or being able to run further. It’s about improvements across the board, physical, mental, and social.

Inspired be these athletes, Reebok not only creates the apparel and sneakers they gear up with, but also connects them with each other and puts them to the test with the Be More Human Experience, the world’s first test to explore and discuss our human-ness.

Let Your Inner Child Out & Be More Human

Kids love to play in the dirt. Some adults do too, and the more power to them. These are the athletes who don’t hesitate to sprint straight through the mud, who don’t hesitate to get drenched in rain, all for the sake of improving themselves. So how often do you let your inner child out?

Intense fitness isn’t just about physical improvement. It’s about digging deep, finding the inspiration to go for one more lap, set, or match. It’s about breaking past your mental limits, having your mind push your body and your body push your mind.

These athletes also push Reebok to create the most advanced apparel and sneakers possible. Reebok is now connecting those dedicated to fitness through the Be More Human Experience, the world’s first test to explore and discuss our human-ness.

Dig Deep & Be More Human

Strength doesn’t just come from muscles; it comes from a place far deeper. How deep will you dig to find that strength? How much mud and dirt will you power through, physically and mentally?

Testing your physical limitations affects more than your body. This transformative experience is a test of wills, as well, pushing you to Be More Human. There are no heroes in intense fitness training, no egos, just that invisible badge of honor.

Reebok stands for relentless self-improvement on all fronts, physical, mental, and social. And we’re not just talking about helping you gear up with most resilient sneakers and apparel available. Our Be More Human Experience helps dedicated athletes find inspiration, empowering them to get out there and push themselves further.

 

Every spot encourages people to “see what it truly means to Be More Human.” Then get more at http://Reebok.com/BeMoreHuman.

**This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.

NEWS RELEASE
REEBOK CELEBRATES PEOPLE THAT PUSH THEMSELVES OUT OF THEIR COMFORT ZONES TO FULFILL THEIR HUMAN POTENTIAL
CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline; it’s a rally cry to live up to your full potential. This unique point of view is embodied in the brand’s new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.

In our hyper technology-driven world, Reebok celebrates everyday people who have reconnected to a rugged physicality that allows them them to live much bigger, fuller and less self-focused lives. For these individuals fitness isn’t just a physical activity – it’s something that enhances not only their body, but their entire life. Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves.

“Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially”, said Matt O’Toole, Reebok Brand President. “By adopting such a lifestyle, you find yourself in a community of people, joined together by a common purpose – to be better versions of themselves. We’re confident that when we push ourselves, we not only transform our bodies, we transform our entire lives.”

The brand film titled “Freak Show”, available at www.reebok.com/bemorehuman​ acknowledges that tough fitness is a lifestyle not always understood. Its methods are intense, demanding and require real commitment. “Freak Show” is a celebration of those who have chosen to be more than they thought they could be through fitness. It is a challenge to those yet to be converted to Be More Human.

Courageous and cinematic, “Freak Show” is a story with captivating intensity that showcases everyday athletes embodying what it truly means to “Be More Human” as they meet and tackle different fitness challenges transforming them to be better leaders, better parents and more capable humans. Directed by AG Rojas in partnership with Venables Bell & Partners,the 60 second TV spot juxtaposes the merits of tough fitness and how it benefits humans in their everyday lives – this includes a young mother crushing a new workout routine and how a firefighter uses the mental toughness gained from a night trail run in his demanding day job.

Yan Martin, Vice President of Global Brand Communications at Reebok, says, “There’s a new breed of athlete. These are everyday people, and these athletes should also be regarded as role models. For these individuals, the achievement comes from the realization that they are transforming their lives through fitness, and in the process they’re transforming the lives of their communities. We acknowledge and salute these new athletes who challenge themselves daily in search of greater rewards.”

At the heart of the multi-channel campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. The one-of-a-kind platform, available via desktop, tablet and mobile, features a number of interactive “Be More Human” tools and experiences, including:

THE HUMAN SCORE
The world’s first test that quantifies one’s ‘humanness’ by ranking users against various human attributes specifically social, mental and physical traits – designed to trigger conversation about the choices we make with regard to health and physical activity. Participants complete a short online quiz composed of a number of multiple-choice questions, from which the answers are used to generate a personalized Human Score.

GRAY MATTERS
An interactive 3D visualizer that dynamically shows how various physical activities, from excess sleeping to tackling a demanding obstacle course race, stimulate key nodes of the brain – in particular neurotransmitters (emotion and cognitive action), the cerebellum (smooth mental and physical movement), the corpus striatum (TBC), the hippocampus (memory) and the frontal cortex (executive functioning). As users interact with the visualizer, in-depth research on the relationship between physicality and brain stimulation from Dr. John Ratey, one of the world’s foremost authorities on the brain-fitness connection, is revealed.

#BREAKYOURSELFIE
Challenges the notion of what beauty is by encouraging fitness enthusiasts to rebel against the shiny, happy selfie by posting images to the “Be More Human Experience” of themselves at their most depleted, raw, broken post-workout state. The rebellious social campaign will feature Reebok athletes and employees, with outstanding submissions rewarded with a #breakyourselfie photo essay depicting the story of the individual or group of friends.

The “Be More Human” campaign will officially kick-off with a TV advertisement on NBC on February 1, 2015.



American Media Inc. Sells SHAPE & Other Women’s Magazine Titles to Meredith Corp.


Meredith buys SHape It’s no secret that print magazines have been faced with many challenges, especially in the fitness industry. As advertisers move their ad dollars to online and social media avenues, print magazines have struggled. We’ve seen the number of issues reduced, paper quality dropped and many times the same photos and articles are being recycled. Fitness magazines are often their own worst enemies. It’s not that print is dying, it’s more the case of magazine failing to offer something unique and fresh.

Today Meredith Corporation announced it has acquired popular women’s fitness magazine, SHAPE from American Media Inc (AMI). Meredith has acquired not only print but also the digital assets to Shape, Natural Health and Fit Pregnancy brands. Meredith will begin publishing SHAPE with the May 2015 issue and combine it with their existing Fitness magazine. Fitness magazine will no longer be printed but its website will continue to operate separately from SHAPE’s website. Subscribers of Fitness magazine will be receiving SHAPE with the May issue. Meredith will stop printing Fit Pregnancy and Natural Health magazines but will continue with an online presence with both titles.

The news of this sale could be foreshadowing with other AMI titles. Don’t be surprised to see Men’s Fitness, Muscle & Fitness, Muscle & Fitness HERS and/or Flex sold this year. It wouldn’t be shocking to see Muscle & Fitness HERS cease to exist sooner than later. The writing is on the wall, in my opinion, when Meredith purchased the three other brands in AMI’s Women’s Active Lifestyle Group but not HERS. Meredith likely saw little value in the HERS assets and opted not to acquire them. The only other option for HERS is to be packaged with big brother Muscle & Fitness magazine and attempt to sell them together.

**Update**
The New York Post is reporting the sale of SHAPE, Fit Pregnancy and Natural Health was for “$60 million in cash, plus future profit-sharing” according to their sources.

NEWS RELEASE:

Meredith To Acquire Popular Shape Brand From American Media
Merging Fitness Magazine into Shape to Create Leading Media Brand in Women’s Active Lifestyle Category
NEW YORK and DES MOINES, Iowa, Jan. 28, 2015 — Meredith Corporation (NYSE:MDP, www.meredith.com), the leading media and marketing company serving more than 100 million unduplicated American women, announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and Fit Pregnancy brands from American Media (AMI).

Meredith introduces an updated market positioning and logo that reflect the strength of Meredith’s national and local consumer media brands as well as its expanded portfolio of marketing solutions.

Meredith will begin producing Shape magazine with the May 2015 issue, with current readers of Shape and Meredith’s Fitness magazine receiving the new and enhanced Shape magazine. Shape will have a rate base of 2.5 million, an increase of 60 percent from its current level of 1.6 million. The Shape and Fitness websites sites will continue to operate as separate digital destinations, with a combined reach of almost 7 million unduplicated unique monthly visitors.

“The acquisition of Shape establishes Meredith as the leader in the women’s active lifestyle media category,” said National Media Group President Tom Harty. “It increases our reach among millennial women to over 23 million, creating an unmatched opportunity for advertisers to connect with this highly-valued audience across multiple media channels.”
Shape magazine covers exercise, beauty, nutrition, health, fashion, wellness, and other lifestyle topics to help women lead a healthier, active lifestyle. It is the category leader and has a median household income of $87,000 and median age of 39, the youngest in the category.

Tom Witschi, President of the Meredith Women’s Lifestyle Group, will oversee the new brands. The digital brands and related assets will report to Jon Werther, President, Meredith Digital. In addition, Galvanized LLC will be working with Meredith on the newly combined Shape and Fitness.

“We’re excited that David Zinczenko and his team from Galvanized will continue to oversee the editorial and brand vision for Shape to ensure stability and continued quality throughout the transition,” Witschi said. “David has been the acting Editorial Director for Shape at AMI, and he and his team bring an unsurpassed expertise in the healthy, active lifestyle field, as demonstrated by their success in building Men’s Health; the launch of Women’s Health; and the recent award-winning re-launch of Men’s Fitness.”

“As Shape joins Meredith’s Women’s Lifestyle Group, it is poised to build upon it’s extraordinary position as the category leader in both ad pages and circulation to deepen connections with its audience, while reaching out to new ones,” said David J. Pecker Chairman and CEO AMI. “We couldn’t be more proud of the work of the editors and publishers who have helped build Shape into the industry-leader it is today, and I look forward to seeing it continue its remarkable success at Meredith in the years ahead.”

Financial terms were not disclosed. The transaction will be accretive to Meredith’s fiscal 2015 financial performance. Meredith will provide more detail when it reports its fiscal 2015 second quarter results on January 28, 2015.

The acquisition of Shape is the latest in a series of acquisitions, launches and alliances for Meredith’s National Media Group including:
• A 10-year licensing agreement with Martha Stewart Living Omnimedia to acquire the rights to Martha Stewart Living, Martha Stewart Weddings and www.marthastewart.com media properties.

• The launch of the award-winning Allrecipes magazine, which followed the acquisition of Allrecipes.com. Last week Meredith raised the rate base of Allrecipes to 1.1 million.

• The acquisition of leading digital destinations, including the growing website www.mywedding.com and native and engagement-based digital advertising leaders Selectable Media.

Additionally, over the last three years, Meredith has acquired the Eating Well, Family Fun, Every Day with Rachael Ray, Parenting and Baby Talk brands. In spring of 2015, Meredith plans to launch Parents Latina, an English-language magazine with a ratebase of 700,000 targeting millennial Hispanic moms.

“We continue to strengthen our focus on the important areas of home, family, food and health,” said Meredith Chairman and CEO Steve Lacy. “This acquisition strengthens our portfolio in both the print and digital space, and is consistent with our Total Shareholder Return strategy to pursue investments that scale our business and increase shareholder value.”
Meredith has also been executing a strategy to expand its broadcast television footprint. In the last year, Meredith’s Local Media Group has completed or announced the acquisition of television stations in Phoenix, St. Louis, Mobile-Pensacola and Springfield (Mass.).

“We continue to look for strategic acquisitions, partnerships and investment opportunities like these to expand our reach and create additional shareholder value,” said Meredith Chief Development Officer John Zieser.

ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches an audience of over 230 million monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and Meredith is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.73 per share yields approximately 3.5 percent. Meredith has paid a dividend for 67 straight years and increased it for 21 consecutive years.

SOURCE Meredith Corporation



Bodybuilding.com Launches Their Own Supplement Line


True Grit Supplements
It seems there’s a new supplement line announced every month and why would 2015 be any different? It’s not. Bodybuilding.com has become the largest online retailer of nutritional supplements and has decided to venture back into the world of  supplements with their own line. About ten years  ago, Bodybuilding.com had their own supplement line called “Higher Power”. It was cheaper, dare I say “generic” alternative to other brands. It was a bit like Target with a cheaper alternative next to the big name brand of xyx product.

There newest line is taking a different approach and it appears it will will be heavily promoted on the site. The new line was the top promo in an e-newsletter and holds one of the three rotator positions on the site’s homepage. The packaging isn’t generic in its look and has a comparative feel to other brands. True GRIT’s messaging is similar despite claims of being “unlike any supplement”. Many companies claim their products are made for “true athletes” (Muscle Pharm, Gifted Nutrition and others) and backed by science (nearly every supplement at some point in their marketing).

There are five products in the initial launch with two products listed as coming soon. Available now are a pre-workout, whey protein (in 2 and 4 pounds), post-workout and a fat burner. The multi-vitamin and testosterone booster are scheduled to be released in February. Look for the True GRIT brand to shoot up to the top of the site’s Top Sellers list in no time.

NEWS RELEASE – BODYBUILDING.COM LAUNCHES TRUE GRIT
BOISE, Idaho, Jan. 27, 2015 Bodybuilding.com the Internet’s most-visited fitness site and largest online retailer of nutritional supplements, is proud to release the most science-based, research-backed, results-oriented supplement line available, True GRIT. The new line, True GRIT includes the following:

• Whey protein powders to support muscle building.
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• A test booster to support healthy testosterone levels.
• A thermogenic to help support body composition.

“Each True GRIT supplement contains premium and fully dosed ingredients, so there will never be a question of what you’re putting in your body,” stated Ryan DeLuca, founder and CEO of Bodybuilding.com. “True GRIT is backed by today’s best science and research to bring you the best products possible.”

True GRIT is unlike any supplement because it was made for the true athlete in mind. It was created from advanced supplement research, using clinical studies performed at leading universities and sports performance labs around the world. These studies revealed some of the most effective physique altering and performance-enhancing ingredients currently available. To get your first look at these scientific supplements, please click here.

About Bodybuilding.com
Based in Boise, Idaho, Bodybuilding.com is the world’s largest online sports nutrition store. The site carries more than 13,500 health and fitness supplements and accessories, shipping to customers in more than 155 countries. Bodybuilding.com helps more than 29 million people every month achieve their health, fitness and appearance goals by offering over 35,000 pages of FREE information, including more than 25,000 articles and 10,000 videos, expert-designed online training programs, and new content added daily. For more information, please visit www.bodybuilding.com.



Maddie Bowman All She Does is Win – 2015 Winter X Games Results


Maddie Bowman kicked the 2015 Winter X Games off with a bang! Maddie captured her third-consecutive X Games Gold medal on Wednesday night in the Women’s Ski SuperPipe. She edged out Japan’s Ayana Onozuka by just over two points for the win. Coming in third was Brita Sigourney.

What is Maddie’s secret to winning? She tells ESPN, “I think the secret to winning is just having fun. We are just out here trying to have the best time with our friends. When you are having a great time is when you are skiing your best.”

2015 Winter X Games Results Women’s Ski SuperPipe Final
1. Maddie Bowman, 85.66 (USA)
2. Ayana Onozuka, 83.33 (JPN)
3. Brita Sigourney, 78.66 (USA)
4. Angeli VanLaanen, 69.66 (USA)
5.Janina Kuzma, 66.66 (NZL)
6. Annalisa Drew, 66.00 (USA)
7. Marie Martinod, 65.66 (FRA)
8. Roz Groenewoud, 27.33 (CAN)

NEWS RELEASE

X Games Aspen 2015 Day One News and Results
Under the the falling snow, X Games Aspen 2015 kicked off Wednesday night with Maddie Bowman claiming her third-consecutive X Games gold in Women’s Ski SuperPipe.

The 2014 Olympic Gold medalist tallied her highest score on her third run with a score of 85.66. The winning run consisted of a right 900, a left-side mute, left-side tail, straight-air mute, left-cork nine, right 720, and a switch 720. Japan’s Ayana Onozuka finished second, with a silver medal score of 83.33 and Brita Sigourney took the bronze with a score of 78.66.

The X Games Aspen 2015 opens to the fans starting at 11 a.m. MDT. Finals for Mono Skier X, the inaugural Special Olympics Unified Snowboarding, Snowmobile Speed & Style and the crowd favorite Men’s Snowboard SuperPipe will be held.

Follow us on twitter at @hardbodynews and follow the X Games at @xgames on twitter and the hashtag #xgames for all the action in Aspen.

News via ESPN.



Kai Greene on ESPN – The Mindset


Kai Greene ESPN

Top IFBB Pro Bodybuilder, Kai Greene appeared on ESPN over the weekend in a promo piece titled, “The Mindset”. The feature is something rarely seen in “mainstream” media. The video is mostly a collection of football highlights narrated by Kai with some of glimpses of his training interlaced. The spot is motivating and executed well. Props to Kai and his team on getting this done. Take a look at the promo below and follow what Kai is up to on twitter, @kaiGreene.

Kai Narration:
“I refuse to believe today will be just another day in my life.
All that I am.
All that I will become… will be written through my thoughts and my actions.
I’ve conditioned my mind.
Trained my body.
Sacrificed my soul.
There will be obstacles.
Doubters.
Mistakes.
But nothing comes to those who wait.
Every champion was once a contender that refused to give up.”

Kai Greene Espn

MUSIC: Hozier “Take me to Church”

Behind the Scenes via FB:



Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.