Dove has been encouraging women to embrace their bodies and now they want women to love their hair. The brand is focusing their attention on girls and letting them know their curly hair isn’t something to be ashamed of. In their newest commercial, which has over 3 million Youtube views in the first four days, they focus on girls with curls.
The ad features daughters and mothers with curly hair. It’s a feel good spot that aims to encourage mothers and daughters to love their curly hair. The spot is one of many that has turned to focusing on the power of loving yourself as you are.
Dove encourages women to share their stories online and join the conversation with #LoveYourCurls.
Lead image via Youtube.