The movement to encourage and empower women to be strong has never been stronger. Yes, lame pun intended. Check out these for spots that focus and highlight women in a positive, encouraging way. Nike’s Training Club has kicked things up a notch and gone global. Their group workouts look more like a rave that a dreadful gym class and it’s pretty awesome. Under Armour focuses on the team aspect in their new “Women of Will” spot. Everlast isn’t known for their marketing to women but in their newest spot they take a shot at it. Last but certainly not least, ALWAYS shares a follow up video to their hugely successful “Like A Girl” campaign. In this video they show how women are changing the meaning of “Like A Girl” with their actions.
Nike Training Club
“Push your limits with a full-day training challenge featuring the world’s best fitness experiences led by Nike Master Trainers.”
Join the movement at http://www.nike.com/women/events.
EARN YOUR ARMOUR | Women of Will
“It’s not just you out there. Team amplifies WILL. Five Women of WILL tell us how. #EARNYOURARMOUR”
“Don’t call me a female boxer. I’m a boxer.”
Always #LikeAGirl – Stronger Together
As part of International Women’s Day, Procter & Gamble released a follow-up “LIKE video showing how women are changing the meaning of “LIKE A GIRL.”
Alone you’re awesome. Together we rock.
This year, for International Women’s Day, let’s all join forces to make sure that girls everywhere keep their confidence through puberty and beyond by showing them that doing things #LikeAGirl is an awesome thing.
Using the phrase “like a girl” is an insult to any adolescent girl, and a tough blow to her confidence. We started a conversation to help change all that with our #LikeAGirl social experiment and film. And millions of girls from around the world responded big time. In fact, many of you started a movement: you shared your videos and personal stories, and showed the world that doing things #LikeAGirl really is downright amazing.
Together, we’re changing what it means to do things #LikeAGirl. And our movement’s growing bigger and stronger everyday. Thanks for sharing. Keep doing things #LikeAGirl. It’s working.
Lead image compiled via Youtube