Fitness Stack

Reebok Wants You to “Be More Human”

Be More Human Reebok

Reebok wants you to “Be More Human”. Huh? That was my initial reaction when I heard about Reebok’s newest campaign. Keep in mind this was before I saw any of the ads that were launched this yesterday. “Be More Human”… as opposed to a robot or an alien? What exactly was I doing that was so un-human like that Reebok wanted me to change? I wasn’t quite sure. When the ads were released and I checked out the new website, it started making sense what their “be more human” was encouraging homo sapiens to do.

On the Reebok site it reads, “It might be time to break your selfie addiction” they had me. We’ve all taken at least one selfie, if you’re saying no I haven’t I don’t believe you. Unless of course you don’t own a phone and you’re reading this at the public library, in which case my bad. The selfie world has truly become an addiction for many, especially in the world of fitness. If you have any doubts just look at many of the current IFBB Bikini Pros and you’ll see what I’m talking about. If you see one selfie or booty selfie or boobsweat selfie you can bet there were probably a dozen more that weren’t the right angle or in the right light before getting a filter (despite being hash tagged #noFilter or #unedited) on instagram.

Sorry, selfie rant. I’m not a fan. So ya back to Reebok. YES IT IS time to break your self addiction, not “might be time” it IS TIME. Reebok wants you to #BREAKYOURSELFIE ON INSTAGRAM as part of their new campaign. “It’s time to break our selfies. To challenge ourselves and the digital soul-stealers affixed to the end of our extended arms to capture less-plastic, more-human expressions of who we really are.” I agree and fully support this.

Break Your Selfie Reebok

The sad thing is when you look at the instagram feed on their website, mant of the people don’t get it. They aren’t doing anything more human like, they are taking more selfies and simply using the hashtag #BREAKYOURSELFIE to show up on the Reebok feed. Let’s hope there are fewer selfies.

Reebok Be More Human

When you look at the website, the commercials and the creative around the new Reebok spots they focus primarily around women. They’re showing images of strong, get after it and kick ass women. Look for the Reebok “Be More Human” campaign to “officially” kick off during the 2015 Super Bowl on NBC. The Break Your Selfie game resonated with me, check out some of the other spots in the new campaign.

Reebok – Freak Show – Be More Human

To all the athletes out there who spend their days bloody, muddy, and sore, not for bright lights or money, but to simply be the best version of themselves: This is for you.

Sometimes a little bit of crazy is a good thing. It’s that extra push that keeps you at the gym after everyone else has thrown in the towel, that urge to go for one more lap, or that mental alarm clock that drags you out of bed in the morning to get out there and train. That little bit of crazy is what sets the tire flippers, rope climbers, and 5 A.M. runners apart from the crowd.

And it’s not just about being able to lift more, run further, and jump higher. It’s about pushing your own personal limits, expanding your mental and social strength, not just your physical strength. It’s about being a harder worker, a more mindful person, a better human. Reebok designs gear that’s forged from these ideals and stands up to non-stop punishment.

Honor Your Body & Be More Human

You’ve only got one body. Don’t waste it with inactivity. Honor your body by dragging it through the mud. If you and your body can conquer the elements, you can conquer anything life throws at you.

Determined athletes love to get their hands dirty. The rain doesn’t keep them indoors. They don’t see mud, dirt, and sharp inclines as obstacles but as part of the experience of honoring their bodies. This penchant for physical punishment isn’t just about building muscles or being able to run further. It’s about improvements across the board, physical, mental, and social.

Inspired be these athletes, Reebok not only creates the apparel and sneakers they gear up with, but also connects them with each other and puts them to the test with the Be More Human Experience, the world’s first test to explore and discuss our human-ness.

Let Your Inner Child Out & Be More Human

Kids love to play in the dirt. Some adults do too, and the more power to them. These are the athletes who don’t hesitate to sprint straight through the mud, who don’t hesitate to get drenched in rain, all for the sake of improving themselves. So how often do you let your inner child out?

Intense fitness isn’t just about physical improvement. It’s about digging deep, finding the inspiration to go for one more lap, set, or match. It’s about breaking past your mental limits, having your mind push your body and your body push your mind.

These athletes also push Reebok to create the most advanced apparel and sneakers possible. Reebok is now connecting those dedicated to fitness through the Be More Human Experience, the world’s first test to explore and discuss our human-ness.

Dig Deep & Be More Human

Strength doesn’t just come from muscles; it comes from a place far deeper. How deep will you dig to find that strength? How much mud and dirt will you power through, physically and mentally?

Testing your physical limitations affects more than your body. This transformative experience is a test of wills, as well, pushing you to Be More Human. There are no heroes in intense fitness training, no egos, just that invisible badge of honor.

Reebok stands for relentless self-improvement on all fronts, physical, mental, and social. And we’re not just talking about helping you gear up with most resilient sneakers and apparel available. Our Be More Human Experience helps dedicated athletes find inspiration, empowering them to get out there and push themselves further.


Every spot encourages people to “see what it truly means to Be More Human.” Then get more at

**This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.

CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline; it’s a rally cry to live up to your full potential. This unique point of view is embodied in the brand’s new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.

In our hyper technology-driven world, Reebok celebrates everyday people who have reconnected to a rugged physicality that allows them them to live much bigger, fuller and less self-focused lives. For these individuals fitness isn’t just a physical activity – it’s something that enhances not only their body, but their entire life. Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves.

“Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially”, said Matt O’Toole, Reebok Brand President. “By adopting such a lifestyle, you find yourself in a community of people, joined together by a common purpose – to be better versions of themselves. We’re confident that when we push ourselves, we not only transform our bodies, we transform our entire lives.”

The brand film titled “Freak Show”, available at​ acknowledges that tough fitness is a lifestyle not always understood. Its methods are intense, demanding and require real commitment. “Freak Show” is a celebration of those who have chosen to be more than they thought they could be through fitness. It is a challenge to those yet to be converted to Be More Human.

Courageous and cinematic, “Freak Show” is a story with captivating intensity that showcases everyday athletes embodying what it truly means to “Be More Human” as they meet and tackle different fitness challenges transforming them to be better leaders, better parents and more capable humans. Directed by AG Rojas in partnership with Venables Bell & Partners,the 60 second TV spot juxtaposes the merits of tough fitness and how it benefits humans in their everyday lives – this includes a young mother crushing a new workout routine and how a firefighter uses the mental toughness gained from a night trail run in his demanding day job.

Yan Martin, Vice President of Global Brand Communications at Reebok, says, “There’s a new breed of athlete. These are everyday people, and these athletes should also be regarded as role models. For these individuals, the achievement comes from the realization that they are transforming their lives through fitness, and in the process they’re transforming the lives of their communities. We acknowledge and salute these new athletes who challenge themselves daily in search of greater rewards.”

At the heart of the multi-channel campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. The one-of-a-kind platform, available via desktop, tablet and mobile, features a number of interactive “Be More Human” tools and experiences, including:

The world’s first test that quantifies one’s ‘humanness’ by ranking users against various human attributes specifically social, mental and physical traits – designed to trigger conversation about the choices we make with regard to health and physical activity. Participants complete a short online quiz composed of a number of multiple-choice questions, from which the answers are used to generate a personalized Human Score.

An interactive 3D visualizer that dynamically shows how various physical activities, from excess sleeping to tackling a demanding obstacle course race, stimulate key nodes of the brain – in particular neurotransmitters (emotion and cognitive action), the cerebellum (smooth mental and physical movement), the corpus striatum (TBC), the hippocampus (memory) and the frontal cortex (executive functioning). As users interact with the visualizer, in-depth research on the relationship between physicality and brain stimulation from Dr. John Ratey, one of the world’s foremost authorities on the brain-fitness connection, is revealed.

Challenges the notion of what beauty is by encouraging fitness enthusiasts to rebel against the shiny, happy selfie by posting images to the “Be More Human Experience” of themselves at their most depleted, raw, broken post-workout state. The rebellious social campaign will feature Reebok athletes and employees, with outstanding submissions rewarded with a #breakyourselfie photo essay depicting the story of the individual or group of friends.

The “Be More Human” campaign will officially kick-off with a TV advertisement on NBC on February 1, 2015.

American Media Inc. Sells SHAPE & Other Women’s Magazine Titles to Meredith Corp.

Meredith buys SHape It’s no secret that print magazines have been faced with many challenges, especially in the fitness industry. As advertisers move their ad dollars to online and social media avenues, print magazines have struggled. We’ve seen the number of issues reduced, paper quality dropped and many times the same photos and articles are being recycled. Fitness magazines are often their own worst enemies. It’s not that print is dying, it’s more the case of magazine failing to offer something unique and fresh.

Today Meredith Corporation announced it has acquired popular women’s fitness magazine, SHAPE from American Media Inc (AMI). Meredith has acquired not only print but also the digital assets to Shape, Natural Health and Fit Pregnancy brands. Meredith will begin publishing SHAPE with the May 2015 issue and combine it with their existing Fitness magazine. Fitness magazine will no longer be printed but its website will continue to operate separately from SHAPE’s website. Subscribers of Fitness magazine will be receiving SHAPE with the May issue. Meredith will stop printing Fit Pregnancy and Natural Health magazines but will continue with an online presence with both titles.

The news of this sale could be foreshadowing with other AMI titles. Don’t be surprised to see Men’s Fitness, Muscle & Fitness, Muscle & Fitness HERS and/or Flex sold this year. It wouldn’t be shocking to see Muscle & Fitness HERS cease to exist sooner than later. The writing is on the wall, in my opinion, when Meredith purchased the three other brands in AMI’s Women’s Active Lifestyle Group but not HERS. Meredith likely saw little value in the HERS assets and opted not to acquire them. The only other option for HERS is to be packaged with big brother Muscle & Fitness magazine and attempt to sell them together.

The New York Post is reporting the sale of SHAPE, Fit Pregnancy and Natural Health was for “$60 million in cash, plus future profit-sharing” according to their sources.


Meredith To Acquire Popular Shape Brand From American Media
Merging Fitness Magazine into Shape to Create Leading Media Brand in Women’s Active Lifestyle Category
NEW YORK and DES MOINES, Iowa, Jan. 28, 2015 – Meredith Corporation (NYSE:MDP,, the leading media and marketing company serving more than 100 million unduplicated American women, announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and Fit Pregnancy brands from American Media (AMI).

Meredith introduces an updated market positioning and logo that reflect the strength of Meredith’s national and local consumer media brands as well as its expanded portfolio of marketing solutions.

Meredith will begin producing Shape magazine with the May 2015 issue, with current readers of Shape and Meredith’s Fitness magazine receiving the new and enhanced Shape magazine. Shape will have a rate base of 2.5 million, an increase of 60 percent from its current level of 1.6 million. The Shape and Fitness websites sites will continue to operate as separate digital destinations, with a combined reach of almost 7 million unduplicated unique monthly visitors.

“The acquisition of Shape establishes Meredith as the leader in the women’s active lifestyle media category,” said National Media Group President Tom Harty. “It increases our reach among millennial women to over 23 million, creating an unmatched opportunity for advertisers to connect with this highly-valued audience across multiple media channels.”
Shape magazine covers exercise, beauty, nutrition, health, fashion, wellness, and other lifestyle topics to help women lead a healthier, active lifestyle. It is the category leader and has a median household income of $87,000 and median age of 39, the youngest in the category.

Tom Witschi, President of the Meredith Women’s Lifestyle Group, will oversee the new brands. The digital brands and related assets will report to Jon Werther, President, Meredith Digital. In addition, Galvanized LLC will be working with Meredith on the newly combined Shape and Fitness.

“We’re excited that David Zinczenko and his team from Galvanized will continue to oversee the editorial and brand vision for Shape to ensure stability and continued quality throughout the transition,” Witschi said. “David has been the acting Editorial Director for Shape at AMI, and he and his team bring an unsurpassed expertise in the healthy, active lifestyle field, as demonstrated by their success in building Men’s Health; the launch of Women’s Health; and the recent award-winning re-launch of Men’s Fitness.”

“As Shape joins Meredith’s Women’s Lifestyle Group, it is poised to build upon it’s extraordinary position as the category leader in both ad pages and circulation to deepen connections with its audience, while reaching out to new ones,” said David J. Pecker Chairman and CEO AMI. “We couldn’t be more proud of the work of the editors and publishers who have helped build Shape into the industry-leader it is today, and I look forward to seeing it continue its remarkable success at Meredith in the years ahead.”

Financial terms were not disclosed. The transaction will be accretive to Meredith’s fiscal 2015 financial performance. Meredith will provide more detail when it reports its fiscal 2015 second quarter results on January 28, 2015.

The acquisition of Shape is the latest in a series of acquisitions, launches and alliances for Meredith’s National Media Group including:
• A 10-year licensing agreement with Martha Stewart Living Omnimedia to acquire the rights to Martha Stewart Living, Martha Stewart Weddings and media properties.

• The launch of the award-winning Allrecipes magazine, which followed the acquisition of Last week Meredith raised the rate base of Allrecipes to 1.1 million.

• The acquisition of leading digital destinations, including the growing website and native and engagement-based digital advertising leaders Selectable Media.

Additionally, over the last three years, Meredith has acquired the Eating Well, Family Fun, Every Day with Rachael Ray, Parenting and Baby Talk brands. In spring of 2015, Meredith plans to launch Parents Latina, an English-language magazine with a ratebase of 700,000 targeting millennial Hispanic moms.

“We continue to strengthen our focus on the important areas of home, family, food and health,” said Meredith Chairman and CEO Steve Lacy. “This acquisition strengthens our portfolio in both the print and digital space, and is consistent with our Total Shareholder Return strategy to pursue investments that scale our business and increase shareholder value.”
Meredith has also been executing a strategy to expand its broadcast television footprint. In the last year, Meredith’s Local Media Group has completed or announced the acquisition of television stations in Phoenix, St. Louis, Mobile-Pensacola and Springfield (Mass.).

“We continue to look for strategic acquisitions, partnerships and investment opportunities like these to expand our reach and create additional shareholder value,” said Meredith Chief Development Officer John Zieser.

Meredith Corporation (NYSE: MDP; has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches an audience of over 230 million monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and Meredith is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.73 per share yields approximately 3.5 percent. Meredith has paid a dividend for 67 straight years and increased it for 21 consecutive years.

SOURCE Meredith Corporation Launches Their Own Supplement Line

True Grit Supplements
It seems there’s a new supplement line announced every month and why would 2015 be any different? It’s not. has become the largest online retailer of nutritional supplements and has decided to venture back into the world of  supplements with their own line. About ten years  ago, had their own supplement line called “Higher Power”. It was cheaper, dare I say “generic” alternative to other brands. It was a bit like Target with a cheaper alternative next to the big name brand of xyx product.

There newest line is taking a different approach and it appears it will will be heavily promoted on the site. The new line was the top promo in an e-newsletter and holds one of the three rotator positions on the site’s homepage. The packaging isn’t generic in its look and has a comparative feel to other brands. True GRIT’s messaging is similar despite claims of being “unlike any supplement”. Many companies claim their products are made for “true athletes” (Muscle Pharm, Gifted Nutrition and others) and backed by science (nearly every supplement at some point in their marketing).

There are five products in the initial launch with two products listed as coming soon. Available now are a pre-workout, whey protein (in 2 and 4 pounds), post-workout and a fat burner. The multi-vitamin and testosterone booster are scheduled to be released in February. Look for the True GRIT brand to shoot up to the top of the site’s Top Sellers list in no time.

BOISE, Idaho, Jan. 27, 2015 - the Internet’s most-visited fitness site and largest online retailer of nutritional supplements, is proud to release the most science-based, research-backed, results-oriented supplement line available, True GRIT. The new line, True GRIT includes the following:

• Whey protein powders to support muscle building.
• Pre-workout powder for improved workouts.
• A test booster to support healthy testosterone levels.
• A thermogenic to help support body composition.

“Each True GRIT supplement contains premium and fully dosed ingredients, so there will never be a question of what you’re putting in your body,” stated Ryan DeLuca, founder and CEO of “True GRIT is backed by today’s best science and research to bring you the best products possible.”

True GRIT is unlike any supplement because it was made for the true athlete in mind. It was created from advanced supplement research, using clinical studies performed at leading universities and sports performance labs around the world. These studies revealed some of the most effective physique altering and performance-enhancing ingredients currently available. To get your first look at these scientific supplements, please click here.

Based in Boise, Idaho, is the world’s largest online sports nutrition store. The site carries more than 13,500 health and fitness supplements and accessories, shipping to customers in more than 155 countries. helps more than 29 million people every month achieve their health, fitness and appearance goals by offering over 35,000 pages of FREE information, including more than 25,000 articles and 10,000 videos, expert-designed online training programs, and new content added daily. For more information, please visit

Dove Hair Encourages Girls to Love Your Curls

Dove Love Your Curls

Dove has been encouraging women to embrace their bodies and now they want women to love their hair. The brand is focusing their attention on girls and letting them know their curly hair isn’t something to be ashamed of. In their newest commercial, which has over 3 million Youtube views in the first four days, they focus on girls with curls.

The ad features daughters and mothers with curly hair. It’s a feel good spot that aims to encourage mothers and daughters to love their curly hair. The spot is one of many that has turned to focusing on the power of loving yourself as you are.

Dove encourages women to share their stories online and join the conversation with #LoveYourCurls.

Lead image via Youtube.

Maddie Bowman All She Does is Win – 2015 Winter X Games Results

Maddie Bowman kicked the 2015 Winter X Games off with a bang! Maddie captured her third-consecutive X Games Gold medal on Wednesday night in the Women’s Ski SuperPipe. She edged out Japan’s Ayana Onozuka by just over two points for the win. Coming in third was Brita Sigourney.

What is Maddie’s secret to winning? She tells ESPN, “I think the secret to winning is just having fun. We are just out here trying to have the best time with our friends. When you are having a great time is when you are skiing your best.”

2015 Winter X Games Results Women’s Ski SuperPipe Final
1. Maddie Bowman, 85.66 (USA)
2. Ayana Onozuka, 83.33 (JPN)
3. Brita Sigourney, 78.66 (USA)
4. Angeli VanLaanen, 69.66 (USA)
5.Janina Kuzma, 66.66 (NZL)
6. Annalisa Drew, 66.00 (USA)
7. Marie Martinod, 65.66 (FRA)
8. Roz Groenewoud, 27.33 (CAN)


X Games Aspen 2015 Day One News and Results
Under the the falling snow, X Games Aspen 2015 kicked off Wednesday night with Maddie Bowman claiming her third-consecutive X Games gold in Women’s Ski SuperPipe.

The 2014 Olympic Gold medalist tallied her highest score on her third run with a score of 85.66. The winning run consisted of a right 900, a left-side mute, left-side tail, straight-air mute, left-cork nine, right 720, and a switch 720. Japan’s Ayana Onozuka finished second, with a silver medal score of 83.33 and Brita Sigourney took the bronze with a score of 78.66.

The X Games Aspen 2015 opens to the fans starting at 11 a.m. MDT. Finals for Mono Skier X, the inaugural Special Olympics Unified Snowboarding, Snowmobile Speed & Style and the crowd favorite Men’s Snowboard SuperPipe will be held.

Follow us on twitter at @hardbodynews and follow the X Games at @xgames on twitter and the hashtag #xgames for all the action in Aspen.

News via ESPN.

Interview & Poll: Yeshaira Robles’ Baby on Board

Yeshaira Robles Baby on Board

Yeshaira shows off her before and after with the same outfit. :)

Yeshaira Robles is one of the top IFBB Bikini competitors in the world. She consistently finishes in the top six and has become a fan favorite. Yeshaira is always smiling and friendly to everyone whether she’s in the gym, backstage at a show or at a booth signing autographs. She’s also an inspiration to mothers who struggle to find balance with work, family and food. Many people were wondering why Yeshaira’s name was absent from the 2015 Arnold invitees. Well, the secret is out. Yeshaira and her husband Marco (who is competing in the Arnold 212 Bodybuilding) are expecting their second child. We caught up with Yeshaira to find out a bit more on her big news!

HBN: Congratulations! We’re you trying for a new addition to the family?
YR: We didn’t plan this one, it just happened. It’s funny because we spoke about it last year that we were planning on having another baby after the Olympia 2014, but then we decided to wait till after Olympia 2015 and LOOK! LOL! I guess it was the perfect time for both of us.

HBN: When did you find out the news?
YR: Right after the Olympia. I noticed that my monthly didn’t come down and I’m never late. haha. I fell off the couch and Marco noticed that my stomach was huge and took a pic. He said “didn’t you have a six pack a few days ago?” I didn’t think anything of it. lol.

HBN: Do you know if you’re having a boy or a girl?
YR: Not yet its too soon, but we will know for sure next month.

HBN: When’s the baby due?
YR: Right now the Dr. said July 5th.

HBN: What baby names are you leaning towards?
YR: I haven’t picked any yet. How about Hardbody helps us decide? A poll sounds like fun, lets do it. Lila (my daughter) picked out names if it’s a girl, she said Marshmallow Alvarez and for a boy, Rocky. LOL!

What should Yeshaira name her newborn?
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HBN: What was Lila’s reaction to being a big sis?
YR: I think it was all her. The beginning of the year she said she was praying to God to plant a seed in my belly. She said she prayed every night and she can’t believe it came true. She’s sooooo excited.

We love @ihop 😋 #yeshairarobles #roblesrivera

A photo posted by Yeshaira Robles Rivera (@yeshaira) on

HBN: Anything noticeably different this time around with the pregnancy?
YR: OMG! I got so sick with this one. The first trimester I was sick 24/7 non stop. Now I’m feeling so much better… it’s about time.

HBN: What’s been the biggest challenge of the pregnancy so far?
YR: First, I didn’t have an appetite but now that i’m better I can’t stop eating hehe. I need to control the amount of junk that I’m having. I’m craving everything.

HBN: What advice do you have for other mothers?
YR: If you’re pregnant eat in moderation. Make sure you’re drinking lots of water, eating your veggies, fruits and all the protein you need to feed that baby. If the doctor gives you the ok do light workouts at the gym, but make sure your heart rate is below 140.

HBN: Are you still exercising / working out?
YR: Nooooo… It’s been 3 months! YIKES but since the Dr. gave me the ok I will be back in action next week. I will be training light and some cardio.

HBN: Anything you know you won’t be doing this time around… things you learned the hard way with first pregnancy?
YR: I won’t be eating like crazy especially junk. With Lila I gained 67lbs that was too much for me.

HBN: Your fans want to know… will you be at the Arnold Sports Festival in March?
YR: Absolutely, I will be cheering on my husband Marco Rivera he will be competing in the 212 division.

Keep up with Yeshaira throughout her pregnancy by following her on…

Yeshaira is also one of the featured champions in the Women’s Precontest Bible. If you’re looking for her diet, workouts, nutrition, tips and more… order your copy today!

Top Male Fitness Model Greg Plitt Killed in Train Accident

Gregg Plitt dead at age 37. Top male fitness model and motivational speaker, Greg Plitt was struck and killed by a Metrolink train on Saturday. Greg was reportedly filming near train tracks when he was struck by a Metrolink train in Burbank, California. He was 37 years old.

Greg was known for his intense, no-excuses attitude in the industry. He appeared on multiple magazines covers and ads over the years. Despite his intense approach in the gym, Greg could often be seen smiling and signing autographs at various fitness events. He was always willing to take a photo with a fan and offer some motivational advice. He’ll be greatly missed. Rest in Peace Greg.

“It’s your life, your book…”

“Give credit where it’s due.”

The news has everyone in the fitness industry in a state of shock. As news continues to spread, friends, fans and colleagues share their thoughts. Follow the conversation on twitter at #ripGregPlitt what some of the people are sharing after learning of the tragic news.

“I am in disbelief and heart broken to hear of Greg Plitt’s passing today. frown emoticon He was always someone who would go the extra mile for his friends and he loved the fitness industry like no other! Greg had so many great things going on in his life right now, so to have his life end so quickly, hit by a train as he was filming a spot for his protein shake, is just gut wrenching! Michael and I will miss you greatly, dear friend! We are praying for everyone you have left behind. There will be a void in the fitness industry and the whole world without you.

Isaiah 41:10 – Fear not, for I am with you; be not dismayed, for I am your God; I will strengthen you, I will help you, I will uphold you with my righteous right hand.”

Jamie Eason, Fitness model

“I am deeply shocked and saddened at the loss of my friend and teammate Greg Plitt. I was looking forward to working with him in a few weeks at our first appearance together for 2015.

Greg was by far one of the hardest working, self-motivated and inspirational individuals I have ever met. I will never forget how passionate he was when he was talking to fans- he had a way of making you believe anything was possible if you wanted it bad enough. That life was too short to wait around wishing for things to happen- to go out there and take a chance.

I will miss hearing about your crazy adventure stories, the next big business project and just joking around at the shows. I am forever grateful for all of the personal and business advice you have given me over the years. You were an amazing human being.

Rest in peace.”
- Nicole Wilkins, 4x Figure Olympia Champion and Met-Rx athlete

“I can’t believe this. I can’t. Greg Plitt has passed away today. I’ve worked with Greg since 2003, and he was one of the kindest souls I’ve known. He always went head first into everything he did, and he did it to the best of his ability. Michael Lyons just spoke with him a few days ago. He did a taped submission for us for the TV show Bones. Mike and I discussed how awesome it would be if we booked him something big right before the Arnold Classic. Greg was more than just a model and actor. He changed so many lives for the better whether it was helping them with fitness or fixing up their house. You may not know, but Greg was an expert craftsman. He lived right around the block from me down in Arlington VA. I used to love going to his place to watch TV in his “mancave”. The world has lost a good soul today. An amazing friend and an amazing soldier. God bless him and his family.”
Adam Silver, Silver Models

“It is with a heavy and tragically sad heart I inform you that Greg Plitt was killed today by a train in Burbank..

Greg was the sole individual who got me into the fitness industry, gave me guidance that serves as the foundation of my success today. Though a friend, he was truly someone I admired, had unyielding respect and love for. I really can’t even put words together right now to accurately articulate everything he meant to me… I will touch on this tomorrow.

The world lost a true hero today…. I really have no words, just pain, confusion, sadness…”
Joe Donnelly, Fitness model

Greg recently starred in the Bravo reality series “Friends to Lovers”.

Lead photo via Greg Plitt’s Facebook.

World of X Games Presents Air + Style Innsbruck

Tune into the World of X Games: Air + Style Innsbruck snowboard event this Saturday, January 17, streaming live at 1:15 p.m. ET on ESPN3.

Athletes competing will include two-time X Games medalist and Olympic gold medalist Sage Kotsenburg, three-time X Games medalist and Olympian Ståle Sandbech, and 22 other world class snowboarders as they push the limits of progression in the second of three stops of Shaun White’s 2015 Air + Style Tour.

In addition to streaming live this Saturday, a World of X Games: Air + Style Innsbruck recap show is scheduled to air February 15 at 11 p.m. ET on ESPN2, featuring competition highlights, interviews and more.

Air + Style Innsbruck will stream live this Saturday, January 17 at 1:15 p.m. ET on ESPN3.

The final stop of the Air + Style tour will culminate in Los Angeles and will be streamed live February 21 on ESPN3, with the recap show scheduled to air February 28 on ABC. For the full list of invited riders and more event information, please visit

The World of X Games is a weekly program on ABC and ESPN platforms, which features a variety of X Games and athlete-focused content. For the most updated schedule and information on World of X Games, go to Check local listings for additional details.

News via ESPN.

Weight Watchers: My Butt

My Butt Weight Watchers
It’s common to see weight-loss companies ramp up their advertising and marketing around the first of the year. One of the most common New Year’s resolutions is diet and exercise. Weight Watchers released this video shortly before the new year and it’s gaining some buzz online. The video has over 2.25 million views on youtube and is all about the “butt”. You don’t need to be a fan of Weight Watchers but “My Butt” is a pretty solid ad. “Everyone has a butt. Any every butt has a story. This is one.”

Check it out. Conceptually strong and spot on.

This is My Butt – Weight Watchers Video

Props Weightwatchers Youtube.

This Girl Can Video: Women… Do Your Thing

this girl can
This Girl Can is described as “a national campaign developed by Sport England and a wide range of partnership organisations.” The campaign aims to celebrate women who are setting aside fear and self-doubt by “doing their thing”. The video has only been up a couple of days and it’s already closing in on one million Youtube views. Why? It feels authentic, real and in turn creating a buzz online.

It’s easy to give this video a pass and overlook some of the clichéd sayings like “sweat like a pig”. You’re not going to see models with rock hard physiques in this video and that’s the point. Not every one aspires to be on a cover of a magazine. This Girl Can offers a great reminder, “Fear of judgement is stopping many of us from taking part in exercise. But as thousands of women up and down the country are proving, it really doesn’t have to.”

The video is set to female rap artist, Missy Elliott’s “Get UR Freak On”. Elliott was noted for her weight-loss in 2014 and has an on-going battle Graves’ disease. The singer encouraged her 2.5 million twitter followers to check out the #thisgirlCan campaign.

This Girl Can:
I jiggle there for I am
Sweat like a pig, feeling like a fox
I kick balls, deal with it
Damn right I look hot

This Girl Can celebrates the women who are doing their thing no matter how they do it, how they look or even how sweaty they get. They’re here to inspire us to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.#thisgirlcan

Twitter @ThisGirlCanUK

this girl can

This Girl Can Video – Do Your Thing.

Kai Greene on ESPN – The Mindset

Kai Greene ESPN

Top IFBB Pro Bodybuilder, Kai Greene appeared on ESPN over the weekend in a promo piece titled, “The Mindset”. The feature is something rarely seen in “mainstream” media. The video is mostly a collection of football highlights narrated by Kai with some of glimpses of his training interlaced. The spot is motivating and executed well. Props to Kai and his team on getting this done. Take a look at the promo below and follow what Kai is up to on twitter, @kaiGreene.

Kai Narration:
“I refuse to believe today will be just another day in my life.
All that I am.
All that I will become… will be written through my thoughts and my actions.
I’ve conditioned my mind.
Trained my body.
Sacrificed my soul.
There will be obstacles.
But nothing comes to those who wait.
Every champion was once a contender that refused to give up.”

Kai Greene Espn

MUSIC: Hozier “Take me to Church”

Behind the Scenes via FB:

Aspen Preview – World of X Games

World of X Games Presents Aspen Preview – Saturday, January 17, at 3 p.m. ET/ 1 p.m. PT on ABC

Tune into World of X Games this Saturday, January 17 for a special episode on “Aspen Preview” airing at 3 p.m. ET/1 p.m. PT on ABC.

Saturday’s one-hour episode will preview X Games Aspen 2015 and highlight some of the top moments with X Games commentator Brandon Graham and analyst Craig McMorris, as they dive into the major story lines for X Games Aspen as well as examine the award-winning lineup of musical acts and festival village experience. Featured athletes will include seven-time X Games snowmobile medalist Levi LaVallee, X Games Snowboard Slopestyle bronze medalist, Gus Kenworthy, Sochi Olympic Snowboard Slopestyle gold medalist Sage Kotsenburg, X Games Mono Skier X gold medalist and Sochi Paralympic gold medalist Josh Dueck and 14-year-old Snowboard SuperPipe phenom and X Games silver medalist, Chloe Kim.

The World of X Games is a weekly program on ABC and ESPN platforms, which features a variety of X Games and athlete-focused content. For the most updated schedule and information on World of X Games, go to Check local listings for additional details.

Joseph Santos Named VP of Operations for IFM Media Inc.

Joseph Santos officially welcomed as IFM Media Inc.’s Vice President of Operations
OAKVILLE, ON – IFM Media Inc., publisher of Inside Fitness and the Inside Fitness Women’s Training Guide, is pleased to announce that Joseph Santos has been appointed to the position of Vice President of Operations, effective immediately.

With over 20 years of management experience, including 15 in the technology channel, Joseph brings with him a wealth of knowledge from across many different industries. Past roles held by Joseph include Internet Architect at Robert Kennedy Publishing, former publisher of Oxygen and MuscleMag, and Technologies Manager for Sherson Group, parent company of Nine West. In these roles he was responsible for large-scale, company-wide projects that thrust these respective associations into the digital realm, including the creation and maintenance of several digital properties at RKP as well as establishing Nine West’s first e-commerce solution.

Joseph’s talents in both the IT and operational landscapes will lend heavily to the development of the growing Canadian publishing company,which announced in late 2014 that they will be publishing a total of 12 issues per year beginning in 2015.

Terry Frendo, CEO and Publisher of IFM Media, is confident that Joseph’s skills will be of valuable asset to the team as they head into yet another groundbreaking year. “I have known Joseph personally and professionally for over a decade,” he says. “Inside Fitness has experienced exponential year-over-year growth since its inception, and Joseph’s expertise in digital communications will help us to further our domination as a publishing force to be reckoned with.”

About Inside Fitness Magazine
Inside Fitness is Canada’s #1 fitness magazine, published by IFM Media Inc., one of the fastest-growing publishing companies in the nation. The magazine is a collaboration of some of the brightest and most knowledgeable fitness, health, injury-prevention, and bodybuilding experts in the industry, including Brent Bishop, Tommy Europe, and many more. You can subscribe at, and follow the magazine on its Facebook page (, Twitter (@inside_fitness), Instagram (@inside_fitness), and on the magazine’s dedicated YouTube channel (insidefitnessTV).

2015 Arnold Prize Money Climbs to Over 1/2 a Million Dollars

arnold prize money

The Arnold Sports Festival is one of the few invite only competitions in the IFBB Pro League. New to the 2015 pro lineups are the men and women’s physique divisions. The two new divisions will have an equal payout for both the men and women. The biggest payout goes to the Arnold Classic Men’s bodybuilding winner. The payday for one lucky lad will be $130,000, which is more than the entire women’s payouts combined. The total prize payout for the women’s divisions will be $126,000 with the Fitness champion taking home the biggest pay check. The Fitness women will also take home more than the Men’s 212. Figure is nearly equal to the Men’s 212 Bodybuilding division. See how the entire 2015 Arnold prize money pays out with a total of over 1/2 a million dollars.

Women’s Prize Payout by Division:

2015 Arnold Fitness International Payout:
1st: $25,000
2nd: $13,000
3rd: $8,000
4th: $5,000
5th: $3,000
6th: $2,000
Total: $56,000

2015 Arnold Figure International Payout:
1st: $16,000
2nd: $10,000
3rd: $8,000
4th: $5,000
5th: $3,000
6th: $2,000
Total: $44,000

2015 Arnold Bikini International Payout:
1st: $7,000
2nd: $3,000
3rd: $2,000
4th: $1,000
5th: $1,000
6th: $1,000
Total: $15,000

2015 Arnold Classic Women’s Physique Payout:
1st: $5,000
2nd: $2,000
3rd: $1,500
4th: $1,000
5th: $1,000
6th: $500
Total: $11,000


2015 Arnold Classic Men’s Bodybuilding Payout:
1st: $130,000
2nd: $75,000
3rd: $50,000
4th: $30,000
5th: $15,000
6th: $10,000
7th: $2,000
8th: $2,000
9th: $2,000
10th: $2,000
11th: $1,000
12th: $1,000
13th: $1,000
Total: $326,000

2015 Arnold Classic 212 Men’s Bodybuilding Payout:
1st: $22,000
2nd: $10,000
3rd: $6,000
4th: $4,000
5th: $2,000
6th: $1,000
Total: $45,000

2015 Arnold Classic Men’s Physique Payout:
1st: $5,000
2nd: $2,000
3rd: $1,500
4th: $1,000
5th: $1,000
6th: $500
Total: $11,000



Pro Surfer Lakey Peterson Joins First Descents


DENVER, Colo. (January 12, 2015) – First Descents, a non-profit that provides life-changing outdoor adventure programming for young adults impacted by cancer, expands its Ambassador Team with the addition of pro surfer Lakey Peterson.

Peterson, who was already surfing competitively by age 11, has proven herself as one of the most progressive and talented females in the sport. At the age of 17, in her “rookie” year on the ASP Women’s Pro Tour, she won the prestigious U.S. Open of Surfing. In 2013, she starred in the critically acclaimed “Zero to 100,” a thrilling documentary about her rise to the top of the sport. Peterson is currently ranked fifth in the world.

“Lakey was introduced to us through our longstanding partnership with Smith Optics and through her personal connection to cancer,” states Sarah Hubbard, director of marketing for First Descents. “Her commitment to giving back, paired with her incredible zest for living life to its fullest is the perfect combination for a First Descents ambassador. We are honored to welcome her into the FD family.”

Peterson has proven that she takes the hands-on type of approach to philanthropy that is ideal for an experiential organization like First Descents. She has helped implement clean water initiatives in 3rd world countries, she supports ocean conservation and education groups and is deeply passionate about raising awareness for cancer through connections to several children’s hospitals in Southern California.

“First Descents uses surfing as a catalyst to help young adults with cancer learn to live again,” says Peterson. “This sport teaches me something about life every time I paddle out. If I can help someone learn to surf as a way to move past this terrible disease and feel strong and capable again, it doesn’t get better than that.”

By joining the First Descents Ambassador team, Peterson will be a spokesperson for the non-profit as well as participate in surfing programs slotted for 2015. Peterson joins an impressive team of athlete ambassadors which includes: pro kayaker, Adrienne Levnecht; renowned climber and yogi, Olivia Hsu; World Cup skier and founder of Soul Poles, Bryon Friedman; AMGA/IFMGA mountain guide, Joey Thompson – as well as community and celebrity ambassadors Ethan ZohnRyan and Trista Sutter, and Travis Stork. To learn more about the FD Ambassador Team, please visit

To learn more about Lakey Peterson or follow her progress on this year’s tour, go to

About First Descents
First Descents is a non-profit organization offering young adults (ages 18-39) with cancer a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same. For more information on First Descents programming, or how to get involved, head to

Follow First Descents on Facebook.

Gabby Reece Partners with Pivotal 5 for HIGHX Launch


“I look forward to using HIGHX as a platform to inspire men and women worldwide to embrace healthy living.” – Gabrielle Reece

Pivotal 5, LLC, a proven leader in commercial fitness and wellness solutions, announced that in partnership with Gabrielle Reece, the global launch of HIGHX, powered by Lifeline functional training products. An innovative group fitness program, HIGHX is a high intensity explosive training and conditioning program designed to maximize the body’s ability to burn fat, build muscle, optimize the body’s hormone and physiological response to exercise while improving overall daily and athletic performance. HIGHX is a functional, systematic training format structured into multiple circuits to engage, coach and retain participants and members.

Reece has been a dominant force on and off the pro beach volleyball circuit. As a result of years of personal experience and experimentation for her relentless pursuit to elevate her own fitness led her to create the HIGHX program.

“I look forward to using HIGHX as a platform to inspire men and women worldwide to embrace healthy living” said Reece. “I started training the local community of Kauai, Hawaii a few years ago in a humble converted warehouse. With the goal of providing friends as well as myself the optimal functional training workout, but yet still accommodate a busy schedule, HIGHX training was born. I am thrilled to be partnering with LifeLine to make HIGHX available worldwide.

Lifeline, a fitness leader for over 40 years, continuously develops revolutionary training tools that set the benchmark in professional grade product used for bodyweight, progressive variable resistance and functional training.

“We are very excited to work with such an authentic, contagious, and high profile person as Gabby on the commercial launch of the HIGHX programming,” stated Pivotal 5 President and CEO Adam Schumacher. “The innovation of Lifeline equipment, coupled with the explosive and revolutionary programming of HIGHX is a perfect solution to bridge the gap in functional training.”

For more information on Lifeline and HIGHX visit and Lifeline is currently distributed in 24 countries and in over 2000 fitness facilities. HIGHX will launch worldwide in 2015.

About Gabrielle Reece
Dubbed one of the world’s sexiest athletes, former Women’s Beach Volleyball League star and fitness icon Gabrielle Reece, also known as Gabby, possesses a look that conveys both athleticism and feminine beauty. At 6’3”, Gabby is a dominant force on and off the pro beach volleyball circuit. Her commanding presence, passion for healthy living, and fitness expertise makes her a popular public speaker on the subjects of health and wellness. She routinely provides advice and guidance on fitness, nutrition, and active living, via An avid proponent of empowering people to take responsibility for their own health, plus truly authentic example of healthy living, Gabby has become a role model to women worldwide regarding how to achieve peak fitness, good health, and overall well-being for themselves and their entire family

About Lifeline
Lifeline, a fitness leader for over 40 years, continuously develops revolutionary training tools that define the benchmark in professional grade products used for bodyweight, progressive variable resistance and functional training. Founded in 1973 by fitness hall of fame icon Bobby “Sugar” Hinds, creator of legendary products such as the first beaded jump rope and the Lifeline Portable Gym, Lifeline continues to be dedicated to defining and developing exclusive exercise tools powered by Innovation.

About Pivotal 5
Pivotal 5 is an industry leader and trendsetter in wellness and handheld fitness products. The company has a dynamic portfolio of products in yoga, prevention & rehabilitation, general fitness, athletic training and specialty fitness categories. Its brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline. In addition, Pivotal 5 has developed a product line under licensed brand Iron Gym. Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution through retail, infomercials and fitness facilities worldwide. More information is available at

News via

Reebok Encourages You to Live Free Range

**This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.

live free range

Reebok released a new commercial yesterday and it features a chicken. Not exactly the star athlete you might expect to appear in a running ad. The spot starts with a chicken breaking free from its cage (which resembles a prison cell) and going on the run. Despite the cliché chicken crossing the road part of the ad, it’s pretty amusing and held my attention throughout. It’s not often you find yourself watching an ad from start to finish, especially one that is over a minute long. The Reebok “Live Free Range” ad has only been up a day but more than 600,000 people have watched it.


Free Range celebrates the kind of fitness we believe in here at Reebok. Watch as our hero breaks free from a life of monotony in search of an inspiring, life-long approach to physical activity. Find out more at or join the conversation with #LiveFreeRange. reports that the Reebok spot was created by their agency Venables Bell & Partners and will be part of #liveFreeRange campaign.

Live Free Range Chicken

2015 CrossFit® Games Prize Money

2015 CrossFit Games Money
CrossFit continues to grow in popularity and in large part due to the CrossFit Games appearing on ESPN. Add the support of Reebok and you have a recipe for success. The CrossFit Games are one of the few events where the men and women’s prize money is equal. The 2015 CrossFit Games prize money will be over $2,000,000.00, a 100 percent increase from three years ago. The top earners will be the fittest man and fittest woman, both taking home $275,000. That’s more than Mr. Olympia wins in bodybuilding. Pretty amazing for the women of CrossFit to be looked at as equals in their sport. Second place will receive 90 grand and third takes home $60,000. The CrossFit Games pay all the way down to 20th place, which send you home with $2,000 for your efforts.

2015 CrossFit® Games Prize Money Individuals
Top 20 at the Games
1st – $275,000
2nd – $90,000
3rd – $60,000
4th – $30,000
5th – $20,000
6th – $18,000
7th – $16,000
8th – $14,000
9th – $13,000
10th – $12,000
11th – $11,000
12th – $10,000
13th – $9,000
14th – $8,000
15th – $7,000
16th – $6,000
17th – $5,000
18th – $4,000
19th – $3,000
20th – $2,000

Top 3 in Each Games Event
1st – $3,000
2nd – $2,000
3rd – $1,000

Top 5 Overall at Each Regional
1st – $5,000
2nd – $4,000
3rd – $3,000
4th – $2,000
5th – $1,000

2015 CrossFit® Games Prize Money – Teams
Top 5 Games Teams
1st – $50,000
2nd – $30,000
3rd – $15,000
4th – $10,000
5th – $5,000

Top 5 Regional Teams
1st – $3,000
2nd – $2,500
3rd – $2,000
4th – $1,500
5th – $1,000

2015 CrossFit® Games Prize Money – Masters
Top 3 at the Games
1st – $10,000
2nd – $5,000
3rd – $3,000

Prize Purse information via

VIDEO: What Not To Do With Your Workouts

workout fail
It’s that time of year when we see the gyms flooded with newbies. We all had to start somewhere and we encourage everyone to welcome the new gym goers with open arms. Many times it’s not the first-timers to the gym that are doing things incredibly wrong. If you go to the gym on a regular basis you’ve likely seen someone doing something that makes you look twice and wonder what the…?! The folks at FAIL ARMY have put together a collection of epic workout fails. Check it out and please people avoid hurting yourself.

On the Auction Block – Dana Linn Bailey’s Olympia Posing Suit

Update: The auction ended with a winning bid of US $6,600.00. I’m not quite sure how it dropped from an earlier bid of $8,000 but still a nice haul for charity.

dlb posing suit
Dana Linn Bailey has become one of the most popular competitors in the IFBB Pro League. She was the first woman to be awarded an IFBB pro card in Women’s Physique and went on to become the first Women’s Physique Olympia champion. She finished in the runner-up position at last years event but failing to defend her title hasn’t hurt her popularity. If anything, it may have helped it.

Having doubts about that? Look no further than a current eBay auction. Dana’s (or DLB as she’s known in the industry) Olympia posing/stage suit went up for auction on eBay on January 5th for $49.99. One day, and 117 bids, later the auction sits at $8,000.00. Yes, you read that correctly EIGHT GRAND. There are still four days left before the auction ends and who knows how high the bidding will go.

DLB posing suit
Currently sitting at $8k with four days to go on eBay.

Now before you get your undies in a bunch over her selling her suit, you should keep in mind this is a charity auction and it’s being put on by the suit designer, Tamee Marie.


YES ITS HER ACTUAL SUIT!! Every year I am blessed to design and make suits for some of the best athletes in the world. For the first time we are going to auction DLBs suit from Joe Wieders 50th Anniversary Olympia last October. All profits from the auction will be donated charity as to New York Bully Crew rescue.

Dana LOVES her pit bulls and both of her little Angels, Kaia and Dboh, were rescued from abusive and neglectful homes. This is an amazing opportunity to purchase the suit of one of the largest icons of the current fitness industry from the 50th Olympia and help an amazing rescue foundation. The suit is in mint condition. This item could used to strut the stage in the same suit as DLB or hung in a shadow box as memorabilia.

**Item will include a personalized autographed photo from DLB showing her in the same suit you are bidding on

Suit size and material information
Fabric: Fuchsia hologram
Stones: Clear, pink, green, turquoise and blue.
Rhinestone Connectors: Around the neck, hips, backstraps and broach
Top Size: A-C top (included is a set of thick removable pads)
Bottom Size: Fit someone 100-120 lbs and best on 5’0″ – 5’5″ frame
**Alternations not available as suit is heavily rhinestoned

Great idea by both Tamee Marie and DLB. In an industry that is often noted for its selfishness, this is a refreshing act of kindness. Doing things like this are part of why DLB is becoming one of the biggest names in the bodybuilding world. Interesting in bidding on the suit? Visit eBay before it’s too late.

Iron Man Magazine Sold

iron man magazine sold

The print industry has been struggling in recent years and bodybuilding/fitness magazines have felt the pressure. Many magazines have scaled back on staff and the number of issues they print. Some have gone out of business or tried to go strictly online. Today, Iron Man magazine announced its been sold to Binais and Dr. Catherine Begovic. Binais is a former Iron Man cover model and his wife Catherine, a successful plastic surgeon in Beverly Hills. Catherine is no stranger to fitness and recently appeared on the cover of Iron Man Norway.

Binais plans to redesign the magazine and website, something many people have felt is long over due. The new owners are slated to unveil their version of Iron Man with the April 2015 issue. Previous owners, John Balik and Michael Nevuex are expected to continue working with the magazine. Balik as a consultant and Neveux as a photographer and Design Director. No word on whether long time writers Lonnie Teper and Ruth Silverman will stay on board. Iron Man magazine has been one of the longest running magazines in the bodybuilding/fitness industry. All the best to the new owners.

Beverly Hills, CA (PRWEB) January 05, 2015 - Iron Man Magazine, the world’s leading bodybuilding and fitness magazine and the fitness world’s pillar of information for training announced today that entrepreneur Binais Begovic and his wife Dr. Catherine Begovic have purchased the company. Iron Man Magazine was founded by Peary and Mabel Rader in 1936. It was then purchased by John Balik and Michael Neveux in August of 1986 with Mr. Olympia Lee Haney on the cover. Iron Man Magazine was created to be a source of inspiration, information and transformation for the fitness industry. 79 years later it is still driven by those core values. Iron Man Magazine licenses to countries all over the globe including Japan, Australia, Sweden, Norway, and Italy.

Binais Begovic, a fitness athlete himself who was featured as a cover model for the magazine in 2006, brings a deep passion for weight training and scientific nutrition. Begovic was born in Montenegro and fled with his family to Sweden as a teen when war erupted in his native country. Begovic is an athlete ranking nationally in Judo and other fitness competitions. After winning competitions in Europe, he came to Los Angeles to shoot for fitness magazines and became an integral part of the fitness world. “Being on the cover of Iron Man Magazine and being featured in the magazine was one the critical moments in my career. It gave me credibility, international exposure, and was the launching point to expand my love of fitness into other businesses.” Begovic’s goal with the magazine is to make effective training and nutritional information accessible to everyone. “In a world where the Internet makes it confusing for people interested in fitness, Iron Man Magazine is the one place they can always turn to for credible information as well as up to date news, and the insiders’ look into the fitness industry.” He also would like to use it as a platform to launch new athletes into their fitness careers and provide opportunities for fitness enthusiasts to participate in a community where they can share ideas. Begovic’s vision for Iron Man Magazine is also to highlight other popular divisions such as Bikini and Men’s Physique in additional to traditional bodybuilding. Begovic is planning a re-design of the magazine, a re-launch of the website with informational articles and videos, as well as other events centered on the core values of “inspiration, information, and transformation.”

The launch of the re-designed Iron Man Magazine under the new ownership is projected to be the April issue 2015. The past owners John Balik will be retained as a consultant to the Publisher, and Michael Neveux as photographer/Design Director.

Hardbody’s Top 59 Songs of 2014

Top Songs of 2014

Check out the top 59 songs in 2014, at least in our book. There’s a wide variety of songs from country, R&B to Rock that will provide nearly 4 hours of awesomeness. Listen to the songs below via Spotify and let us know if we missed any of your favorite songs from 2014. Visit to subscribe to this and more HARDBODY Music Playlists.

Hardbody’s Top 59 Songs of 2014

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Mo’ne Davis Named 2014 AP Female Athlete of the Year

PHILADELPHIA (AP) — No one in the sports world had heard of the 2014 Associated Press Female Athlete of the Year until August.

That’s when 13-year-old Mo’ne Davis became an instant celebrity as she took the mound in the Little League World Series and mowed down batter after batter, giving “throw like a girl” a whole new meaning.

She was the first girl to win a Little League World Series game, and her performance dazzled fans young and old. Her steely gaze and demeanor on the mound were intimidating, while off-the-field, she shined in interviews. She told admirers that if they thought she was good at baseball, they should see her play hoops. Only in eighth grade, Davis already plays for her school’s high school varsity basketball team.

Davis appeared on the cover of Sports Illustrated, has her jersey displayed in baseball’s Hall of Fame and was named Sports Kid of the Year by Sports Illustrated Kids.

She met the Obamas at the White House, starred in a Spike Lee-directed car commercial (the NCAA said it wouldn’t hurt her eligibility), marched in the Macy’s Thanksgiving Day Parade along with her Taney Dragons teammates and presented Pharrell Williams with Soul Train’s “Song of the Year” award.

The talented three-sport star — she also plays soccer — and honor student from South Philadelphia handled all the attention with poise, modesty and maturity.

“A lot of adults around me help out, taught me to be respectful, to be calm during everything and not let anything get to you,” Davis said after learning of her latest honor.

A vote by U.S. editors and news directors selected Davis as The Associated Press 2014 Female Athlete of the Year. The youngest winner in history, Davis beat out Mt. St. Joseph freshman Lauren Hill — who played her first college basketball game while battling terminal brain cancer — and three-time winner Serena Williams. The selection was announced Monday.

Davis tossed a two-hitter to help Philadelphia beat Nashville 4-0 in the Little League World Series opener for both teams. Davis, the first girl to appear for a U.S. team in South Williamsport since 2004, had eight strikeouts and didn’t walk a batter. Her team was eventually eliminated after losing to teams from Las Vegas and Chicago. Davis gave up three runs in the Las Vegas game, and could not take the mound against Chicago because of pitch limits.

After the tournament, Davis was everywhere.

She threw whiffle balls to Jimmy Fallon on NBC’s Tonight Show, threw out the first pitch at Game 4 of the World Series and signed a book deal.

“It’s been really fun, got to do a lot of things, meet a lot of cool people,” Davis said. “My favorite thing to do was playing in Williamsport or going to the White House. (The Obamas) just seemed like a regular couple, no different from anyone else.”

While others are still talking about her Little League performance, Davis, a point guard, is concentrating on basketball.

“It’s making me a lot better, helping me make decisions,” Davis said of playing varsity. “In middle school, I can get away with small things. The girls now are a lot taller so I’m working on my jump shot and ball handling a lot.”

Davis aspires to play for the University of Connecticut and reach the WNBA. She plays midfielder on her soccer team and hopes to play three sports in high school, though she’s not sure about baseball.

“I know the boys will be much stronger so that depends,” she said. “Hopefully, I can continue playing as long as I can.”

Davis isn’t just a jock. She excels academically despite such a great demand for her time.

“It’s all about time management, how you plan your projects and not waiting until the last minute,” she said.

Steve Bandura, a recreation leader for the Philadelphia Parks and Recreation Department and director of the Anderson Monarchs sports programs, has helped coach Davis since she started playing sports. His son, Scott, was the catcher for Taney. Bandura said Davis has maintained her “natural personality” no matter how many cameras or microphones are in her face.

“She’s still the same person, still a kid who wants to do kid things,” Bandura said. “She has fun meeting celebrities and all that but the bottom line is she loves to play sports, go to school and have fun. The adults make a bigger deal out of it. Her teammates understand she’s breaking down barriers and they’re proud of her. They’ve been together so long, it’s like she’s their sister.”

Davis knows she has become a role model.

Her message to everyone, especially girls: “Always follow your dreams. If there’s something people tell you that you can’t do it, go for it.”

via Associate Press.

Inaugural Arnold Australia Competitor Lists Announced

2014 Arnold Australia
The inaugural Arnold Classic Australia will be held in Melbourne, Australia on March 13-15, 2015. The official list of invited athletes was announced today and the first Arnold Australia looks to be a star-studded event. The IFBB Pro League event will feature the Men’s Open bodybuilding, Women’s Figure and Bikini divisions. There will be a number of other events held in conjunction with the pro show along with an expo. Get your tickets and more information at

2015 Arnold Australia Competitor Lists

Many of the competitors will be on stage at the Arnold in Columbus the week prior to this event. Look for Candice Keene and Candice Lewis to lead the Figure competition with Bethany Wagner-Cisternino potentially shaking things up. Anne Titone is sure to be a top six contender and if Camala nails her conditioning she should be in the mix for a top spot. Latorya Watts is also one who could sneak up into the top spots as she showed tremendous potential throughout the 2014 season. Add in Coates, Cowan and Dees and the top spots will be highly competitive at this show. Keene will be tough to beat but it’s anyone’s show when a long flight is involved.

Alicia Coates
Ava Cowan
Heather Dees
Amanda Doherty
Maria Garcia
Candice Keene
Candice Lewis
Eliyan Lobez
Asher Prior
Tara Ramos
Larissa Reis
Carmala Rodriguez-McClure
Myra Rogers
Rinnah Schmid
Anne Titone
Bethany Wagner-Cisternino
Latorya Watts

You have to figure it will be a bikini battle between Janet Layug and Ashley Kaltwasser for the top spot. After that look for Paulino and Mahoe to be in the top spots. Again, a long flight can throw a competitor’s game off so you never know who will benefit and who won’t from it.

Narmin Assria
Pollianna Batista-Moss
Summer Bernard
Lacey Deluca
Barbie Heng
Ashley Kaltwasser
Janet Layug
Stephanie Mahoe
Jade MacKinnon
Sheena Martin
India Paulino
Anna Starodubtseva
Whitney Wiser
Amy Wright

The Men’s show is pretty close to the Arnold Classic line up in Columbus. Watch how things play out there and look for them to be pretty close to the same in Australia. The smart money is on the seasoned vet, Dexter Jackson but young bucks like Compton and a hungry Curry could be nipping at his heels.

Evan Centopani
Justin Compton
Brandon Curry
Toney Freeman
Dexter Jackson
Michael Kefalianos
Josh Lenartowicz
Cedric McMillan
Sam Mohammad
Ben Pakulski
Luke Schembri
Branch Warren
Roelly Winklaar

Get your tickets and more information at


Arnold Australia 2015

Coffee or Bottled Water… Which Do You Spend More?

coffee vs bottle water
Which do you spend more money on each year… Bottled water or Coffee? We’ve never actually added it up but found ourselves buying both today and it made us stop and think. You could easily use a reusable water bottle and filter water. You could also buy your own coffee grounds instead of the trip to Starbucks. It might frighten you to add up what you spend per year on either one of these or both.

Coffee or Bottled Water… Which Do You Spend More on Per Year?

Anyone want to keep track in 2015?

Rihanna Named Global PUMA Ambassador

Rihanna signs with puma

Rihanna Named Global PUMA Ambassador
Herzogenaurach, Germany (16 December) – Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.

Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.

Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.

Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next – in fashion, style, music and soon to be – sports. We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”

Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook ( and and online at and

rihanna puma

Rihanna Signs with Puma ©Photo Courtesy of Puma 

Story and images courtesy of PUMA.

2015 Arnold Athlete Invite List Announced

2015 Arnold Invite
The 2015 Arnold Athlete invite list has been released courtsey of New to the Arnold Classic Festival this year are the Men and Women’s Physique divisions. Oksana Grishina will be back to defend her Fitness International Title as will Ashley Kaltwasser in Bikini and Candice Keene in Figure. We’ll see the first two Women’s Physique Olympia champs face off once again with Dana Linn Bailey and Juliana Malacarne both on the invited list.


Pin the graphic for your favorites.

Felipe de Franco was added to Men’s Physique and Nathalie Falk added to Women’s Physique.

2015 Fitness International (14)
Michelle Blank
Myriam Capes
Bethany Cisternino
Regiane Da Silva
Ryall Graber
Oksana Grishina
Fiona Harris
Tanji Johnson
Whitney Jones
Sara Kovach
Ashley Sebera
Melinda Szabo
Aurika Tyrgale
Trish Warren

2015 Fitness International

2015 Figure International (15)

Dana Ambrose
Ava Cowan
Heather Dees
Amanda Doherty
Cydney Gillon
Candice Keene
Candice Lewis
Vera Mallet
Julie Mayer
Andressa Ribeiro
Camala Rodriguez-McClure
Myra Rogers
Gennifer Strobo
Ann Titone
Latorya Watts

2015 Figure Internationals

2015 Bikini International (15)
Noy Alexander
Nicole Ankney
Narmin Assria
Sara Back
Bianca Berry
Christina Strom Fjaere
Ashley Kaltwasser
Janet Layug
Sarah Elizabeth LeBlanc
Stephanie Mahoe
Justine Munro
Noemi Olah
India Paulino
Anna Starodubteseva
Kenea Yancy

bikini international 2015

2015 Women’s Physique International (11)
Dana Linn Bailey
LaDrissa Bonivel
Tycie Coppett
Nathalie Falk
Heather Grace
Juliana Malacarne
Karina Nascimento
Mindi O’Brien
Jillian Reville
Jennifer Robinson
Sabrina Taylor

2015 Women's Physique Arnold

2015 Arnold Classic (14)
Mohamad Ali Bannout
Lionel Beyeke
Evan Centopani
Justin Compton
Brandon Curry
Marius Dohne
Vitaley Fateev
Toney Freeman
Dexter Jackson
Michael Kefalianos
Cedric McMillan
Ben Pakulski
Branch Warren
Roelly Winklaar

2015 Arnold Classic 212 (10)

Aaron Clark
Eduardo Correa
Charles Dixon
Eduard Duque
Shawn Joseph-Tavernier
Cory Mathews
Jose Raymond
Marco Rivera
Angel Manuel Rangel Vargas
Hidetada Yamagishi

2015 Arnold Men’s Physique (11)
Mathew Acton
Andre Adams
Michael Anderson
Mark Anthony
Anton Antipov
George Brown
Felipe de Franco
Xavisus Gayden
Sadik Hadzovic
Jason Poston
Rodney Razor

UFC Champ Ronda Rousey Signs with Reebok

**This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.

ronda rousey reebok
The women’s UFC Bantamweight Champ, Ronday Rousey continues to kick ass and collect checks. Rousey shared the news of her signing with Reebok on twitter, while her male counterpart Jon Jones took to Instagram. Jones chose to dance with joy at the news of signing with Reebok, this after was released by Nike earlier this year.

Matt O’Toole, Reebok President told, “Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters.”

Find out more of Ronda’s favorites like the Reebok Womens LM Bodycombat.

Today Jones posted a much happier video.


Rousey then posted…


Ronda is quoted on, “From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes. The team is committed to helping push our sport forward and I am proud to be part of it. Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we’re going to inspire even more people to train like fighters.”

Reebok Womens LM Bodycombat

2015 IFBB Pro Fitness Contest Schedule

2015 IFBB Fitness Schedule

The 2015 IFBB Pro Fitness contest schedule has been released and things are looking up for the division. No shows were dropped from the 2014 schedule and four new shows were added. The Orlando, Vancouver, Houston and Nordic Pro have all added the IFBB Pro Fitness division to their schedules. The only unfortunate timing, as it currently stands, is the Nordic and Phoenix Europa are on the same days.


2015 IFBB Pro Fitness Contest Schedule

Date: March 5-8, 2015
Location: Columbus, Ohio
Promoter: Jim Lorimer – 614‐431‐2600 –
Prize Money: $56,000.00

Date: May 1-2, 2015
Location: Orlando, Florida
Promoter: Betty & Ed Pariso – 8174983631 –
Prize Money: $6,000.00

Date: May 29-30, 2014
Location: Rio deJaneiro, Brasil
Promoter: Rafael Santonja and Robert Lorimer

Date: June 6-7, 2015
Location: Toronto, Canada
Promoter: Ron Hache – 7055610775 –
Prize Money: $6,000.00

Date: July 2-4, 2015
Location: Chicago, IL
Promoter: Tim Gardner – 8139087843 –

Date: July 25, 2015
Location: Vancouver, British Columbia Canada
Promoter: Michelle Krack – 778‐878‐2267
Prize Money: $6,000.00

Date: August 6-8, 2015
Location: Tampa, Florida
Promoter: Tim Gardner  – 8139087843 –

Date: August 21-22, 2015
Location: Houston, Texas
Promoter: Tim Gardner  – 8139087843 –

Date: September 17-20, 2015
Location: Las Vegas, Nevada
Promoter: Robin Chang – 8666762007 –

Date: September 25-26, 2015
Location: Madrid, Spain
Promoter: Celia de La Rosa -(0034) 915352819 –

Date: October 10-11, 2015
Location: Phoenix, Arizona
Promoter: Betty & Ed Pariso – 8174983631 –
Prize Money: $10,000.00

Date: October 10, 2015
Location: Lahti, Finland
Promoter: K.P. Ourama –

2015 IFBB Pro Figure Contest Schedule

2015 IFBB Pro Figure
The 2015 IFBB Pro Figure Contest Schedule has been released and there are a number of changes from the 2014 schedule. A number of events have moved dates and venues so be sure to note this when planning contest events to compete in or attend. The Dallas Pro Figure moves to June from May. There are a few new shows added to the 2015 schedule. Canada will see two new events added to the calendar and the IFBB returns to Atlantic City. Houston will play host to a new Wings of Strength show and it will be on the same day as the Tahoe Pro. Promoter Jack Titone has brought the Figure division back to his Omaha Pro show in May. There will be a new pro Figure show in Los Angeles, but the Cal Pro and Tournament of Champions Figure are no longer on the contest schedule. The Europa Phoenix Figure, St. Louis Pro, Mozolani and Emerald Cup are also absent from the 2015 schedule. The prize money increased for the new Arnold Australia Pro but dropped at the Southern California shows by nearly half.  The New York Pro will move from the Tribecca Center to Teaneck, New Jersey and will be held on Sunday.

Edmonton Pro
Vancouver Pro
Houston Pro
Atlantic City Pro
Los Angeles Pro
Nordic Pro

Dallas Pro moves from May to June
New York Pro on Sunday and in Teaneck, NJ

St Louis Pro Figure
Emerald Cup
Mozolani – Slovakia
Cal Pro
Tournament of Champions
Phoenix Europa

2015 IFBB Pro Figure Contest Schedule

Date: March 5-8, 2015
Location: Columbus, Ohio
Promoter: Jim Lorimer – 614‐431‐2600 –
Prize Money: $44,000.00

Date: March 13-15, 2015
Location: Melbourne, Australia
Promoter: Tony Doherty – 613‐9388‐0866 –
Prize Money: $15,000.00

Date: March 20-21, 2015
Location: Sacramento, California
Promoter: Ted Williamson – John Tuman –
Prize Money: $6,000.00

Masters Figure
Prize Money:  $1,750.00

Date: April 18, 2015
Location: Alberta, Canada
Promoter: Rick Knight
Prize Money: $20,000.00

Date: May 1-2, 2015
Location: Pittsburgh, Pennsylvania
Promoter: Jim Manion – 412‐276‐5027 –

Date: May 10, 2015
Location: Teaneck, New Jersey
Promoter: Steve Weinberger – 516‐933‐1111 –

Date: May 15‐16, 2015
Location: Birmingham, United Kingdom
Promoter: Ollie Upton – – 01926 485423 /  Neil Hill –

 May 30, 2015
Location: Omaha, Nebraska
Promoter: Jack Titone –  314‐686‐3828 –
Prize Money: $6,000.00

Date: June 6-7, 2015
Location: Toronto, Canada
Promoter: Ron Hache – 705‐561‐0775 –
Prize Money: $6,000.00

: June 19-20, 2015
Location: Dallas, Texas
Promoter: Ed and Betty Pariso – 817‐498‐3631 –
Prize Money: $6,000.00

Date: July 2-4, 2015
Location: Chicago, Illinois
Promoter: Tim Gardner – 813‐908‐7843 –

Date: July 18, 2015
Location: Culver City, California
Promoter: Jon Lindsay  866‐370‐3011
Prize Money: $3,500.00

Masters Figure Over 40
Prize Money: $1,750.00

Date: July 25, 2015
Location: Vancouver, British Columbia Canada
Promoter: Michelle Krack – 778‐878‐2267
Prize Money: $6,000.00

Date: August 6-8, 2015
Location: Tampa, Florida
Promoter: Tim Gardner – 813‐908‐7843 –

Masters Pro Figure

Date: August 22, 2015
Location: Tahoe, Nevada
Promoter: Steve Karr – 775‐375‐5438 –

Date: August 21-22, 2015
Location: Houston, TX
Promoter: Tim Gardner – 813‐908‐7843 –

Masters Pro Figure

Date: August 28-29, 2015
Location: Atlantic City, New Jersey
Promoter: Ed and Betty Pariso –
Prize Money: $6,000.00

Over 35/Over 45/Over 55
Date:  September 3, 2015
Location: Pittsburgh, Pennsylvania
Promoter: Gary Udit – 412‐377‐1438 –

Date: September 17‐20, 2015
Location: Las Vegas, Nevada
Promoter: Robin Chang – 866‐676‐2007 –

Date: October 3, 2015
Location: San Diego, California
Promoter: Jon Lindsay – 866‐370‐3011
Prize Money: $3,500.00

Masters Figure Over 40
Prize Money: $1,750.00

Date: October 10, 2015
Location: Lahti, Finland
Promoter: K.P. Ourama –

Date: November 14, 2015
Location: Louisville, Kentucky
Promoter: Brent Jones – 502‐387‐3808 –
Prize Money: $6,000.00

Date: November 13-14, 2015
Location: Mesa, Arizona
Promoter: Felicia Romero – 480‐363‐1723 –
Prize Money: $6,000.00

Check back for updates to the 2015 IFBB Pro Figure Contest schedule as there are often new shows added, dates changed or events removed throughout the year.

Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.