Fitness Stack

Nike Opens First Women’s Only Store in Europe


Nike Women Europe

NIKE KING’S ROAD OPENS, THE BRAND’S FIRST WOMEN’S ONLY STORE IN EUROPE
Nike opened its first women’s-only store in Europe today, Nike King’s Road. Located at 33 King’s Road on London’s iconic shopping street, Nike King’s Road is a 207 square metre consumer experience store that offers the best Nike’s performance products and services and is designed to inspire the women of London to reach their athletic potential. King’s Road is the third women’s only store for the brand; Nike opened locations in Shanghai, China and Newport Beach, California late last year.

Nike King’s Road offers consumers bespoke services such as pant hemming, gait analysis and bra fitting. Consumers can also get advice on the best products for individual running techniques and training programmes.

The store will create a fitness hub in the King’s Road community with free weekly Nike+ Training Club classes and a Nike+ Run Club. A booking system is housed on the digital community wall within the store allows visitors to reserve spots at all Nike running and training sessions held by Nike across London. Consumers can also access the full Nike+ Training Club and Nike+ Run club schedule at www.Nike.com/London, where they can book a space at any session. In addition to weekly Nike+ Training Club and Nike+ Run Club gatherings, special events will celebrate key sports and fashion moments.

“Our new King’s Road store is yet another example of our commitment to women to bring them the very best of Nike,” said Heidi O’Neill, VP & GM Nike Stores. “Our women’s business has never been stronger and our deep connections with women at retail are helping fuel this growth.”

The store’s digital services offer convenient ways to connect with the Nike community and purchase products. Consumers can buy latest Nike collections via a “click and collect” system at www.nike.com and pick up their purchases in the store. Consumers can also showcase their personal style via www.nikeid.com by designing bespoke shoes with a NIKEiD consultant who can provide guidance on fabrics, colour palettes and the correct footwear style for all needs, including training, running and everyday use.

Europe Nike WomenNike Women Europe – London

Style forms a central theme of the new space and is highlighted by unique, creative installations in the store. Isamaya French, a London-based illustrator and make-up artist, produced a piece of art that communicates the synergy of sport and style in the store’s basement level. A separate map of London also pays homage to the UK capital and features Nike heptathlete Katarina Johnson-Thompson and is incorporated into the store’s design. Consumer enjoy special dimmers in the changing rooms that show outfits in three different lighting scenarios –morning, afternoon and evening.

Nike’s commitment to sustainability is reflected in the reclaimed wood used for the flooring and that the store’s LEED Platinum certification, the highest level granted in the green building program.

Nike King’s Road is located at 33 King’s Road, London, SW3 4LX. It is open Monday through Saturday from 10 a.m. to 8 p.m. and Sundays from 12 to 6pm.



Lauren Fisher’s New Nike Metcon Shoes


lauren fisher Nike Metcon
LAUREN FISHER LIFTS, SPRINTS AND CLIMBS IN HER NEW NIKE METCON SHOES
FISHER IS STRONG, AND GROWING STRONGER
At this time of year, most college students are busy studying for finals, hanging out with friends and looking forward to their long summer break. That’s all true for Lauren Fisher, though she has a few other things on her agenda as well. On May 22, she will compete in the Southern California Regionals, hoping to get one step closer to her dream of one day winning the World Championships in Carson, Ca. This year, she will debut the new fall 2015 Nike MetCon training shoe in her own exclusive colorway – a shoe specifically tailored for high-intensity competitive training.

The 21-year-old athlete, known for her 250-pound clean-and-jerks and her signature loose ponytail, is training hard for the upcoming competition just as she finishes her semester at San Diego State University. As she prepares to go up against some of the strongest and most explosive athletes in the region, she maintains her process and the importance of life balance. Her formula is simple: stay dedicated and work a little harder than everyone else.

“My dad instilled a work ethic in me since I was kid,” she says. “I learned that if you want something, you have to work at it. It can be tough to manage it all – eating well, training, homework, classes. My goal for each day is to stay relaxed, have fun, and just get it all done.”

GROWN STRONG
Fisher grew up with three older brothers who always played rough and picked on her. In her younger years she would run inside to cry to her mother who would tell her to be tough and send her back out with the boys. In later years, her brothers would play sports with her – and ultimately introduce her to the world of high intensity training when she was just 14.

“That’s what grown strong means,” says Fisher, referring to a tagline and hashtag the athlete uses on everything from T-shirts to her social media posts.

CrossFit Nike

“To me, strength is not only being strong in weight lifting and training, but also having that special willpower in your daily life. Pushing through obstacles and not listening to what others say.”

At 18 years old, Fisher finished 9th in the world championships and also represented the United States in the Junior World Weightlifting Championships. After graduating from high school, she moved to San Diego for college and joined the Invictus gym under coach C.J. Martin. Since her move, she has finished ninth overall at the 2014 Nationals and represented the United States in the Junior World Weightlifting Championships.

EMBRACING THE CULTURE
Although she grew up focused on playing basketball, Fisher found her passion when she discovered professional strength training. She uncovered a community that shared her interests of fun, fast-paced and challenging workouts that changed every day. She also found a group of people that embraced working hard and living a fit lifestyle outside of the gym.

“I love being a part of the high intensity training culture,” she says. “Whether you are the last person to finish the workout or the first, we are all there cheering on one another. We are all friends in the gym and we all want to live a healthy lifestyle. People think it’s very intimidating. But anyone can do it. It’s totally scalable.”

Nike Lauren Fisher

“I want people to know that they can work out without treadmills and machines. You can work out at home. In professional training, our bodies are the machines.”

STRENGTH & BEAUTY
Fisher is active on social media, where she shares her workouts, her daily challenges, and her drive to be better at what she does. In return, Fisher gets inspiration online, too. “There’s a big community out there with girls who are following each other and inspiring each other with workouts,” she explains. “It impacts my training because I have a huge support system behind me. It makes me put my best self out there and be who I am. I just try to be Lauren Fisher.”

“I want to show that being strong is beautiful,” she says. “That having toned arms and legs looks good on a girl.”

THE NIKE METCON: A SHOE TO FIT THE SPORT AND THE ATHLETE
Fisher will debut her exclusive colorway of the popular Nike MetCon training shoe at the Southern California Regionals. Rendered in a turquoise and black palette designed for Fisher herself, the shoe was developed with high intensity training specifically in mind.

The shoe is durable, versatile, and unlike any other in the Nike catalogue. Designed with the extensive demands of cross-training in mind, the shoe pairs a stable heel that can withstand weightlifting with a flexible, sticky forefoot that is ideal for movements like push-ups and burpees. The tough, sturdy outsole protects the shoe during intense activities like rope climbing, while abrasion-resistant mesh and Flywire cable technology on the upper offer lockdown and long-term resilience.

The exlusive Lauren Fisher colorway of the Nike MetCon will launch on Nike.com on July 9. The broader Fa15 Nike MetCon collection in three colorways will launch at select Nike retail destinations in mid July.

“What’s great about the MetCon is that it’s super comfortable as well as versatile,” says Fisher. I can wear it when I lift, rope climb, and even during running, all without having to switch out my shoes. It’s lightweight but stable enough that I can lift heavier weights too.”

Fisher helped test the shoe and chose the turquoise color scheme. “I love how it looks,” she says. “It’s sleek and clean and looks good with everything. I have routine going into competition to make sure my hair looks good and that my outfit and nails are coordinated.”

“If you feel good about how you look, you perform better.”

SOCAL REGIONALS – AND BEYOND
Fisher’s immediate goal is to place well enough at Regionals to make the cut for the 2015 World Championships. But looking ahead, she is aiming to win her sport’s biggest prize, participate in the World Weightlifting Championships, and ultimately qualify for the 2020 Summer Games in Tokyo. “There are some people who get nervous under pressure, But I love competing,” Fisher says. “When I’m on the competition floor, I’m going to bring it.”

via Nike



NBC Sports Group Presents the 2015 AVP Tour


NBC SPORTS GROUP TO SERVE UP FIRST TELECAST OF 2015 AVP TOUR WEDNESDAY AT 12 AM ET ON NBCSN
Stamford, Conn. – May 22, 2015 – NBC Sports Group and The AVP (Association of Volleyball Professionals) Pro Beach Volleyball Tour will present the AVP New Orleans Open, the first AVP Tour telecast of the 2015 season, this Wednesday at 12 a.m. ET on NBCSN.

NBCSN’s telecast will kick off the AVP’s 2015 season, as beach volleyball’s biggest stars take to the sand in Laketown in Kenner, La. for three days of main draw play, May 22-24. Players scheduled to compete include three-time Olympic gold medalist Kerri Walsh Jennings and her partner, silver medalist April Ross; two-time Olympian Jake Gibb and his partner, Casey Patterson; Olympic gold medalist Phil Dalhausser and his partner, two-time Olympian Sean Rosenthal; and rising stars Theo Brunner, Tri Bourne, Summer Ross, Emily Day, Lane Carico.

Coverage of the AVP New Orleans Open will mark the first two hours of more than 17 hours of AVP Tour coverage airing on NBC and NBCSN in 2015, and the first event as part of the AVP’s and NBC Sports Group’s new multi-year media rights agreement.

Veteran broadcaster Paul Sunderland (play-by-play), Olympic gold medalist Dain Blanton (analyst), and beach volleyball Olympian and three-time All-American Kevin Wong (analyst) will be onsite to call the action from New Orleans. Blanton, Wong and Chris Marlowe (play-by-play) will manage duties for all other AVP telecasts on NBC and NBCSN this season.

NBC Sports Group’s schedule for the 2015 AVP Tour (all times ET, subject to change):

Date Time Network Event
Wednesday, May 27* 12 – 2 a.m. NBCSN AVP New Orleans Open
Saturday, June 20 4 – 6 p.m. NBC FIVB St. Petersburg Grand Slam
Sunday, June 21 2 – 4 p.m. NBCSN FIVB St. Petersburg Grand Slam
Sunday, June 21 4 – 6 p.m. NBC FIVB St. Petersburg Grand Slam
Sunday, July 19 1:30 – 3 p.m. NBC AVP New York City Open
Sunday, August 9 4:30 – 6 p.m. NBC AVP Seattle Open
Sunday, August 16 4:30 – 6 p.m. NBC AVP Manhattan Beach Open
Sunday, August 30 4:30 – 6 p.m. NBC AVP Chicago Open
Sunday, September 6 7 – 9 p.m. NBCSN AVP Cincinnati Open
Sunday, September 13 3 – 4:30 p.m. NBCSN AVP Huntington Beach Open

* – Coverage will air at 7 pm ET if NHL Playoffs coverage is not necessary.

As announced in April, the AVP and NBC Sports Group’s new partnership is the most comprehensive media partnership in Tour history. It returns the country’s premier professional beach volleyball tour, entering its 33rd year, to the network that first televised the AVP 25 years ago, and calls for 17.5 hours of coverage in 2015, 10 on NBC and 7.5 on NBCSN, plus live streaming on NBC Sports Live Extra.

Coverage will include the men’s and women’s finals of all seven regular-season tournaments. In addition, NBC and NBCSN will feature the finals and early-round coverage of an AVP-run tournament on the international FIVB (Federation International de Volleyball) World Tour within the United States. Encore presentations of select telecasts will air on Universal Sports Network.

Marlowe, a veteran of four consecutive Olympic telecasts on NBC, called play-by-play for NBC’s coverage of beach volleyball at the 2004, 2008 and 2012 Olympic Games and at every major volleyball event since 1981 – including the AVP Tour when it was last televised on NBC. A talented indoor and beach player, Marlowe won eight tournaments on the sand, including two prestigious AVP Manhattan Beach Opens, and captained the gold medal-winning United States Olympic Volleyball team in 1984.

Two-time Olympian Blanton won beach volleyball gold at the 2000 Olympic Games in Sydney with partner Eric Fonoimoana and is one of the most decorated players in AVP Tour history.

Wong made his pro beach volleyball debut on the AVP Tour in 1995. He represented the U.S. at the 2000 Sydney Olympics and notched seven career victories on the AVP before retiring from competition in 2009. In 2012, he served as NBC’s beach volleyball analyst, alongside Marlowe, at the Summer Games in London.



Lindsey Valenzuela Inks New Partnership


CytoSport Monster Series made their presence known at the 2015 Arnold Classic in Columbus, Ohio with a new look and a “rebirth” of their speciality brand. Until this year there was never a clear identity to the brand but rather a series of products ranging from Monster Amino, Monster Mass and the popular Monster Milk. It was obvious at the Arnold Expo that the CytoSport had regrouped and reinvested in becoming a serious player in the specialty category.

A look at the #CytoMonster Series. Look for them in stores soon. #monsterisreborn

A photo posted by CytoSport Monster (@cytomonster) on

This week the California based supplement brand reinforced their commitment to being a serious player by signing top CrossFit athlete Lindsey Valenzuela. While the terms of the sponsorship weren’t disclosed it appears she will play an active role in the brand’s marketing and advertising.

Lindsey went from being a spectator to a CrossFit Games participant in a few short years. In 2013, she solidified her position as an elite CrossFit athlete with a second place finish at the Reebok CrossFit Games. This year, she’s ranked as one of the top California Regional competitors and considered the favorite to win the Regional competition. A strong showing this weekend will put her in CrossFit Games title contention.

Lindsey Valenzuela CytosportPhoto Via Lindsey Valenzuela/Cytosport Monster Series

Lindsey shared, “I’m extremely happy to be a CytoSport Monster athlete. One of the things I paid more attention to this year was my nutrition and supplementation. It’s important to properly fuel your body and take the time to recover if you want to be an elite athlete. CytoSport Monster Series is a supplement brand I can trust and I couldn’t be happier with this partnership. I’m excited for the Regionals and thankful for their belief in me.”

You can follow Lindsey on Facebook (LiftLikeLindsey), Instagram and Twitter, or her website on www.wodshop.com. For more information on the new CytoSport Monster Series check out their Facebook, Instagram @cytomonster, Twitter, and cytosportmonster.com. The newly released products are currently available on VitaminShoppe.com and in a variety of stores.

The California Regional will begin on Friday May 22nd with the finals concluding on May 24th. The women with the top five points qualify for a trip to Carson City, CA for the 2015 CrossFit Games. For more information visit games.crossfit.com.



Inergetics and Muscle Maker Grill Launch New Product Line of Booster Supplements


Inergetics and Muscle Maker Grill Launch New Product Line of Booster Supplements
NEWARK, N.J., May 19, 2015 /PRNewswire/ — Inergetics, Inc. (OTCBB: NRTI), a world-class developer of nutritional and consumer health products, today announced the launch of a new product line of booster supplements at Muscle Maker Grill locations across the U.S.

The Muscle Maker Grill booster supplements are intended to meet the growing consumer demand for customized smoothies and protein shakes as well as help Muscle Maker Grill franchisees expand their drink menu and profitability.

“We are excited to grow our partnership with Muscle Maker Grill, the leading fast casual chain that shares our company’s focus on promoting health and fitness,” said Jim Kras, CMO of Inergetics. “This new product line will allow Muscle Maker Grill to sell its branded booster products as a retail item direct to consumers opening a whole new sales channel for the franchisees.”

Inergetics will continue to support the new product offerings with free in-store promotional materials.

About Inergetics, Inc.
Inergetics’ portfolio of brands includes: Martha Stewart™ Essentials, a complete line of NSF® Certified, whole-food-based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in active lifestyle solutions; SlimTrim, the affordable, premium value diet brand; OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals; and Nulief™, a line of Cannabidiol (CBD)-based nutritional supplements. Inergetics’ brands are available domestically and internationally at thousands of premier locations including Akins, Bed Bath & Beyond, Bi-Lo, Cardinal Health, Discount Drug Mart, Drug Emporium, Fruth Pharmacy, H-E-B, Harmon, Harris Teeter, Harveys, Ingles, Lewis Drugs, Meijer, Navarro Pharmacies, Price Chopper, PriceSmart, Schnucks Markets, ShopRite, Walgreens, Weis Markets, Whole Foods and Winn-Dixie as well as leading e-tailers such as Amazon, Bodybuilding.com, Bulu Box, CVS.com, Drugstore.com, iHerb, LuckyVitamin.com, Swanson, Vitacost and Zulily.

To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands’ websites at: www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.bikinireadylifestyle.com, www.kahunasands.com, www.omessentials.com, and www.nuliefcbd.com.

About Muscle Maker Grill
Muscle Maker Grill is one of the country’s fastest-growing franchises with 57 units in New Jersey, New York and Florida. Muscle Maker Grill has sold 200 units nationwide to date. It enjoys food service sales from its large menu of low-calorie, protein-packed healthful fare, as well as retail sales of protein supplements and packaged foods from retail sections within each restaurant. The chain’s management seeks our restaurant sites inside or near to health clubs and fitness centers, which puts Muscle Maker in proximity to its target customer base-consumers committed to healthy lifestyles. To learn more about Muscle Maker Grill, visit www.musclemakergrill.com.

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts,” or similar expressions, are “forward-looking statements.” Although Inergetics’ management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics’ future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.

SOURCE Inergetics, Inc.



Ronda Rousey on HBO Real Sports


Ronda Rousey HBO Real Sports
“It makes me feel way better than is someone told me I was pretty.” That was Ronda Rousey’s response to HBO Real Sports correspondent Jon Frankel when he mentions that Sports Illustrated named her the best pound for pound fighter (man or woman) in the UFC. HBO Real Sports tackles gender stereo types and how Ronda Rousey is changing the conversation.

Real Sports premieres tonight (May 19) 10pm ET on HBO.

This wasn’t the first time Rousey was on HBO Real Sports. She appeared on the show in 2013 before



Reebok CrossFit Nano 5.0 Tough as Nails


Reebok CrossFit Nano 5
The Reebok CrossFit Nano 5.0 will be available to the public in June but those watching the CrossFit Regionals got a sneak peek at the new shoe. Reebok has been teasing the new shoe on their Instagram account and I’ve noticed it appearing in my twitter feed as a promoted tweet. If you’re going off from looks alone, it’s a pretty sweet looking shoe. Two 15-second videos on Instagram hint at the Nano’s toughness through exaggeration. One video shows sledge hammers smashing into the show and another fires nails at the shoe. The shoe utilizes DuPont Kevlar fiber which is known for its strength and durability.

Reebok Nano 5.0

You won’t be able to purchase the Reebok CrossFit Nano 5.0 until June 18th (online) and a week later in stores. Visit Reebok.com for all your Reebok CrossFit apparel and other Reebok shoes.

Reebok Nano 5.0



Jen Labaw shared her experience on Instagram regarding the new CrossFit Nano 5.0.


Images via Reebok Instagram

**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.



Camille Leblanc-Bazinet Leads CrossFit South Regional – Day 2 Results


Day 2 CrossFit South
The 2014 CrossFit Games Women’s champ, Camille Leblanc-Bazinet finished Day 2 of the CrossFit South Regional in the number spot. She started day two with a fifth place finish but regained championship form in event number four. She finished the day with a second place finish in event number five. Camille heads into the third and final day with a 33 point lead over Margaux Alvarez. Margo lost some ground in event number four coming in 14th in the event. Rounding out the top three is Jenn Jones who finished the day off with an impressive 190 lbs snatch in event five, which earned her the in in the event. She is 23 points behind Margaux and 56 points behind Camille heading into the final two events.

2015 Overall Points CrossFit South Regional Women Overall Results
1. Camille LeBlanc-Bazinet (455 Points)
2. Margauex Alvarez (422 Points)
3. Jenn Jones (399 Points)
4. Amanda Goodman (372 Points)
5. Tennil Reed (334 Points)
6. Whitney Cappellucci (328 Points)
7. Brista Mayfield (325 Points)
8. Maddy Myers (315 Points)
9. Alexis Johnson (311 Points)
10. Andrea Ager (296 Points)

2015 South Regional – Women’s Event 3

Heat 1 – 0:01:40
Heat 2 – 0:31:40
Heat 3 – 1:01:45
Heat 4 – 1:30:00
Heat 5 – 2:00:00

CrossFit South Regionals 2015 – Event 3
1. Natalie Newhart
2. Marguex Alvarez
3. Tiffany Hendrickson
4. Whitney Cappellucci
5. Camille Leblanc-Bazinet
6. Alexis Johnson
7. Jenn Jones
8. Chely Galvan
9. Tennil Reed
10. Rachel Garibay

CrossFit South Regionals 2015 – Event 4
1. Camille Leblanc-Bazinet
2. Tiffany Hendrickson
3. Tennil Reed
4. Brista Mayfield
5. Jenn Jones
6. Amanda Goodman
7. Alexandra LaChance
8. Arielle Armstrong
9. Alexis Johnson
10. Tylinn Rashan

CrossFit South Regionals 2015 – Event 5
1. Jenn Jones
2. Camille Leblanc-Bazinet
3. Amanda Goodman
4. Alexandra LaChance
5. Whitney Cappellucci
6. Andi Turner
7. Margaux Alvarez
8. Maddy Myers
9. Beth Spearman
10. Tennil Reed



Reebok and DuPont Partner on New CrossFit® Collection


Reebok and DuPont Partner to create new Reebok CrossFit Collection with Kevlar®

dupont reebok

DuPont and Reebok Collaborate on New Reebok CrossFit® Collection
The science and engineering behind this advanced material enables athletes to Dare Bigger™ and push the limits of their sport.

Wilmington, Del. – DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of the DuPont™ Kevlar® and Dare Bigger™ trademarks. Launching this upcoming June, the new Spring-Summer 2015 Reebok CrossFit® collection will incorporate the DuPont advanced material and feature the DuPont trademarks.

DuPont™ Kevlar® fiber is known for its extreme strength and durability. It is used in a variety of high-performance sporting apparel, accessories and equipment. As CrossFit® workouts continue to evolve and become more challenging and the limits of fitness are pushed, the CrossFit® athlete requires apparel that can withstand the rigors of functional movements performed at high intensity. This collection was designed with distinct emphasis on the specific needs of the CrossFit® athlete.

“The science and engineering behind this advanced material enables athletes to Dare Bigger™ and push the limits of their sport,” said Marc Doyle, president of DuPont Protection Technologies. “The collaboration is a great fit between our companies and capitalizes on the synergy between our brands, allowing us to innovate and help make strong, light and durable athletic apparel and gear.”

Best known for its use in ballistic and stab-resistant body armor, Kevlar® has helped to save the lives of thousands of people around the world. The use of Kevlar® has been extended to everything from fire fighter and industrial protective clothing to vehicles, fiber optic cables, mining belts and commercial aircraft. The Kevlar® brand and science also is used in many consumer products such as mobile phones, tires, workwear and high-performance sporting apparel, shoes and equipment. This year, DuPont is celebrating the 50th anniversary of the discoveries that led to Kevlar® and this new line of Reebok CrossFit® apparel and footwear is an example of advancing the innovation legacy of Kevlar® forward.

To celebrate the collaboration of this new line of Reebok CrossFit® apparel, Reebok has created a short video that emphasizes the unique partnership of these two powerful brands. The video truly highlights the story of how Reebok and DuPont are coming together to reach new heights. Many products are featured in the video, including the Reebok CrossFit® Board Shorts built with patches made with Kevlar® fiber. This product line also will be presented at the 2015 Reebok CrossFit® Games.

“My CrossFit training regimen is constantly testing my limits. I work out multiple times a day so I need consistent, durable gear that withstands the toughest workout,” said Camille Leblanc-Bazinet, professional CrossFit® athlete and female winner of the 2014 Reebok CrossFit® Games. “Reebok CrossFit® apparel and footwear made with DuPont™ Kevlar® are an ideal combination resulting in high-performance gear that allows me to do even more than I think is possible.”

“Reebok has strategically engineered Kevlar® into key abrasion zones within its apparel and footwear so they are durable enough to withstand even the toughest workouts,” said Corinna Werkle, senior vice president, Training at Reebok. “We value our relationship with DuPont for the science behind these world-class products and for the power of the DuPont™ Kevlar® brand.”

The Reebok CrossFit® apparel collection will be available on June 1, 2015, ranging from $100 MSRP – $250 MSRP at Reebok.com, store.crossfit.com and select retailers worldwide.

 

Dupont & Reebok

 

Reebok International, headquartered in Canton, Mass., USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at http://www.reebok.com.

CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 10,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical fitness and cognitive health through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™. To learn more, visit crossfit.com, games.crossfit.com, facebook.com/crossfit or youtube.com/CrossFitHQ.

DuPont Protection Technologies is a leader in technologies and products that protect people, the environment and critical assets worldwide. For additional information, please visit DuPont Protection Technologies. For media information on the Kevlar 50th anniversary, please visit the DuPont™ Kevlar® Media Center.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.

# # #

CrossFit, Forging Elite Fitness, The Sport of Fitness and Fittest on Earth are registered trademarks or trademarks of CrossFit Inc. in the United States and/or other countries.

The DuPont Oval Logo, DuPont™, Kevlar® and Dare Bigger™ are registered trademarks or trademarks of DuPont or its affiliates.



Fifth Annual Toronto SuperShow Info


2015 Toronto SuperShow

THE TORONTO PRO SUPERSHOW IS BACK – BIGGER AND BETTER.  

TORONTO, ON  – Sport fans and fitness enthusiasts alike love the Toronto Pro SuperShow. The 5th annual Toronto Pro SuperShow will be taking place on June 6th and June 7th, 2015 at the Metro Toronto Convention Centre. Boasting an annual attendance exceeding 10,000, the Toronto Pro SuperShow EXPO is Canada’s largest health and fitness exposition and sport festival of its kind held in one location. It showcases leading businesses, sports and organizations with the latest trends in the health and fitness industry.

The Toronto Pro SuperShow EXPO will also be hosting over 900 athletes across its various sporting events including Sweat for SickKids Toronto Fitness Challenge, Boxing, Kickboxing, Muay Thai, Pro Wrestling, Powerlifting, Weightlifting, Arm-wrestling, Strongman, RushClub Crossfit, Inside Fitness Magazine Model Searches and IFBB Pro Bodybuilding, Fitness, Figure, Bikini and Physique Competitions.

The Toronto Pro SuperShow EXPO is a must see attraction at $20.00 per day is a great value for the level of sport entertainment.

Tickets are on sale now on the Toronto Pro SuperShow website www.torontoprosupershow.com.

IFBB Bodybuilding

The Toronto Pro SuperShow IFBB Championships is one of two professional IFBB sanctioned events in Canada. Check out the largest Men and Women Bodybuilders and the most fit and beautiful Fitness, Figure, Bikini and Physique athletes in the world. The Toronto Pro SuperShow will also be featuring all classes and divisions at the Pro level, as well for the first time on the Toronto stage, IFBB Pro Wheelchair Bodybuilding.

This year the prize purse for the professional level bodybuilding has been increased to over $80,000 US. The prize purse will be distributed to the winners of each bodybuilding division with the winner of IFBB Pro Men’s Open Bodybuilding receiving $30,000, IFBB Pro Men’s 212 Bodybuilding receiving $12,000, and the remaining evenly distributed to the other bodybuilding divisions – IFBB Pro Men’s Wheelchair, IFBB Pro Men’s Physique, IFBB Pro Women’s Bodybuilding, IFBB Pro Women’s Figure, IFBB Pro Women’s Physique, IFBB Pro Women’s Bikini and IFBB Pro Women’s Fitness.

Meet IFBB Legends

Meet some of the most recognizable professional bodybuilders in the industry. Ronnie Coleman, Kai Greene, Big Ramy and Nicole Wilkins will be on-site in the Toronto Pro SuperShow EXPO.

Ronnie Coleman: Former football player and police officer, 8 x Mr. Olympia and record holder for the most IFBB Professional Titles (26). Ronnie Coleman, also known as “Big Ron”, turned PRO in 1991 at the World Amateur Championships and competed until 2007. Ronnie Coleman to this day, remains one of the most recognized bodybuilders in the sport.

Kai Greene: Over the years, Kai has gained vast notoriety beyond what he could have imagined in his youth. Within the bodybuilding arena, Kai has been held as one of the most inspirational athletes of his time. With a seemingly unique, yet well -developed vocabulary, Kai has made a seemingly unconscious effort to create a revolutionary approach to bodybuilding. He has changed bodybuilding’s fans, competitors and the overall perception of a once thought of as, “pick things up and put them down” bodybuilder.

Mamdouh Elssbiay (Big Ramy): Born and raised into a family of fishermen, where “Big Ramy” worked that trade until he and his brothers arrived in Kuwait and he became a trainer at Oxygen Gym. In between his work at the fish market, “Big Ramy” would also train at the gym to stay in shape and it was there where he was first discovered. With only one IFBB Pro win, all eyes were on Ramy and this allowed for him to have a huge fan following leading up to the 2013 Olympia, where he placed in the Top 10.

Nicole Wilkins: 4 time Ms. Figure Olympia; Nicole lives and breathes this sport and lifestyle, not only with her professional career, but personal. She has gone through many ups and downs as a competitor, but has always made an effort to see the positive in everything she does. Nicole travels the world and shares her talents and knowledge with everyone she meets.

Combative Sports at the Toronto Pro SuperShow

Boxing, Muay Thai and Kickboxing; the Toronto Pro SuperShow combative area is a non-stop combative excitement on the EXPO floor. Over 200 combative athletes will be competing for Canadian and North American titles.

Model Searches

Toronto Pro SuperShow will be once again hosting the Inside Fitness Women’s Fitness Model Search, Women’s Bikini Model Search and Men’s Fitness Model Search. Over 100 fitness and bikini models will be competing for the ultimate prize of a photo feature in Inside Fitness magazine.

About the International Federation of BodyBuilding and Fitness (IFBB)

The International Federation of Bodybuilding and Fitness was founded in 1946 in Montreal by brothers Joe and Ben Weider, whose dream was to bring the sport to international prominence. The IFBB currently has 182 affiliated National Federations as members, and organizes more than 2,500 competitions from regional to world levels each year. The organization is recognized by many world sporting organizations including the International Olympic Committee (IOC) and more than 90 National Olympic Committees. Competitors participate for medals in the Pan American Games, the European Games and the IOC Regional Games, among others. The IFBB is a signatory to the World Anti-Doping Agency (WADA) Code, and promotes fitness and a healthy lifestyle.

About the Toronto Pro SuperShow

The Toronto Pro SuperShow is an annual event held in Toronto, Ontario. Its main goal is to increase exposure to a variety of sports in an environment that encourages others to get active and involved. It showcases leading businesses and organizations with the latest trends in the health and fitness industry.

Website: www.torontoprosupershow.com
Twitter: @TOProSuperShow
Instagram: @TOProSuperShow
Facebook:  http://www.facebook.com/TorontoProSuperShow
To subscribe to the online newsletter: http://www.torontoprosupershow.com/newsletter/subscriptions

Toronto Pro SuperShow Media Contact:
Carla Heins
Toronto Pro SuperShow Promotions Ltd.
Tel: 1-888-883-5766 ext. 3
Email: media@torontoprosupershow.com



Vitamin Shoppe, Inc. Announces First Quarter 2015 Results


Vitamin Shoppe, Inc. Announces First Quarter 2015 Results

NORTH BERGEN, N.J.  — Vitamin Shoppe, Inc. (NYSE:  VSI), a multi-channel specialty retailer and manufacturer of nutritional products, today announced preliminary results for the three months ended March 28, 2015. Total net sales in the first quarter increased 9.4% to $336.8 million compared to $307.8 million in the same period of the prior year.  Reported fully-diluted earnings per share in first quarter 2015 were $0.63, compared with $0.67 in first quarter 2014.

Commenting on the quarter’s results, Colin Watts, recently appointed Chief Executive Officer of the Company stated, “Our first quarter results were both below our expectations and were disappointing due to a combination of external headwinds and margin pressure. We are working quickly to strengthen the core business and develop new growth opportunities.  As a trusted, leading health and wellness retailer, we have confidence in our ability to deepen our relationships with our customers and to improve business performance going forward.”

First Quarter 2015 Results
Sales growth in the quarter was driven by: 1) Total comparable sales of 1.2%, 2) growth from non-comp stores, and 3) manufacturing revenue of $14.0 million.  Retail comparable sales were 1.5% and ecommerce sales were down 90 basis points.

Cost of goods sold, which includes product, distribution, manufacturing and store occupancy costs, increased $23.8 million, or 12.0%, to $222.2 million for the three months ended March 28, 2015, compared with $198.4 million for the three months ended March 29, 2014.

Gross profit increased $5.2 million, or 4.7%, to $114.6 million for 2015 first quarter, compared with $109.5 million for first quarter 2014.  Gross profit as a percentage of net sales was 34.0% for the quarter ended March 28, 2015, compared to 35.6% in first quarter 2014. The decrease was mainly attributable to product mix, increased promotional activity, deleverage on store occupancy costs and the impact of Nutri-Force.

Selling, general and administrative expenses (SG&A), including operating payroll and related benefits, advertising expense and depreciation and amortization increased $8.5 million, or 11.3%, to $83.7 million for the quarter ended March 28, 2015, compared with $75.2 million for the quarter ended March 29, 2014.  SG&A includes approximately $0.4 million of acquisition-related costs.  SG&A for first quarter 2014 included acquisition related expenses for Super Supplements and manufacturing consulting costs of approximately $1.8 million.  Reported SG&A as a percentage of net sales was 24.8% for first quarter 2015 compared with 24.4% in first quarter 2014.  Excluding non-operating items for both periods, SG&A as a percent of revenue was 24.7% in first quarter 2015 and 23.9% in first quarter 2014. This increase in SG&A rate was mainly driven by higher store payroll, digital advertising costs and depreciation and amortization expense.

Income from operations in first quarter 2015 of $31.0 million compared to $34.2 million in the same period of the prior year.  As a percentage of net sales, income from operations was 9.2% for first quarter 2015 compared with 11.1% for first quarter 2014.  Adjusted for non-operating costs in both periods, income from operations as a percentage of sales was 9.3% in first quarter 2015 and 11.7% in first quarter 2014.

Net income was $18.7 million for first quarter 2015 compared to $20.5 million in the same period of the prior year.  Reported earnings per diluted share were $0.63 in first quarter 2015 compared with $0.67 in first quarter 2014.  Adjusted EPS was $0.63 for first quarter 2015 and $0.70 for first quarter 2014.

Balance Sheet and Cash Flow
Cash and equivalents at March 28, 2015 were $1.9 million and $18.0 million was drawn on the revolver.

Capital expenditures were $11.3 million in the quarter. Funds were primarily expended on new stores and IT investments.

During the quarter, under the company’s previously announced $100 million share buyback program, the company repurchased 400,000 shares of its common stock for a total purchase price of $16.5 million.  As of March 28, 2015, 1,672,039 shares have been repurchased for a total of $74.4 million.

Subsequent Event.  The Board of Directors has authorized another share repurchase program that enables the company to purchase an additional $100 million of its shares of common stock over the next three years.  Shares will be repurchased from time-to-time in the open market or in privately negotiated transactions.  The repurchase program does not obligate the Company to acquire any specific number of shares and may be suspended, terminated or modified at any time for any reason, including market conditions, the cost of repurchasing shares, the availability of alternative investment opportunities, liquidity, and other factors deemed appropriate. These factors may also affect the timing and amount of share repurchases.

2015 Outlook
In view of first quarter 2015 results and recent trends, management now expects the following for 2015:

  • Net sales increase of 6% to 8%
  • Total comparable sales growth, including e-commerce, in the low single digits for the year
  • Approximately 60 new stores
  • Earnings per diluted share of approximately $2.05 to $2.25 for the full-year. This assumes completion of the 2014 share buyback program.

Webcast
Management will host a conference call to discuss the first quarter 2015 results at 8:30a.m. Eastern Time (ET) today.  Interested investors and other parties may listen to the simultaneous webcast of the conference call by logging onto the Investor Relations section of the Company’s website at www.vitaminshoppe.com. A telephonic replay will be available beginning at 11:30a.m. ET on May 6, 2015and can be accessed by dialing 1-877-870-5176 or 1-858-384-5517 for international callers. The passcode for the replay is 5621899.The replay will be available until 11:59 p.m. ET on May13, 2015.  The webcast will also be archived on the company’s website at www.vitaminshoppe.com in the investor relations section.

About the Vitamin Shoppe, Inc. (NYSE: VSI)
Vitamin Shoppe is a multi-channel specialty retailer and contract manufacturer of nutritional products based in North Bergen, New Jersey.  In its stores and on its websites, the Company carries one of the most comprehensive retail assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids.  In addition to offering 900 national brand products, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®,True Athlete®, MyTrition®, plntTM, ProBioCareTM, Next StepTM, Betancourt and Nutri-Force Sports®brands.  The Vitamin Shoppe conducts business through more than 700 company-operated retail stores under The Vitamin Shoppe, Super Supplements and Vitapath retail banners, and primarily through its website, www.VitaminShoppe.com.Follow the Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe.

Forward Looking Statements
Certain statements in this press release are “forward-looking statements”. Such forward-looking statements reflect the Company’s current expectations or beliefs concerning future events and actual results of operations may differ materially from historical results or current expectations. Any such forward-looking statements are subject to various risks and uncertainties, including the strength of the economy, changes in the overall level of consumer spending, the performance of the Company’s products within the prevailing retail environment, trade restrictions, availability of suitable store locations at appropriate terms, the availability of raw materials, compliance with regulations, certifications and best practices with respect to the development, manufacture, sales and marketing of the company’s products and other factors which are further described in the Company’s Annual Report on Form 10-K for the fiscal year ended December 27, 2014 and in all filings with the Securities and Exchange Commission made by the Company subsequent to the filing of the Form 10-K.  The Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise, unless required to do so by law.



GNC Shares Fall on Disappointing Results


PITTSBURGH — GNC, which has faced government scrutiny about the nutritional supplements it sells, said Thursday that its profit fell more than 9 percent during its first quarter as sales slipped. The company also lowered its earnings and revenue outlooks for the year.

Its shares fell more than 8 percent in midday trading.

The retailer reached a deal last month with New York Attorney General Eric Schneiderman to test its herbal supplements to confirm their authenticity. The deal came after Schneiderman’s office sent letters to GNC and other retailers in February, alleging that store brand herbal supplement products weren’t what they said they were. Other attorneys general around the country have asked Congress to investigate the herbal supplements industry.

On Thursday, GNC reported first-quarter profit of $63.3 million, or 72 cents per share, down from $69.9 million, or 75 cents per share, a year ago.

Earnings, adjusted for non-recurring costs, were 75 cents per share. The results fell short of Wall Street expectations. The average estimate of analysts surveyed by Zacks Investment Research was for earnings of 81 cents per share.

The Pittsburgh-based company said revenue fell less than 1 percent to $670.2 million in the period, also missing Street forecasts. Analysts surveyed by Zacks expected $695.4 million.

The company now expects full-year earnings in the range of $3 per share to $3.15 per share, compared with its previous forecast between $3.10 per share and $3.15 per share. Analysts expected earnings of $3.15 per share, according to FactSet.

It now expects full-year revenue growth in the low single digits. It previously expected a “mid single digit increase.” Analysts expected revenue to rise 4.4 percent to $2.73 billion, according to FactSet.

GNC Holdings Inc., based in Pittsburgh, operates more than 8,900 stores around the world.

Its shares fell $3.91, or 8.3 percent, to $43 in midday trading. They have fallen more than 4 percent over the past year.

Elements of this story were generated by Automated Insights (http://automatedinsights.com/ap) using data from Zacks Investment Research. Access a Zacks stock report on GNC at http://www.zacks.com/ap/GNC

Via Associated Press



Nike Inspires Women to Get Active


nike mexico

For the first-time in Mexico, Nike offered a women’s-only 21K race for 5,000 women.

WOMEN TAKE TO THE STREETS OF MEXICO CITY EMPOWERED BY MOVEMENT AND COMMUNITY
Following the launch of Nike’s #betterforit initiative to inspire women to get active, Nike hosted two days of sweat-drenched activities in Mexico City just for her. More than 6,500 women hit their #betterforit milestones with a five-hour Nike+ Training Club (N+TC) experience and a 21K race.

The Mexico City N+TC Tour stop, at the iconic World Trade Center building, saw 1,500 women at six different workouts, which ranged from NTC to Adrenaline Hit.

The events are the latest step toward Nike’s long-standing commitment to help women achieve their personal goals. The participants in Mexico City added kilometers to their Nike+ Running App and achieved multiple training sessions with the N+TC App over the last three months of training.

At part of the Mexico City N+TC Tour stop, at the iconic World Trade Center building, 1,500 women raised their heart rates at six different breakout workouts, which ranged from NTC to Adrenaline Hit.

“The space buzzed with an amazing energy — there was never a lull. It was inspiring to see women of all fitness levels push and help one another to finish,” said Flor Beckmann, a Nike Master Trainer who has been leading the N+TC Tour across the globe.

Additionally, and for the first time in Mexico, Nike offered a women’s-only 21K race for 5,000 women. The starting line at Fuente de la Diana Cazadora (Fountain of Diana the Hunter) served as an immediate tribute to women. It is one of the few monuments in the city that celebrates women’s freedom, and one of the most relevant pieces of Mexican art near Paseo de la Reforma. The race route touched other symbols of the city such as the Angel de la Independencia statue, and then crossed over the Bosque de Chapultepec, the large forest in the heart of the city. The highest point of the circuit reached 2,383 meters above sea level. Road bicycle racer Ingrid Drexel and heptathlete Jessamyn Sauceda cheered on the field.

“As an athlete, I embrace the competitive mindset. It’s as much about the other athletes as it’s about competing with myself, pushing myself to really go for it,” said Sauceda. “Looking at that field of women, I felt that drive from them — the unrelenting mindset to go for it and be better because of it.”

Mexico Nike Women

The winner of the 21K race, Karina Pérez, broke her personal best after reaching the finish line in 1 hour and 24 minutes. “The best prize was to have conquered my mind. Nothing in life is easy. Life is full of challenges and this race was not easy, but I overcame my challenge, crossing the finish line winning the Nike Mexico 21K,” said Pérez, an elite runner from Tlaxcala who has been running professionally for the last nine years.

#BETTERFORIT JOURNEY

As part of the training journey that led up to the race, Nike offered two Run Clubs dedicated to women that attracted more than 2,500 participants. These run clubs also included special functional training sessions with N+TC. Athletes also found support through Nike’s digital community of nearly 70 million women. The Nike+ ecosystem, which includes the Nike+ Running App and N+TC App, provides customized running and training programs to help women reach their goals.

This weekend’s events help drive the women’s sport movement to grow and evolve, both as women bond with one another and as Nike expands the sport and fitness lifestyle in new places. Connecting to a global community of female athletes, #betterforit stands out as Nike’s largest initiative to support and motivate women’s athletic journeys. To learn more, visit nike.com/women.

If you’re brave enough to try, you’re strong enough to finish.

#betterforit

Story and Images Via Nike



May Magazine Watch – Vote for Your Favorite Cover


may fitness magazines

The latest issue of your favorite fitness magazines are hitting store shelves and arriving in your mailbox this week. One thing you can almost always count on these days is that the cover will be on a white background. That aside you never know who might make the cover and this month’s crop of mags is evidence of that.

FitnessRX for Women features top IFBB Bikini Pro and Miss Hooters International, Janet Layug. Muscle & Fitness HERS went with the WWE’s Bella Twins for their May/June cover. Oxygen Magazine is throwing it back to a model who is no stranger to their covers, Alicia Marie. This is her sixth Oxygen cover over a span of ten years. SHAPE showcases it’s first issue under new publishers and with the combined content of the now defunct, FITNESS magazine. Hilary Duff was SHAPE’s choice for their coming out party. Women’s Health features actress Cobie Smulders on their newest cover.

Which is your favorite? Cast your vote in our May Magazine Cover Watch.

FitnessRX for Women

Muscle & Fitness HERS 2015

Alicia Marie Oxygen Cover

Shape Magazine 2015

Women's Health Magazine May



Inner Strength: Manny’s Winning Mindset


Manny Pacquiao
INNER STRENGTH: MANNY PACQUIAO FIGHTING AND FOCUSED
Manny Pacquiao may have the biggest shoulders in all of sports. Every day he trains, and every time he steps into the ring, the 5-foot-7 boxer carries the weight of a nation.

In addition to the expectations of more than 100 million Filipinos, Pacquiao is perpetually surrounded by fans, training partners, business partners, media and entrepreneurs looking for something from him. So many people want a moment of his precious time that it has to be parceled out daily between training sessions, sparring, meals and precious sleep.

When you add up the mountain of potential distractions he faces in any given day, focus becomes the most important element of Pacquiao’s training and preparation. Never has this been truer than in the lead up to his much-anticipated fight in Las Vegas on May 2.

“I love to have people around me while I’m training. But you have to prepare your mind, train your mind,” said Pacquiao, the only boxer to have held world championship titles in eight different weight divisions. “When you focus, you don’t have to worry about, ‘Oh, what am I gonna do? Maybe I’m not ready,’ or anything like that. But you have peace of mind and you’re ready to fight.”

In the area around the gym where he trains in Los Angeles, Pacquiao has become a quasi spectator sport. Pacquiao’s relentless training regimen may not be solitary, but he has trained his mind to shut out the distractions surrounding him while running, side-stepping stadium steps, doing core workouts and heavy ball throws.

“When I was 16 years old, I worked hard. I trained, trained, trained, trained [the] whole day. When you’re getting older, you have to balance…balance your body. You have to give time for your body to rest.”

Pacquiao began his boxing career as an amateur in Manila when he was 14, turning pro before the age of 17.

Now 36, Pacquiao is training for the most publicized fight of his career. Over the past two decades he’s learned a lot about himself and about the best ways to prepare his mind and body.

“You have to survive,” said Pacquiao. “You have to go through the hard work before you get the crown.”

Via Nike, Inc.



2015 IFBB Pittsburgh Pro Competitor Lists


2015 IFBB Pittsburgh Pro

The 2015 IFBB Pittsburgh Pro will feature Figure, Bikini and Men’s Physique divisions. The competition is always fierce at this event and many times it’s a preview of who will do well at the Olympia this Fall. Along with the pro competition is a huge amateur event which showcases some of the brightest NPC physiques in the country. An added bonus and always a huge hit with the fans are the guest posers. While the guys aren’t shredded it is the only place you’ll see the top male bodybuilders on one stage, outside of the Olympia.

2015 IFBB Pittsburgh Pro Figure Competitors
Andrea Calhoun
Andrea Cantone
Rebecca Eger
Wendy Fortino
Allison Frahn
Vanessa Jacobs
Sophie Lagace
Julie Mayer
Monique Norval
Vivien Olah
Megan Olson
Marie Ong-Allegro
Samantha Rioux
Rinnah Schmid
Diana Schnaidt
Rebecca Schubeck
Tamara Sedlack
Sun Sweeney
Christine Watson

2015 IFBB Pittsburgh Pro Bikini Competitors
Michelle Ackerman
Stacey Alexander
Katherine Ampolini
Narmin Assria
Andrea Beam
Callie Bundy
Andreanna Calhoun
Anne Marie Caravalho
Andrienne Crenshaw
Jamie Del Angel
Joanne Holden
Courtney King
Tatiana Koshman
Stephanie Mahoe
Nicole Markovic
Ashriel Osgood
Lovey Paiva
India Paulino
Jessica Pimentel
Catherine Rdulic
Satrice Rigsby
Casey Samsel
Cat Textures
Kenea Yancey

2015 IFBB Pittsburgh Pro Men’s Physique Competitors
Matt Acton
Sunny Akhigbe
Michael Anderson
Sam Andrews
Michael Balan
Nate Baumbick
Michael Dougherty
Damon Ford
Logan Franklin
William Gregory
Frank Griffin
Brian Hay
Michael Hughes-Lewis
Joseph Lee
Jacques Lewis
Qaadir Majeed
Dev Maxwell
Martin Mester
Aarin Moore
Kyle Moore
John Nguyen
Nick Olsen
Lorenzo Orozco
Geobanny Paula
Arash Rahbar
Daniel St. Peter
Eduard Seferi
A.J. Shukoori
Stephen Talamo
Ryan Terry
Pierre Vuala
Antoine Williams

WHEN:
May 1 & 2, 2015

WHERE:
Soldiers and Sailors Memorial Hall
4141 Fifth Avenue – Pittsburgh, PA 15213

Prejudging
Friday, May 1 at 6:00 pm
IFBB Figure, Bikini, Men’s Physique and NPC Men’s Physique
Prejudging
Saturday, May 2 at 9:00 am
NPC Men’s Bodybuilding, NPC Women’s Physique, NPC Figure and NPC Bikini

Finals
Saturday, May 2 at 6:00 pm
All NPC and IFBB Divisions

For tickets and more information visit: garyudit.com



2015 IFBB Orlando Europa Super Show Competitors


2015 Europa Super Show Competitors Orlando

The 2015 IFBB Orlando Europa Super Show competitor lists have been released and nearly 50 competitors will take the stage in Orlando, Florida. The Women’s Physique division dominates the number of entries with no clear cut winner with an Olympia qualification up for grabs. The Fitness division only drew 10 competitors. Look for Michelle Blank, Ryall Graber and Marta Aguiar to be in the mix for the top spots. Stacy Wright is back on stage after some time off and will look to shake things up in her return. The men’s bodybuilding didn’t draw any of the IFBB’s top competitors but that doesn’t mean the show won’t be competitive. Look for Fouad Abiad to be the one to beat. He’s hungry to compete after the FIBO how was cancelled. Alexander Federov will look to live up to the hype he received years ago but failed to deliver on. Look for rookie Iain Valliere from Canada to be a contender in his pro debut. It will also be interesting to see how Michael Lockett does in the big leagues.

2015 IFBB Orlando Europa Super Show Pro Women’s Physique
Rachel Baker
Kim Baum
Olga Beliakova
Tara Brandt
Ayanna Carroll
Roxanne Edwards
Heather Grace
Lisa Grasso
Aurelia Grozojova
Rocio Guillen
Michele Horan
Lisa Horrigan
Rosela Joseph
Janeen Lankowski
Donna McGinn
Frances Mendez
Petra Mertl
Loana Muttoni
Jennifer Palazzo
Dona Pohl
Angela Salvagno
Pamela Slemmons
Sabrina Sonner
Leila Thompson
Masha Tieken

WOMEN’S PHYSIQUE PAYOUT
1st – $2,000
2nd – $1,500
3rd – $500
Total Prize Money: $4,000

2015 IFBB Orlando Europa Super Show Pro Fitness
Marta Aguiar
Michelle Blank
Danielle Chikeles
Kristine Duba
Kelcie Gahley
Ryall Graber
Dominique Matthews
Tanis Tzavaras
Yanina Terragni
Stacy Wright

FITNESS PAYOUT
1st – $3,000
2nd – $2,000
3rd – $1,000
Total Prize Money: $6,000

2015 IFBB Orlando Europa Super Show Pro Men’s Bodybuilding
Fouad Abiad
Pablo Ayala Zayas
Alfonso Del Rio
Marius Dohne
Lloyd Dollar
Vitaly Fateev
Alexander Federov
Michael Lockett
Nikitas Manolakas
Ryan Pateracki
Feras Saied
Daniel Toth
Derek Upshaw
Iain Valliere

MEN’S BODYBUILDING PAYOUT
1st – $10,000
2nd – $5,000
3rd – $3,000
4th – $1,000
5th – $1,000
Total Prize Money: $20,000

MEETING AND EVENT SCHEDULE:
HOST HOTEL
Hyatt Hotel – 9801 International Drive

VENUE
Orange County Convention Center – West Building – Hall WA4
(DO NOT go to the Clam Sheel looking Convention Center that was used last year)

IFBB PRO MEETING
Thursday – 7pm

IFBB PRO PREJUDGING
Friday – 2:30pm Main Stage Convention Center

IFBB PRO FINALS
Saturday – 2:30pm Main Stage Convention Center

For more information on tickets, the Expo, NPC Amateur and move visit www.europaexpo.com.



HARDBODY POLL: Baddest Bitch in the Gym – Offensive?


baddest bitch

When Dana Linn Bailey’s cover of Muscular Development hit the web most people were impressed that the magazine took a chance on putting a female on the cover. Not just a female but one with muscle and by herself. Most people have no issue with that, although I’m sure there’s someone complaining about some dude not getting a cover and how dare they put a woman on the cover.

What’s ruffling a few feathers (not DLB’s mind you) is how the magazine refer to her as. The cover calls her the “Baddest Bitch in the gym” and the opening spread inside does the same. Is it offensive? Most seem to feel that if Dana isn’t offended by it why should you? Others think referring to a woman as a bitch is offensive and should never be done much less put on a magazine cover. Join the conversation on twitter and Facebook.

MD JUNE COVER



Monday Morning Clicks


flex cam girl

Check out the some of the latest news, stories and videos from the past week. See the links below on GMO Labeling, Spanx, FLEX CAM girl, baby boxer is back and what is Jennifer Nicole Lee doing? If you have a story or news item email editor @ hardbodynews.com.

Is the GMO Labeling Movement Just a Long Con to Get You to Buy Organic?
By Kavin Senapathy
An interesting read on the hot topic of GMOs. “But whether a product contains GMOs? Not informative or relevant in the least. The term “GMO” refers to how a food ingredient was bred, not its content. Knowing whether or not a food is GMO is akin to knowing whether or not a person was conceived via in-vitro fertilization. Indeed, genetic modification is not an ingredient, it’s a breeding technique, and there’s no reason for consumers to know if their food was made using this method.”
READ THE STORY ON: gawker.com

SUPPLEMENT NEWS – LAWSUITS
A federal judge in Georgia denied a request by the U.S. government to dismiss a lawsuit filed by Hi-Tech Pharmaceuticals Inc., a dietary supplement manufacturer that contends FDA unlawfully detained millions of dollars in products that contained a controversial substance.
READ THE STORY ON: www.naturalproductsinsider.com

Alison Overholt celebrates her first anniversary as editor-in-chief of espnW
“We’ve made some noise this year, which is exactly what we needed to do. I think we’ve established why it’s not just valuable to have women in the sports conversation, it’s crucial.”
READ THE STORY ON: espnfrontrow.com

Spanx Tries to Loosen Up Its Image
By HIROKO TABUCHIAPRIL
An interesting New York Times article on Spanx. You remember Spanx, right? The product that makes you feel like a human sausage? Ya that. The article talks about the change in trends and how Spanx is struggling to adapt. One of the more interesting nuggets of info was that women’s activewear is a $15.9 billion industry. Yes, BILLION with a “b”. Marshal Cohen, chief industry analyst at the NPD Group said, “Why buy underwear that’s uncomfortable when you can buy yoga pants which has got stretch to it and can make you look a little slimmer?”
READ THE STORY ON: nytimes.com

VIRAL VIDEO OF THE WEEK
A reminder to all the dudes out there… Don’t taunt a woman to FLEX or you might just get “stoned, my brother!” Watch how one dude gets shown up on the Philadelphia Soul‘s FLEX Cam.

BOXING BABY IS BACK
Two years ago this video became an online sensation. It’s an impressive showing of skill and speed. That was nothing compared to Evnika Saadvakass’ newest video. She shows off showing off her boxing skills with her father/trainer. Now she’s back and she’s faster than fast.

Her father shared, “My friends keep telling me: ‘It would be cool if we could train like this when we were kids!’ Just imagine, how great our life could be if we had skills like Evnika? It’s every child’s right to start training when you’re under five and then use the gained skills for the rest of life. Actually, this is not a video about sports, but about our parental abilities and things we can give our children today.”

Ridiculous Item of the Week
Jennifer Nicole Lee. No words except… why? See the pics on www.egotastic.com. Four years ago JNL was in hot water over her AB CIRCLE PRO.

Jennifer Nicole Lee

Lead image via youtube



8x Ms. Olympia Lenda Murray in Adam Sandler’s New Movie


Lenda Murray Movie
Fans of bodybuilding refer to Lenda Murray as an icon and legend. She’s an eight-time Ms. Olympia champion known for feminine muscularity and upbeat attitude. She’s often referred to as the greatest female bodybuilder of all-time despite her adversary Iris Kyle having won more titles (ten). Lenda retired from competition years ago but that hasn’t stopped her from working out and leading a healthy lifestyle.

The champ has been sharing her latest project on social media and you can sense her enthusiasm in every post. The project? A role in a movie. Adam Sandler is currently filming a new movie in New Mexico called “The Ridiculous Six”. It’s described as a spoof on “The Magnificent Seven” and bring produced for Netflix. The cast includes the Sandman himself, Terry Crews, Nick Nolte, Steve Bucemi, Vanilla Ice and may more.

According to Lenda’s social media posts, her role is the mother to Terry Crews’ character in the film. “LIGHTS….. CAMERA….. ACTION. I’m ready for my close up. This has been an awesome experience,” Lenda shared on her Facebook page.

When she finished filming Lenda posted, “What an Amazing experience! Thank you Adam Sandler for the opportunity to hang out with an Incredible cast. You treated ALL like Box Office Stars.”



On my way to Hair and Makeup for my role as a mother to one of the stars. I'm having a blast.

A photo posted by Lenda Murray (@themsolympia) on


Follow Lenda on her Facebook page and on instagram for more. Want to know how she build her incredible physique? You can read all about it in the Women’s Precontest Bible book. She details her meal prep, training regime, workout tips and more.



Four New Events Added to 2015 GoPro Mountain Games


Go Pro Mtn Games

With close to 15 years behind it and a forward-looking approach to keep innovating year after year, the GoPro Mountain Games event organizers are pleased to announce four new events for participation and spectating this year: Coors Light S2 Stand Up Paddle (SUP) Cross, Coors Light Down River R2 Raft Sprint, The Tudor Ultimate River Challenge and Vibram Disc Golf.

The continued growth and success of the GoPro Mountain Games requires the event to expand into a new full day of competition and festival activity on Thursday, June 4.

“We experienced significantly larger crowds on Thursday last year which reflects a desire to start the weekend earlier and enjoy all that the event has to offer. In response to this growth and demand, we will open Gear Town, Adventure Village, and River Town on Thursday and hold a selection of events, demos, group rides and free activities. All the fun and excitement of GoPro Mountain Games now starts one day earlier,” said Mike Imhof, Senior Vice President of Sales & Development at the Vail Valley Foundation.

New events being added in 2015 include the S2 SUP Cross. Similar to the existing and popular SUP cross event, S2 SUP Cross will add a tandem component. Teams of two will battle it out head-to-head on C4 Waterman Raptor boards in this every-man/woman-for-themselves-format. The first team of two that survives the sprint through Vail Village and Vail’s Whitewater Park will take the top spot on the podium. Teams must cross the finish line together, and on their boards.

Identical in format to the Down River Kayak and SUP Sprints, the R2 Raft Sprint is a four mile raft race (two person rafts) on the Class II/III whitewater of Gore Creek from East Vail to the Covered Bridge in Vail Village. With a rally race format, rafters drop at timed intervals and teams will be racing against the clock.

To complement the new water events, this year for the first time GoPro Mountain Games organizers will name an Ultimate Riverman and Ultimate Riverwoman. To be crowned victor of the Ultimate River Challenge, competitors must compete, back-to-back-to-back, in the Down River Kayak Sprint, Down River SUP Sprint and Down River R2 Raft Sprint on Gore Creek. The Ultimate Riverman & Ultimate Riverwoman will be crowned based on the lowest combined time in all three events.

And finally, a sport that previously saw casual participation, as a demo or expo village activity, will be formerly instated into the event line up as Disc Golf becomes an official competition of the GoPro Mountain Games, complete with a prize purse. Disc Golf – described most simply as traditional golf with a Frisbee®, will be offered with a GoPro Mountain Games twist. Competitors will need to survive two qualifying rounds before actually playing a round of disc golf. Qualifiers will consist of various skills competitions in the heart of Vail Village. Players with the best skills in qualifying will step up and play a round of golf to be crowned champions at a to-be-determined course.

“Though the Mountain Games is a well-established event in Vail and throughout the mountain sports community, we are constantly looking at ways to incorporate new mountain events, activities and participants,” said Imhof. “These four new events will enhance an already dynamic weekend of competing and spectating for our athletes and guests.”

Registration and lodging for the 2015 GoPro Mountain Games are available at www.gopromountaingames.com. Participants are encouraged to register early to save on costs. Spectating at the GoPro Mountain Games and all concerts are free and open to the public.

About the GoPro Mountain Games/Vail Valley Foundation
The GoPro Mountain Games is a project of the Vail Valley Foundation. The Vail Valley Foundation is a Colorado 501 (c) (3) nonprofit organization, dedicated to enriching the Vail Valley and sustaining its unique spirit through the delivery of unparalleled arts, world class athletics and inspiring education programs throughout the community. For additional information on the GoPro Mountain Games, please visit http://www.mountaingames.com. For the Vail Valley Foundation, please visit www.vvf.org.

Connect with the Mountain Games on YouTubeTwitterFacebook or Instagram.

About GoPro, Inc. (NASDAQ:GPRO)
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion. And in turn, the world has helped GoPro become one of the most exciting and aspirational companies of our time.

For more information, visit www.gopro.com or connect with GoPro on YouTubeTwitterFacebookPinterest or LinkedIn.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.



Dew Tour Announces 2015 Schedule


Dew Tour Announces 2015 ScheduleBurr Ridge, Ill. – April 23, 2015 –  The 11th year of the Dew Tour will bring the best of skate and BMX to Chicago, Ill., and will kick off June 20-21. First-time host Los Angeles, Calif. will provide a playground for a celebration of the sport and culture of skateboarding, spanning the downtown area from August 14-16. Concluding the season will be eight-year host Breckenridge Ski Resort with snowboard and freeski events December 10-13.

Dew Tour returns to Chicago after a five year hiatus, highlighted with the successful streetstyle competition created by the Dew Tour three years ago. The event will take place at Grant Park Skate Plaza, and will feature skate and BMX street and streetstyle competitions. Sunday of the event coincides with international Go Skate Day, and will feature special activities for local Chicago area skaters. In addition, Dew Tour’s return to Chicago will also be a celebration of the summer opening of the new Grant Park Skate Plaza. As part of the celebration, the Dew Tour will work with the Chicago Park District and Grant Park Conservancy to make further improvements to the park.

Heading to downtown Los Angeles, where skateboard roots run deep, the Dew Tour will create a skateboard cultural ecosystem, inclusive of art, fashion, music, movie premieres, competitions and more. For the first time in the Tour’s 11-year history, the Ace Hotel will act as the central hub of the Dew Tour, encompassing theaters, concert venues and outdoor competition courses. Dew Tour Los Angeles will feature skateboard street, skateboard streetstyle, and additional skateboard competitions to be named at a later date. It will also host the cinematic version of “Dew Tour Push.”

“Los Angeles is the heart of the skateboard industry, and the Dew Tour has long celebrated the diverse culture that has grown from this hub. We’re shaking things up and tapping into the resources the area provides, from adding movie premieres to incorporating fashion, art and music on a grander scale. We’re ready to bring Dew Tour home to skate’s roots,” said Chris Stiepock, General Manager, Dew Tour. “This year NBC and the Dew Tour are very excited about holding events in two of the three largest cities in America.”

“Mountain Dew is devoted to driving progression within action sports, and Dew Tour 2015 signals new, groundbreaking partnerships and enhanced consumer experiences through film, music and art that will help drive this continued commitment,” said Greg Lyons, Vice President of Brand Marketing, Mountain Dew. “We strive to bring the culture of skateboarding to life through creativity and community, and both Chicago and Los Angeles provide the perfect backdrop to celebrate skateboarding through the deep heritage and lifestyle surrounding the sport.”

Come December, the Dew Tour will return to Breckenridge, Colo. for the eighth year in a row, representing the winter sports of freeski and snowboarding. As one of the top winter resorts in their capacity to hold a major early-season event, Breckenridge Ski Resort will once again support the top international men and women’s snowboard and freeski athletes to compete in superpipe and slopestyle competitions, while downtown Breckenridge will play host to streetstyle competitions, music and more.

Complete coverage of all three events will be broadcast on NBC and will be available online via DewTour.com and NBC Sports Live Extra. Further information about coverage dates and times will be announced at a later date.

2015 DEW TOUR EVENT SCHEDULE

EVENT DATE LOCATION
Dew Tour Chicago June 20-21 Chicago, Ill.
Dew Tour Los Angeles August 14-16 Los Angeles, Calif.
Dew Tour Breckenridge December 10-13 Breckenridge, Colo. 

Dew Tour
The Dew Tour consists of three marquee events, featuring disciplines across BMX, skateboard, freeski and snowboard (superpipe and slopestyle), with additional competitions integrated throughout the year. Dew Tour events are premium action sports and lifestyle festivals combining the best in competitions along with the Dew Tour Experience, live music performances and lifestyle showcases. The Dew Tour is broadcast live on NBC, and streamed live on DewTour.comand NBC Sports Live Extra. The Dew Tour is also distributed domestically on Universal HD and Comcast SportsNet, and internationally on Eurosport, TVA, Fox Sports Asia, Extreme Sports Channel, MCM, ProSieben, DR and Globosat. Dew Tour partners include Mountain Dew (tour title sponsor), Paul Mitchell, SQUATCH Snack Sticks, Sony Mobile Communications, Verizon Wireless, Airwalk, Mike and Ike and U.S. Army. More information can be found at www.DewTour.com.



2015 Drake Relays Includes Women’s Masters Invitational


DES MOINES, IowaApril 23, 2015  — The world-renowned Drake Relays will include a Masters Invitational Women’s 800m (Final), at Drake Stadium, 11:17 AM this Saturday, April 25.  The stadium is at 2719 Forest Avenue, Des Moines, Iowa  50311.  The star-studded field includes several age-group World and American record holders in the 400-800 and Olympic Trials qualifiers.

Mark Cleary, USATF Masters Invitational Chair, said, “We are hoping for a new meet record to come out of this field. It’s our largest field yet. Great weather is forecasted, 62 to 64 degrees.”

Drake Relays Facts:

  • 327,429 Athletes have competed within the 102 year history.
  • Overall attendance for Drake Relays has reached 2,541,417 people.
  • Saturday Sessions at Drake have sold out for 46 Consecutive Years.
  • Between Drake Relays Staff, Volunteers, Track Officials, and Support Staff, over 1,144 people put in a collective total of approximately 224,220 hours yearly.

Masters 800 Women’s Invitational Names  (Age) Affiliation, Hometown  Notes

Felicia Bishop, (Age 47) Ronald McDonald House of Providence Running Club, Barrington, Rhode Island

Chris Gentile, (Age 45) The Janes Elite Racing, Castle Rock, Colorado, defending champion.  Chris’s winning time last year was 2:24.9. Chris ran for Villanova University.  She qualified for the 800, and the 1500 Meter Olympic trials in 2000, at Sacramento, CA.

Alisa Harvey , (Age 49) RIADHA, Manassas, Virginia, Event Record Holder, with a time of 2:17.78.  She ran at the Olympic trials in New Orleans in ’91 (1500 Meter Run, sixth place), and is the Current Masters World Record holder for the Indoor 800 (W45-49), and the Indoor American Record holder in the 800 (W40-44). She also holds the Outdoor American Record in the 800 (W40-44), and (W45-49) with a time of 2:13.67.

Kate Maurer, (Age 43) Ankeny, Iowa, she attended the University of Wisconsin-Milwaukee.

Donna Mills, (Age 50) Orange City, IA, unattached.

Kara Parker, (Age 45) St.Paul, Minnesota, former track star for the University of Minnesota.

Christine Price, (Age 46) Runablaze Iowa, Des Moines, Iowa, second place last year in this race.

Charmaine Roberts, (Age 47) Athena, Washington, District of Columbia. Current Masters World Indoor Champion in the (W45-49) 400/800 with a Pending American Record for the Indoor 400 Meter Run.

Jill Vollweiler, (Age 46) So Cal Track Club, Purchase, NY, this is her third year running the event.

Laurie Wisotsky, (Age 44) So Cal Track Club, Largo, Florida

Cleary added, “Drake Relays Meet Director Brian Brown and Assistant Meet Director Carolyn  Hill have been fantastic to work with. They deliver a great meet for the athletes every year and have made all the Masters athletes with the Invitational program feel valued and supported.  We appreciate Brian including us in this amazing Meet.”

SOURCE: Robert Weiner Associates and USATF Masters Media Committee



Bobbi Brown Cosmetics Partners with Extreme Athletes


Bobbi Brown Cosemetics
Bobbi Brown Cosmetics has partnered with extreme athletes for their campaign #LONGWEARLIFEPROOF. The campaign utilizes user-generated content to launch the brand’s new Long-Wear Eye Collection. A press release states, “Bobbi Brown Cosmetics will partner with four decorated and GoPro-sponsored athletes with diverse specialties: American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League (WSL) Longboard Champion and professional surfer Kelia Moniz; and world record BASE jumper Roberta Mancino.”

On their youtube channel the company shares, “Finally, it’s makeup that’s as strong and beautiful as you are.” The women are definitely strong and beautiful, no question about that. There’s a bit of a disconnect between the initial video and how it ties into the Bobbi Brown line. The company feels each of the four brand ambassadors embodies strength, confidence and courage. Can’t disagree there and that part comes through in the video but the tie in to Cosmetics is lost.

Acting as brand ambassadors with a global reach in the millions, each athlete will capture raw footage of themselves in their sport wearing Bobbi Brown Cosmetics Long-Wear makeup. Outfitted with a GoPro camera, the women will ski (Julia), snowboard (Hannah), surf (Kelia), and BASE jump/shark dive (Roberta) showcasing how they live life to the extreme and how–throughout it all–their Long-Wear makeup remains water-proof, smudge-proof, sweat-proof, and above all, life-proof. By leveraging their unique talents, #LONGWEARLIFEPROOF intends to prove that Long-Wear makeup can push the limits just as these real women athletes do, and just as real women do in their daily lives. Moreover, in giving the athletes an opportunity and platform to share their stories, the campaign also aims to celebrate the idea that female athletes do indeed care about beauty and the role that makeup plays in further boosting their confidence.

The individual videos from each athlete do a much better job of brand integration.


As if winning an Olympic Gold Medal wasn’t enough, Julia Mancuso is also the most-decorated female alpine skier in the world. With five World Cup wins, four World Championship podium finishes and three Olympic medals, she dominates the slopes. Watch Julia tear it up downhill and put our Long-Wear collection to the test in this incredible, self-recorded GoPro footage.


Confidence, focus and unparalleled talent have earned snowboarder Hannah Teter serious success—she’s got championships, X Games medals, and an Olympic gold under her belt. She may be an extreme athlete, but Hannah still wants to look pretty when she’s shredding the slopes. She wears Bobbi’s Long-Wear Collection so she can push the limits without reapplying—take a look at her fierce GoPro footage.

Follow the campaign with #LONGWEARLIFEPROOF on social media.
Instagram – BobbiBrown
Twitter – BobbiBrown
Facebook – Bobbi Brown Cosmetics
Julia Mancuso – juliamancuso
Hannah Teter hannahteter
Kelia Moniz – keliamoniz
Roberta Mancino – mancinoroberta

For more information on #LONGWEARLIFEPROOF Campaign, please visit www.BobbiBrownCosmetics.com/LongWearLifeProof.

SOURCE Bobbi Brown Cosmetics & Youtube



The ‘Perfect’ Body – Video by Casey Ho


Cassey Ho - Perfect Body
Cassey Ho, creator of Blogilates, has posted a Youtube video that will force you to think about yourself, your thoughts, comments and actions. The video has over 2 million views since it was posted one week ago. The “Perfect” Body makes quite a statement in two minutes. Casey is fit and toned but finds herself second guessing her body after reading negative social media comments. How often have you received 100 positive comments but then one negative one will stick with you? It’s likely happened to you at some point.

The video is extremely well done and worth watching.

It’s a reminder that we’re all human. We have feelings and no matter how strong we look and how hard out bodies may be, negativity can mess with your mindset. It’s a perfect reminder than being a Hardbody means more than just looking like one. Don’t let your self-worth be defined by how ripped your abs are or how round your butt is. No one is perfect and while there’s something we’d all like to change about ourselves don’t let derail you from becoming stronger and healthier… from the inside out.

VIA YOUTUBE:
CAST
Herself – Cassey Ho
Body Double – Arika Sato https://www.youtube.com/user/ArikaSato

CREW
Director – James Chen
Visual Effects – James Jou
Makeup Artist – Caroline Esparza
Hair Stylist – Kristina Gibson
Producer – Emily Conti
Director of Photography – Garrett Shannon
1st AC – Danny Neal
Key Grip – Patrick O’Keefe
Gaffer – Ed Rehr
Production Assistant – John So
Production Assistant – Nohe Roche
Talent Producer – Catherine Sawin

This video was MADE AT SMASHBOX, a social hub and creative sandbox with best-in-class resources in the heart of Culver City, California. A destination for influencers across top social media platforms — YouTube, Facebook, Instagram, Twitter, etc. — to produce content in a state of the art studio, and collaborate with other social media stars. Experience this unique service program, from shooting your basic beauty tutorials to conceptualizing outside-the-box content that you couldn’t produce on your own. Book your next studio shoot by visiting the website and signing up now: www.madeatsmashbox.com.

♥ BLOG: http://www.blogilates.com
♥ FB: http://www.facebook.com/blogilates
♥ TWEET: http://www.twitter.com/blogilates
♥ TUMBLR: http://www.blogilates.tumblr.com
♥ PINTEREST: http://pinterest.com/blogilates
♥ INSTAGRAM: http://www.instagram.com/blogilates



Bob Lorimer Named President of Arnold Classic Productions


Bob Lorimer

FOR IMMEDIATE RELEASE April 22, 2015

Robert Lorimer Named President of Classic Productions
COLUMBUS, OHIO – Robert Lorimer has been named President of Classic Productions, Inc., and will one day succeed his father, James J. Lorimer, as the CEO of the company that produces multi-sport festivals in Columbus, Ohio; Madrid, Spain; Rio de Janeiro, Brasil; Melbourne, Australia; and Johannesburg, South Africa.

Robert Lorimer has worked for Classic Productions for 20 years with a focus on overall operations, professional and amateur bodybuilding events, and the recent expansion of Arnold Sports Festival USA to the Ohio Expo Center where a variety of sports competitions were presented in 10 expo center buildings. Robert Lorimer has also spearheaded the organization’s international expansion efforts, including the creation of the Arnold Classic Europe in 2011, the Arnold Classic Brasil in 2013, the Arnold Classic Australia in 2015, and the planned debut of the Arnold Classic South Africa in 2016.

“Bob has a complete understanding of the Arnold Sports Festival business model and is uniquely positioned to lead this organization in the future,” said James J. Lorimer, who first partnered with Gov. Arnold Schwarzenegger in 1976 and later founded the Arnold Classic in 1989. “Arnold and I are confident that Bob has the ability to oversee the continued growth and success of the Arnold Sports Festival for the next 20 years and beyond.”

James J. Lorimer will remain CEO of Classic Productions and continue to oversee the organization’s daily operations. Additional responsibilities will continue to be transitioned to Robert Lorimer.

The Arnold Sports Festival, held each March in Columbus, Ohio, is the largest multi-sport event in the United States. The 2015 Arnold Sports Festival featured more than 18,000 athletes from 80 nations competing in 50 sports and events over four days. Nearly 200,000 people attended.

The Arnold Sports Festival USA was founded in 1989 as a one-day bodybuilding competition at the Franklin County Veterans Memorial known as the Arnold Classic. In the 1990s, the event began inviting additional sport competitions and, in 2000, the festival expanded into the Greater Columbus Convention Center. Today, the Arnold Sports Festival includes one of the largest fitness expositions in the nation and is also one of the largest annual events in Columbus. It is the only event that completely utilizes the Greater Columbus Convention Center and the Ohio Expo Center.

For more information visit: www.arnoldsportsfestival.com.



Muscular Development Features Dana Linn Bailey on Cover


dana linn bailey magazine
Dana Linn Bailey is without question the most fascinating female in the IFBB Pro League. She’s gone from missing the top five in an amateur Figure competition (6th place in 2006, her first show) to making history by winning the inaugural Women’s Physique Olympia in 2013. She also notched her name in history by becoming the first ever Women’s Physique Pro at the 2011 NPC JR USA.

She’s had success competing but it’s her hustle away from stage that is making waves in the industry. Dana Linn has built a fan base that’s unlike any you’ve seen. She boasts over 1.4 million fans on Facebook and over 743,000 followers on instagram. At any given event you’ll see fans wait hours to meet and take a selfie with her. You have to admire the hustle it took to get that level of stardom in the bodybuilding world. It’s something few have ever achieved, especially as a female with muscle.

Dana (DLB as she’s known by her thousands of fans) is making history once again by gracing the cover of Muscular Development magazine. The magazine is known for being the “hardcore bodybuilding” publication. The magazine typically features a professional male bodybuilder that looks larger than life on the cover. Occasionally there will be a female featured on the cover but she’s typically in a swimsuit and paired with some bro cheese’n from ear to ear.

DLB MD Cover

Muscular Development Features Dana Linn Bailey on Cover

For the June 2015 issue the publishers of MD rolled the dice on putting DLB, a woman with muscle on the cover. They didn’t put her in a bikini, photoshop off her muscle or outer her next to an oiled up dude. It’s something that hasn’t been seen since the 90s when women’s bodybuilding was in its heyday. They were smart for featuring her on the cover and the only thing smarter would have been doing it before last year’s Olympia or before this year’s Arnold. Had they done that you can bet your high-priced food cooler that every person in her line would have a copy of the mag. No doubt DLB fans will still have a copy in their hands for her to sign. Will the cover sell? No question about it, at least in my opinion.


Dana is currently preparing for an appearance on American Ninja Warrior documenting it on her Youtube Channel.

Lead image & cover via MD



Quest Nutrition Announces New Flavored Bar


enjoymint
The most popular protein bar on the market will be adding a new member to their family on Tuesday, April 21st. Quest Nutrition has been teasing fans over the past few days about a new flavor and today they announced the new flavor. On their social media outlets Quest Nutrition asked, “Are you excited for this double dose of deliciousness?! ‪#‎Enjoymint‬”

While we haven’t tried the new bar yet but if it tastes half as good as they make it looking in their new marketing materials. Sign us up! The bars will only be available on questnutrition.com, at least for the first 30 or so days.

new quest bar

Images FB



Can a Fitness & Wellness Regimen Empower Women?


Can a Fitness & Wellness Regimen Empower Women?
Celebrity Trainer Holly Perkins Explains 3 Reasons Why It Can

From an early age, women have foisted on them images of the “ideal” female body, and self-esteem can plummet when they fail to measure up.

But celebrity trainer Holly Perkins says it’s time women stop buying into those societal pressures.

“There’s this perception that all women need to look like perfect runway models,” says Perkins. “They can feel the anxiety building when they are trying to meet someone else’s expectations. That’s when the effort to lose weight or get fit can add to the stresses of life instead of relieving them.”

Certainly, women should want to improve their health, get fit and look gorgeous all at the same time, says Perkins, who recently released a home-exercise system designed specifically for women called baladea (www.baladea.com), with regimens she developed to fuse fitness and wellness exercises.

But getting in shape needs to be something women want for themselves, and not an effort to mimic some airbrushed image on a magazine cover at the supermarket, she says.

Perkins realized several years ago that her clients met their weight-loss goals faster when she created programs that addressed both their fitness and wellness needs at the same time.

They also felt happier about themselves. So she incorporated yoga and other stress-relieving and relaxation techniques into the baladea program.

Perkins offers three reasons why the right fitness and wellness regimen can empower women and emancipate them from society’s image pressures:

• Because looking good makes you feel good. That’s especially true when you’re trying to look good to please yourself and not others, Perkins says. “There’s this sense of empowerment when you exercise, eat a healthier diet and lose weight because it’s what you want and not because of peer pressure or societal pressures,” she says.

Self-esteem rises when you improve your image on your terms, she says, and as a result “looking gorgeous never felt better.”

• Because the science says so. Research shows that stress can keep you from losing weight and might even cause you to add pounds. Even if you eat well and exercise, an excessive amount of stress can counteract all your efforts. That’s why meshing fitness and wellness works so well, Perkins says.

“Stress reduction and relaxation can significantly improve weight loss,” she says. “That allows you to look and feel your absolute best.”

• Because while improving your look, you also become healthier. You will feel amazing not just because of elevated self-esteem, but because your body really is functioning better because of the diet and exercise, Perkins says. Your energy level will rise and “you will feel ready for anything,” she says.

“You can look awesome and you can feel happy at the same time,” Perkins says. “It’s all about letting your true self shine.”

About Holly Perkins
Holly Perkins is a national fitness expert and developer of baladea (www.baladea.com), a customizable fitness and wellness system for women. She holds a bachelor’s degree in Exercise Physiology and is a Certified Strength and Conditioning Specialist (CSCS), one of the most prestigious certifications in the industry. She believes that making fitness a fun lifestyle is the best way to achieve true change. As one of the nation’s leading weight-loss experts and a highly sought-after celebrity trainer, she has been featured in numerous magazines, newspapers and on national TV shows.



P!nk Responds to Weight Criticism


P!nk is a Hardbody. Why? If it wasn’t obvious from her lyrics perhaps her response via twitter will clear things up. Being a HARDBODY is more than looking like a fitness competitor or a cover model. A Hardbody is strong on the inside. A Hardbody is confident and comfortable with themselves. A Hardbody isn’t afraid to speak their mind. P!nk is a Hardbody.

P!nk recently attended a cancer benefit and the online community became fixated on her looks. Her response to the critics was nothing short of awesome and it’s a great reminder to be happy with yourself. A little time off from being in tip top shape isn’t a bad thing. You don’t NEED to be ripped to feel pretty. You don’t need to have six pack abs to feel beautiful.

“I am perfectly fine, perfectly happy, and my healthy, voluptuous and crazy strong body is having some much deserved time off.” – Pink

“I can see that some of you are concerned about me from your comments about my weight. You’re referring to the pictures of me from last night’s cancer benefit that I attended to support my dear friend Dr. Maggie DiNome. She was given the Duke Award for her tireless efforts and stellar contributions to the eradication of cancer. But unfortunately, my weight seems much more important to some of you. While I admit that that dress didn’t photograph as well as it did in my kitchen, I will also admit that I felt very pretty. In fact, I feel beautiful. So, my good and concerned peoples, please don’t worry about me. I’m not worried about me. And I’m not worried about you either:)… I am perfectly fine, perfectly happy, and my healthy, voluptuous and crazy strong body is having some much deserved time off. Thanks for your concern. Love, cheesecake.”



Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.