FOR IMMEDIATE RELEASE
Twinlab Partners with Joel Harper, Celebrity Fitness Expert and Personal Trainer to Dr. Oz, to Help Launch Its Ground-Breaking CleanSeries Sports Nutrition Line
Twinlab’s CleanSeries sets a new industry standard with its clean formulations, Non-GMO, banned substance, and gluten-free testing and proves you don’t have to sacrifice performance for peace of mind
NEW YORK – March 7, 2013 – Twinlab Corporation, a leading innovator and U.S.-based manufacturer of high-quality, science-based sports nutritional supplements and products, today announced that celebrity fitness guru Joel Harper has officially joined as spokesperson for the company’s new CleanSeries™ product line.
For 18 years, Harper has been developing successful, customized personal training workouts based mainly on simple exercises that produce immediate results. His clients range from Dr. Oz to Olympic medalists to “moms and dads” just trying to improve their family’s health. Harper created all the personal workout chapters for the New York Times’ bestselling “You” book series and the accompanying workout DVDs with Drs. Mehmet Oz and Michael Roizen, as well as the popular FIT PACK DVD.
Harper’s unique personal fitness workouts have been featured on various programs including “ABC News,” “FOX News,” “Oprah,” the “Dr. Oz Show,” and “Good Morning America,” as well as in magazines like O and Esquire.
“In our search for the CleanSeries brand ambassador, we determined that an individual who understood health and fitness was critical, but equally important was to find someone with a passion for supporting the ideals of today’s customers that demand both high performance and clean formulas,” says Marc Stover, Director of Marketing for Twinlab. “Whether he’s training Dr. Oz, an Olympic athlete, or a stay-at-home Mom, Joel always looks for the right combination of simple, straight-forward techniques communicated in a positive way to produce results. It’s this combination that made working with Joel an easy decision.”
Twinlab’s CleanSeries Sports Nutrition line is launching at the Natural Products Expo West event on March 9 in Anaheim, Calif., with three demonstration events taking place March 8 at 10:30 a.m. and 2 p.m., and March 9 at 2 p.m. The entire CleanSeries line contains no artificial colors, flavors, or sweeteners and is both Certified Gluten Free by NSF® and Non-GMO tested by a third-party lab. Each batch is tested to be free of banned substances under the Informed Choice and Informed Sport programs. The line is also independently certified by the NSF® International product certification program to meet nutrient label claims.
NOTE: Twinlab CleanSeries includes only the highest quality whey protein (for those products containing whey).
CleanSeries™ Veggie Protein: Formulated especially for vegetarian athletes.
21g vegetarian protein per serving to promotes muscle repair and recovery*
Contains 500mg added BCAAs to help support lean muscle growth*
Enzyme-assisted formula to help aid digestion
CleanSeries™ Sport Protein: Advanced muscle repair and recovery formula*.
23g of high quality protein per serving to support lean muscle growth*
Promotes muscle repair and helps aid recovery*
Enzyme-assisted formula to aid digestion
CleanSeries™ Whey Protein Isolate: Premium cross flow, ultra filtered Whey Isolate.
23g protein per serving from premium cross flow ultra filtered Whey Protein Isolate
Promotes muscle repair and helps reduce recovery time*
No fat and only 2g sugar
CleanSeries™ Soy Protein Isolate: Versatile, unflavored protein from 100% Soy Isolate.
30 grams of superior quality protein per serving
100% soy protein isolate, a complete vegetable protein source
Zero cholesterol and sugar free
CleanSeries™ Pre-workout Activator: Energize your workout!*
Total energy activator features clinically-studied herbal complex plus caffeine to deliver energy you can feel*
Concentrated formula helps fight fatigue and boost endurance*
Timed-release carb blend fuels intense, extended exercise*
“My clients are constantly asking me for advice about nutrition and supplements,” notes Harper. “They ask, ‘Do I need supplements if I eat healthy already?’ My answer is always ‘YES,’ because it is tough to consistently eat a well-balanced diet and you want to make sure you get enough protein and nutrition every single day. But until I was introduced to Twinlab’s CleanSeries products, I never had a great answer to the inevitable follow-up question: ‘What supplement do you recommend?’ Now I do. With CleanSeries, athletes at any skill level – from elite-level training for competition, to the mom or dad working hard on the elliptical – all can truly improve their performance and see results faster with this amazing product line.”
Twinlab Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products. Since 1968, the Twinlab brand has manufactured and marketed nutritional supplements in both the vitamin and sports nutrition categories. In addition to its namesake brand, Twinlab Corporation also manufactures and sells other well-known category leaders including the Metabolife® line of diet and energy products; Twinlab Fuel® line of sports supplement products; Alvita® teas, established in 1922 as a single-herb tea line; and Nature’s Herbs®, a complete line of herbals and phytonutrients. Twinlab’s manufacturing facility in American Fork, Utah is a NSF GMP-registered facility. Twinlab also runs an R&D facility in Grand Rapids, Michigan; and has its corporate headquarters in New York, NY. Visit www.twinlab.com for more information.