It’s common to see weight-loss companies ramp up their advertising and marketing around the first of the year. One of the most common New Year’s resolutions is diet and exercise. Weight Watchers released this video shortly before the new year and it’s gaining some buzz online. The video has over 2.25 million views on youtube and is all about the “butt”. You don’t need to be a fan of Weight Watchers but “My Butt” is a pretty solid ad. “Everyone has a butt. Any every butt has a story. This is one.”
Check it out. Conceptually strong and spot on.
This is My Butt – Weight Watchers Video