Muscle & Fitness Hers online has moved to MuscleandFitness.com. When typing in MuscleAndFitnessHers.com visitors are redirected to a section on MuscleAndFitness.com. The M&F HERS logo appears on the top navigation of the site with five main sub-categories; Workouts, Nutrition, Supplements, Athletes & Celebrities and Features.
The move is described as “creating a single site for both male and female fitness enthusiasts to find the M&F brand content they have grown to know and trust.”
The Muscle & Fitness HERS social media handles will remain the same and the magazine will continue to be printed six times a year.
If you visited the HERS site in recent months you probably noticed it had become a bit stale and felt dated. Change was necessary and a complete overhaul of the site would have required a fair amount of work and a decent budget. The move will likely help the site’s traffic but the M&F template doesn’t provide much of a feminine touch.
No word if the consolidation resulted in trimming staff.
Visit the new site and read the announcement on MuscleandFitness.com.