San Delivers Results

Jelena Abbou Featured in New MAC Strength Collection

Jelena Abbou has graced the covers of many magazines and featured in a number of ads over the years. Now the IFBB Figure Pro has taken her modeling up a notch in the new MAC Cosmetics campaign. The MAC Strength Collection is a “collection to play up your strength.” The collection will be available online December 24th and in North America at MAC locations on December 26th. International customers will have to wait until the new year to find the line at nearby MAC locations.


Jelena flew to London in February, where the campaign was shot. She shared with us that the experience was incredible and is super excited to see it in stores. At the time of the shoot she was a few weeks out from the Figure International, where she went on to place 11th.

A few websites recently shared the image and it has received a wide variety of responses. shared a passage from the upcoming campaign and said she was excited to try it because of its message.  The copy reads, “I am a women: fearless, elegant, strong. We love women who strike powerful poses, stand out, redefine the notion of beauty…and do it with an inner/outer strength that’s irresistible and impossible to ignore. Colour is a vehicle for a women to flex their femininity and MAC’s New collection reflects this state of mind and style. It starts with dramatic eyes defined by two Eye Shadow Quads that sculpt and highlight, precision Penultimate Eye-Liner and extra-volumizing Opulash. Lips plump up with vivid colour to project power while Powder Blush in Natural Tones softly chisels cheeks. And, nailing it for overall presentation, MAC’s High Gloss Nail Lacquer.”

Jelena Abbou looking HARDBODY in new MAC advertisement.

Join us in congratulating Jelena on this tremendous opportunity to showcase a HARDBODY in the “mainstream” world. Visit for more information. See more images at

Yoko Ono Reveals John Lennon Inspired Clothing Line

Well this is certainly not your average, run-of-the-mill line of clothing. This week, Yoko Ono brought her 1969 sketches, inspired by her love for John Lennon, to life. The cultural icon collaborated with Opening Ceremony to construct “Fashions for Men: 1969-2012″. They are unique that’s for sure. Who would not only buy these but also wear them well that’s to be seen.

ono fashion line men
photos courtesy of Opening Ceremony

How did the collaboration between Ono and Opening Ceremony come to fruition? In a recent SPIN interview, Opening Ceremony’s Humberto Leon shared, “I met Yoko about three years ago when we opened our Tokyo store and she came; it was really exciting. She’d mentioned to me, ‘I drew this men’s line in 1969 for John and I’ve never shown anybody, I’d love for you to see it.’”

Check out the entire line on Opening Ceremony and we dare you not to giggle. Especially at the $200 jock strap. Seriously? If you know anyone who has the cajones to wear this collection let us know, we’d love to meet them. Props to Yoko though. The woman is doing her own thing and following through on something she started 43-years ago.

Hardbody Style’n with the Sports Stylist® – Shoes too small? Don’t sweat it.

Cindy Whitehead aka the Sports Stylist® has another great tip this week. Check it out.


If you ever get to a shoot and the shoes are a bit too small, simply ask if you can remove the insole that comes with them. This will give you a half size to a full size larger and room for your foot! If they are too large, you can always carry inexpensive insoles in your set bag to take up the slack.

Cindy is currently in Boise, Idaho. Check out her blog to see what’s she up to out there.

Hardbody Style’n with The Sports Stylist® – Keep Your Sizes Real

The Sports Stylist® is back with another great tip.


When giving your sizes to the stylist on your upcoming photo shoot, be totally honest about what sizes you wear top and bottom. Better to have things that fit than them being too small or too large. If you reference a brand and your size (i.e. in Nike I am a small but in Adidas I am a extra small) a good stylist can take that info and “translate” it to any brand he or she pulls for you. Remember you won’t wear the same size in every brand!

- Follow Cindy on Twitter @SportsStylist and check out her blog.

Hardbody Style’n with The Sports Stylist® – “No Show” Socks

The always rock’n Cali stylist, Cindy Whitehead has a great tip regarding socks for your photo shoot. Check it out!


I have been using Asics Sorbtek Double Tab Low Cut Socks for every shoot we do at Muscle & Fitness HERS for the past 4 years. The reason? They are the only “no show” socks I have found that stay up all day long through every exercise. There is absolutely no heel slippage! I also love that they are padded slightly in all the places your foot needs it. I have every athlete and model swearing by them at the end of the shoot!


- Follow Cindy on Twitter @SportsStylist and check out her blog.

Hardbody Style’n with Cindy – Go Light on the Tanner

Cindy Whitehead aka the Sports Stylist® shares some insight on tanning for a magazine shoot. Did you know that the clothes you’ll wear for a magazine shoot are often next season’s apparel? An added perk of shooting with a magazine.


When you get that booking for that coveted magazine shoot… remember to have a light tan, but do not use any deep tanning products like you do for competition as they may stain the apparel permanently. The stylist usually brings next seasons apparel samples and they need to be returned in perfect condition.

Follow Cindy on twitter @SportsStylist and check out updates on her blog.

Hardbody Style’n with Cindy – Apparel

Earlier in the week we introduced you to Cindy Whitehead, the Sports Stylist®. The rock’n Cali stylist will be sharing tips and insights here on Hardbody. Check it.


Getting ready to do some new fitness test shots for your book?
Make sure you bring a varied selection of apparel and shoes so all the shots look different. You can always return whatever you don’t use by shopping at larger sporting goods stores and keeping your receipts. Stay away from busy patterns, apparel that will have a “dated” look in a few months and too much black and white clothing.

Have a styling question? Tweet it to Cindy at

Meet Hardbody Contributor Cindy Whitehead, The Sports Stylist®

I’m stoked to have one of the hippest women in the fitness industry join our growing list of Hardbody contributors. Meet Cindy Whitehead aka The Sports Stylist®. I started “following” Cindy on twitter (SportsStylist) a few months ago and found she has a sense of humor I gravitate towards, plus she keeps it real. After doing a little bit of research I found there was more to this woman than a few amusing tweets. Who is she and why should you care? Check it out.


Where do you live?
Hermosa Beach, California

What do you do and what’s it entail?
I am the fashion director at Muscle & Fitness HERS Magazine as well as a freelance stylist working with pro, Olympic and amateur athletes for advertising, editorial and catalog shoots. So no matter what apparel, shoes or gear, I am using or shooting; I get to see up close & personal what athletes like… what works for them and what doesn’t. My job is to make the day go as smoothly for the athlete as it does for the photographer and client.

What did you do before you became fashion director for HERS?
I was a professional skateboarder back in the day, then I was a fashion stylist for young celebrity talent in Hollywood. About 12 years ago, I created a niche where I work as a Sports Stylist® with all types of athletes for advertising, catalog and editorial shoots. Since my position as fashion director at HERS is  freelance it allows me to continue to do that work as well.

How does someone go about becoming a fashion director – did you go to school for it or how did you end up in the position?
Most people start by assisting a fashion stylist and learning everything they can. From there you build a client base and work as a stylist on your own shoots. The most important thing in being a fashion director (or fashion stylist) is having an eye for what looks good on each person’s body (not just what you like for yourself) keeping up with new lines (I am always researching!) and having a wide selection of apparel at each and every shot to choose from.

How do you stay on top of what the latest trends are in fitness/sports?
I look at probably 30 various magazines a month – everything from fitness publications, to European high fashion as well as specific sports magazines. Blogs are a great source of fashion inspiration and there are many of those I have bookmarked and visit daily. I also get invites to show rooms to see new apparel lines before they are out in the public eye. I love finding new things that no one else has seen or photographed yet.

What’s the coolest part of your job?
Working every day with new people who are motivated, positive and fun. Athletes are some of the hardest working people I meet and I have total respect for their dedication to their sport. I also love working in new places and seeing new things – since I shoot on location 98% of the time its great for that!

Awesome. Thanks for coming on board to contribute your insight and tips with the readers of Hardbody.

Check out Cindy’s web site at and stay updated via her blog at You can follow her adventures and more tips on her twitter account (SportsStylist).

Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.