Supplement companies could take a page out of this marketing initiative on how to utilize their athletes beyond cutting bars and standing at a booth. Gina Carano is the highest profile female in MMA. She was an American Gladiator and Maxim Hot 100 Finalist. Looking to capatilize on her high profile status, Pontiac has teamed up with Maxim and Gina Carano for an interactive “Street Brawl”. This is a failry engaging way to get their demographic interested in their new car and potentially win a date with Gina along the way. Check out the contest here.
The site also shows some behind-the-scenes photos, videos and downloads. There are some pretty amusing lines in the teaser. One of the funnier parts of the “test” is when Gina asks people to take a look at “these guns”. She’s definitely packing some heat behind those guns.
Gina showing off the guns.
