Most of you are familiar with the popular supplement line Muscle Milk. It’s been around for years and a staple in many competitors nutrition plans. Now the folks a Nestlé have taken issue with Cytosport, the makers of the popular supplement, and say that their brand is misleading.
The New York Times reports:
On June 9, Nestlé USA filed a petition with the United States Patent and Trademark Office to revoke Muscle Milk’s trademark for being “deceptively misdescriptive.†In response to questions from The New York Times, representatives for both Nestlé and CytoSport issued statements.
“Nestlé USA strongly believes in the nutritional benefits of milk,†the company stated. “Consumers looking at Muscle Milk, marketed as a ‘Nutritional Shake,’ are likely to be misled into believing they are purchasing a flavored or supplemented milk product, when, in fact, they are purchasing a water-based product that contains no milk.â€
That’s all fine and dandy Nestlé but you’ve been aware of this company and you just now want to take issue with their trademark? Come on. You had no problem with them when they were the little company in the bodybuilding and fitness industry but now that the Muscle Milk products are showing up in grocery stores and convenient stores, you have a problem. I hope Cytosport shows their muscle and prevails over this bogus claim.
