This is a perfect example of how to generate buzz in a big way. The video shows UFC superstar Chuck Liddell working out nude with his girlfriend, Heidi Northcott. The two were spotted in nothing but Reebok shoes.
The MMA community was having a field day with this video when it surfaced and eventually ended up on TMZ. The piece cost Reebok next to nothing to make and it’s generating more buzz than most tv commercials would ever do. It gained so much attention that Jimmy Kimmel Live featured it last night.
Props to Reebok for the creative stunt.
