My background is in advertising, marketing and design so I naturally pay attention to ads as much as I do content. I received the newest Planet Muscle magazine in the mail today and as I was thumbing through it I saw some of the tackiest supplement ads I’ve ever seen. Yes, I know the target audience isn’t women but it is women being shown in the ads. I buy into the notion that sex sells but when did sleazy take over for sexy?
One ad shows a woman pouring a white substance over herself and it says “MEGA LOADS!” and “MAX HARD”. Come on, really?
Another ad has a top figure competitor spread eagle pimping a sex pill. Classy. Not so much.
I know there are a number of industry people who read this blog, if you’re someone in charge of your marketing and advertising… don’t go the cheap and easy route. Try and be a little more creative and utilize women in a sexy but not sleazy way. Women, appearing in tacky ads might get you a couple hundred bucks for appearing in it but is it worth it? That’s your call but I’d encourage you to think twice before you do.
Rant over. PEACE!
