If you’ve thumbed through any of the muscle magazines lately you’ve likely seen this ad. The Nutrex ad features Larissa Reis for VITRIX, “America’s #1 Selling Liquid Sex Pill”.
THE AD COPY:
America’s #1 Selling Liquid Sex Pill
With a partner like VITRIX on your side, more happy endings are inevitable! Why is this super-charged sex drive formula so popular? Because it works…FAST! VITRIX utilizes fast-absorbing liquid capsules to give you maximum results every time you need it.
Make it a ménage á trois with VITRiX!
On Bodybuilding.com the question is asked…
How do I take Vitrix to see optimum results?
Since Vitrix is so effective and thanks to its superior liquid delivery system, this unique formula only needs to be taken once a day. On training days we recommend to take 6 Liqui-caps one hour before working out. On non-training days all 6 Liqui-caps can be consumed at one time with a meal or in between meals at anytime during the day. It’s that simple. However, if you prefer to split up your dosage, you should take 3 Liqui-caps in the morning and 3 Liqui-caps in the afternoon.
Call me crazy but why would I want to take this before working out when it’s being marketed as a something that will give me “more happy endings” and a “super-charged sex drive formula”?
MY OPINION:
The ad isn’t targeting women, that’s a given. I’m far from a prude but whatever happened to leaving something to the imagination? Using played out clichés is a lame and uncreative approach to advertising. The image isn’t flattering and it’s poorly photo shopped. The only thing that could make this ad tackier would be photoshopping the bottle of VITRIX between her spread eagle pose. Larissa is an attractive, exotic woman but there are more creative ways to showcase her and still market the “super-charged sex drive formula”.
THE OPPOSITION:
Some people will say lighten up. A tweet by one individual from the company said, “most people like it including the Mag editors. Some few don’t like it and that’s ok because again you can’t please everyone.” I agree, you can’t please everyone but when did that become an excuse to do tacky advertising? Others will take the stance that if you’re talking about it, then it’s working. I don’t buy into that train of thought. There are plenty of things being talked about that don’t equate to building brand trust or customer loyalty.
A few tweets related to the mention of this ad…
– Sex/supp add.. I saw that,Super Tacky! I read your mention about keeping it classy & then she posted the pic here on twitter!
– I’ve seen that. Was looking at a mag w it w my Mom. She was like, “what mag IS this???”
– I saw it yest…totally too much. There’s actually a couple others that are almost as bad.
– Saw that ad… No bueno! Makes me not want to use ANY of their products… So tacky!
What do you think of the ad? Do you hate it or see no problem with it? Post your comments below or send your thoughts on twitter to Hardbodynews.
