Check out the new women’s spot from Under Armour. THIS is bad ass and empowering to women.
Under Armour announced their new women’s “Protect This House. I Will.†campaign today. They are creating a multi-channel campaign and a new Facebook page aimed at their female consumers.
Check out the new Facebook page at: http://www.facebook.com/UnderArmourWomen. I’ve created a TEAM HARDBODY section on the site. You can check it out here.
See more Under Armour spots on their YouTube channel, youtube.com/underarmour.
The New York Times has an interesting story on the new launch. This stood out to me…
“Women said they did not want to be treated separately. They said, ‘We want to see ourselves up against men.’ †Such women, he said, “don’t look at themselves as a female athlete but as an athlete.â€
