Madonna has partnered with manager Guy Oseary and New Evolution Venture (NEV) to open Hard Candy Fitness. Mark Mastrov, founder of 24 Hour Fitness and chairman of NEV, met with Madonna two years ago to discuss her vision and now it’s coming to life. The first gym is slated to open on November 29th and is 30,00 square feet. They are planning to open 10 more locations around the world.
“Madonna’s world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,†commented Oseary. “Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.†stated NEV Chairman Mark Mastrov.
Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.†Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training.
