There have been rumors swirling for months about Bio-Engineered Supplements and Nutrition (BSN) being sold. Many rumors remain exactly that, rumors. This one, however proved to be true. Today, it was announced that Glanbia, an international nutritional ingredients and cheese group, has purchased BSN for $144 million.
Most of you are familiar with BSN and their supplements. They are one of the few companies that sponsor and promote women in the fitness industry. Their athlete roster consists of Jennifer Nicole Lee, Alicia Marie, Amanda Latona, Tianna Ta and Brandy Leaver. Their ads can be seen in numerous health and fitness magazines each month. They also have a huge presence at the Arnold Sports Festival every year and some of the top models in the industry with their BSN Girls.
BSN is based out of Boca Raton, Florida but their reach is world wide. They are one of the few companies to invest in the world of Mixed Martial Arts (MMA) and specifically the Ultimate Fighting Championships (UFC). They are the official supplement sponsor of the UFC.
Glanbia is no stranger to the world of supplements. They purchased Optimum Nutrition (ON) and American Bodybuilding (ABB) in 2008. One could argue that Optimum has increased their presence in the world of Bodybuilding and Fitness since being purchased.
John Moloney, Glanbia group managing director said, “BSN is an excellent strategic fit with our performance nutrition business and adds strong brand and market positions that complement and extend our portfolio.
“Global Nutritionals is now a €600 million revenue business, a position we have built organically and by acquisition in just over five years.”
– www.businessandleadership.com
So what does this mean for BSN, their employees, athletes and customers?
Change is inevitable. Only time will tell what and how many changes are made. Typically, when a parent company purchases a company that compliments another in their portfolio, things are merged. That’s not to say it will happen but there’s a high probability it could happen. Sales Reps are often the first to join forces. Many of the changes will take place behind-the-scenes and benefit consumers.
Press Release:
Irish cheese and nutritional ingredients maker Glanbia (ISE:GL9) on Wednesday said it had bought US sector player Bio-Engineered Supplements and Nutrition (BSN) for USD144m (EUR107m), in line with its strategy to grow in the sports nutrition sector. Glanbia has financed the deal with existing debt facilities and expects the acquisition to increase its earnings in 2011. BSN employs 140 people and sells its products through 40,000 retail stores in the US as well as in 90 countries globally. It booked net revenues of USD135.4m and an adjusted EBIT of USD16.3m in 2009. Its gross assets stood at USD30.5m at the end of December 2009. Country: , USA Sector: Pharmaceuticals, Food/Beverages/Tobacco Target: Bio-Engineered Supplements & Nutrition Inc (BSN) Buyer: Glanbia Plc Deal size in USD: 144m Type: Corporate acquisition Financing: Existing resources, Debt Status: Closed
– http://www.tradingmarkets.com
BSN recently joined us as our title sponsor and has always been very supportive this site. We’ll keep you posted on how things play out with this latest development.
